• Journal of Families and Better Life
• /
• v.22 no.5
• /
• pp.1-16
• /
• 2004

The purpose of this study is to identify the expectation of vocational abilities and the level of the existing abilities of the door-to-door saleswomen in the cosmetic industry, in order to provide baseline information that can be used to improve sales ability. The data were collected from 1,168 respondents to a questionnaire. Major findings were as follows: 1. The most commonly expected aptitude for the door-to-door salesperson was the ability 'to gain the confidence from customers'. The other important aptitudes were 'good attitudes', 'product information' and 'pleasant personality and patience'. 2. The overall level of the abilities according to their self-evaluation when compared with the level of expected abilities was 64.9 %. The item that received the lowest self-evaluation was 'ability in developing new market and audience'. 3. Vocational ability expectation was affected most strongly by education level. The variables that affected self-evaluation were career paths, education level, income, sales volume and position.

• Journal of Families and Better Life
• /
• v.23 no.1 s.73
• /
• pp.197-208
• /
• 2005

The purpose of this study was to investigate the relationships between father's beliefs on child rearing and children's self-perceptions. The subject of this study were comprised of 167 third-grade children (ages 8-10) and their father. To summarize major findings from the analyses : First, a significant difference was found in the degree of father's beliefs about child rearing by number of child , father's education, father's job, level of life, relationship between father and child in independence and by number of child, level of life, relationship between father and child in accommodation. Second, children's self-perception was related to father's education, father's income, father's job, relationship between father and child, child's gender, father's marital satisfaction, father's job. Third, according to the multiple regression analyses for the relationships between father's beliefs about child rearing and children's self perceptions, there was a positive relationship between father's belief's on the creativity, problem-solving skill, accommodation. Father's SES status, relationship between father and child was a positive relationship children's self-perceptions. Father's beliefs on the creativity was a positive relationship children's self-perceptions but father's belief's on the accommodation was a negative relationship children's scholastic performance, behavioral conduct.