• Title/Summary/Keyword: cyber market

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The Effect of Customer Value on Online Shopping Mall: The Moderating Role of Trust (온라인 쇼핑몰환경에서 고객가치가 로열티에 미치는 영향: 신뢰의 매개영향을 중심으로)

  • Lee, Ju-Min;Kim, Hyung-Su
    • CRM연구
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    • v.2 no.1
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    • pp.15-32
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    • 2009
  • Companies consider customers as an equity, which is expected to increase customer loyalty. However, customer loyalty does not linearly increase in real world by the customer equity always. This research investigates a mediating variable which influence the relationship between customer equity drivers and customer loyalty. We focus on customer value as a customer equity driver which is the most basic factor among customer equity drivers. We examine that online trust as a mediator between the customer value and customer loyalty in on online shopping mall context. Customer value consists of perceived convenience, quality, and price. Findings indicate that online trust mediates the relationship between customer value and customer loyalty. Especially, online trust perfectly mediates the perceived convenience and the perceived quality. The perceived convenience influences online trust most significantly and perceived quality and perceived price are following in the order of strength. Our results implicate that online trust is an important mediator of the relationship between customer equity and customer loyalty in online shopping mall context and need to be managed as a customer relationship management index to increase customer loyalty. In addition, perceived convenience is the most important factor to increase online trust in matured online market.

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A Study on the Support for the Re-employment of Women with Career Break in Life Cycle (생애주기에 따른 경력단절 여성의 재취업 지원에 관한 연구)

  • Bae, Na-Rae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.8
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    • pp.268-275
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    • 2018
  • The purpose of this study is to investigate what items are needed for reemployment according to the life cycle of women and to provide basic data to address the career discontinuity of women. The study selected five women currently unemployed living in Daejeon who were taking classes related to entrepreneurship at the Cultural Center and the Women Resource Development Center. The data collection period was from October to December, 2017, and collected from in depth interviews. An open-ended interview was used to explore the content of the interview process. The results of the study are as follows: Support policies for women with career disruptions should, above all, be given priority over career support to ensure that currently employed women do not quit their jobs due to marriage, childbirth or childcare. In addition, there is a need to improve the relevant systems and to implement vocational education and training programs so that women with career discontinuity can reenter the labor market. To do this, it is necessary to establish and support career planning in order to understand the effects of women's lifecycles and to support women's economic activity.

A study for rejection and acceptance for Information technology innovative products: Based on Smart phone usage intention of General mobile phone users (혁신 제품에 대한 거부와 수용에 관한 연구: 일반 휴대전화 사용자의 스마트폰 사용의도를 중심으로)

  • Kwon, Soon-Hong;Lim, Yang-Whan
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.1
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    • pp.219-226
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    • 2012
  • A study herein is carried out for acceptance procedure of innovative products in the aspect which usage intention is formed by usefulness expectation and rejection factors for innovative products during acceptance procedure of users when information technology innovative products are launched in the market. Empirical study was carried out for non-smart phone users within mobile phone users. As a result of study, firstly, usefulness expectation of users for information technology innovative products is positively (+) affecting to usage intention, while usefulness expectation was shown to be negatively (-) affecting to rejection. Secondly, social factors were found which positively (+) affect to usefulness expectation for innovative products, and satisfaction for conventional products negatively (-) affects to usefulness expectation. Thirdly, there were satisfaction and consuming effort for conventional products from consumers for the factors which affects to innovative products rejection of consumers. Based on the result of study herein, there is a specific strategy needed for information technology innovative products although consumers have expectation usefulness for the products as well as rejection which brings out to remove the intention to use the products.

The Effect on Firm's Performance of Employee Stock Option (종업원의 주식보상시스템이 기업성과에 미치는 영향)

  • Park, Jong-Hyuk
    • Management & Information Systems Review
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    • v.28 no.1
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    • pp.71-97
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    • 2009
  • In this study, I compare the ability of alternative accounting method for employee stock option to reflect firm value using the Ohlson's(1995) valuation model for 200 firms. The each methods, I compare are employee stock option expense recognition based on the K-GAAP disclosures, and asset recognition at the grant date based on the SFAS No. 123 Exposure Draft: Accounting for stock-based compensation. The model include: (1) a model that uses reported earnings, equity book value, and compensation expense based on the K-GAAP disclosures; (2) a model that uses pro-forma earnings, equity book value and adds a measure of the unrecognized asset arising form granting of employee stock options. Finding form estimating equations that the K-GAAP method for calculating compensation has no explanatory power, and the SFAS No.123 Draft Exposure method for arising asset and fair value compensation better captures than market's perception of the economic impact of stock options on firm values. However, the correlation of employee stock option compensation expense is positive. These results suggest that incentive benefits derived from employee stock option plans outweigh the cost associated with plan. In addition, I couldn't find evidence that company in KOSDAQ that have high growth potential benefit more from employee stock option plan compared to lager, more mature firm in SEC.

