• Korean Institute of Interior Design Journal
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• v.26 no.6
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• pp.116-125
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• 2017

The study is aimed to analyze cases of hotel room designs based on the 'Art Quotient'. It is focused on design elements of livability, analyzing the space design in terms of biophilic design and experiential marketing. This paper proposes a direction for hotel design based on the analysis result. The scope of the study includes the cases of 17 hotels in the area of Seoul achieving five stars in Korea. This paper presents an analysis whether the room space of hotels provide a user-oriented life experience from the perspective of biophilic design and experiential marketing. In this study, we focused on the concept of 'refuge', one of the biophilic design elements that express the value of life sense, and the element of 'sense', one of the strategic experiential modules of experiential marketing. After analyzing the hotel case studies, the space was evaluated using five factors of art quotient as a design method to provide a life experience in the hotel room. Analysis of the design space from the viewpoint of refuge, rather than architectural elements, proved that decorative elements appeared most commonly in all hotel rooms. Further, through an analysis based on the measures of 'sense', an experiential element, visual elements were mostly enforced in among the elements of the five senses. In other words, when designing a hotel room space, visual elements such as color, pattern, furniture, lighting and style are mainly utilized. Examining the analysis of the design elements from the point of view of the art quotient, the rooms of all the hotel's suite types include elements of 'communication'. Most of the hotel rooms focused on stimulating the aesthetic sensibility of customers. This resulted in the elements of 'immersion' showing poor results. In conclusion, it is necessary to provide the five senses of the arts index in a balanced manner to provide a life experience through the five senses.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.43-50
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• 2008

Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.45-57
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• 2022

This study aims to analyze the macramé technique used in costume design based on the cases from 2011 to 2020, when the macramé technique became popular. The research data are the results of analyzing the materials, clothing items, and structural combination of macramé knots by season, year, and collection from 2011 S/S to 2020 F/W, focusing on the four major fashion collections New York, Paris, London, and Milan. Macramé appeared often in the S/S season, and in the 2019 and 2020 S/S seasons, macramé was identified as a keyword for fashion trends based on its frequent usage. Overhand knots were used the most for the types of macramé knots used in costumes, and overhand knots were also used the most in the S/S season and in the New York, Paris, and Milan collections. Rope was the most frequently used material for macramé knots, and it was confirmed that it appeared frequently in 2011 and 2019, and ropes were also used often in the London, Milan, and Paris collections. One-piece appeared the most in the S/S season and F/W season as costume items. In addition, the costumes used as layers in the S/S season appeared most often, and in 2019 and 2020, the layered combination appeared most frequently in London and New York collections. It is judged that macramé appears repeatedly in the S/S season depending on the type of knot and is used as a layered look, making it a decorative element rather than a practical element. This study is expected to help develop modern fashion design by drawing attention to the value of the macramé technique expressed as handcrafted work.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.151-165
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• 2014

Korean traditional alcohol's growth gets declined after Makgeolli's boom and it's time to enter the takeoff stage using cup based on the characteristics of each alcohols in order to their globalization and quality improvement. For now, there are 3 features of Korean traditional alcohol's cup design development; subdivision, quality improvement, systematization. However, there's no product design case that reflect the characteristics of the alcohol from the planning phase. Therefore, it needs to establish process technology for storytelling and emotion based cup design. This research aims to extract the specification for cup design and to find out the visualization element of cup's shape and material by studying 5 senses and traditional alcohol's objective informations. Through the study, the elements that can maximize the specific traditional alcohol's marketability: cup's label, pattern, decorative element based on the storytelling like history and tale were found. As a result, those result can give a new export strategy by developing competitive design that has emotional element and storytelling from the traditional alcohol's characteristics in a situation of stagnant export of the small sized home-brewed liquor business.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.544-561
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• 2020

Goldwork embroidery is the art of embroidery using metal threads. As well as being used as a decorative element of religious clothing, flags, performing costumes, uniforms, and badges, goldwork embroidery is also used in many current designer collections. Therefore, this study aimed to examine the techniques and materials of goldwork embroidery and the formative characteristics and socio-cultural values of goldwork embroidery from its beginning to the early 20th century. For this study, various embroidery works, costumes, museum portraits, and literature were analyzed. The results are as follows. First, the transition of goldwork embroidery was divided into 4 categories: The beginning of goldwork embroidery; the golden age of goldwork embroidery; the maturity of goldwork embroidery; and various goldwork embroidery (depending on the materials used, usage, and design features). The earliest extant example is the "Maaseik fragments" in Belgium dating from the late 8th to early 9th centuries. Until the 15th century, the Church was the most important patron of goldwork embroidery; however, after the 15th century, goldwork embroidery was produced on costumes. Second, the social-cultural values of goldwork embroidery (based on transition and formative features) were classified as expression of divinity, instrument of governance, desire to be approved, and tools of self-expression. Through this study, it is evident that there have been many advances in both technique and technology over time. Furthermore, patterns of usage and social-cultural values of goldwork embroidery have changed significantly.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.1-11
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• 2015

