• 유통과학연구
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• 제22권8호
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• pp.1-15
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• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• ETRI Journal
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• 제25권6호
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• pp.423-436
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• 2003

This paper describes our design of a contents distribution framework that supports transparent distribution of digital contents on the Internet as well as copyright protection of participants in the contents distribution value chain. Copyright protection must ensure that participants in the distribution channel get the royalties due to them and that purchasers use the contents according to usage rules. It must also prevent illegal draining of digital contents. To design a contents distribution framework satisfying the above requirements, we first present four digital contents distribution models. On the basis of the suggested distribution models, we designed a contract system for distribution of royalties among participants in the contents distribution channel, a license mechanism for enforcement of contents usage to purchasers, and both a packaging mechanism and a secure client system for prevention of illegal draining of digital contents.

• 한국IT서비스학회지
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• 제8권4호
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• pp.75-86
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• 2009

Unlike physical products, the distribution of digital content has involved many participants in all distribution phases from providers to consumers. The longer the distribution channel for services is, or the more participants that take part in it, the more the added value of the content increases. Consequently, the customer usefulness has been maximized. In order to enhance the values of digital content, it is utterly urgent to implement a service infrastructure that could be shared by all participants along the distribution path. Digital content is distributed from a creator to a final user through complex value chain stages. All the participants along the value chain exchange information about copyrights, marketing, and contents themselves, through the distribution channel. Recently, the more the distributed Information Technology environment has been widely used, the more the necessity of an identifier for digital content has been increased. In this paper, we examine the current status of the Korean distribution market of digital content, identify necessary distribution services of digital content, and establish a systematic roadmap to implement these services.

• 통상정보연구
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• 제8권4호
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• pp.3-22
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• 2006

Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

• 유통과학연구
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• 제21권7호
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• pp.105-116
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• 2023

Purpose: SMEs are one of the largest contributors to GDP for Indonesia. This study aims to investigate the effect of IT awareness and digital marketing on the performance of SMEs in the city of Makassar through product distribution. Research design, data, and methodology: IT Awareness and Digital Marketing are independent variables in this study, while Product Distribution is an intervening variable in viewing the performance of SMEs in Makassar City. The data is processed using Smart-PLS. The samples used were 381 business units operating in the city of Makassar. Results: From this study it was found that IT Awareness and Digital Marketing had a significant and positive effect on the distribution of products from SMEs in the city of Makassar. However, IT Awareness and Digital Marketing do not directly affect the performance of SMEs in the city of Makassar. So it can be concluded that both IT Awareness and Digital Marketing only affect the performance of SMEs in Makassar City through Product Distribution, not directly. Conclusions: From this study it can be concluded that SMEs in the city of Makassar should start increasing their IT awareness and use digital marketing to increase their product distribution to improve the performance of their SMEs.

• 유통과학연구
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• 제21권2호
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• pp.77-89
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• 2023

Purpose: At the end of the pandemic, many digital startups had negative performances. For that, this study aims to analyze the mediating role of entrepreneurial competence and digital entrepreneur career maturity. Seven hypotheses were proposed, namely the effect of entrepreneurship orientation, digital entrepreneurship experience, and digital entrepreneur career maturity on digital entrepreneurial competence, the effect of digital entrepreneurial experience on digital entrepreneurial career maturity, the influence of entrepreneurial orientation, entrepreneurial competence, and digital entrepreneur career maturity on business performance. Research design, data and methodology: The population is digital entrepreneurs in Central Java, Indonesia with a business duration of more than 4 years. The number of samples as many as 184 people were carried out by questionnaire distribution through face-to-face, email, and Google forms. Partial Least Square Structural Equation Modeling was used to test the path coefficient statistics. Results: The results showed that all the hypotheses proposed were accepted. Digital entrepreneurial competencies and digital entrepreneurial career maturity are also proven to have a mediating role. Conclusions: The findings of this study can contribute to the development of digital entrepreneurship research. Practically, the government's role is needed to facilitate the three main elements of digital business: e-commerce, payment methods, and distribution channels.