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Construction and Services of Regional Information based on Industrial Complex (산업단지 기반의 경남지역정보화사업)

  • 김상국;이명선
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2000.11a
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    • pp.575-585
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    • 2000
  • 본 사업은 1994년부터 1996년까지 3년 간 시범사업으로 추진된 지역정보화 사업의 과제인 창원/마산 지역정보 유통망 구축사업을 확대 발전시키고 시스템 운영의 효율화를 도모하고자 DB를 통합하여 확대 재 구축함으로써 전자상거래 기반의 인터넷을 통한 웹 정보 이용 활성화 차원에서 추진되었다. 기 구축되었던 $\ulcorner$창원/마산 지역정보유통망 구축사업$\lrcorner$은 정보화를 통한 지역경제 발전에 일익을 담당하고자 관. 산. 연이 참여한 지역정보화 사업이다. 이러한 창원/마산지역 산업체에 대한 지원효과를 이번에 확대하여 그 동안 Multimedia, Graphics, Web 등 정보화 환경이 크게 변화, 발전됨에 따라 현실적이며 현장적용형 패키지의 개발 지원이 대두된 $\ulcorner$경남지역 정보화확산사업$\lrcorner$은 연구개발정보센터와 창원시, 진해시, 한국기계연구원이 매칭 펀드에 의한 대응자금으로 구축한 시스템이다. 정보수집대상은 경남지역에 소재하고 있는 20개 산업단지 3,700여 입주기업을 정보수집요원이 직접 방문하여 현장에서 필요로 하는 요구정보를 반영하였다. 신규로 구축한 정보는 산업기반 기업체기본정보 DB 및 기업 기술개발 현장적용형 기술정보 패키지정보를 중심으로 구축하였으며, 인터넷 활용교육을 통한 동종 업종간 정보교류체제 구축하였다. 특히 Cyber Market을 구현하기 위해 1,200여건의 기업체정보 및 제조상품 DB를 응용한 제품 Mall 데이터베이스를 구축하였다. 본 사업을 통하여 경남지역 산업단지에 입주한 기업체의 정보 활용을 극대화하여 지역경제 발전에 기여함과 동시에 국내 지역정보화 시범모델로서 위상을 확립하고자 한다.을 기업의 타인자본비용과 자기자본비용의 조합인 기회자본비용으로 할인함으로써 현재의 기업가치를 구할 수 있기 때문이다. 이처럼 기업이 영업활동이나 투자활동을 통해 현금을 창출하고 소비하는 경향은 해당 비즈니스 모델의 성격을 규정하는 자료도로 이용될 수 있다. 또한 최근 인터넷기업들의 부도가 발생하고 있는데, 기업의 부실원인이 어떤 것이든 사회전체의 생산력의 감소, 실업의 증가, 채권자 및 주주의 부의 감소, 심리적 불안으로 인한 경제활동의 위축, 기업 노하우의 소멸, 대외적 신용도의 하락 등과 같은 사회적·경제적 파급효과는 대단히 크다. 이상과 같은 기업부실의 효과를 고려할 때 부실기업을 미리 예측하는 일종의 조기경보장치를 갖는다는 것은 중요한 일이다. 현금흐름정보를 이용하여 기업의 부실을 예측하면 기업의 부실징후를 파악하는데 그치지 않고 부실의 원인을 파악하고 이에 대한 대응 전략을 수립하며 그 결과를 측정하는데 활용될 수도 있다. 따라서 본 연구에서는 기업의 부도예측 정보 중 현금흐름정보를 통하여 '인터넷기업의 미래 현금흐름측정, 부도예측신호효과, 부실원인파악, 비즈니스 모델의 성격규정 등을 할 수 있는가'를 검증하려고 한다. 협력체계 확립, ${\circled}3$ 전문인력 확보 및 인력구성 조정, 그리고 ${\circled}4$ 방문보건사업의 강화 등이다., 대사(代謝)와 관계(關係)있음을 시사(示唆)해 주고 있다.ble nutrient (TDN) was highest in booting stage (59.7%); however no significant difference was found among other stages. The concentrations of Ca and P were not different

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The effects of economy education through MMORPG (온라인 게임을 통한 아동 경제 학습 효과 분석)

  • Wi, John-H.;Oh, Na-Ra;Kim, Yang-Eun
    • Journal of Korea Game Society
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    • v.5 no.4
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    • pp.13-22
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    • 2005
  • The research is a study on the effects of MMORPG (Massively Multi-player Online Role Playing Game) utilized in educational program. We investigated the possibilities of online game as an educational tool, especially in the field of economy education. Students have been taught market, price, profit, scarcity of goods etc., and then they played an online game we provided. Students manufactured cyber goods and also sold or bought various materials to maximize their profits. A experimental group was compared with a control group on measures of economic self-efficacy, motivation for economic learning, and attitude for economic learning, economic self-efficacy and motivation for economic leaning scales consist of 2 factors and attitude for economic leaning consists of 1 factor. Participants were 5th grade elementary school students(experimental group: 154, control group: 158). After the experiment, students' self-efficacy and motivations for economy learning have increased significantly. It has been found that students understand more easily the difficult economic terms such as' inflation', 'price setting', 'scarcity of goods etc. Their motivations for economy learning also increased significantly. This result indicates that online games have the potentiality that can be utilized as an educational tool.

