• Journal of Smart Tourism
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• 제2권2호
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• Asia pacific journal of information systems
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• 제31권2호
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• pp.220-235
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• 2021

Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

• 서비스연구
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• 제14권3호
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• pp.46-59
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• 2024

이 연구는 관광목적지에 대한 부정적인 사건을 SNS를 통해 간접 경험한 잠재 관광객들이 인지하는 관광지 이미지가 행동의도에 어떠한 영향을 미쳤는지 파악하는데 그 목적이 있다. 계획된 행동이론(Theory of Planned Behavior)을 기반으로 이미지와 행동의도 간의 관계를 관광지에 대한 태도, 주관적 규범, 지각된 행동통제를 통해 설명하고 있고, 잠재관광객이 인지하는 관광목적지와의 관계품질을 통해 부정적인 사건에 노출된 잠재관광객의 관광지 이미지와 관광지에 대한 태도와의 관계를 조절하는지 분석하였다. 256명의 중국 잠재관광객들을 대상으로 시나리오 기반의 설문조사를 실시한 결과, 관광지의 전반적 이미지가 관광지에 대한 태도, 주관적 규범, 지각된 통제에 유의한 영향을 미쳤고, 행동의도에도 관광지에 대한태도, 주관적 규범, 지각된 통제 모두 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 전반적 이미지와 관광지에 대한 태도 사이에서 관계품질의 조절효과를 검증하였다. 본 연구의 시사점은 관광목적지에 부정적인 사건이 발생되면 부정적인 이미지가 인식될 수 있으므로 이를 방지하기 위해 지자체에서 가격, 서비스, 불법영업 등에 대한 수용태세 점검 및 단속이 잘 이루어져야 한다는 점이다. 또한, 관광목적지 마케터는 마케팅관리와 홍보를 위해 노력하며 특히 기존 관광목적지를 방문했던 관광객들과 긍정적인 관계품질을 형성할 수 있도록 노력해야 할 것이다.

• 한국조리학회지
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• 제23권6호
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• pp.70-77
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• 2017

The purpose of this study was to examine tourist satisfaction towards Hanoi local food image as well as examine the relationship between those two variables with tourist destination loyalty intention. A self-administered survey was carried out in Hanoi, Vietnam. Of the distributed 400 questionnaires, a total 393 respondents of foreign tourists were used to data analysis by a convenience sampling method. Factor analysis was performed to identify underlying dimensions of what foreign tourists expect most from Hanoi local food image. The results showed that foreign tourist perceived Hanoi local food image as, food quality, food culture, contexture features and atmospheric. The finding showed that Hanoi local food image had a direct effect on foreign tourist's satisfaction and destination loyalty intention. In addition, tourist satisfaction had a positive influence on destination loyalty intention. At last, considering the results from this study, it is suggested that it is necessary to create and maintain the identity of image by formulating appropriate strategies and it is instrumental to promote local food image based on its distinctiveness and diversity which stands for the unique native culture.

• 한국산학기술학회논문지
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• 제18권3호
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• pp.447-451
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• 2017

본 논문은 국가와 지방자치단체에서 개발하여 운영하고 있는 관광지관리의 문제점을 극복하고 국가와 지역경제에 기여할 수 있는 지속가능한 관광지 관리모델을 개발하고자 수행되었다. 정보통신서비스기술과 모바일 스마트 디바이스를 기반으로 제공되는 위치정보서비스를 이용하여 개별 관광지내에서의 개인의 특성-여가시간, 혼잡도, 활동성, 지출능력 등-을 기초로 하는 애플리케이션을 관광지에서 제공함으로써 개인여건에 부합하는 관광 프로그램을 제공함으로써 1차적으로 관광객의 만족도를 최적화하며, 관리측면에서 환경적 데미지를 최소화 할 수 있는 수용력수준을 유지함으로써 환경적 지속가능성을 유지할 수 있게 한다. 2차적으로 관광객의 소비활동을 통한 경제적 수익창출을 통하여 관광지의 지속가능성을 배가할 수 있으며, 유사시 발생할 수 있는 위험관리를 실시간으로 수행함으로써 안전사고를 예방할 수 있으며, 유사시 실시간으로 관광객들의 안전을 확보할 수 있다. 위치기반서비스를 이용한 관광지의 환경보존은 관리비용을 최소화 하는데 기여하게 되며, 이용자인 관광객의 만족도는 제고할 수 있다. 이는 관광지 관리비용을 최소화 하며, 지속적인 수익을 창출하여 국가와 지방자치단체의 관광지 수익목표 달성이 가능하게 되어 궁극적으로 지속가능한 관광지 운영모델로 정립될 수 있다.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.127-134
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• 2013

