• Journal of the Korean Society of Food Culture
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• v.29 no.4
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• pp.326-335
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• 2014

The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

• Journal of Distribution Science
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• v.20 no.6
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• pp.11-19
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• 2022

Purpose: This study aims at exploring and understanding the effect of four independent variables related to dairy retail marketing and distribution (deep freezers, promotions, company support and distributor-retailer relationship) and one moderating variable Covid-19 lockdown on sales of dairy product during the Covid 19 pandemic situation. Research design and methodology: Personal interviews and door-to-door surveys and promotional tools were designed to publicise and collect data from the retailers. The sale data before, during and after promotion activity were all recorded and evaluated to draw an inferential conclusion. Factor analysis and multiple regression methods were adopted to analyses the data collected. Results: The research shows that four out of the five factors studied was found having significant impact on dairy retail sales. The highest impact on sales was contributed by promotions, secondly by the deep freezer impact followed by distributor-retailer relationship during the study period and lastly but not the least due to influence of Covid-19 lockdown. Conclusions: The study contributes to the body of knowledge in cold chain distribution process through utilization of right mix of tools and tactics for effective marketing and distribution of dairy products in developing countries especially during a pandemic situation.

• Journal of Families and Better Life
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• v.4 no.2
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• pp.53-66
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• 1986

The prensent study was aimed to explore the reality of the low-income consumers problem by the comparison among five income classes. Specifically, this study was intended to (1) compare the levels of consumer skill, market risk, and consumer problem among the five income classes, (2) examine the relationship between consumer problem and consumer skill, and the relationship between consumer problem and market risk, and (3) search the types of consumer problems that each income class consumers might experience the most often. For this purpose, a survey was conducted using questionaire on 525 home managers in Seoul. The deta were analyzed by ANOVA and DMR test. The major findings were as follows; First, the consumer skill was the poorest in the low-income consumers. There was curvilinear relationship between consumer skill and income level. Second, the market risk was the highest in the low-income consumers. Market risk had a negative linear relationship with income level. Third, consumer problem was the most serious in the low-income consumers and was the least serious in the middle-income consumers. Fourth, the lower consumer skill and the higher market risk the consumers had, the more consumer problems they tended to experience. Finally, the low-income consumers had relatively more difficulties in door-to-door sale and inferior goods problem than the middle and the high-income consumers. On the other hand, the latter experienced relatively more difficulties in false and misleading advertising, overcharge, unfair bargain, and warrenty-repair-exchange problem than the former. Taken together, the research hypotheses were well supported in this study. It was suggested that the quality and the quantity of the low-income consumers problem were different from those of the middle-and the high-income consumers problem.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.53
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• pp.49-74
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• 2012

This study primarily concerns the seller's right to require performance under the United Nations Convention on International Sale of Goods(1980) (here-in-after the CISG). By virtue of art. 62 of the CISG, the seller may require to pay the purchase price, take delivery or perform his other obligations. The right is known as a process whereby the aggrieved seller obtains as nearly as possible the actual subject-matter of his bargain, as opposed to compensation in money for failing to obtain it. The study describes and analyzes the provisions of the CISG as to the seller's right to require performance, focusing on the questions of what the seller can require the buyer to perform, and what the restrictions of his right to require performance are. It particularly deals with main controversial issues among scholars as to whether art. 28 of the CISG is applied to the seller's action for the price and so that it opens the door domestic traditions and national preconditions that prevent judges and enforcement authorities in some contracting states, and whether the seller's to require performance is subject to the duty to mitigate loss within the meaning of art. 77 of the CISG. On the basis of the analysis, the study puts forward the author's arguments criticizing various the existing scholars' views. In addition, this study provides legal and practical advice to the contracting parties when it is expected that the CISG is applicable as the governing law.

• Archives of design research
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• v.14 no.4
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• pp.117-126
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• 2001

A new functional meaning has been given as natural resource to bamboo through reanalysis. Bamboo products contributed to creating added-value of pro-environment. In this study, a potential efficiency and vision of bamboo products and crafts are presented. As bamboo plywood and bamboo decorating paper were developed followed by academic and technological support, an activation of markets has been pursued and bamboo pattern tiles for new furniture was developed. This study examined kinds and characteristics of bamboo and processing of raw material and how to express with the material. Through advanced technology, it identified traditional functions and technological mistakes and analysed domestic and overseas applications to enhance utility of plywood made of bamboo. Bamboo pattern tiles were developed for decorating of furniture doors based on bamboo pattern paper. For patterns, 'tortoise, cranes, and deer'meaning eternity and new millenium among Ten Korean Longevity Animals are simply and lively represented. Series of the sun and mountain use effects of bamboo pieces to present bright images and to maximize quality of bamboo. A pattern of '卍'incorporates mystery of the cosmos and meaning of temples together with traditional patched wrapping cloth, Arirang and Chilgyopannori for beautiful ornamentation. Bamboo decorating tiles are made through accumulation of technologies by a cooperation with industries of bamboo equipment and production of furniture in Damyang Bamboo Products Complex. Processing of raw materials is peformed with equipment of Damyang. Development of samples and production and delivery of bamboo goods are handled in Design Venture of Chosun University Chamber. Developed goods decorating doors of furniture are in sale by an order from furniture industries.

• Journal of Korean Society for Geospatial Information Science
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• v.25 no.1
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• pp.37-46
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• 2017

Recently, disaster caused by social factors is frequently occurring in Korea. Prediction about what crisis could happen is difficult, raising the citizen's concern. In this study, we developed a program to acquire tweet data by applying Python language based Tweepy plug-in, regarding social disasters such as 'Nonspecific motive crimes' and 'Oxy' products. These data were used to evaluate psychological trauma and anxiety of citizens through the text clustering analysis and the opinion mining analysis of the R Studio program after natural language processing. In the analysis of the 'Oxy' case, the accident of Sewol ferry, the continual sale of Oxy products of the Oxy had the highest similarity and 'Nonspecific motive crimes', the coping measures of the government against unexpected incidents such as the 'incident' of the screen door, the accident of Sewol ferry and 'Nonspecific motive crime' due to misogyny in Busan, had the highest similarity. In addition, the average index of the Citizens sentiment score in Nonspecific motive crimes was more negative than that in the Oxy case by 11.61%p. Therefore, it is expected that the findings will be utilized to predict the mental health of citizens to prevent future accidents.

• Archives of design research
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• v.18 no.4 s.62
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• pp.15-24
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• 2005

The demand against the house space of the style which is various increases with to join in and the importance which the color does hold gradually is magnified and color meaning from house space is embossed, diversification the necessity of the color plan which hits to the social change which is turning out is recognized. From the research which it sees the importance recognition against the color plan which is must become accomplished variousfrom house space. It analyzes the color tendency of the apartment model house and it presents it does the guide line of house space color design $2001{\sim}2004$ It was sold in lots from the year Busan area in center, the acreage and the space(the wall/the ceiling, the furniture type, the window and door type and the floor type) it used 'The hue&tone 120 color system' and it grasped to the sincere analysis method and the color use present condition which leads a frequency analysis. When it sees the color analysis result of the research which it sees space especially the color plan period for a discrimination compared to the organic enemy the unity which considers a relationship the crisis which will the plan is become accomplished with the direction for, Magnification feeling or high class of the area it is that it shows the color tendency which is discriminated it was with equilibrium general classification.