• 한국조리학회지
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• 제23권6호
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• pp.27-35
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• 2017

The purpose of this study was to examine the causal relationship among restaurant selection attributes and customer satisfaction and recommendation tastes for young people in their twenties who use tickets for Rail-ro. Data collection was conducted to utilize questionnaire survey with online and offline distribution. The collected data were analyzed using a statistical program SPSS 21.0 with frequency analysis, reliability analysis, factor analysis, and regression analysis. The results of the study showed that Internet search is the most common source of information about restaurants during the trip, and restaurant choice attributes have an important impact on customer satisfaction, food quality, employee service and reputation, but hygiene did not have a big effect on customer satisfaction. In addition, customer satisfaction has a significant effect on recommendation intention. Concluding the results from this study, it investigated the significant attributes for customers selection of restaurants and provide meaningful advice for market managers to make useful marketing strategies to attract more clients and augment economic benefits.

• 한국식생활문화학회지
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• 제27권2호
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• pp.184-192
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• 2012

The purpose of this study was to analyze the general characteristics of coffee house consumers as well as the importance and satisfaction of selection attributes of specialty coffee houses according to length of coffee education period. Applicants in the Gwangju and Jeonnam area who had finished their Barista 2 grade certificate examination participated in a survey on March 12, 2011. Further, university students living in Gwangju participated as subjects who had never experienced coffee education from March 15 to March 31, 2011. Two-hundred and one subjects participated in the survey, and 184 questionnaires were used for analysis. Regardless of coffee education experience, quality of coffee was important, but higher educated subjects showed the lowest satisfaction of coffee from a coffee house (p<0.01) in terms of attributes such as freshness of coffee beans (p<0.01) and overall taste (p<0.01). Further, subjects who received no or little education demonstrated high correlation between importance/satisfaction of 'brand' and 'employee' compared to subjects who studied more than 2 semesters. These results provide future coffee house entrepreneurs and baristas with market information and marketing strategies for understanding customers' coffee house selection attributes.

• 한국조리학회지
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• 제24권3호
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• pp.25-34
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• 2018

The purposes of this study were to examine the effect of Home Meal Replacement (HMR) selection attributes on attitude and repurchase intention and to investigate the moderating role of brand trust between attitude and repurchase intention. This study surveyed the customers who have purchased HMR in Seoul and Gyeonggi area using a convenience sampling method. The survey was conducted from September 15, 2017 to October 25, 2017. A total of 250 questionnaires were distributed, and 237 copies were collected. Of these, 228 copies were used as valid data. The results of the analysis were as follows. First, convenience of the HMR selection attribute had a significant effect on attitude, and food quality and packaging had no significant effect on attitude. Second, attitude toward HMR had a significant effect on repurchase intention. Third, brand trust played a moderating role between HMR attitude and repurchase intention. Therefore, it is necessary for HTMcompanies to understand consumers' attitudes and consumption behaviors accurately by recognizing the selection attributes that consumers consider important By gaining strong brand trust, companies could increase repurchase intention.

• 한국조리학회지
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• 제24권2호
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• pp.1-7
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• 2018

This study aims to find what attributes of consumer satisfaction are more important when consumers choose coffee shops. Factors when customers choose coffee shops that are considered to be more crucial, such as taste, price, brand, and atmosphere, were tested and also relations between satisfaction and revisit were studied. As a result, factors as 'taste', 'price', 'brand', and 'atmosphere' were found to significantly affect satisfaction; in addition, the path that satisfaction leads to revisit was found to be significant. However, consumers' coffee shop selection attributes differed depending on their psychological consumption value. The path-coefficients from taste and price to satisfaction were more significant in the function-oriented group, meanwhile the path-coefficient from brand to satisfaction was significant in the emotion-oriented group (+) and the function-oriented group (-). The results of this study suggest attributes of selecting coffee shops and provide meaningful implications of consumer value when they choose the attributes.

• 유통과학연구
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• 제15권12호
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• pp.21-30
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• 2017

Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

• 한국식생활문화학회지
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• 제28권2호
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• pp.195-203
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• 2013

The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.

• 한국식품조리과학회지
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• 제17권6호
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• pp.571-582
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• 2001

본 연구는 훼밀리레스토랑에서 외식의도에 부정적인 영향을 미치는 외식결정요인을 찾아내기 위하여 외식결정요인이 휘밀리레스토랑에서 외식의도에 미치는 영향을 분석하고자 했다. 본 연구의 목적을 달성하기 위하여 선택설문항을 나열하고 하나를 선택하도록 하는 설문지를 통하여 고객의 훼밀리레스토랑에서 외식의도와 훼밀리레스토랑에서 외식할 때 속성들 각각의 영향이 측정되었다. 자료는 빈도분석, 요인분석, 신뢰성분석, 그리고 회귀분석을 이용하여 분석되었다. 요인분석을 이용하여 19개 속성들로부터 4개 차원구조들이 체계화되었다. 신뢰성분석을 통하여 4개 차원들에 대한 신뢰성이 높다는 것을 검증하였다. 회귀분석을 이용하여 분석된 결과는 다음과 같다. 먼저 4개 차원들 중에서 조화로운 장식을 제외한 일관된 서비스, 가치 있는 음식, 그리고 매력적인 시설이 훼밀리레스토랑에서 외식의도에 영향을 미치는 중요한 요인들이었다. 일관된 서비스 요인의 측면에서 직원의 유니폼을 제외한 영접, 정확한 코스음식제공, 그리고 환송이 훼밀리레스토랑에서 외식의도에 영향을 미치는 중요한 변수들이었다. 가치있는 음식 요인의 측면에서 음식농도와 풍미를 제외한 음식온도, 음식양, 그리고 음식질감이 훼밀리레스토랑에서 외식의도에 영향을 미치는 중요한 변수들이었다. 매력적인 시설 요인의 측면에서 시설요인을 구성하고 있는 4개 변수들 모두가 훼밀리레스토랑에서 외식의도에 영향을 미치는 중요한 변수들임이 발견되었다 4개 변수들 중에서 식당내부가 고객의 훼밀리레스토랑에서 외식의사결정에 가장 중요한 요인이었다. 이러한 결과는 훼밀리레스토랑들이 고객을 유치하기 위하여 하나의 차원만에만 행하는 노력이 다차원전략을 강구하는 것만큼 효과적이지 못하다는 것을 시사하고 있다. 전반적으로 순천시에 소재하고 있는 훼밀리레스토랑들은 포화된 음식점들과 경제성장의 악화로 인하여 심한 경쟁에 직면해 있다. 따라서 훼밀리레스토랑들은 적정수준의 시장점유를 확보하거나 높이기 위하여 운영전략과 마케팅전략을 한층 더 적극적으로 개선할 필요가 있다. 본 연구결과들은 순천시 훼밀리레스토랑들에게 새로운 통찰력을 제공하고, 자신의 서비스품질을 개선하고 경쟁력을 향상시킬 수 있는 기회를 제공할 수 있으리라 생각된다.

