• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1998년도 가을 학술발표회 논문집
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• pp.151-158
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• 1998

This paper presents an optimal decision model for minimizing the life-cycle cost of steel box girder bridges. The point is that it takes into account service life process as a whole, and the life-cycle costs include initial (design, testing, and construction) costs, maintenance costs and expected failure costs. The problem is formulated as that of minimization of expected total life-cycle cost with respect to the design variables. The optimal solution identifies those values of the decision variables that result in minimum expected total cost. The performance constraints in the form of flexural failure and shear failure are those specified in the design code. Based on extensive numerical investigations, it may be positively stated that the optimum design of steel box girder bridges based on life-cycle cost approach proposed in this study provides a lot more rational and economical design, and thus the proposed approach will propose the development of new concepts and design methodologies that may have important implications in the next generation performance-based design codes and standards.

• 국제초고층학회논문집
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• 제1권4호
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• pp.301-310
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• 2012

Buildings, energy and the environment are key issues that the building professions and energy policy makers have to address, especially in the context of sustainable development. With more tall buildings constructed in China, the impact on energy consumption and carbon emission would be great from buildings (2% increase of carbon dioxide annually between 1971 and 2004). The imperative was to investigate the building energy performance of high-rise in different climate zones and identify the key design parameters that impose significantly influence on energy performance in sustainable building design. Design implications on glazing performance, sizing of the ventilation fans, renewable energy application on high-rise building design are addressed. Combination of effective sustainable building design strategies (e.g., building envelope improvement, daylight harvesting, advanced lighting design, displacement ventilation, chilled ceiling etc.) could contribute more than 25% of the total building energy consumption compared to the international building energy code.

• International Journal of Advanced Culture Technology
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• 제8권2호
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• pp.129-138
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• 2020

Recently the wearable technologies market has diversified to the point where even the leading fashion brands have adopted prototypes. For this reason, consumer- and fashion-centric perspectives on the consumption of wearable technologies are needed for a better understanding of the market. The author tests the effect of design aesthetics of a fictitious smartwatch (i.e., the wearable technology) as a key factor of non-functional hedonic consumption on consumer-perceived product value. The results of an online survey of 233 U.S. shoppers indicate a strong, positive effect of design aesthetics on both the perceived utilitarian and hedonic values of wearable technologies. Furthermore, the hypothesized moderation of gender is statistically confirmed in the mechanism of design aesthetics toward perceived utilitarian value, but gender is found to not moderate the effect of design aesthetics for the smartwatch on hedonic value. Male shoppers are found to be more positively influenced by perceived design aesthetics. Theoretical and managerial implications and study limitations are further discussed.

• 유통과학연구
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• 제14권11호
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• pp.61-73
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• 2016

Purpose - Marketing scholars have developed various types of mathematical models for describing marketing phenomenon, because there is no single model comprehensive enough to incorporate all the relevant marketing phenomena. This study tries to summarize the behavioral foundations and the mathematical derivations of the most widely used marketing models and discusses their strategic implications. This study selected four representative marketing models: multinomial logit(MNL) model, elimination-by-aspects(EBA) model, Hauser and Shugan model and Bass diffusion model. Especially, this study focuses on Hauser and Shugan(1983)'s Defender model and discusses the model's behavioral foundation and its implications. Research design, data, and methodology - Of the four selected model, the multinomial logit model is selected as the basic normative model and the other three models are described as descriptive models in contrast. Starting the discussion from the multinomial logit model, this study explains what important strategic variables are incorporated in each of the four models. The IIA(independence of irrelevant alternatives) axiom and Luce choice model is also discussed in relation to the multinomial logit model. The concept of 'efficient frontier' is discussed in relation to Hauser and Shugan's model. Graphs and tables are used to represent the key implications. No empirical study is included. Results - The analyses of the mathematical marketing models are shown to be very useful in understanding the essence of positioning strategy. The multinomial logit model implies the importance of increasing utility or consumer preference level. The EBA model implies the importance of lowering the inter-brand similarity and dominating the competitors. Hauser and Shugan model implies the importance of considering customer heterogeneity distribution in selecting the target market. Conclusions - It is shown that the concepts of 'efficient frontier' is useful in understanding the effectiveness of positioning strategy. Market positioning can be understood as occupying some place on the efficient frontier. The important strategic implications can be summarized as follows: Always try to increase customer preference by providing what they value, and differentiate from competing alternatives as much as possible. The best positioning strategy is to dominate all the competitors and the worst is to be dominated by the competitors.

• 유통과학연구
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• 제11권10호
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• pp.27-36
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• 2013

