• Title/Summary/Keyword: domestic airlines

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Evaluating and Categorizing Brand Assets of Full-Service Carriers and Low-Cost Carriers (대형항공사와 저비용항공사의 브랜드 자산 평가와 유형화)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.442-454
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    • 2021
  • Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

Utilization of SNS Review Data for a Comparison between Low Cost Carrier and Full Service Carrier (SNS 리뷰데이터의 활용 : 저가항공사와 대형항공사를 중심으로)

  • Woo, Mina
    • Journal of Information Technology Services
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    • v.17 no.3
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    • pp.1-16
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    • 2018
  • There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

The Analysis on Airline Passengers' Intention to Use a Self Check-ln Kiosk through Extended Technology Acceptance Model (확장된 기술수용모델을 통한 항공사 고객의 셀프체크인 키오스크의 사용의도 분석)

  • Choi, Sa-Ra;Park, Yun-Mi;Jeong, Eun-Seong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.3
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    • pp.54-64
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    • 2022
  • Airlines have been introducing self check-in kiosks to reduce check-in time and improve operational efficacy to increase business revenue. The domestic airlines have actively provided kiosks at airports which are expected to reduce their operating costs and enrich their passengers' travel convenience. Based on the above background, the study investigates the factors influencing intention to use the self check-in kiosks by employing the Extended Technology Acceptance Model (ETAM). The study, therefore, designed a research model by reviewing theories and studies on the relationship among information quality, innovativeness, perceived ease of use, perceived usefulness, and intention to use the kiosks. The structural equation model revealed the following. Information quality and innovativeness had a significantly positive influence on perceived ease of use and perceived usefulness; furthermore, perceived ease of use had a significantly positive influence on perceived usefulness. In addition, both perceived ease of use and perceived usefulness had a significantly positive influence on intention to use. The results indicate that the airlines should constantly develop user-friendly contents and design of the self check-in kiosks.

Legal approach on uniliteral changing membership in the airlines' frequent flyer program (항공사의 상용고객우대제도 변경에 관한 법적 고찰 - 미국 연방대법원의 Northwest, Inc. v. Ginsberg사례를 중심으로 -)

  • Nam, Hyun-Sook;Choi, June-Sun
    • The Korean Journal of Air & Space Law and Policy
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    • v.30 no.1
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    • pp.65-94
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    • 2015
  • Since American Airlines launched AAdvantage which was the first Frequent Flyer Program in 1981, many people has accumulated mileage credits, and now, frequent flyer program(FFP) is the universal marketing tool to the airlines. These days, airlines establish a strategic alliance with domestic and foreign companies of various fields ; other airlines, travel agencies, car hire firms, hotels, department stores, even credit card companies. However, more people want to use their mileage credits, more airlines reject to approve that or change frequent flyer program against their customers. Last year, Northwest, Inc. v. Ginsberg, the United State Supreme Court made a decision that the preemption provision of Airlines Deregulation Act(ADA) preempts state laws related to rates, routes and services for air carriers including implied covenant of good faith and fare dealing. Thus, the claim of Ginsberg was canceled, it means that Northwest Inc. could terminated one-sidedly his membership in the frequent flyer program. In the contrast, Korea does not have the statute like ADA. If customers file a claim on FFP like Ginsberg, the courts of Korea judge whether the clauses of standard form contract are unfair or not. Therefore, in this article, Ginsberg would be checked on legal issues and be compared briefly with the courts' ruling in Korea.

A Study on airline pilot's satisfaction level of air traffic services provided by female air traffic controllers (여성 관제사에 대한 민간 조종사의 항공교통 서비스 만족도 조사연구)

  • Sin, Hyon-Sam;Yoo, Kwang-Eui;Ryu, Kyung-Hee
    • Journal of the Korea Safety Management & Science
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    • v.11 no.4
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    • pp.153-159
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    • 2009
  • This study was conducted in search of the acceptance level of air traffic services from domestic airlines pilot's perspective in comparison with male controllers and female controllers. Pilots responded to the questionnaire that female ATC controllers are of significance to male controllers in terms of pronunciation, accuracy of English grammar, attitude and kindness. Besides, The ICAO aviation English proficiency level four test revealed that female controllers were found superior to male controllers in terms of rating scales of holistic descriptors.

