영국의 포용적 도시재생을 위한 공원녹지 정책 사례 연구 (A Case Study on the UK Park and Green Space Policies for Inclusive Urban Regeneration)
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- 한국조경학회지
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- 제47권5호
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- pp.78-90
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- 2019
본 연구의 목적은 포용적 도시계획과 재생을 위한 공원녹지 정책의 개발 방향을 모색하는 데 있다. 국내 도시공원의 조성 현황 예산 법률 제도를 검토하고, 도시공원의 포용성 수준을 조사하여 다음과 같은 문제점과 한계를 드러냈다. 첫째, 1인당 공원 면적과 녹지율과 같은 공급자 중심의 지표를 지니는 도시공원 제도는 양적 확충에 초점이 맞춰져 있다. 둘째, 도시공원의 분포는 불균등하고, 공원녹지의 질적 수준은 취약계층 거주지일수록 낮다. 다음으로 영국 중앙정부와 런던, 에든버러, 카디프, 벨파스트, 리버풀 등 다섯 개 지방정부를 중심으로 사회경제적 불평등 완화와 포용성 확대를 위한 공원녹지 정책의 수립 배경과 내용을 분석하여 다음과 같은 특징을 밝혔다. 사회경제적 불평등 해소와 포용적 사회 건설의 필요성에 대한 정부의 인식, 물리적 재개발에서 사회경제적 재생으로 도시재생정책 방향의 변화, 공원녹지와 불평등 건강 웰빙의 상호관계에 대한 조사와 연구가 정책 수립의 배경으로 작용하였다. 그 결과, 영국 국토계획의 목표에 포용적 사회 만들기가 반영되었으며, 여러 지방정부의 공원녹지 정책에 박탈 지역과 취약계층을 중심으로 한 공원녹지 공급과 질적 개선 전략이 포함되었다. 또한 공원 결핍 분석 도구와 공원의 질적 평가 방법이 개발되었다. 이와 함께 각 사업의 지속가능성을 위해 별도의 기금 마련과 매칭 펀드 활용과 같은 다양한 재원 프로그램, 그리고 정부 조직 간 협업 기구 설립과 민간 조직의 적극적인 참여와 활성화와 같은 파트너십 구축 방안이 마련되었다. 이를 바탕으로 본 연구는 공원녹지의 불평등과 포용성에 대한 조사와 연구 수행, 공원서비스의 질적 수준 향상전략 개발, 정책 필요 지역 분석도구 개발, 도시재생을 위한 공원사업 유형 개발, 다양한 파트너십 구축과 지원제도 마련 등, 다섯 가지 정책 방향을 제시하였다.
태봉 철원도성은 현실적 접근의 어려움으로 인해 조사와 연구에 제약이 있다. 따라서 현재 고고학계에서 이용되고 있는 고지형분석 방법론의 적용과 해석을 통해 도성의 구조와 내부 공간 구획의 여러 모습을 파악하였다. 태봉 철원도성은 외성의 북쪽 구릉지성 지형에서 시작하여 남서방향으로 흘러 내려온 다섯 줄기의 평탄한 구릉지형을 이용하여 축조하였다. 내·외성벽은 각 구릉의 능선 줄기를 중심으로, 궁성벽은 그러한 능선 줄기의 중심 구릉지에 축조하였다. 각 성벽에는 여러 방향의 성문과 문지 등이 확인되는데, 도성 내부 건물의 방향과 지형 형태에 맞추어 설치한 것으로 파악된다. 도성 내 궁성은 평면 사다리꼴의 형태이며, 그 내부에는 궁전지와 관련 건물지 그리고 배수관련 지형 등이 확인된다. 궁전의 동서방향으로는 추정 도로와 함께 성문의 위치도 확인되었다. 