• Title/Summary/Keyword: customer trend

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A Study on Developing the Olive-oil Liaison to Accommodate Wide-spread Well-being Trend (웰빙 트렌드에 따른 올리브유 농후제의 개발과 소비자 만족도에 관한 연구 - 호텔 양식당을 대상으로 -)

  • Lee, Kyang-Choon;Yoon, Tae-Hwan
    • Culinary science and hospitality research
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    • v.12 no.4 s.31
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    • pp.80-96
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    • 2006
  • The purposes of this study were twofold. First, it aimed to develop the olive-oil liaison (Roux). Second, it tried to examine customer perceptions of the olive-oil liaison compared with commonly used butter liaison in hotel restaurants. The theme of the study was derived from the present trend of pursuing healthy food so-called 'well-being'. As a result, the extra virgin olive-oil liaison(Roux) with the optimal ratio of 1.4 : 1 (flour: olive-oil) was developed through repeated sensory tests. The findings also showed that customers prefer products with the olive-oil liaison to products with butter liaison in terms of satisfaction and intention to re-purchase.

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The Trend of suppression technology of harmonics for distribution system (고조파 유출 억제기술의 동향)

  • Koh Hee Seog;Lee Hyun Moo;Lee Chung Sik
    • Proceedings of the KIEE Conference
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    • summer
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    • pp.330-332
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    • 2004
  • Reliance on electric power has increased together with customer's demand for delightful and convenient linging. Recently, as appeared in the rapid growth of the technology of power electronics, the installation and apparatus using semiconductor applicotion is widly supplied and used from a household goods to industrial goods. However, these machine generate harmonics current and voltage for electric power system. The harmonics current is increased voltage distortion and generate a lot of interference in the electric power system. In this paper, the trend of the trend of suppression technology of harmonics outflow and the fundamental theory about the suppression of harmonics current in the distribution system are investigated and evaluated Therefore we look forward to supply electric power of good quality to satisfy the harmonics current guide line which is applied to household goods in the world.

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E-Business and Simulation

  • Park, Sung-Joo
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.10a
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    • pp.9-10
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    • 2001
  • Simulation has been evolved with the advance of computer and technique of modeling application systems. Early simulations were numerical analysis of engineering models known as continuous simulation, analysis of random events using various random number generators thus named as Monte Carlo simulation, iud analysis o(\\\\`queues which are prevalent in many real world systems including manufacturing, transportation, telecommunication. Discrete-event simulation has been used far modeling and analyzing the systems with waiting lines and inefficient delays. These simulations, either discrete-event, continuous, or hybrid, have played a key role in industrial age by helping to design and implement the efficient real world systems. In the information age which has been brought up by the advent of Internet, e-business has emerged. E-business, any business using Internet, can be characterized by the network of extended enterprises---extended supply and demand chains. The extension of value chains spans far reaching scope in business functions and space globally. It also extends to the individual customer, customer preferences and behaviors, to find the best service and product fit for each individual---mass customization. Simulation should also play a key role in analyzing and evaluating the various phenomena of e-business where the phenomena can be characterized by dynamics, uncertainty, and complexity. In this tutorial, applications of simulation to e-business phenomena will be explained and illustrated. Examples are the dynamics of new economy, analysis of e-business processes, virtual manufacturing system, digital divide phenomena, etc. Partly influenced by e-business, a new trend of simulation has emerged called agent-based simulation, Agent-based simulation is a technique of simulation using software agent that have autonomy and proactivity which are useful in analyzing and integrating numerous individual customer's behavior. One particular form of agent-based simulation is swarm. This tutorial concludes with the illustration of swarm or swarm Intelligence applied to various e-business applications, and future directions and implications of this new trend of simulation.

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Recommending System of Products on e-shopping malls based on CBR and RBR (사례기반추론과 규칙기반추론을 이용한 e-쇼핑몰의 상품추천 시스템)

  • Lee, Gun-Ho;Lee, Dong-Hun
    • The KIPS Transactions:PartD
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    • v.11D no.5
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    • pp.1189-1196
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    • 2004
  • It is a major concern of e-shopping mall managers to satisfy a variety of customer's desire by recommending a proper product to the perspective purchaser. Customer information like customer's fondness, age, gender, etc. in shopping has not been used effectively for the customers or the suppliers. Conventionally, e-shopping mall managers have recommended specific items of products to their customers without considering thoroughly in a customer point of view. This study introduces the ways of a choosing and recommending of products using case-based reasoning and rule-based reasoning for customer themselves or others. A similarity measure between one member's idiosyncrasy and the other members' is developed based on the rule base and the case base. The case base is improved for the system intelligence by recognizing and learning the changes of customer's desire and shopping trend.