An Analysis on Structural Relationship between CRS Technology Acceptance and Reuse Intention - Targeting Employees for Domestic Airlines - (CRS 기술수용과 재이용의도의 구조적 관계분석)

  • Lee, Sun-Mee;Hwang, Hee-Joong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.2
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    • pp.29-30
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    • 2011
  • The purpose of this study is to closely examine relationship of the system re-use intention depending on CRS technology acceptance. Accordingly, questionnaire was widely distributed to 160 CRS users by convenient sampling targeting people in charge of task among employees for airlines and travel agencies, who are working-level staffs for CRS. Among these things, totally 142 valid materials were used in analysis. The analytical data processing was utilized SPSSWIN VER 18.0 and AMOS 18.0. The findings can be summarized as follows. Influential variables in CRS technology acceptance had significant influence upon the perceived ease use, the perceived usability, and the re-use intention. Also, the significant positive(+) influence was revealed to be had upon the perceived usability by the perceived ease use and upon the re-use intention by the perceived usability and ease use.

Application of AQP(Advanced Qualification Program) to Korea (향상된 자격 프로그램(AQP)의 국내 적용 방안)

  • Yu, T.J.;Song, B.H.;Hwang, S.S.
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.21 no.3
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    • pp.46-54
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    • 2013
  • Most aircraft accidents are attributed to crew error, but traditional training programs focus on individual training and evaluation. So, FAA developed innovative training and qualification programs that incorporate the most recent advances in training methods and techniques. AQP(Advanced Qualification Program) is focus on crew and individual performance in both training and evaluation. The primary goal of AQP is to achieve the highest possible standard of individual and crew performance. Nowaday, a lot of Airlines of US and Europe are managing aircrew qualification with AQP or ATQP. This paper proposed government's organization, documents, personnel and education to apply AQP to Korea, as well as domestic airlines available application of AQP.

A Study on Attitude toward In-flight Internet Usage (기내인터넷 이용자의 이용속성에 관한 연구)

  • Park, Kwang-Sik;Kim, Hyae-Yeon;Son, Won-Mog
    • Korean Business Review
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    • v.19 no.1
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    • pp.35-51
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    • 2006
  • Airline industry which is depressed owing to terror attack on September 11 and Iraq War in early 21 century through high fuel cost and continuous recession in the second half of 90's is gradually recovering from the year of 2004. So demand of airline industry is rising step by step and investment of airlines toward customer service is also going up. Recently some mega carriers in head customer service in-flight internet service. In addition, so do domestic airlines and others ant to be backward. Many Study on usage attitude toward internet have been argued continuously as a result of everyday life using internet. Although there were survey for the revenue perspective of the firm, study on the side of the consumer is so rare. This study used the model of DEA -conjoint what users of the in-flight internet service now attitude and preference important factors to use. As a result, factors chosen are method to charge, service speed of internet, quality of contents provided and ease of approach toward information. This study presents airlines supplying in-flight internet service now to differentiation strategy for each segment.

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A Study on the Factors that Affect the On-Time Performances of Airline Companies (항공사 정시성에 영향을 주는 요인에 관한 연구)

  • Kwon, Bo-Hun;Jung, Jin-Young;Kim, Hyeon-Deok
    • Journal of Advanced Navigation Technology
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    • v.25 no.5
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    • pp.320-326
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    • 2021
  • In airlines, on-time performance (OTP) is a measure of an airline's reliability and can be used as an important indicator when compared to other airlines. This study analyzed the effects and strength of delay factors on airline punctuality by analyzing the data of domestic K airlines for one year before and after March 2020, when the number of flights drastically decreased due to the corona virus. In addition, delays caused by seasonal weather effects were analyzed, and how the number of passengers who plummeted due to the corona situation had an effect on delay factors was studied. As for the delay factors, the delay codes of K airline which added its own codes to the delay codes of IATA, were applied. Based on the results of the analysis, we would like to suggest a method to minimize the delay.

The Effect of Flight Stress on Job Satisfaction and Safety Culture: Moderator Effect by Airlines and Rank (비행 스트레스가 직무 만족도와 안전문화에 미치는 영향 : 항공사 및 직급별 조절된 매개효과)

  • Byeong-Seon Yoo;Kangmin Ko
    • Journal of Advanced Navigation Technology
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    • v.28 no.1
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    • pp.44-50
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    • 2024
  • This study analyzed the effect of flight stress on job satisfaction and safety culture on 193 domestic civil airline pilots. As a result of the analysis, flight stress had a negative effect on job satisfaction, and pilots with low job satisfaction had a low awareness of safety culture. In particular, there was a difference in the effect of flight stress on job satisfaction and safety culture according to the airlines and rank of pilots. This suggests the necessity of developing customized stress management programs for each airline and pilot position. The study emphasizes the importance of managing pilots' stress and improving job satisfaction to reinforce the safety culture of the aviation industry. In addition, airlines should develop strategies to strengthen safety culture by reducing pilot stress and increasing job satisfaction. The result of this study is to be used as useful basic data for finding ways to manage pilots' stress and strengthen safety culture in the aviation industry.