궁성과 내성의 공간은 각각의 구릉 지형에 맞추어 평탄대지를 조성하고 건물지를 배치하였다. 내성의 남쪽에는 연못지로 추정되는 저수지가 궁성에서 내성의 중심을 잇는 수직 선상에 자리하는 모습이다. 내성과 외성 사이에는 건물지 흔적은 잘 관찰되지 않지만 평탄한 대지 지형의 존재로 그 가능성을 파악할 수 있다. 태봉 철원도성의 전체적인 구조는 북동 방향으로 약 9도 치우쳐 평면 장방형의 형태를 띠고 있다. 구릉성 지형의 형태를 따라 설계하였던 것으로 보이며, 남서벽의 꺽임 현상 또한 습지성 지형을 회피를 의도한 것으로 파악된다. 아직 도성 내부의 건물지 기능과 성격이 불명확하여 이를 바탕으로 한 공간 활용의 모습도 분명치 않다. 하지만 내성은 궁전과 함께 관아 건물지로서의 이용 공간으로서, 외성과 내성 사이 공간은 일반민의 생활 공간으로서 구분되었을 것으로 추정된다. 방리제로서의 구획 흔적도 구릉성 지형의 존재로 인해 그 가능성은 낮아 보이지만, 일부 지형은 평탄한 지대가 넓게 확인되고 있어 정연한 공간 구획의 모습을 배제할 수는 없다. 각 성벽의 축조 선후 시기나 방식 등도 아직 명확치 않지만, 적어도 지형을 이용한 도성의 축조와 내부 공간 구조의 활용을 이해할 수 있다.
조선 말기에 혼례를 마치고 신부가 시댁으로 가면서 가마를 타고 가는데 그 때 가마 위에 벽사의 뜻이 담긴 호피를 덮는 풍습이 있었다. 상류층을 중심으로 호피나 표피를 사용했으나 서민들 사이에서는 호랑이무늬를 그린 모포를 덮었다. 그 모포는 호탄자, 호구, 호구욕 등으로 불리었다. 신부 가마덮개가 처음 사용된 시기는 정확히 알 수 없으나 대략 19세기 말부터 1930년대까지 성행하다 점차 사라졌는데 신식혼례의 등장으로 신부의 가마가 필요 없어졌기 때문으로 추정된다. 호랑이무늬 모포는 신부 가마 위에 덮는 것뿐만 아니라 상 위에 덮거나 바닥에 깔기도 하였는데 모두 혼인식에 사용되었다. 호랑이무늬 모포 9점에 대한 성분 분석 결과 겉감과 안감의 경사는 무명실, 위사에는 모사(毛絲)가 사용되었다. 겉감의 위사에 사용된 모사는 2종류인데 중국의 비미종 양모와 중국 허베이성 카펫용 염소모로 밝혀졌다. 러시아에서 '호랑이 그린 무늬의 담요'가 수입되었다는 것과 중국에서 모물을 사들인 후 우리나라에서 깔개를 만들었다는 내용, 그리고 여러 기법의 모깔개를 제작했다는 사료를 고려해보면 중국과 러시아 등지에서 완제품으로 수입하기도 했고 국내에서 생산하기도 했다는 것으로 추정된다. 실물 조사한 호랑이무늬 모포 13점의 겉감은 직물의 조직과 실꼬임 방향에 따라 6종류가 있으며 안감은 3종류, 그리고 가선은 4종류로 분류되었다. 안감과 겉감은 한 폭을 그대로 사용한 것으로 직물의 폭이 최소 135cm의 광폭으로 직조하였다. 호랑이 무늬를 표현하는 방법은 공판화 기법이다. 빨간색 겉감 위에 호랑이 몸통과 꼬리의 도안을 대고 흰색을 칠한 후 호랑이의 바탕색인 노란색과 얼룩무늬인 갈색, 검은색의 순서로 칠한다. 호랑이무늬는 조금씩 달라서 여러 공방에서 제작된 것으로 추정된다. 호탄자의 무늬는 호피처럼 엎드린 상태로 그렸는데 서 있는 자세도 생겨나고 호랑이무늬는 작아지면서 가장자리에 화려한 꽃무늬를 그려 넣었다. 이같이 호탄자는 무늬에 장식적인 요소가 가미되는 변천을 겪다가 가마덮개로서의 기능이 상실되면서 점차 사라졌을 것으로 여겨진다. 현재 남아 있는 호랑이무늬 모포 중 수입품이 포함되어 있다는 점과 당시 유행이었던 점을 고려하면 여러 생산지에서 제작되었을 것으로 추정된다.