Purpose - This paper empirically studies the effects of advanced design innovation strategy on business performance, to investigate manufacturing industries that can develop design-driven-innovation strategies. Many researchers now recognize the importance of design in a CEO's decision-making process. To analyze these effects, this study deduces the definition of advanced design strategy by reviewing existing studies. The advanced design is a strategy that is applied to improve business performance instead of the appearance of a product for increasing its sales. In terms of business processes, the advanced design strategy is defined as the incorporation of business activities prior to the development of the product, to offer new experiences and values to users, from those designs. Research design/data/methodology - This paper establishes a model for empirical analysis. In this study, we derived factors of the characteristics of advanced design based on previous studies. We tried to investigate whether advanced design innovation strategy and entrepreneur's characteristics could have any impact on business performance. At the same time, we tried to find out the moderating effect of entrepreneurs' characteristics. The advanced design is made up of three elements: precedence, integration, and immersion of design activities. These three elements are independent variables for the model. The dependent variables are: increased rate of sales, R & D performance, and public image of the company. Specifically, this study establishes a CEO's characteristics as a moderating variable between the independent and dependent variables. Results - We proved that the level of entrepreneurs' characteristics has a moderating effect on the business performance. The findings of this study offer the following theoretical implications. The precedence of design activities positively affects the increased rate of sales by offering new experiences to users and creating new values. The integration of design activities also has a positive effect on the R&D performance. In addition, the immersion of design activities positively influences all the elements comprising business performance. The analysis of moderating variables elucidates that CEO's characteristics have a moderating role between precedence, integration, and immersion of design activities, and business performance. Conclusions - The practical implications of the study are as follows. This study contributes to the progression of advance design theories by conducting an empirical study on the advanced design concept. More importantly, the empirical study on the CEO group seeking exploratory innovation supports Verganti's "design-driven innovation" concept, according to which design can make innovation successful by offering useful values to users, as evident in the case of many innovative companies, such as Nintendo and Apple. Future studies need to investigate the reliability of practical examples, including the various activities of business. We suppose that there may be real differences between the results of this study and the applicative situation in the presence of a CEO group.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 1999년도 토목섬유 학술발표회 논문집
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• pp.69-83
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• 1999

Soil-reinforced segmental retaining walls(SRW) have been proven to be high earthquake-resistant structure during recent earthquakes in United States and Japan. The mechanicals behavior of the SRWs under seismic loading, however, has not been fully understood. Although the seismic design issues for the civil engineering structures have gained much attention in Korea due to the increase in frequency of earthquake occurrence, the seismic design for the SRWs has not been being implemented. This study has been undertaken with the aim of developing a more rational seismic design/analysis method for soil-reinforced segmental retaining walls. This paper present fundamentals of current seismic design/analysis method and the results of a comparative study between NCMA and FHWA design guidelines, Practical implications of the findings from this study are discussed in great detail.

• 공학교육연구
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• 제18권6호
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• pp.11-17
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• 2015

This study examined the moderating effect of engineering design self-efficacy on the relationship between cognitive team diversity and team creativity. For this study, 377 mechanical engineering students in engineering design classes were included in the analysis. The results showed that both cognitive team diversity and engineering design self-efficacy were positively correlated with team creativity. The analysis of moderating effect indicated that engineering design self-efficacy further reinforced the positive relationship between cognitive team diversity and team creativity. Finally, implications and limitations of this study were explored.

• 감성과학
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• 제17권2호
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• pp.45-54
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• 2014

In recent years, advancing technology and growing interest in neuromarketing and neurobranding have led to foundational research that facilitates a better understanding of consumers' affective responses and unconscious information processing. However, the areas of aesthetics and design have remained largely unaffected by such advances and implications. The purpose of this study is to present a systematic review of the neuroscientific evidence aimed at sensible design for design and marketing researchers interested in exploring neuroaesthetics, an interdisciplinary area by nature. Sciencedirect, EBSCO, and the Google Scholar database were searched in February 2014 to select and review previous studies of aesthetics involving neuroscience. Twenty-eight studies were reviewed and divided into two categories: reward system and emotion. In addition to discussions on previous approaches, future research directions focusing on the process of aesthetic judgments (e.g., design elements, marketing stimuli) are proposed.

• Earthquakes and Structures
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• 제9권4호
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• pp.831-849
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• 2015

Seismic-design procedures for walls require that the confinement in the critical (plastic hinge) regions should extend over a length in the compression zone of the cross section at the wall base where concrete strains in the Ultimate Limit State (ULS) exceed the limit of 0.0035. In a performance-based framework, confinement is linked to required curvature ductility so that the drift demand at the performance point of the structure for the design earthquake may be met. However, performance of flexural walls in the recent earthquakes in Chile (2010) and Christchurch (2011) indicates that the actual compression strains in the critical regions of many structural walls were higher than estimated, being responsible for several of the reported failures by toe crushing. In this study, the method of estimating the confined region and magnitude of compression strain demands in slender walls are revisited. The objective is to account for a newly identified kinematic interaction between the normal strains that arise in the compression zone, and the lumped rotations that occur at the other end of the wall base due to penetration of bar tension yielding into the supporting anchorage. Design charts estimating the amount of yield penetration in terms of the resulting lumped rotation at the wall base are used to quantify the increased demands for compression strain in the critical section. The estimated strain increase may exceed by more than 30% the base value estimated from the existing design expressions, which explains the frequently reported occurrence of toe crushing even in well confined slender walls under high drift demands. Example cases are included in the presentation to illustrate the behavioral parametric trends and implications in seismic design of walls.

• 지식경영연구
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• 제23권4호
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• pp.69-89
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• 2022

초고령사회로 접어들면서 노인의 건강 문제는 의료분야를 포함해 경제, 사회, 문화 등 다양한 분야에 영향을 미치고 있다. 본 연구에서는 노인의 인지능력 개선을 위한 디지털 헬스케어 서비스디자인을 적용하기 위하여 텍스트마이닝, 사회연결망 분석 등 비정형 데이터를 분석하여 시사점을 도출하고자 한다. 본 연구의 연구 절차는 서비스디자인 방법론을 비정형 데이터 분석에 적합한 프로세스로 개선하여 6단계로 적용하였다. 소셜미디어에 존재하는 노인인지 개선, 헬스케어를 중심으로 관련 키워드를 수집 및 분석하였고, 이 결과를 바탕으로 노인 인지능력 개선을 위한 헬스케어 서비스디자인의 방향성을 도출하였다. 본 연구의 결과는 빅데이터 분석 방법의 활용 범위 확장 및 기존 헬스케어 서비스 개발 방법론 개선에 도움을 줄 수 있는 학술적, 실무적 시사점을 제공할 것으로 사료된다.