• Journal of Distribution Science
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• v.22 no.8
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.100-101
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• 2004

• Journal of information and communication convergence engineering
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• v.3 no.3
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• pp.152-156
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• 2005

Korea-China with the fastest speed Internet Broad Band, has achieved many progresses on Internet shopping. Especially, Korea has made a great effort on comparison website construction. A research prototype design and exploratory analysis are presented to assess success factors and impacts of Korea and China price comparison websites. For different user groups, the relationships between the characteristics of technology and tasks, usage, and organizational impacts were analysed. It shows us how to improve the applicability of fit-viability of the price comparison web sites in China after analysis. These results indicate a need for simple but highly functional price comparison applications. And we designed a sample model to include an interactive web service system for price comparison sites that complement existing information systems. This paper provides a basis for further research aiming to improve the design and management of business applications based on emerging technologies of web service and browser for information management.

• International Journal of Concrete Structures and Materials
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• v.7 no.4
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• pp.319-332
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• 2013

The purpose of this study was to investigate the design comparison of totally prefabricated bridge substructure system. Prefabricated bridge substructure systems are a relatively new and versatile alternative in substructure design that can offer numerous benefits. The system can reduce the work load at a construction site and can result in shorter construction periods. The prefabricated bridge substructures are designed by the methods of Korea Highway Bridge Code (KHBD) and load and resistance factor design (AASHTO-LRFD). For the design, the KHBD with DB-24 and DL-24 live loads is used. This study evaluates the design method of KHBD (2005) and AASHTO-LRFD (2007) for totally prefabricated bridge substructure systems. The computer program, reinforced concrete analysis in higher evaluation system technology was used for the analysis of reinforced concrete structures. A bonded tendon element is used based on the finite element method, and can represent the interaction between the tendon and concrete of a prestressed concrete member. A joint element is used in order to predict the inelastic behaviors of segmental joints. This study documents the design comparison of totally prefabricated bridge substructure and presents conclusions and design recommendations based on the analytical findings.

• IE interfaces
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• v.18 no.4
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• pp.485-493
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• 2005

In this study, a method that can objectively and systematically design the layout of user interface components was developed. In order to explain its application method, the method was applied to the layout design of facsimile. In particular, in order to validate the suitability of the method, comparison tests were performed for the case of facsimile. Computer simulators for layout design were made using Micromedia Flash and comparison evaluation for an existing layout and a new layout was performed in three aspects. The first comparison method was to measure and compare its movement distance when carrying out a task in two layout models. The second one was to measure and compare users' performance. The last one was to measure and compare users' subjective satisfaction after using two models. As the result, new layout design was better than the existing design in all comparison tests. The movement distance of the new layout design model was shorter than the existing model. And, its performance including task completion time and error frequency was better and users' satisfaction was higher than the existing. In conclusion, the method that was developed in this study can be very effectively used in the layout design of user interface components.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.298-299
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• 2005

• The Korean Journal of Applied Statistics
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• v.19 no.3
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• pp.555-564
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• 2006

Friedman rank-sum multiple comparison procedure is often applied to nonparametric multiple comparison method under randomized block design. Since this method does not use between-block information, we propose, in this paper, nonparametric multiple comparison procedures employing aligned method suggested by Hedges and Lehmann(1962) under randomized block design. The proposed procedure and Friedman procedure are compared by Monte Carlo simulation study.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2005.06a
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• pp.822-827
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• 2005

Recently engineering systems problems become quite large and complicated. For those problems, design requirements are fairly complex. It is not easy to design such systems by considering only one discipline. Therefore, we need a design methodology that can consider various disciplines. Multidisciplinary Design Optimization (MDO) is an emerging optimization method to include multiple disciplines. So far, about seven MDO methodologies have been proposed for MDO. They are Multidisciplinary Feasible (MDF), Individual Feasible (IDF), All-at-Once (AAO), Concurrent Subspace Optimization (CSSO), Collaborative Optimization (CO), Bi-Level Integrated System Synthesis (BLISS) and Multidisciplinary Optimization Based on Independent Subspaces (MDOIS). In this research, the performances of the methods are evaluated and compared. Practical engineering problems may not be appropriate for fairness. Therefore, mathematical problems are developed for the comparison. Conditions for fair comparison are defined and the mathematical problems are defined based on the conditions. All the methods are coded and the performances of the methods are compared qualitatively as well as quantitatively.

• Transactions of Materials Processing
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• v.12 no.5
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• pp.465-472
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• 2003

Engineering design can be viewed as a decision making process, which involves the nonlinear tradeoffs task among the multiple conflicting attributes and considers the robustness of design. In order to obtain best engineering design, methodology for accurate assessment of his/her preference about the multiple attributes is required. Conventionally, intuitive procedures based on lottery questions are used to elicit the designer's preference structure: however, they can lead to inconsistent and inexact preference results due to the rank reversal problems derived from the designer's big cognitive burden. In this paper, alternatively, a design methodology based on multiattribute utility function through the pairwise comparison among alternatives is presented. The proposed procedure is applied to an actual injection mold design with the aid of the CAE simulation and the result is discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.1-11
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• 2011

As a result of comparison analysis on body types of Korean women in their twenties and Korean women residing in Japan, the following results had been found. 1. The comparison of 49 items in physical measurements between the Korean women in their 20's and Korean women residing in Japan resulted in the differences in 33 items. 2. The comparison of the factor analysis results for physical measurements did not reveal big differences. 3. The comparison of the physical shapes according to the grouping resulted in three types each for both groups, with different features for individual types. Women residing in Korea were classified into tall and normal body, normal height with obese body, and short and thin body. Women residing in Japan showed different characteristics with tall and obese body, short and thin body and normal height with obese body. As a result of this study, identical ethnic group was found to take on different body types resulting from sociocultural differences and difference in eating habits if their place of residence differs for a long time.