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Expand public interest of Private Security activities (민간경비 활동의 공익성 확대 논의)

  • Gong, Bae Wan;Park, Yong Soo
    • Convergence Security Journal
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    • v.14 no.1
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    • pp.3-10
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    • 2014
  • Private security organizations are complementary to the national safety of life and property of individuals as a social role to play in maintaining peace and order. Pursuit of profit is to the public practice according to the logic of capitalist markets and customers seeking to protect the lives and property. However, the legal and institutional constraints of private security is being requirements inhibited by the development. Crime prevention as a private security role that the private companies, which will pursue the public interest. After all, the expansion of the private security crime is results in an increase in unit. The current level of private security in the 1970s remain, and the constraints is being under goodwill and expertise outside of the training system on the market. Variety of crimes, including cyber crime increases and considering the reality of the constraints on private security requirements are able to improve or supplement shall be realistic. In particular, the legal, regulatory and institutional factors must be improved, with goodwill, and for the creation of new industrial policy as a complement to the public interest should be also provided. The private security law interests through integration of private security guards should be guaranteed, and the term of the theorem, sales activities, ensuring the training of professional staff with professional qualifications system is to be settled. As a private security guard industry growth and development can be based on this composition.

The effects of the value of performing art on attitude and customer satisfaction (공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향에 관한 연구)

  • Koo, Eun-Ja;Park, Su-Jin;Ahn, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.543-551
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    • 2016
  • Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

An Empirical Study on the Influence of Entrepreneurship of Franchisor's CEO on Franchisor's Performance (프랜차이즈 가맹본부 CEO의 기업가정신이 기업성과에 미치는 영향에 관한 실증연구)

  • Kang, Byung-Oh;Kim, Jin-Soo;Ahn, Sung-Sik
    • Journal of Distribution Research
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    • v.15 no.4
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    • pp.87-117
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    • 2010
  • 'Entrepreneurship' which means spirit or activity seeking new value by challenging boldly the uncertainty is one of the most important concept in 21st century business environment. Franchise Industry taking a relationship with distribution industry also needs entrepreneurship. As franchise industry consists of small and medium enterprises, the entrepreneurship of franchisor's CEO is important for the franchisor's growth. The purpose of this study is to analyze the factors influencing on the entrepreneurship of franchisor's CEO, and the effect of the CEO's entrepreneurship on franchisor's performance. For this purpose, this study set CEO's psychological characteristics, market characteristics, and social-institutional characteristics as independent variables, CEO's entrepreneurship as parameter variables, and franchisor's performance as dependent variables. And to analyze this study model, this study collected questionnaires from 152 franchisors' CEOs, and uses SEM(Structural Equation Modeling). As the result, 'CEO's Entrepreneurship' influenced on both 'Franchisor's Financial Performance' and 'Franchisor's Non Financial Performance'. The results of this study provide some guides for franchisor's CEO and government policies.

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Reflections on the Possibility of Replacing the Registration System with a Blockchain System

  • Jong-Ryeol Park;Sang-Ouk Noe
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.169-179
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    • 2024
  • Currently, information technologies such as blockchain and metaverse are being innovatively developed in Korea and around the world. The government has defined the innovation of these cyber-related technologies as the fourth industrial revolution and presented the Digital New Deal as an important policy of the Korean version of the New Deal, and is implementing various policies and systems related to it. This situation is expected to affect the development of the real estate registration system in Korea. Moreover, as the Supreme Court is currently promoting the transition to a future registration system, it is necessary to examine whether blockchain technology, which allows parties to exchange value without a third party guaranteeing the transaction, can be used in the real estate registration system. In order to secure the credibility of the real estate registration as electronic information under the registration system that introduces electronic registration and blockchain system, the transparency of transaction identification and real estate registration details should also be recorded using the blockchain system as a way to prevent such crimes and legal disputes. As a solution, it is worth considering how to improve the reliability of transaction identification, recognize the actual examination rights of the registrar in the foundation system of the real estate register, and increase public trust by going through the notarization stage when recording rights such as real rights, and consider how to introduce a blockchain system at this stage to ensure integrity and reliability. In the stage before the current real estate registration and study system is converted to a blockchain system, the clarity, transparency, and consistency of the real estate registration entries with the actual real estate must be established so that the real estate study can finally be recognized as authoritative, thereby ensuring the trust of the transaction parties to the real estate study system that has adopted the blockchain system in the future, and bringing us closer to the goal of real estate transactions in the form of smart contracts between the parties who have trusted it based on transparency and integrity of real estate study in the real estate transaction market.