• Asian Journal of Business Environment
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• 제10권2호
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• pp.5-15
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• 2020

Purpose: This study examines the impact of individual reciprocal preferences on coalition formation. The reciprocal model considers a player's own payoff, the player's perception of others' payoffs, and others' perceptions of the player's payoff. Research design, data and methodology: A reciprocal model is built to illustrate how reciprocity influences individual decisions in a coalition game and its formation. The prediction is examined with experimental evidences from a dictator game and a membership game. Results: The theoretical result suggests that the coalition formation could be unstable due to negative reciprocal kindness. The experimental findings support that negative reciprocal kindness could lead players participating in a coalition, no matter their dominant strategies are. When subjects were essential to make contributions to a coalition, they were more likely to cooperate if they were treated badly. In contrast, when subjects were unnecessary, the reciprocal kindness could enhance cooperative tendencies. Conclusions: This study reveals that the reciprocal behavior could influence individual decisions and reshape the coalition formation. In terms of policy implications, this study has shown that coalition formation could be reshaped by reciprocal prefe rences. Due to the strategic and complicated decision process in an interactive environment, a comprehensive investigation of factors would be required in a climate coalition in practice.

• 유통과학연구
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• 제19권7호
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• pp.51-59
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• 2021

Purpose: Anger has become one of the dominantly experienced emotions in recent years, particularly under the COVID-19 pandemic. Considering the critical role that anger plays in consumers' lives, the present research examines how feeling angry about money influences consumers' spending and money distribution decisions. Research design and methodology. Three experiments were conducted using different emotion induction methods (i.e., dictator game, autobiographical recall, and scenario). Results. Feeling angry about money decreased pro-social spending (i.e., less money distribution to the others), but it did not affect virtuous or utilitarian spending for the self-unlike past finding on negative feelings that increased utilitarian spending. Furthermore, whereas anger-tainted money decreased pro-social spending of that money, guilt-tainted money increased pro-social spending. However, the effects of guilt versus anger were not completely symmetrical. The antagonistic effect of anger was diffusive across spending on distant and close others, whereas the pro-social effect of guilt was limited to distant others. Conclusions: These findings help policy makers and financial institutions forecast how money will be distributed or circulated when it is likely to be dampened by anger under the pandemic. They also highlight the importance of examining the effects of discrete emotions (e.g., anger vs. guilt) beyond valence.

• 인지과학
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• 제26권2호
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• pp.241-261
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• 2015

본 연구에서는 만 5-6세 아동들의 타인-타인 또는 자신-타인 간 자원 분배 결정에 수혜자의 소속집단(내집단 대 외집단)이 영향을 미치는지를 검증하였다. 실험 1에서는 아동이 자원 분배의 수혜자가 되지 않고 친구(내집단)와 낯선 아동(외집단)에게 스티커를 나누어주는 분배자의 역할만을 수행한 게임을 진행하였다. 이 때 아동은 낯선 아동보다 친구에게 더 많은 스티커를 나누어주었고, 이는 아동 자신이 분배의 이해 당사자가 아닌 경우에는 내집단에게 더 호의적으로 분배를 한다는 것을 보여주었다. 실험 2에서 아동은 상대방이 친구 혹은 낯선 아동인 상황에서 자기 자신과 상대방에게 스티커 10개를 분배하는 게임에 참여하였다. 이러한 자기-타인 분배 상황에서 아동들은 상대방이 내집단 또는 외집단 구성원인지에 관계없이 이기적인 분배를 하는 양상을 보였다. 이는 자기 자신이 자원 분배의 당사자가 되었을 경우에는 내집단을 선호하는 경향성을 나타내지 않았음을 보여주었다. 본 연구는 기존 성인 연구에서 관찰되어온 자원 분배 행동에서의 내집단 편향의 발달 과정에 대한 추가 자료를 제공한다.