• Journal of Information Technology Applications and Management
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• 제13권4호
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• pp.215-235
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• 2006

Recently, Development of IT and digital-tech, and this is becoming factor of digital contents industry development. But, problem that is more suitable e-business model's necessity and quality enemy of distribution web-site to digital contents as transaction this firm dispute by transaction special quality and Payment-system increase of digital contents increases rapidly was risen. In this study, Digital Contents qualify estimation very important persons of digital contents as sequence of study that investigate from target's viewpoint which is serviced through web-site that digital contents is not factors of web-site service method whether digital contents distribution web-site factors effect that is some in customer satisfaction from general viewpoint of actuality digital contents distribution and is the actual proof enemy. This paper's goal that these study finding leads as digital contents industry discusses individual enterprise's success and failure as field of business in quickening period yet but domestic digital contents industry field will be roared and may can have competitive power by enterprises which wish to already started business or inaugurate an enterprise enter in field with successful beginning and direction and develop continuously.

• 유통과학연구
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• 제18권12호
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• pp.67-77
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• 2020

Purpose: Based on the author's adapted invariant choice, this study is to present the methodology and the calculation of the integral index of the digital component of the quality of life. By analyzing the digital indexes, the study is also to discuss distribution of ICT and the digital quality of life of the population of Kazakhstan and its regions. Research design, data, methodology: In this research, the method of calculation of integral assessment of the indicator was used, which indicates index constructs. The study analyzed objective secondary data for the period 2017-2019, which was the database from official websites of the Committee on Statistics of the Republic of Kazakhstan. Results: The study produced an integral code for assessing digital components of living standards of the population, consisting of five groups sub-indexes. Conclusions: Based on the provided analyses, we can confirm the existence of a significant difference of all the indicators of digital living standards of the population between the two leading cities: Almaty city and Nur-Sultan city. Furthermore we can deduce the differences of the examined indexes for other regions of Kazakhstan. Despite the rapid adoption of digital technologies, Kazakhstan still has significant digital gaps among cities indicating regional differences in the speed of implementation and distribution of digital technologies.

• 유통과학연구
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• 제21권2호
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• pp.53-63
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• 2023

Purpose: This study aims to determine the effect of Customer Experience Management (CEM) on the distribution of Marketing Performance mediated by Digital Business Innovation (DBI), Digital Operational Excellence (DOE), and Digital Value Co-Creation (DVC) in Indonesia Information & Technology (IT) industry. Research design, data, and methodology: This research was conducted in two stages, namely exploratory and explanatory on IT companies in Indonesia. The authors took 132 samples using proportionate random sampling method in three groups of companies. Results: The results showed that CEM had no significant positive effect on the distribution of Marketing Performance. CEM has no direct effect on the distribution of Marketing Performance through the mediation of DBI. CEM has direct effect on the distribution of Marketing Performance through the mediation of DOE and DVC. DBI has no significant effect in increasing the distribution of Marketing Performance. However, DOE and DVC have a significant effect in increasing the distribution of Marketing Performance. Conclusion: The distribution of Marketing Performance can be indicated better through CEM through mediation.

• 정보처리학회논문지A
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• 제11A권2호
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• pp.175-180
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• 2004

DVD, MP3, AAC 등과 같은 고품질의 디지털콘텐트는 품질의 손상 없이 복제되어 인터넷을 통해 배포 가능하며, 이는 디지털콘텐트 제공자에게 커다란 경제적 손실을 주게 된다. 이에 따라 디지털콘텐트의 안전하고 효율적인 분배를 위한 연구가 필요하다. 디지털콘텐트 분배 시스템의 설계에서 가장 중요한 이슈는 사용자 편의성과 실행 속도, 보안성 문제라 할 수 있다. 본 연구는 웹 캐싱 기술과 계층구조의 암호화/복호화 기법을 사용한 웹 기반의 디지털콘텐트 분배 시스템을 설계하였다. 본 연구에서 제안한 시스템은 보안성과 실행속도, 사용자의 편의성을 향상시킨 디지털콘텐트 분배 시스템이며, 실험을 통해 성능의 우수성을 검증하였다.