• 유통과학연구
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• 제17권8호
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• pp.25-34
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• 2019

Purpose - Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase decisions. Apart from that, it provides an overview of the pattern of purchase decision making in forming Millennials and Y generation consumer culture Research design, data, and methodology - This study uses a quantitative research approach with descriptive, predictive, and prospective data analysis on 300 eligible Millennials and Y aged 20-35 years who are bachelor-educated. Data collection using online surveys with final statistical analysis using the Partial Least Square (PLS) approach Results - All hypothesis are declared accepted, indirect testing the dominant internal consumer factors have a positive and significant effect on consumers' purchase decisions. Through testing Moderating, aspect marketing comparative is also authoritative able to moderate internal consumer factors towards purchase decision making. Conclusions - Digital technology is changing the paradigm and perceptions of the millennials and Y generations in terms of behaving as a generation of technology connoisseurs who also influence and shape the culture of that generation and the generations to come in the future.

• International journal of advanced smart convergence
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• 제2권2호
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• pp.1-6
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• 2013

Convergence in technology and media makes it possible to augment nurturing by making blended infrastructures with new digital resources available in learning environments at schools. A game-based provision of educationally-valuable content within a collective, virtual environment combined with an analysis of events in the game after it has been played (blended nurture environment) may help to better communicate human values especially where old-fashioned discussion methods fail or do not fulfill the promise of effective, educational institution-based methods of bringing up. In this paper we discuss the use of behavioural metaphors in game-based blended-nurture scenarios for computer games and pedagogical-psychological tests. Upbringing demands an active intervention in the process of children growing up and the courage to place higher expectations on ourselves and our own lifestyles. Decisions and the behaviour of the younger generation are often irrational and the resulting effects can have destructive consequences. Nowadays, games take on the role of modern storytellers. With the help of complex analogies in games, a variety of situations can be depicted in an eye-catching way and later discussed.

• Safety and Health at Work
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• 제3권3호
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• pp.199-208
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• 2012

Objectives: Although evidence-based medicine (EBM) is a useful method for integrating evidence into the decision-making process of occupational physicians, occupational physicians lack EBM knowledge and skills, and do not have the time to learn the EBM method. In order to enable them to educate themselves at the time and place they prefer, we designed an electronic EBM course. We studied the feasibility and utility of the course as well as its effectiveness in increasing EBM knowledge, skills, and behaviour. Methods: Occupational physicians from various countries were included in a within-subjects study. Measurements were conducted on participants' EBM knowledge, skills, behaviour, and determinants of behaviour at baseline, directly after finishing the course and 2 months later (n = 36). The feasibility and utility of the course were evaluated directly after the course (n = 42). Results: The course is applicable as an introductory course on EBM for occupational physicians in various countries. The course is effective in enhancing EBM knowledge and self-efficacy in practising EBM. No significant effect was found on EBM skills, behaviour, and determinants of behaviour. After the course, more occupational physicians use the international journals to solve a case. Conclusion: An electronic introductory EBM course is suitable for occupational physicians. Although it is an effective method for increasing EBM knowledge, it does not seem effective in improving skills and behaviour. We recommend integrating e-learning courses with blended learning, where it can be used side by side with other educational methods that are effective in changing behaviour.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2010년도 추계학술대회
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• pp.144-145
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• 2010

IMO에서 개발 중인 e-Navigation 전략 이행 계획에는 VTM(Vessel Traffic Management)을 핵심 요소들 중 하나로 포함시키고 있다. E-Navigation이 지향하는 VTM은 현재 VTS보다 다양하고 정확한 항행 정보를 선박에 제공하고 적극적 관제를 통하여 안전하고 효율적인 해상교통 흐름을 유지시키는 개념을 갖고 있다. IMO에서 계획하고 있는 VTM 기능을 구현하기 위해서는 VTS 운용 요원인 관제사들의 역할 및 능력이 VTM의 성공 여부를 좌우한다. 따라서, VTM의 구현을 위해서는 VTM에 있어서 관제사들의 역할과 관제사들의 VTM 수행을 위한 자질 능력 향상을 위한 교육 훈련 방안이 함께 논의되어야 한다. 본 연구에서는 e-Navigation 환경 하에서 VTS 관제사가 안전하고 효율적인 VTM을 수행할 수 있도록 관제사를 지원하는 관제사 의사 결정 지원 시스템에 대한 개념 설계를 수행하였다. 본 논문에서는 관제사 의사결정 지원 시스템의 개념, 주요 기능, 구성 요소 및 이를 구현하기 위한 요소 기술들에 대해 기술하였다.

• Asia Marketing Journal
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• 제24권1호
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• pp.13-28
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• 2022

Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by which consumers who saw negative online reviews feel distrust of online shopping and go to offline stores. It provides implications for understanding the migration phenomenon of online shoppers to offline channels and what strategies should be prepared to retain and attract customers to each channel.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2012년도 추계학술대회
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• pp.51-52
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• 2012

