• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.172-177
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• 2023

This study explores the feasibility and potential of using virtual reality (VR) technology to enhance the museum viewing experience through digital media. In an increasingly digital world, museums face the challenge of adapting to changing visitor expectations. This study explores the integration of virtual reality and digital media as a means to engage, educate, and attract museum visitors in a novel, immersive way. By analyzing its advantages, challenges, and practical implications, this study aims to elucidate the feasibility of this transformative approach.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.196-201
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• 2023

In recent years, virtual reality (VR) technology has been widely used in many industrial fields, especially in the fields of medical treatment, games, film and television, to improve the interaction between medical teaching and practical treatment. On the gaming side, the production of virtual reality gaming screens and scenes became increasingly popular, greatly expanding the form of the visual experience. But VR is no longer confined to the health care, education and entertainment industries. During this time, the news media industry has also begun to integrate virtual reality into interviews and user interactions. This study aims to analyze the development of VR technology from the perspectives of immersive VR news experience, real reporting, and prospects, and analyze and think about the interactive participation of media users, the transformation of traditional media, and the upgrading of practitioners' roles.

• 디지털융복합연구
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• 제19권12호
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• pp.435-441
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• 2021

최근 디지털미디어 기술의 발전으로 관객에게 실감 나고 사실적인 전시 체험을 제공하는 몰입형 체험전시들이 늘어나고 있다. 본 연구에서는 이러한 몰입형 체험전시들의 대표사례들을 전시연출 요소를 중심으로 분석하고, 몰입형 체험전시 연출 및 기획에 게임기획 요소를 적용하여 개최 및 운영한 '히어로의 모험' (이하 히어로의 모험) 전시 사례를 소개하였다. 본 전시는 도전, 목표, 갈등, 규칙, 승패와 같은 게임기획 요소를 적용하여, 캐릭터의 갈등구조 설정 및 악당 캐릭터를 물리치는 도전과 목표를 제시하고, 승패를 가루는 전시 게임들을 제공하여, 최종 보스까지 물리치도록 전시를 디자인했다. 연구를 통해 관객의 전시 만족을 위해 게임 요소 적용이 더 효과적이다 보기는 어렵지만, 관객의 콘텐츠 소비 시간을 늘리고 재방문을 높이기 위해서는 게임기획 요소 적용을 고려하는 것을 제언하는 바이다.

• ETRI Journal
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• 제38권5호
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• pp.838-846
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• 2016

The objective of digital broadcasting has evolved from providing a plain video service to offering a realistic visual experience. Technologies such as 3DTV and UHDTV have been suggested to achieve this new objective by providing an immersive and stereoscopic visual experience. However, owing to the high bandwidth requirements of such services, the broadcasting industry has faced a challenge to find a new transport mechanism for overcoming the bandwidth limitation. The standardization organizations, the Advanced Television Systems Committee, Digital Video Broadcasting, and Telecommunications Technology Association, have been working on the integration of broadcasting and a broadband network (IP) to resolve the bandwidth issue of realistic video services. This paper introduces a frame-level timeline synchronization and transport system target decoder model for providing a stable 3DTV service over a hybrid network. The experimental results indicate that the proposed technologies can be successfully adopted as a reference model in a broadcast-broadband hybrid 3DTV service and other IP-associated hybrid broadcasting services.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.64-76
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• 2024

We study three sports media start-ups that seek to promote business model innovation (BMI) in which Web 3.0 and metaverse are converged. In results, LM starts from an innovative digital space platform offering a unique combination of virtual real estate, games, and non-fungible tokens (NFTs) which come with real-world earning potential. It creates value by integrating virtual real estate, training academies, blockchain games, and meta shops to offer a unique experience, capture value by offering monetization tools for buying and trading limited edition NFTs of favorite influencers from various sports leagues, offering access to premier real-world events and VIP game contests, and delivers value by building community to play games with favorite athletes or teams including trivia games, allowing fans to engage with their favorite athletes in a unique exclusive way. SL starts from the customizable digital identities especially for young sports fans like generation (gen) Z to play, hang out, and express themselves with their own avatars. SI starts from a leading Web3.0 metaverse innovator creating NFTs with the greatest athletes of all time, allowing athletes and creators to set up a profile and mint NFTs directly onto the blockchain. It tries to have the partnerships with great athletes revolutionizing the sports media industry to connect sports heroes and their super fans through an immersive, artistic, inspirational NFTs and unlockable content creating a sticky community between them.