연구의 목적 : 본 연구는 인공지능 생성형 AI를 교육목회에 활용하기 위하여, 인공지능과 생성형 AI의 개념과 교육목회의 교육신학적 측면을 분석하여 인공지능 ChatGPT를 교육목회에 효율적인 활용방안을 모색하는 것이다. 연구의 내용 및 방법 : 본 연구의 내용은 첫째, 인공지능과 생성형 AI의 개념을 인공지능의 개념, 인공지능의 종류, 생성형 언어모델 AI ChatGPT로 나누어 분석하였다. 둘째, 교육목회의 교육신학적 접근을 교육목회의 개념, 교육목회의 목표, 교육목회의 내용, 인공지능 시대 교육목회의 방향으로 나누어 분석하였다. 셋째, 인공지능 ChatGPT를 교육목회의 활용방안을 모색하기 위하여, 초대교회 공동체의 교회의 5가지 기능(행 2:42~47)을 중심으로, 설교 원고 작성의 도구, 예배와 기도의 준비 도구, 교회 교육을 위한 도구, 성도의 교재를 위한 도구, 섬김과 봉사를 위한 도구로 나누어 분석하였다. 결론 및 제언 : 본 연구의 결론은 첫째, 인공지능 ChatGPT를 통해서 설교 원고를 작성하는 경우 설교자의 영성과 신앙, 그리고 통찰을 통해서 질 좋은 설교 원고를 작성할 수 있다. 둘째, 인공지능 ChatGPT를 통해서 효율적으로 예배를 디자인하고, 기획하고, 다양한 시나리오를 통해서, 객관적으로 회중을 섬기는 예배(Service)를 준비할 수 있다. 셋째, 인공지능 ChatGPT를 교회 교육에 활용함으로, 인간과 인공지능 교사와 협업을 통해서 교사와의 상호 보완적인 관계를 유지하면서 활용할 수 있다. 넷째, 인공지능 ChatGPT를 통해서 교회 공동체 구성원들이 영적 교제를 나눌 수 있는 프로그램, 교회 구성원의 필요를 충족시키고 상호 의존성을 강화시킬 수 있는 방안, 새로운 사람들을 적극적으로 환영하고, 다양성을 존중하는 태도를 길러주고, 그리스도의 사랑 안에서 서로 사랑하고, 섬기며, 함께 성장해 나가는 데 중요한 역할을 할 수 있는 유익한 자료들을 제공해 준다. 마지막으로, 인공지능 ChatGPT를 통해서 봉사활동에 대한 다양한 정보와 지역사회의 아동이나 청소년들에게 학습 지원, 멘토링 관련 프로그램, 지역사회의 마을 공동체를 형성하는데 주도적인 역할 등을 수행할 수 있는 방안들을 모색하는 프로그램들을 제공 받을 수 있다.