Safety at sea continues to be an important topic for research. The factors that contribute to safety issues are often complex and unclear. Lack of non-technical skills in such areas as communication, teamworking, situational awareness, decision making etc. are well documented as directly affecting safety in high risk work settings such as on board merchant vessels. Competence in non-technical skills can be affected by various habits and circumstances that influence a worker and result in either positive thinking and behaviour or negative thinking and behaviour. Negative thinking can cause stress, anger, frustration; loneliness etc. and this can possibly result in behaviour or actions that undermine the safety of crew and ship. Factors that may contribute to these negative thoughts and behaviours are many and varied and this paper will be looking at one aspect: mobile phone use. In the Republic of Korea, dependency on mobile phones is uniquely high. Maritime students are also susceptible to such dependency and this paper will demonstrate that the symptoms associated with mobile phone addiction and dependency, and in particular the symptoms of withdrawal, are important factors that need to be mitigated in order to improve safety at sea. Although the benefits of mobile phones are many it will be suggested that over-reliance, dependency or addiction can result in negative thinking or behaviour that may directly or indirectly contribute to the factors that cause incidents and accidents at sea. It will be suggested that the most appropriate method of dealing with this problem is twofold: firstly, through training at the educational level and secondly, by encouraging the shipping industry and government to invest more into providing seafarers with better access to the communication methods that they are used to on shore in order to improve work conditions.

• 한국경제지리학회지
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• 제1권1호
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• pp.57-74
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• 1998

국제물류를 국제무역의 물적유통과 국제 화물유동으로 정의하고 방법론상의 변화를 고찰한 결과 다음과 같은 과제를 제시할 수 있다. 첫째, 국제물류에 관한 연구방법의 개발로 물류를 단지 수송의 현상으로써 인식하는 것이 아니라 생산과 소비를 결합하고 정보류를 포함한 종합적 로지스틱으로써 이해할 필요성이 있다. 둘째, 국제물류 유동의 모델화에 관한 연구는 장차 도시를 포함한 지역간의 관계를 주목하는 미시적 관점에서의 연구가 필요하다. 그리고 글로벌 경제로 국가뿐만 아니라 다국적 기업도 무역의 주체로 등장하기 때문에 문화적.행동론적 요소를 가미한 입지론과 경제지리학은 새로 구축되어야 할 것이다. 셋째, 국제물류를 배경으로 한 항만과 그 후배지와의 관계에 대한 연구는 기업의 의사결정 행동으로서 항만의 이용을 야기시키는 요인까지 분석할 필요가 있다. 넷째, 석유파동 이후 輕薄短小 화물, 유연적 전문화로 인한 다품종 소량 생산체제와 자유무역주의의 등장과, 신선도를 요하는 식료품이나 화훼 등의 고속수송의 필요성으로 항공 화물수송이 중요시되고 있기 때문에 국제공항을 중심으로 화물의 후배지와 지향지에 대한 연구의 필요성이 제기된다.

• 산업융합연구
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• 제21권12호
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• pp.141-151
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• 2023

본 연구의 목적은 간호대학생 전 학년을 대상으로 학습몰입, 진로결정 자기효능감, 전공만족도가 진로준비행동에 미치는 영향을 파악하고자 시도되었다. G광역시와 J도에 소재한 대학의 간호학과 전학년 208명에게 2022년 9월 15일부터 2022년 10월 14일까지 설문지를 통해 자료수집 하였다. 자료 분석은 SPSS 29.0 Program을 이용하여 서술적 통계, t-test, One-way ANOVA, Pearson's correlation, Stepwise Regression Analysis을 사용하였다. 본 연구 결과 진로준비행동은 학습몰입(r=.515, p<.001), 진로결정 자기효능감(r=.681, p<.001), 전공만족도(r=.621, p<.001)는 통계적으로 유의한 양적 상관관계를 나타내었다. 다중회귀분석 결과 진로준비행동에 미치는 영향요인은 진로결정 자기효능감(𝛽=.446, p<.001), 전공만족도(𝛽=.285, p<.001), 3학년(𝛽=.157, p=.001), 학습몰입(𝛽=.133, p=.018), 2학년(𝛽=.106, p=.038) 순이며, 진로준비행동의 설명력은 57.0%이었다. 따라서 간호대학생이 선택한 진로에 탐색을 고려한 진로 프로그램을 통해 맞춤 교육을 제공할 필요가 있다.

• 한국시스템다이내믹스연구
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• 제5권2호
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• pp.175-197
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• 2004

The research studies the classic beer game simulation model from a new perspective. It does so by providing each agent with two ordering policies, and creating a set of rules that allow an agent to change its policy. Such a change is triggered based on an agent's confidence in their own performance, and on the relative confidence of their nearest neighbour. The overall effect is that policy diffusion can occur, where, under certain circumstances, an agent will mimic the behaviour of its neighbour, if it believes that its neighbour is performing better. The motivation behind this research is to provide an experimental base upon which the decision making strategies of business agent can be studied.

• Journal of Information Science Theory and Practice
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• 제2권4호
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• pp.49-60
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• 2014

The present discourse lasts around, information pollution, causes and concerns of information pollution, internet as a major causality and how it affects the decision making ability of an individual. As, information producers in the process to not to lose the readership of their content, and to cater the information requirements of both the electronic and the print readers, reproduce almost the whole of the printed information in digital form as well. Abundant literature is also equally produced in electronic format only, thereon, sharing this information on hundreds of social networking sites, like, Facebook, Twitter, Blogs, Flicker, Digg, LinkedIn, etc. without attributions to original authors, have created almost a mess of this whole information produced and disseminated. Accordingly, the study discusses about the sources of information pollution, the aspects of unstructured information along with plagiarism. Towards the end of the paper stress has been laid on information literacy, as how it can prove handy in addressing the issue with some measures, which can help in regulating the behaviour of information producers.