• Title/Summary/Keyword: different perceptions

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Exploratory Analysis on Attributes of Party Planning and Comparisons of Customers' Perception for Party Planning (파티플래닝(Party Planning)의 속성에 대한 탐색적 분석과 고객들의 인지도 비교)

  • Chong, Yu-Kyeong;Kim, Sun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.19 no.5
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    • pp.532-543
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    • 2004
  • The purpose of this study was to investigate three different perceptions based on major 23 part planning attributes. These party planning attributes were categorized using exploratory factor analysis. Three groups of respondents were identified based on the sample data; the first group is a group of people experienced parties before, the second group is a group of people intended to attend parties in near future, and the third group is a group of people who want to be a party planner. Respondents participated in this study express their own perceptions on party-planning attributes. The study shows that the perceptions of respondents were significantly different from each other. Particularly, prospective party planners emphasize on artistic attributes, such as harmony between dishes and foods or between the party concept and foods. However, party attendees more importantly considered other attributes, including the event suitable to the party type, places held a party. The research suggests that understanding party attendees' perception will provide useful information to develop party events that can reflect customers' desires.

Developing an Instrument of Assessing the Middle School Students' Perceptions of Mathematics Teachers' PCK

  • Xu, Yanhui
    • Research in Mathematical Education
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    • v.23 no.1
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    • pp.23-45
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    • 2020
  • Many researches proposed different models and concepts for the PCK. It is important to understand its composition. Most studies investigated the development of PCK and its influence on students' learning from the teachers' perspectives. We developed an instrument for assessing middle school students' perceptions of mathematics teachers' PCK (SPOMTPCK) to investigate the nature of PCK. Theoretical claims and empirical research in PCK were used to design questions and sub-scales for the SPOMTPCK. The face validity of the instrument was established by the expert mathematics teachers and students. A questionnaire consisting of 38 items on a five-point Likert-type scale was used for data collection from 799 middle school students. The exploratory factor analyses resulted in the development of a three-factor scale of 17 items that was proved valid and reliable, that is, pedagogical representation, understanding students and curriculum, and encouraging students' engagement. The Cronbach α coefficients of the scale was 0.935, and the Cronbach α coefficient of three factors were ranged from 0.721 to 0.912. The confirmatory factor analysis showed that the questionnaire has good construct validity and the fit indexes are good. MANOVA analysis of variance revealed that the differences in mathematics teachers' PCK identified by students of different school types and grades were statistically significant. It is a validate measurement to evaluate the perceived mathematics teachers' PCK for middle school students.

A Study on the Quality Perceptions of Red Pepper Growers (고추 재배 농가들의 품질 인식에 관한 연구)

  • Kim, Jeong-Seop;Hwang, Jeong-Im
    • Journal of Agricultural Extension & Community Development
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    • v.12 no.2
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    • pp.173-185
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    • 2005
  • This article indicates that the perceptions on the quality of agro-food are socially constructed. Farmers who were producing red pepper in Eumsung county had somewhat different perceptions on the quality of red pepper according to their own marketing channels. Farmers who were selling their red pepper to consumers by direct marketing tend to think the quality attributes more important as follows; information on producers, ingredients, taste and smell, amount of pesticides input, cleaning the harvested red pepper, quality certification by public authority, and brands. Consumers tend to think safety and production area more important, while farmers tend to think the quality attributes as follows; taste, color, variety, soil environment, and largeness. Based on these research findings, we can give some recommendations as follows; 1) the agricultural extension organization in the Eumsung county should change the strategy for local agriculture towards quality management of red peppers. and 2) the local government need to examine the feasibility of quality certifying on red pepper.

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Perceptions of Visual Merchandising in the Department Stores: The Employee versus Consumer Perspectives (백화점 브랜드매장의 비주얼 머천다이징 평가: 판매원 대 소비자 관점)

  • Park, Kyung-Ae;Jun, Bo-Mi-Na
    • Fashion & Textile Research Journal
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    • v.14 no.2
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    • pp.222-229
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    • 2012
  • This study examined and compared the two perspectives of consumers and employees on the perceptions toward visual merchandising (VMD) of fashion brands in a department store. Importance of VMD elements, roles of VMD, evaluations of VMD elements, and brand and store images were measured and compared. The two types of questionnaires were used to collect data from consumers and employees. A total of 327 consumer samples and 317 employee samples were analyzed. The results showed that there was no difference between the two groups in what VMD elements were the most important. While employees perceived of the role of VMD higher than consumers, consumers evaluated two VMD element factors higher than employees and showed higher store image. Such results were not different by brand types. The study implies that the higher VMD perceptions of consumers are desirable to manage VMD from the employees' perspective.