This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However,
The wall shear stress in the vicinity of end-to end anastomoses under steady flow conditions was measured using a flush-mounted hot-film anemometer(FMHFA) probe. The experimental measurements were in good agreement with numerical results except in flow with low Reynolds numbers. The wall shear stress increased proximal to the anastomosis in flow from the Penrose tubing (simulating an artery) to the PTFE: graft. In flow from the PTFE graft to the Penrose tubing, low wall shear stress was observed distal to the anastomosis. Abnormal distributions of wall shear stress in the vicinity of the anastomosis, resulting from the compliance mismatch between the graft and the host artery, might be an important factor of ANFH formation and the graft failure. The present study suggests a correlation between regions of the low wall shear stress and the development of anastomotic neointimal fibrous hyperplasia(ANPH) in end-to-end anastomoses. 30523 T00401030523 ^x Air pressure decay(APD) rate and ultrafiltration rate(UFR) tests were performed on new and saline rinsed dialyzers as well as those roused in patients several times. C-DAK 4000 (Cordis Dow) and CF IS-11 (Baxter Travenol) reused dialyzers obtained from the dialysis clinic were used in the present study. The new dialyzers exhibited a relatively flat APD, whereas saline rinsed and reused dialyzers showed considerable amount of decay. C-DAH dialyzers had a larger APD(11.70
The wall shear stress in the vicinity of end-to end anastomoses under steady flow conditions was measured using a flush-mounted hot-film anemometer(FMHFA) probe. The experimental measurements were in good agreement with numerical results except in flow with low Reynolds numbers. The wall shear stress increased proximal to the anastomosis in flow from the Penrose tubing (simulating an artery) to the PTFE: graft. In flow from the PTFE graft to the Penrose tubing, low wall shear stress was observed distal to the anastomosis. Abnormal distributions of wall shear stress in the vicinity of the anastomosis, resulting from the compliance mismatch between the graft and the host artery, might be an important factor of ANFH formation and the graft failure. The present study suggests a correlation between regions of the low wall shear stress and the development of anastomotic neointimal fibrous hyperplasia(ANPH) in end-to-end anastomoses. 30523 T00401030523 ^x Air pressure decay(APD) rate and ultrafiltration rate(UFR) tests were performed on new and saline rinsed dialyzers as well as those roused in patients several times. C-DAK 4000 (Cordis Dow) and CF IS-11 (Baxter Travenol) reused dialyzers obtained from the dialysis clinic were used in the present study. The new dialyzers exhibited a relatively flat APD, whereas saline rinsed and reused dialyzers showed considerable amount of decay. C-DAH dialyzers had a larger APD(11.70
Digital Convergence means integration between industry, technology, and contents, and in marketing, it usually comes with creation of new types of product and service under the base of digital technology as digitalization progress in electro-communication industries including telecommunication, home appliance, and computer industries. One can see digital convergence not only in instruments such as PC, AV appliances, cellular phone, but also in contents, network, service that are required in production, modification, distribution, re-production of information. Convergence in contents started around 1990. Convergence in network and service begins as broadcasting and telecommunication integrates and DMB(digital multimedia broadcasting), born in May, 2005 is the symbolic icon in this trend. There are some positive and negative expectations about DMB. The reason why two opposite expectations exist is that DMB does not come out from customer's need but from technology development. Therefore, customers might have hard time to interpret the real meaning of DMB. Time is quite critical to a high tech product, like DMB because another product with same function from different technology can replace the existing product within short period of time. If DMB does not positioning well to customer's mind quickly, another products like Wibro, IPTV, or HSPDA could replace it before it even spreads out. Therefore, positioning strategy is critical for success of DMB product. To make correct positioning strategy, one needs to understand how consumer interprets DMB and how consumer's interpretation