• Journal of the Korea Safety Management & Science
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• v.3 no.3
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• pp.165-174
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• 2001

Internet is a global network and it produces many terminologies involved in Electronic Commerce. Among many terms people very much talked about Cyber Shopping Mall. Under situation customers and sellers paid attention to Cyber Shopping Mall which is beyond time and space. This study deals with two subjects to enlarge the competitive power of Mall & Malls which is integration of multiple Cyber Shopping Mall. First subject is constructing the Automated Mall Wizard which is efficiently and effectively building Cyber Shopping Mall Site. And second subject is to differentiate from other shopping malls. Automated Mall Wizard is composed of three stages which are decomposed into several descriptive steps. And descriptive steps takes form of independent module, so it is considered to maximize Cyber Shopping Mall differentiation. Additional functions are making the goods category, related goods to be simultaneously ordered, price comparison with other sites within the Mall & Malls, best seller goods, store advertisement, substitutive goods, and mileage policy. As a result of that, we can respect SuperMall is better than other Mall & Mall as to diversity and flexibility of constructed Cyber Shopping Mall.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.55
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• pp.107-116
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• 2000

Electronic Commerce is purchasing or sales a products and services to customers using computer network. It is different to traditional commerce. Also, It divide into business to business commerce and business to customer commerce. Cyber Shopping Mall is a representative type of business to customer commerce. The interest and demand of national business to customer commerce is explosively increasing with industry. It expect to reach 61 billion won in the 2000. Thus Structure of Cyber Shopping Mall is the more complex and the more vary types. It is the problem that change of established Cyber Shopping Mall structure is very difficult. The purpose of this study Is designed to Cyber Shopping Mall Purchase Process that deal with quickly changable internet environment and meet the needs of customers immediately using UML(Unified Modeling Language) in design phase determinant of Cyber Shopping Mal1 structure. Cyber Shopping Mall Purchase Process is designed to have objective-oriented development methodology's advantage. It has a flexibility in case of shopping mall structure change and acts as useful guideline in design phase of construction of Cyber Shopping Mall.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.775-783
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• 2008

Nowadays much amounts and various kinds of fashion products are sold through cyber shopping malls. Vendor type and intermediate type cyber shopping mall among many types of cyber shopping malls were selected to analyze assortment and price of fashion products. fashion products 'Best 100' from two cyber shopping malls were listed and classified. The results were as followed: First, the portion of fashion products at vendor type cyber shopping mall was higher than that of intermediate type. Second, fashion products items such as coat, Jacket, one-piece dress, sweater, t-shirt, pants, skirt, and underwear were sold at cyber shopping malls. Underwear and t-shirt were the best selling items at intermediate type shopping mall, and more expensive and fashionable coat, Jacket, and one-piece dress were the best selling items at vendor type shopping mall. Third, the price range of fashion items at vendor type shopping mall was higher than that of intermediate type shopping mall from 1,000 won to 99,000 won.

• Korean Management Science Review
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• v.17 no.3
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• pp.131-145
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• 2000

With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

• Journal of Korea Multimedia Society
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• v.12 no.12
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.955-962
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• 2008

This article is about the naming method for fashion product in cyber shopping mall. For two months, the name of fashion product is listed and analyzed, from BEST 100 category in cyber shopping mall. SPSS ver.10.0 is used and frequency, spearman raw test and t-test are done. The fashion product names are arranged in naming method. There are four kinds of methods for fashion product naming; describing, associating, bundling and style numbering. Describing is most used method both cyber shopping mall. Between marketplace cyber shopping mall and merchant, there is significant difference in composition of naming. Bundling naming method is more used in marketplace cyber shopping mall, and describing and style numbering method is used often in merchant. The words which are composed the name of fashion product are divided in a single word and arranged. The words for describing are classified in noun and adjective. Noun is used for depicting textile and construction and adjective is for touch and image. There is no difference for using words between marketplace and merchant.

• Journal of the Korean Data and Information Science Society
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• v.13 no.1
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• pp.121-127
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• 2002

The volume of electronic commerce based on Internet and network traffic is increasing rapidly. The objective of this study is to examine the current status of the exponentially multiplying cyber-shopping mall phenomenon. To this end, data obtained from a single cyber-shopping mall exemplified customer purchasing behavior and provided decision tree and correspondence analysis derived customer segmentation and merchandise.

• The Journal of Society for e-Business Studies
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• v.4 no.1
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• pp.21-36
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• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.625-629
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• 2001

A cyber shopping mall is a place where consumers acquire product information, and make purchase decisions in the cyber space. Even though it offers many advantages over traditional malls, there are still several limitations to do shopping in an existing cyber mall. One of these limitations is the absence of an efficient shopping aid to compare multiple items from multiple malls. Existing search systems usually support a keyword search with limited conditions. Consumers spend lots of their time to compare multiple alternatives from search results. In this paper, we propose an intelligent product search system. There are two main features in our system. The first one is a full support of comparison shopping with multiple perspectives based on commercial search engines. The second one is an enhancement to the shopping aid based on a new concept of Shopping AssistanT. Our system is implemented in Visual Basic and PERL, and experimental results show a satisfactory performance.

• The Journal of Society for e-Business Studies
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• v.4 no.3
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• pp.179-196
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• 1999

A cyber shopping mall is a place where consumers acquire the product information and make purchase decision in the cyber space. Even though there are many advantages over traditional malls, there are still several limitations to do shopping in an existing cyber mall. One of them is the absence of efficient search tool to handle various products specifications. Existing search systems usually support the "keyword search only" with limited product information. Consumers spend lots of their time and efforts in searching products and comparing them. Recently, some web sites provide the shopping mall comparison service that supports the additional search conditions such as price and maker. These services improve the situation but it is not still acceptable. In this paper, we propose an intelligent product search system based on a mediator which supports various conditional search for each product. Our system provides consumers with search results that satisfy purchase specifications. Our system is implemented in Visual basic and pert and experimental results show satisfactory performance.