• 한국컴퓨터그래픽스학회논문지
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• 제30권3호
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• pp.133-140
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• 2024

확장현실(eXtended Reality, XR)은 현실과 가상 세계를 결합한 초실감형 기술로, 다양한 산업에서 활발히 연구되고 있다. 본 연구는 혼합현실을 제공하는 HMD인 메타 퀘스트3을 스마트폰의 GPS 정보를 활용하여 실외에서 활용하기를 처음 시도하며 그 방법을 제안한다. 증강하는 가상 객체는 위치 정보와 HMD를 착용하고 바라보는 방향 정보를 활용하여 배치하였다. 또한, 메타 퀘스트3의 기능들을 활용하여 가상 객체가 현실 세계에 함께 보이고, 사용자의 손을 통해 가상 객체와 상호작용할 수 있도록 하였다. 본 연구는 HMD에서 위치 정보와 사진을 활용하여 현재와 과거의 공간을 연동하고, 이를 통해 시공간을 자유롭게 넘나드는 새로운 경험을 제공하는 것을 목표로 한다.

• 보존과학회지
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• 제37권4호
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• pp.362-369
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• 2021

In museums, exhibition content focuses mostly on cultural heritage's historical values and functions, but doing so tends to limit visitors' interest and immersion. To counter this limitation, the study developed an experiential media art exhibition fusing bronze mirrors' traditional production technology and modern conservation science. First, for the exhibition system, scientific cultural heritage contents were projected on the three-dimensional (3D) printed bronze mirror through interactions between motion recognition digital information display (DID) and the projector. Then, a scenario of 17 missions in four stages (production process, corrosion mechanism, scientific analysis and diagnosis, and conservation treatment and restoration) was prepared according to the temporal spectrum. Additionally, various media art effects and interaction technologies were developed, so visitors could understand and become immersed in bronze mirrors' scientific content. A user test was evaluated through the living lab, reflecting generally high levels of satisfaction (90.2 points). Qualitative evaluation was generally positive, with comments such as "easy to understand and useful as the esoteric science exhibition was combined with media art" (16.7%), "wonderful and interesting" (11.7%), and "firsthand experience was good" (9.2%). By combining an esoteric science exhibition centered on principles and theories with visual media art and by developing an immersive directing method to provide high-level exhibition technology, the exhibition induced visitors' active participation. This exhibition's content can become an important platform for expanding universal museum exhibitions on archaeology, history, and art into conservation science.

• 한국주거학회논문집
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• 제25권1호
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• pp.41-50
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• 2014

Architectural & Interior design communication is a process of exchanging information between architects and other professionals, clients, and prospectus users, and a design medium is a means of communication. Using non-immersive, conventional media, it is challenging for architects communicate physical details and users' activities in not yet built three-dimensional buildings to others. Recent advances online, Multi-User Virtual Environments (MUVEs) allow architects and other professionals to experience a virtually constructed building together using anthropomorphic avatars. In addition, MUVEs also enable them to be aware of the presence and activity of each other. Previous studies suggest that the aforementioned characteristics of MUVEs may facilitate communication between architects and others. But these are focused on communication in controlled experimental conditions. This paper discusses the ways in which MUVEs are applied for authentic and long-term collaboration, design studio, and cultural heritage reconstruction projects, produced by digital design group at the UC Berkeley and the Technion-Israel Institute of Technology, and analyzes the influences of MUVEs on those projects. MUVEs helped more precise communication between architects, electronic engineers, and medical staffs, who are collaborating for developing pioneering technology for hospitals. In design studios, MUVEs allowed students to experience other students' design outputs, and thus helped them share ideas mutually. In addition, in cultural heritage reconstruction projects, MUVEs were used for communicating with historians and residents in order to collect evidence. Based on this study, we propose that MUVEs have strong potential for enhancing the communication between architects and other professionals.

• International Journal of Advanced Culture Technology
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• 제8권2호
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• pp.116-128
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• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• 감성과학
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• 제14권4호
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• pp.627-636
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• 2011

본 연구는 단순 입력 기반 유니모달 인터랙션의 한계를 극복하고 단순 입력 방식이 아닌 멀티모달 기반 사용자의 행위, 의도, 및 집중도를 활용하여 실감적이고 몰입도를 향상시키는 인터랙션 시스템을 제안하는데 그 목적이 있다. 본 연구의 선행연구에서 기존 문헌연구를 토대로 메타분석방법을 활용하여 인터랙션을 위한 3차원 동작 인식 기술의 정확도를 분석하여 최종적인 센서 기반 인터랙션 방법이 선정되었고, 직관적 제스쳐 인터랙션 요소를 추출하여 본 시스템에 반영하였다. 또한 생리반응을 이용한 집중력 판단 기술을 개발하여 사용자 의도를 판단하는 연구를 진행하였다. 본 연구에서 제안하는 시스템은 3부분으로 나눌 수 있다. 선행연구에서 선정된 인터랙션 요소들을 적용하여 가속도(Accelator) 센서와 연성(Flexible) 센서를 활용하여 손 동작을 인식하는 시스템을 구현하였고, 동공 인터랙션을 통한 안경형 시선 추적기를 구현하여 인터랙션이 가능하게 하였으며, 심혈관 반응과 피부 온열 반응을 측정하여 사용자의 의도를 반영한 시스템을 최종 구현하였다. 실감형 디지털 엔터테인먼트 플랫폼 기술 개발을 위한 기초 연구로서 활용이 가능할 것으로 판단된다.