The Influence of Negative Emotions on Customer Contribution to Organizational Innovation in an Online Brand Community (온라인 브랜드 커뮤니티 내 부정적 감정들이 기업 혁신을 위한 고객 기여에 미치는 영향)

  • Jung, Suyeon;Lee, Hanjun;Suh, Yongmoo
    • Journal of Internet Computing and Services
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    • v.14 no.4
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    • pp.91-100
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    • 2013
  • In recent years, online brand communities, whereby firms and customers interact freely, are emerging trend, because customers' opinions collected in these communities can help firms to achieve their innovation effectively. In this study, we examined whether customer opinions containing negative emotions have influence on their adoption for organizational innovation. To that end, we firstly classified negative emotions into five categories of detailed negative emotions such as Fear, Anger, Shame, Sadness, and Frustration. Then, we developed a lexicon for each category of negative emotions, using WordNet and SentiWordNet. From 81,543 customer opinions collected from MyStarbucksIdea.com which is Starbucks' brand community, we extracted terms that belong to each lexicon. We conducted an experiment to examine whether the existence, frequency and strength of terms with negative emotions in each category affect the adoption of customer opinions for organizational innovation. In the experiment, we statistically verified that there is a positive relationship between customer ideas containing negative emotions and their adoption for innovation. Especially, Frustration and Sadness out of the five emotions are significantly influential to organizational innovation.

The Impact of Corporate Social Responsibilities on Consumer Loyalty in Indonesia : The Moderating Effect of CSR

  • Budianto, Adrian;Kim, Kyung Tae
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.171-185
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    • 2017
  • This paper tried to examine the effect of the policy on companies' CSR activities and what kind of a role does CSR have in determining Customer Loyalty in Indonesia. This paper is divided into two parts, the first part is designed to find out whether the Indonesian government law has successfully made the companies perform better CSRs. We do this by using the ICGC Index of the companies registered and comparing their scores before and after the implementation of the policy. We will then use the paired sample t-test to find out if there is an increase in the overall scores of the companies and/or only the natural resource-related companies. The result showed an upward trend in the ICGC scores for all the companies which the Indonesian government law is intended to. In the second part, Manfred Schwaiger's components and parameters of corporate reputation was referred and used on Indonesian customers. We asked participants whether they think natural resource-related companies perform better CSRs and then we also tried to find out what factors really affect their loyalty towards companies or brands by conducting Multiple Regression Analysis. From the 4 factors that we have prepared, which consist of Performance, CSR, Quality and Attractiveness, Quality is the most influential towards determining our survey participants' Customer Loyalty. Surprisingly, CSR is insignificant in directly influencing Customer Loyalty. But, our research did find out that CSR does moderate Quality and Performance in their relationship with Customer Loyalty. Meaning that CSR has no effect in a direct relationship but it can increase the effect of Quality and Performance in determining Customer Loyalty. Unfortunately, CSR has no moderating effect in increasing the effect of Attractiveness towards Customer Loyalty.

The Impacts of the Service Quality of Coffee Shop Adapting the CoffeeSERV on Customer's Perceived Value, Customer Satisfaction, Behavioral Intention: Focusing on Regulatory Focus Theory (CoffeeSERV측정모형을 활용한 커피전문점 서비스품질의 가치지각, 고객만족, 행동의도의 영향관계 연구: 조절초점동기의 조절효과를 중심으로)

  • KANG, Hwa-Seok
    • The Korean Journal of Franchise Management
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    • v.10 no.3
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    • pp.37-52
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    • 2019
  • Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

Effects of Service Attributes on Customer Satisfaction and Loyalty in Beauty Salon (미용실 서비스 속성이 고객 만족과 충성도에 미치는 영향)

  • CHOI, Sung-Il;KIM, Hyun-Tae;CHOI, Woo-Jung;KIM, Ji-Hyun;KIM, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.19-29
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    • 2019
  • Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.

Development of Product Data Integration System for Customer-Oriented Manufacturing Enterprises: 'H' Company Case Study (고객지향 수주생산기업을 위한 제품품정보통합시스템 구축: 'H' 중공업 적용사례)

  • Jang, Gil-Sang
    • Information Systems Review
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    • v.11 no.2
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    • pp.209-231
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    • 2009
  • In recent, a general trend is observed towards more customized products and shorter product life cycles in manufacturing enterprises. In these enterprises, customers often wish to influence the product they order and to get a variant of product that meets their requirements. This is called as customer-oriented make-to-order manufacturing environment. This paper establishes a methodology of implementing information system for developing product data integration system (PDIS) which is suitable for customer-oriented make-to-order manufacturing enterprise, and also presents the case of implementing PDIS for a ship engine product in 'H' heavy industry using the established methodology. At present, the implemented PDIS is successfully operating. As a result, PDIS reduces delivery time and improves customer relationships. Moreover, the case shows that PDIS can be used as a tool for improving inter-department coordination within a company during product life cycle.

A Study on Open University's Library Service Quality Using the Kano Model and the Timko's Customer Satisfaction Coefficient (원격대학 도서관 서비스 품질에 관한 연구 - Kano 모델과 Timko 계수를 적용하여 -)

  • Jo, Chang Hyeun;Nam, Young Joon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.2
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    • pp.137-155
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    • 2017
  • Many university libraries, facing financial difficulties, have been forced to operate on a tighter budget. Such trend has created the need for an objective standard that will prioritize current library services. This study derives service quality factor via open coding from internet postings posted in the last five years on the Korean National Open University's library website, and also calculates the customer satisfaction quotient and dissatisfaction quotient using the Kano Model and Timko's Customer Satisfaction Coefficient. The result draws 25 service quality factors across 3 categories consisting of: (i) 8 attractive qualities, (ii) 15 one-dimensional qualities and (iii) 2 reverse qualities. The study, through the calculation of Timko's Customer Satisfaction Coefficient per service quality, proposes an intensive service that can prioritize the efficient use of library budget.