• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.230-241
• /
• 1999

The purpose of this study was to investigate the purchasing behavior of adolescent consumer groups divided by their brand orientation. Questionnaires were administered to 507 middle and high school students who resided in Kwang-ju between September 22-27 1997. Data were analyzed by factor analysis cluster analysis ANOVA Duncan-test frequency and {{{{ chi ^2 }}-test. The results were as follows : 1. Adolescent consumers were classified by three groups ; brand attached groups : brand attached group (Group I) brand interest group (Group II) and brand indifference group (Group III) according to their brand orientation. 2. There were significant differences among groups in using information sources : Group II used more sources of information than the other two groups. 3. As evaluating attributes of product Group I considered brand prestige most important Group II considered design fashionablity imfortant orderly and Group III considered pricemost important. 4. Group I patronised expensive brand chain stores Group II patronseied department stores and Group III prefered independently owned cheaper priced retailers. 5. The apparel purchasing price range was higher for Group I and became lower for Group II Group III.

• Journal of Korean Home Economics Education Association
• /
• v.26 no.2
• /
• pp.101-118
• /
• 2014

The purpose of this study was to examine the factors associated with adolescents' attitude toward volunteer activities. Analyses of data provided by 450 adolescents attending secondary schools in Gyeongnam Province suggested the following results. First, adolescents' attitude toward volunteer activities differed by gender, religion, and academic grades. Adolescents who were girls, who had religions, and whose academic grades were higher showed higher levels of positive attitude toward volunteer activities than their counterparts who were boys, who did not have religion and whose academic standing was lower. Second, adolescents' attitude toward volunteer activities significantly differed by the family factor. To be specific, parental attention, parental support and family's participation in volunteer work made differences to the adolescents' attitude toward volunteer activities. Third, the adolescents took significantly different attitudes toward voluntary activities according to the school factor. Significant differences were found according to attention and support from teachers. The students whose teachers had more interest in voluntary service and whose teachers offered more aid took a more positive attitude to voluntary service. Forth, some of the personal, family, and school factors were associated with adolescents' attitude toward volunteer activities. Among the personal factors, gender, religion, academic standing, and morality were associated with dolescents' attitude toward volunteer activities. Those who were girls, who were religious, whose academic standing was higher, and who were more moral took a more positive attitude toward volunteer activities. Among family and school factors, parental attention/support and attention and support from teachers affected the voluntary service attitude of the adolescents. The students whose parents had more interest and gave more support and whose teachers showed more interest and offered more support took a more positive attitude toward volunteer activities. Therefore parental attention and support were identified as the variable to make the best prediction of the adolescents' positive attitude toward volunteer activities.