can be changed via communication strategy. In this study, we try to investigate how consumer perceives a new product, like DMB and how AD strategy change consumer's perception. More specifically, the paper segment consumers into sub-groups based on their DMB perceptions and compare their characteristics in order to understand how they perceive DMB. And, expose them different printed ADs that have messages guiding consumer think DMB in specific ways, either cellular phone or personal TV. Research Question 1: Segment consumers according to perceptions about DMB and compare characteristics of segmentations. Research Question 2: Compare perceptions about DMB after AD that induces categorization of DMB in direction for each segment. If one understand and predict a direction in which consumer perceive a new product, firm can select target customers easily. We segment consumers according to their perception and analyze characteristics in order to find some variables that can influence perceptions, like prior experience, usage, or habit. And then, marketing people can use this variables to identify target customers and predict their perceptions. If one knows how customer's perception is changed via AD message, communication strategy could be constructed properly. Specially, information from segmented customers helps to develop efficient AD strategy for segment who has prior perception. Research framework consists of two measurements and one treatment, O1 X O2. First observation is for collecting information about consumer's perception and their characteristics. Based on first observation, the paper segment consumers into two groups, one group perceives DMB similar to Cellular phone and the other group perceives DMB similar to TV. And compare characteristics of two segments in order to find reason why they perceive DMB differently. Next, we expose two kinds of AD to subjects. One AD describes DMB as Cellular phone and the other Ad describes DMB as personal TV. When two ADs are exposed to subjects, consumers don't know their prior perception of DMB, in other words, which subject belongs 'similar-to-Cellular phone' segment or 'similar-to-TV' segment? However, we analyze the AD's effect differently for each segment. In research design, final observation is for investigating AD effect. Perception before AD is compared with perception after AD. Comparisons are made for each segment and for each AD. For the segment who perceives DMB similar to TV, AD that describes DMB as cellular phone could change the prior perception. And AD that describes DMB as personal TV, could enforce the prior perception. For data collection, subjects are selected from undergraduate students because they have basic knowledge about most digital equipments and have open attitude about a new product and media. Total number of subjects is 240. In order to measure perception about DMB, we use indirect measurement, comparison with other similar digital products. To select similar digital products, we pre-survey students and then finally select PDA, Car-TV, Cellular Phone, MP3 player, TV, and PSP. Quasi experiment is done at several classes under instructor's allowance. After brief introduction, prior knowledge, awareness, and usage about DMB as well as other digital instruments is asked and their similarities and perceived characteristics are measured. And then, two kinds of manipulated color-printed AD are distributed and similarities and perceived characteristics for DMB are re-measured. Finally purchase intension, AD attitude, manipulation check, and demographic variables are asked. Subjects are given small gift for participation. Stimuli are color-printed advertising. Their actual size is A4 and made after several pre-test from AD professionals and students. As results, consumers are segmented into two subgroups based on their perceptions of DMB. Similarity measure between DMB and cellular phone and similarity measure between DMB and TV are used to classify consumers. If subject whose first measure is less than the second measure, she is classified into segment A and segment A is characterized as they perceive DMB like TV. Otherwise, they are classified as segment B, who perceives DMB like cellular phone. Discriminant analysis on these groups with their characteristics of usage and attitude shows that Segment A knows much about DMB and uses a lot of digital instrument. Segment B, who thinks DMB as cellular phone doesn't know well about DMB and not familiar with other digital