Working Females' Perceptions and Evaluations on Employer-Supported Child Care Service: Centered on Professional Working Females (직장교육에 대한 인식 및 만족도에 관한 연구 -전문적 여성 종사자를 중심으로-)

  • Hwang, Hae-Shin
    • Korean Journal of Human Ecology
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    • v.16 no.1
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    • pp.49-59
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    • 2007
  • The purpose of the present study was to examine how working females evaluated and perceived the employer-supported child care services, and how the evaluations and perceptions were different depending on their socio-demographic characteristics. A survey was administered to 164 working females, mostly, in professional jobs, to investigate their satisfaction to the employer-supported child care service and current child care policy. Major findings are as follows: Working females showed higher degrees of satisfaction on the employer-supported child care service and showed lower degrees of satisfaction on the current child care polidy. The more they work in professional jobs and the more they have high educational background, the more they showed satisfactions to the employer-supported child care services.

쇼핑유형이 소비자의 점포 디자인 지각에 미치는 영향

  • 한동철;성희승
    • Journal of Distribution Research
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    • v.2 no.1
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    • pp.35-57
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    • 1997
  • In retailing, it seems very important to examine how consumers perceive in store design factors such as instore space for walking, product arrangement styles, instore display types, window sizes, and possibly others. Furthermore, consumers perceptions of various designs would be differentiated by consumers shopping patterns such as actual shopping versus window shopping. This article empirically investigates how various desings create different consumer reactions measured by consumer mood and store image depending on the types of consumer shopping. It was found that design factors such as open, focused, and big would create better consumer mood and consumer perceptions of store image than closed, unfocused, and small. Another finding was that consumer perceptions would interact with consumer shopping patterns. Based on the research findings, some implications are discussed in the article.

A Study on the Differences between Mothers and Children in Gender-role Attitudes and their Perceptions on Gender-role Socialization (어머니와 아동의 성역할 태도와 성역할 사회화에 대한 지각차이에 관한 연구)

  • Lee, Joo-Yeon;Han, Sae-Young
    • Korean Journal of Human Ecology
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    • v.13 no.2
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    • pp.251-261
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    • 2004
  • This study investigated the differences between mothers and children in their gender-role attitudes and their perceptions on gender-role socialization. The data was collected from 167 6th graders and their mothers in Seoul. Boy's gender-role attitude was found significantly different from that of mothers while girl's gender-role attitude was more consistent with that of mothers than boys. In their perceptions on gender-role socialization, mothers reported that they emphasized both feminine and masculine behavior for their children. However, children reported that their mother emphasized feminine behavior for girls and masculine behavior for boys.

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Social Influence on Knowledge Worker's Adoption of Innovative Information Technology

  • Yang, Hee-Dong;Moon, Yun-Ji;Rowley, Chris
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.457-462
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    • 2008
  • User perceptions toward information technology (IT) are crucial to successful implementation. The purpose of our study is to improve the understanding of the impact of social influences on different types of users' perceptions and adoption of IT. To do this our study refines and expands the operationalization of the social influence construct to include four components: "subjective norm", "image","visibility", "voluntariness". We use this to examine influences by type of user (knowledge worker versus university student) and IT (innovative versus mature). The key finding is that when knowledge workers consider adopting innovative IT they are sensitive to general perceptions of its usefulness. Our results have implications for management enquiry and practice.

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Relationships between Maternal support network and perceptions of parenting task difficulty (어머니의 자녀양육에 대한 사회적 관계망과 양육곤란도 지각과의 관계)

  • Rhee, Un Hai;Lee, Mee Ry
    • Korean Journal of Child Studies
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    • v.17 no.2
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    • pp.61-78
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    • 1996
  • The purpose of this study was to describe maternal social networks and to examine their relationships to maternal perceptions of parenting task difficulty. One hundred and thirty-three mothers of preschool children responded to a questionnaire indicating individuals in their networks, support functions, and perceptions of task difficulty. Mothers reported an average of 6.5 persons in their networks, including primarily with her own mother, the husband, mother-in-law, and sisters. While support was provided mainly by her husband and her own family members, the kinds of support varied depending on the person in networks. It was also found that support functions were different in terms of maternal job status, sex of the child, and the child's previous experience in day care or early childhood education settings. Emotional support from networks was significantly related to parenting task difficulty, especially in daily routine care. Mothers who perceived more emotional support from networks reported parenting to be less difficult.

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Consumer Ethical Beliefs and Behaviors and Ethical Ideologies : Gender and Cross-cultural Comparison between Korean and American College Students

  • Seo, Jeong-Hee
    • International Journal of Human Ecology
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    • v.11 no.2
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    • pp.39-50
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    • 2010
  • This paper compares a cross-cultural and gender differences and similarities about consumer ethical perceptions and behaviors, and ethical ideologies between Korean and the US college students. It also examines the relationships between consumers' ethical perceptions and behaviors, and the relationships between consumer ethics and ethical ideologies. This research provides some evidence that supports the premise that consumer ethics is influenced to an extent by consumers' nationality and gender. The differences are not universal, however, and could perhaps be described as situational. The American college consumers were found to be more idealistic and relativistic than the Korean college consumers. But the differences were minor The American male college consumers were found to be more idealistic than the American female college consumers. The ethical consumer groups were found to be more idealistic and less relativistic than were the unethical consumer groups. Perceptions were positively related to behaviors in the consumer ethics. But the magnitude of impacts is different between the nations and in the dimensions of consumer ethics.