Fashion and architecture essentially have structure to build space for a form of three dimensions. This study defines the form in which structure in itself becomes design as structural simplicity and investigates design paying attention to only structure. It is one of efforts in order to display new design required in the age of a flood of design and it is considered that before developing design through the fusion of architecture and fashion, understanding structure which is the most fundamental element to constitute the form of the two genres will be a groundwork to develop proper fusion design. This study elucidates similarities between architecture and fashion through literature review and investigates structure meant in architecture and fashion, and after that, collects corresponding examples through related literature and fashion information site. For structural simplicity in architecture, structure of a building in itself is a form and decoration at the same time, and it appears as a form of minimizing other elements and stressing the structure only. Structure in fashion means composition line which essentially exists to embody two dimensional materials onto three dimensional human body. As elements of geometric lines are creatively expressed by a designer in order to constitute three dimensional form from structural simplicity, they connote a variety of functions and exert decorative effects as well. And the shape of structure expressed like this is employed as a tool to show off the designer's techniques.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.821-829
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• 2010

The men's costume of eighteenth century showed feminine image of elegant decoration through the influence of social feminine atmosphere. As years go, heading towards the end of the eighteenth century, most of men's wear were simplified except vest, which had gorgeous decorations showing feminity. Therefore, men's vest of eighteenth was regarded as good item to apply to modern women's wear. The men's vest design of eighteenth century were divided into three types due to the passage of time, they showed the difference in the length, detail and trimming. Cutting lines in the modern fashion are used to give comfort and show the three-dimensional body silhouette. Also, cutting lines, as a decoration element, can define the costume's image and characteristics. Therefore, by using cutting lines, we can represent historical costume as modern costume and men's wear as women's wear. I made five women's costumes applying design characteristics of the men's vest of the eighteenth century. These five women's costumes have decorative aspect of men's vest of eighteenth century and simple aspect of men's costume. I applied dart manipulation in several different ways to make various cutting lines for women's costume. These cutting lines were emphasized by matching various colors and patterns of fabrics. I made small buttons and cords of these various fabrics. I sewed fabric buttons on five costumes for the purpose of function and decoration like buttons of the men's vest of eighteenth century. I applied fabric cords to decorate five costumes in various way. We should further study how to express important characteristics of historical costumes as modern costume in many ways.

• Journal of Fashion Business
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• v.13 no.1
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• pp.67-81
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• 2009

The culture of each era make their own art, and it is certain a sense of beauty is changed according to a flow of era. We can find an unique beauty in the traditional culture of one era. And it is formed by the local and climatically influences according to their own ethnic character. Furthermore, an unique beauty is became an important element in forming the culture. That is, it is the universality in general. What is important is to develop of one's tradition on the background of the past for the future. This study is focused on the personal ornaments of women's Gache among the Cyubang culture in Chosun era. Throughout the study of clothing design that applies various decorative elements like an ornamental hairpin, a chignon ornament, and ttoljam among the women's Gache, this study is proposed to internationalize of clothing design utilizing the Korean specific character. The concepts of this study are as follows : First, grasp a definition and notion about Gyubang Culture of Chosun Era. Second, consider the definition of ornamental culture and the specific characters and kinds of women's ornaments. Third, analyze the trend and examples in the modern fashion applying women's ornaments. The method of this study included national science and literature, fashion magazines, newspapers, internet, and the research of like materials, with the intent to set a foundation for understanding ornamental design. Throughout these backgrounds, I try to develop and make six modern clothing design that applies women's Gache.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.177-185
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• 2011

Craft industry in Iran in the past to preserve the technology and production methods, or a newly developed in modern technology, techniques, and material that are intended to use in the decorative, practical characteristics, and the general public are using living water district, ornaments, symbols, products, and so on are collectively, craft industry-specific regional environmental, air velocity, ruins, etc. based on the characteristics of the region's traditional or artistic nature to produce products with the industry, the craft inherent in cultural element out of the help of stock, production, distribution and consumption of a series of process, namely the commercialization of the craft. This future-oriented State images for a unique sentiment based on the tradition of craft culture prize of Korea national image to create a decisive role in the would do. Therefore, in this study, consumers of the craft cultural products awareness and marketability to domestic craft industry status and enhance the use of the show. In addition, based on craft culture industry's efficiency and the issue is what the research and improvement.

• Journal of the Korean Society of Costume
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• v.59 no.3
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• pp.145-156
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• 2009

This study proposes the product development through an organic link with multi-faceted analysis on the archetype of traditional costumes culture. In order to find ways to develop cultural products, Jogakbo was selected, and the research result is as following. 1. Analysis on the types of Jogakbo products sold in the market shows that there are not only living, stationary, and fashion items, but also DIY packages. In terms of materials used, most of these Jogakbo products were made of fabric or mixture of different materials. These products displayed similar tendency by reflecting formative characteristics of Jogakbo. 2. This study analyzed the color, surface composition, material, manufacturing, and usage of Jogakbo. The rotor of Jogakbo is mostly composed of mono tone colors or Obangsac(five-element colors). The mono tone colors carries environmentally friendly meaning as it is using the natural color and Obangsac means harmony. Moreover, the surface composition of Jogakbo represents the expansion through connection and its material is also meaningful in that it is recycling. Manufacturing of Jogakbo has educational significance, fortune-wishing characteristics, decorative function, it also gives a gratification of handcraft. The usage of Jogakbo is a multi-(unctional article whose form is determined by an item that is held inside it. 3. Through the analysis on Jogakbo, this study presents the baby wear in relation to the ere-friendliness of colors, brooch sets using the surface composition, dresses using recycling fabric, children's educational instruments with educational significance, as well as multi-functional packages in regards to usage of Jogakbo.