While there are many services that can check current traffic condition and application program such as bus arrival alarm are developed, since it only provide simple alarm and check level of information, it is still insufficient in many senses. Therefore, the program that try to develop in this study is the system that predict arrival time to destination and inform the bus passengers by applying real time traffic information. The system developed related to this study is still very inadequate. In the system developed in this thesis, when the user input the current bus number and destination using smart-phone, relevant server acquire the bus route information from bus information DB, and analyze real time traffic information based on the information from traffic information DB, and inform customer of expected arrival time to destination. In this thesis, traffic congestion can be eased off and regular operation of public transportation can be improved with reliable destination arrival alarm. Also, it is considered that pattern of bus users can be analyzed by using these information, and analyzing average transport speed and time of public transportation, travel time depending on various situation can give a boost to study related to transportation information and its development.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.201-216
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• 한국과학예술포럼
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• 제19권
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• pp.581-592
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• 2015

최근 공익마케팅활동에 대한 관심과 중요성에 대한 인식이 확산됨에 따라 국내 일부 컨벤션센터와 지역 컨벤션뷰로에서 사회공헌활동을 추진하고 있으나, 공익마케팅활동에 관한 연구들은 대부분 소비자의 시각에 치중되어 컨벤션센터나 지역 컨벤션뷰로 등 컨벤션 조직원의 관점에서 공익마케팅활동 중요성인식이 어떤지 반영되어 있지 않은 실정이다. 따라서 본 연구에서는 컨벤션과 관련된 공공조직의 종사자들을 대상으로 컨벤션조직의 공익마케팅활동의 중요성 인식을 파악하며, 컨벤션조직의 공익마케팅활동을 실시할 때 컨벤션개최지의 긍정적 또는 부정적 효과에 영향을 미치는지 살펴보고, 개최지 긍정적 효과와 부정적 효과가 개최지 브랜드가치에 어떠한 영향을 미치는지에 대한 분석하고자 한다.

• 한국과학예술포럼
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• 제22권
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• pp.393-402
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• 2015

This study investigated Seoul's image as a tourism destination that Chinese tourists perceived, taking advantage of Chinese Social Media "Renren". The study used visual method (V-method) to collect images and analyzed them in terms of convergent disciplinary approach. It searched Chinese word, "首爾", in Renren social network. 526 Seoul's photos were collected from 129 users' mini-homepage. Destination planners and marketers should understand how the Chinese tourists perceive the Seoul's image and recognize the contribution factors to representations of the city. It is recommended that more cultural experience should be offered to Chinese tourists.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.21-30
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• 2023

The aim of this study is to investigate how travelers' destination visit intentions are influenced by avatar self-congruence in the metaverse platform. We extended the impression management theory by considering both perceived enjoyment and social engagement, and illustrated the interaction effect based on users' digital age. To achieve this, we conducted an online survey with 302 users. The survey results revealed that avatar self-congruence significantly influenced users in terms of perceived enjoyment and social engagement, thereby affecting their destination visit intentions. This study also revealed a significant interaction effect between digital age type and avatar self-congruence on users' perceived enjoyment. The results of this study are expected to provide not only a theoretical reference for metaverse research and travel research but also managerial implications for destination management and metaverse applications.