• 유통과학연구
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• 제16권3호
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• pp.13-21
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• 2018

Purpose - This study examined the effect of the importance of selective attribute of HMR(Home Meal Replacement) on customers' satisfaction and repurchase intention which is rapidly increasing with the changes of demographic, social and cultural trends as well as the influence of on and offline shopping channel moderating role. Research design, data, and methodology - Based on the research of previous studies, it assumed the selection attributes of HMR products were price, convenience, menu, freshness. With 231 surveyed questionnaires, this study was conducted by AMOS 21.0 and the SEM(structural equation model) was used as statistical method for examining the hypotheses in this study. Results - The analysis showed that price, convenience, and freshness had a significant effect on satisfaction, whereas menu did not affect satisfaction and the effect of satisfaction on repurchase intention was statistically significant. However, the results were different depending on the on and offline shopping channel for customers to buy HMR products. Price, menu and freshness are affected by online shopping, meanwhile convenience is more influenced by offline. Conclusions - This study analyzed the effect of selection attribute of HMR products on the satisfaction, repurchase intention, and the influence of each shopping channel, and provided practical implications.

• 한국안광학회지
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• 제21권3호
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• pp.173-179
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• 2016

목적: 소비자들이 안경원을 어떻게 선택하는지에 관한 안경원 선택속성에 관한 중요도 순서와 안경원을 어떤 경로로 선택하게 되는지를 알 수 있는 정보원천에 관한 중요도의 순서를 매겨 안경원 경영에 도움이 되는 연구를 하고자 한다. 방법: 2015년 3월 10일부터 3월 31일 사이에 서울과 경기북부지역의 안경원을 방문한 고객을 대상으로 조사를 실시하였다. 분석방법은 기술통계를 사용하였으며 SPSS v.10.0 통계 패키지 프로그램을 이용하여 분석하였다. 결과: 안경원 선택속성 중요도 상위 5개는 "직원의 친절과 예의", "안경원의 청결", "고객 불만에 직원의 신속한 해결", "직원의 시력검사 및 조제가공실력", "고객 불만과 요구 처리"로 나타났다. 안경원 선택속성 중요도 하위 5개는 "사은품제공", "안경원의 규모나 크기", "개점시간 및 폐점시간", "편리한 주차시설", "호감 있는 직원 용모"인 것으로 나타났다. 안경원 정보원천 중요도 상위 2가지는 "과거의 이용경험", "가족, 친구, 친척 등의 추천으로"인 것으로 나타났다. 안경원 정보원천 중요도 하위 2가지는 "광고 등을 보고"와 "안경원의 특별한 외장을 보고"로 나타났다. 결론: 안경원 경영에서 중요한 점은 광고, 외관, 사은품과 같은 외적인 면보다는 안경사의 실력, 진심어린 고객응대, 과거의 이용경험 등의 내적역량인 것으로 나타났다.

• 한국식품조리과학회지
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• 제30권4호
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• pp.412-418
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• 2014

This study considered the selection attributes of bakery consumers and schematized characteristic attributes of being selected by customers by image through a correspondence analysis in terms of own preferring bakery. Self-administrated questionnaires were completed by consumers (452 samples), and the data were analysed by frequency, chi-square, one-way ANOVA, reliability analysis and correspondence analysis. According to the survey results regarding the mean value on bakery selection attributes, it was shown to be in the order of taste ($4.73{\pm}0.70$), sanitation ($4.70{\pm}0.68$), service ($4.21{\pm}0.84$), price ($4.03{\pm}0.92$), consideration ($4.01{\pm}0.96$), communication ($4.01{\pm}0.96$), health ($3.99{\pm}0.98$), and location ($3.83{\pm}0.99$). In the analysis of difference with regard to the selection attributes according to the preferred bakery, both consideration ($4.05{\pm}0.90$) and communication ($3.98{\pm}0.93$) showed a high value in individual bakery, thereby presenting a significant difference (p<0.05). As a result of having carried out correspondence analysis in order to prepare an image map according to the preferred bakery, the selection attributes of employees' service and communication showed the closest image map to individual bakery. Location and sanitation were very close to franchise bakery. Further, other bakery shops were schematized in a relatively close distance to price.