• The Journal of Industrial Distribution & Business
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• v.9 no.1
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.66 no.1
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• pp.82-88
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• 2017

Recently recommendation methods need personalization and diversity as well as accuracy whereas the traditional researches have been mainly focused on the accuracy of recommendation in terms of quality. The diversity of recommendation is also important to people in terms of quantity in addition to quality since people's desire for content consumption have been stronger rapidly than past. In this paper, we pay attention to similarity of data gathered simultaneously among different types of contents. With this motivation, we propose an enhanced recommendation method using correlation analysis with considering data similarity between two types of contents which are movie and music. Specifically, we regard folksonomy tags for music as correlated data of genres for movie even though they are different attributes depend on their contents. That is, we make result of new recommendation movie items through mapping music folksonomy tags to movie genres in addition to the recommendation items from the typical collaborative filtering. We evaluate effectiveness of our method by experiments with real data set. As the result of experimentation, we found that the diversity of recommendation could be extended by considering data similarity between music contents and movie contents.

• International conference on construction engineering and project management
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• 2022.06a
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• pp.284-291
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• 2022

Historical data from comparable projects can serve as benchmarking data for an ongoing project's planning during the project scoping phase. As project owners typically store substantial amounts of data generated throughout project life cycles in digitized databases, they can capture appropriate data to support various project planning activities by accessing digital databases. One of the most important work tasks in this process is identifying one or more past projects comparable to a new project. The uniqueness and complexity of construction projects along with unorganized data, impede the reliable identification of comparable past projects. A project scope document provides the preliminary overview of a project in terms of the extent of the project and project requirements. However, narratives and free-formatted descriptions of project scopes are a significant and time-consuming barrier if a human needs to review them and determine similar projects. This study proposes an Artificial Intelligence-driven model for analyzing project scope descriptions and evaluating project similarity using natural language processing (NLP) techniques. The proposed algorithm can intelligently a) extract major work activities from unstructured descriptions held in a database and b) quantify similarities by considering the semantic features of texts representing work activities. The proposed model enhances historical comparable project identification by systematically analyzing project scopes.

• Journal of the Korea Society of Computer and Information
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• v.24 no.12
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• pp.93-100
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• 2019

Similarity computation is very crucial to performance of memory-based collaborative filtering systems. These systems make use of user ratings to recommend products to customers in online commercial sites. For better recommendation, most similar users to the active user need to be selected for their references. There have been numerous similarity measures developed in literature, most of which suffer from data sparsity or cold start problems. This paper intends to extract preference information as much as possible from user ratings to compute more reliable similarity even in a sparse data condition, as compared to previous similarity measures. We propose a new similarity measure which relies not only on user ratings but also on movie genre information provided by the dataset. Performance experiments of the proposed measure and previous relevant measures are conducted to investigate their performance. As a result, it is found that the proposed measure yields better or comparable achievements in terms of major performance metrics.

• Journal of the Korea Society of Computer and Information
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• v.10 no.2 s.34
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• pp.215-221
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• 2005

TRecently, there has been enormous growth in the amount of commercial and scientific data, such as protein sequences, retail transactions, and web-logs. Such datasets consist of sequence data that have an inherent sequential nature. In this Paper, we study how to classify these sequence datasets. There are several kinds techniques for data classification such as decision tree induction, Bayesian classification and K-NN etc. In our approach, we use a K-NN algorithm for classifying sequences. In addition, we propose a new similarity measure to compute the similarity between two sequences and an efficient method for measuring similarity.

• Smart Media Journal
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• v.8 no.4
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• pp.80-84
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• 2019

As a result of AMI rapidly expanding and distributing its products, variety of services that utilize data on the use of electricity are increasing. In order to make these services more effective, missing metric data needs to be corrected, compensating for which Euclidean similarity is used to find customers with similar usage patterns. Throughout such a process, we propose a method for correcting missing data and provide comparison with the preceding methods.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.05a
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• pp.366-369
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• 2022

The glut of information aggravated the process of data analysis and other procedures including data mining. Many algorithms were devised in Big Data and Data Mining to solve such an intricate problem. In this paper, we conducted research about the comparison of several similarity measures and community detection algorithms in collaborative filtering for movie recommendation systems. Movielense data set was used to do an empirical experiment. We applied three different similarity measures: Cosine, Euclidean, and Pearson. Moreover, betweenness and eigenvector centrality were used to detect communities from the network. As a result, we elucidated which algorithm is more suitable than its counterpart in terms of recommendation accuracy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.8
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• pp.2895-2912
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• 2014

Content-based image retrieval has been the most important technique for managing huge amount of images. The fundamental yet highly challenging problem in this field is how to measure the content-level similarity based on the low-level image features. The primary difficulties lie in the great variance within images, e.g. background, illumination, viewpoint and pose. Intuitively, an ideal similarity measure should be able to adapt the data distribution, discover and highlight the content-level information, and be robust to those variances. Motivated by these observations, we in this paper propose a probabilistic similarity learning approach. We first model the distribution of low-level image features and derive the free energy kernel (FEK), i.e., similarity measure, based on the distribution. Then, we propose a learning approach for the derived kernel, under the criterion that the kernel outputs high similarity for those images sharing the same class labels and output low similarity for those without the same label. The advantages of the proposed approach, in comparison with previous approaches, are threefold. (1) With the ability inherited from probabilistic models, the similarity measure can well adapt to data distribution. (2) Benefitting from the content-level hidden variables within the probabilistic models, the similarity measure is able to capture content-level cues. (3) It fully exploits class label in the supervised learning procedure. The proposed approach is extensively evaluated on two well-known databases. It achieves highly competitive performance on most experiments, which validates its advantages.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.47-53
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• 2021

Sparse ratings data hinder reliable similarity computation between users, which degrades the performance of memory-based collaborative filtering techniques for recommender systems. Many works in the literature have been developed for solving this data sparsity problem, where the most simple and representative ones are the methods of utilizing Jaccard index. This index reflects the number of commonly rated items between two users and is mostly integrated into traditional similarity measures to compute similarity more accurately between the users. However, such integration is very straightforward with no consideration of the degree of data sparsity. This study suggests a novel idea of applying different similarity measures depending on the numeric value of Jaccard index between two users. Performance experiments are conducted to obtain optimal values of the parameters used by the proposed method and evaluate it in comparison with other relevant methods. As a result, the proposed demonstrates the best and comparable performance in prediction and recommendation accuracies.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.04a
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• pp.122-129
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• 1995

This paper presents a similarity coefficient based approach to the problem of machine-part grouping for cellular manufacturing. The method uses relevant production data such as part type, production volume, routing sequence to make machine cells and part families for cell formation. A new similarity coefficient using weighted factors is introduced and an algorithm for formation of machine cells and part families is developed. A comparative study of two similarity coefficients - Gupta and seifoddini's method and proposed method - is conducted. A software program using TURBO C has been developed to verify the implementation.