instruments. So, consumers with higher knowledge perceive DMB similar to TV because launching DMB advertising lead consumer think DMB as TV. Consumers with less interest on digital products don't know well about DMB AD and then think DMB as cellular phone. In order to investigate perceptions of DMB as well as other digital instruments, we apply Proxscal analysis, Multidimensional Scaling technique at SPSS statistical package. At first step, subjects are presented 21 pairs of 7 digital instruments and evaluate similarity judgments on 7 point scale. And for each segment, their similarity judgments are averaged and similarity matrix is made. Secondly, Proxscal analysis of segment A and B are done. At third stage, get similarity judgment between DMB and other digital instruments after AD exposure. Lastly, similarity judgments of group A-1, A-2, B-1, and B-2 are named as 'after DMB' and put them into matrix made at the first stage. Then apply Proxscal analysis on these matrixes and check the positional difference of DMB and after DMB. The results show that map of segment A, who perceives DMB similar as TV, shows that DMB position closer to TV than to Cellular phone as expected. Map of segment B, who perceive DMB similar as cellular phone shows that DMB position closer to Cellular phone than to TV as expected. Stress value and R-square is acceptable. And, change results after stimuli, manipulated Advertising show that AD makes DMB perception bent toward Cellular phone when Cellular phone-like AD is exposed, and that DMB positioning move towards Car-TV which is more personalized one when TV-like AD is exposed. It is true for both segment, A and B, consistently. Furthermore, the paper apply correspondence analysis to the same data and find almost the same results. The paper answers two main research questions. The first one is that perception about a new product is made mainly from prior experience. And the second one is that AD is effective in changing and enforcing perception. In addition to above, we extend perception change to purchase intention. Purchase intention is high when AD enforces original perception. AD that shows DMB like TV makes worst intention. This paper has limitations and issues to be pursed in near future. Methodologically, current methodology can't provide statistical test on the perceptual change, since classical MDS models, like Proxscal and correspondence analysis are not probability models. So, a new probability MDS model for testing hypothesis about configuration needs to be developed. Next, advertising message needs to be developed more rigorously from theoretical and managerial perspective. Also experimental procedure could be improved for more realistic data collection. For example, web-based experiment and real product stimuli and multimedia presentation could be employed. Or, one can display products together in simulated shop. In addition, demand and social desirability threats of internal validity could influence on the results. In order to handle the threats, results of the model-intended advertising and other "pseudo" advertising could be compared. Furthermore, one can try various level of innovativeness in order to check whether it make any different results (cf. Moon 2006). In addition, if one can create hypothetical product that is really innovative and new for research, it helps to make a vacant impression status and then to study how to form impression in more rigorous way.
벼의 생육(生育) 및 수량(收量)에 관(關)한 주요양적형질(主要量的形質)의 유전(遺傳)에 관(關)한 정보(情報)를 얻고져 1974년(年) 농백(農白), 통일(統一), 팔굉(八紘), 만경(萬頃), 금남풍(金南風)을 교배친(交配親)으로 전조합(全組合) 이면교배(二面交配)를 실시(實施)하여
최근 알파고의 등장으로 딥러닝 기술에 대한 관심이 고조되고 있다. 딥러닝은 향후 미래의 핵심 기술이 되어 일상생활의 많은 부분을 개선할 것이라는 기대를 받고 있지만, 주요한 성과들이 이미지 인식과 자연어처리 등에 국한되어 있고 전통적인 비즈니스 애널리틱스 문제에의 활용은 미비한 실정이다. 실제로 딥러닝 기술은 Convolutional Neural Network(CNN), Recurrent Neural Network(RNN), Deep Boltzmann Machine (DBM) 등 알고리즘들의 선택, Dropout 기법의 활용여부, 활성 함수의 선정 등 다양한 네트워크 설계 이슈들을 가지고 있다. 따라서 비즈니스 문제에서의 딥러닝 알고리즘 활용은 아직 탐구가 필요한 영역으로 남아있으며, 특히 딥러닝을 현실에 적용했을 때 발생할 수 있는 여러 가지 문제들은 미지수이다. 이에 따라 본 연구에서는 다이렉트 마케팅 응답모델, 고객이탈분석, 대출 위험 분석 등의 주요한 분류 문제인 이진분류에 딥러닝을 적용할 수 있을 것인지 그 가능성을 실험을 통해 확인하였다. 실험에는 어느 포르투갈 은행의 텔레마케팅 응답여부에 대한 데이터 집합을 사용하였으며, 전통적인 인공신경망인 Multi-Layer Perceptron, 딥러닝 알고리즘인 CNN과 RNN을 변형한 Long Short-Term Memory, 딥러닝 모형에 많이 활용되는 Dropout 기법 등을 이진 분류 문제에 활용했을 때의 성능을 비교하였다. 실험을 수행한 결과 CNN 알고리즘은 비즈니스 데이터의 이진분류 문제에서도 MLP 모형에 비해 향상된 성능을 보였다. 또한 MLP와 CNN 모두 Dropout을 적용한 모형이 적용하지 않은 모형보다 더 좋은 분류 성능을 보여줌에 따라, Dropout을 적용한 CNN 알고리즘이 이진분류 문제에도 활용될 수 있는 가능성을 확인하였다.