• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.628-643
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• 2015

This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collaborative products to conduct an empirical analysis of humor shown to the fashion media. The research results are as follows. The humor in Moschino's fashion appeared in the form of surrealistic humor with the depaysement technique, deconstructive wit in clothing, such as distortion, change, or exaggeration, and textual humor, including brand symbols, logos, and graffiti. Collection pieces indicated the brand's confirmative identity based on humor with the surrealistic depaysement technique and deconstructive wit through irregular phenomena, such as change, distortion, exaggeration, and illusion in clothing form. Additionally, such attributes added to Moschino's wit and humor in decorative costume components as graphic images, graffiti, and brand symbols, including smile, love, and reversal. The show window display delivered surprises and smiles through the production of surrealistic space borrowed from various objects. In particular, performance with surrealistic images helped to show the characteristics of parodic humor. Maison Moschino was a surrealistic space for the concept of the fairy tale and for practical experience, thus working as a communication channel for humor and emotion. Collaborative products also clearly reflected the identity of the designer's own humor, which showed scarcity value as well as differentiation.

• Journal of the Korean Society of Costume
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• v.67 no.4
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• pp.71-88
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• 2017

The purpose of this study is to reveal that the deconstructive dis de phenomenon in contemporary fashion beauty design can be interpreted from the viewpoint of Korean aesthetics by having an open mind of coexistence. The typical characteristics of dis de phenomenon are decomposition, decentralization, and discontinuity, and these can be compared with beauty of non-artificialness, unity, and humor, which are characteristics of Korean aesthetics. In other words, the dis de-phenomenon rejects traditional composition and uniformized expression, and seeks various images by accepting the bi-national confrontation concept, this is similar to Korean aesthetics, which experienced atypical diversity by concentrating on the inner spirit rather than the outer form through indifference to technique, form, and honest human emotion.