• 제목/요약/키워드: customer trend

검색결과 372건 처리시간 0.026초

도시철도 변전소 단위구간의 전력사용 실태 및 피크제어용 BESS 도입에 따른 경제성 분석 (A Study on Comparative Analysis of Power Consumption Characteristics and the revulsion of investment on the application of a BESS in Subway Substation)

  • 정현기;김세동;김재철
    • 조명전기설비학회논문지
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    • 제28권6호
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    • pp.85-90
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    • 2014
  • This paper shows a reasonable demand power, that was made by the systematic and statistical way considering actual conditions, such as investigated transformer capacity and peak power for the last 6 years of subway substation customer as to AMR. In this dissertation, it is necessary to analyze the key features and general trend from the investigated data. It made an analysis of the feature parameters, such as average, standard deviation, median, maximum, minimum and thus it was carried by the linear and nonlinear regression analysis. And we studied on the application of a BESS. Analysis showed that the revulsion of capital is about 3 years and 4 months.

전자상거래 소비자 구매 패턴 분석 도구 개발 (Design and Implementation of Customer's Buying Trend Analysis in e-Commerce Environment)

  • 한지선;조동섭
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2000년도 가을 학술발표논문집 Vol.27 No.2 (2)
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    • pp.239-241
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    • 2000
  • 전자상거래에서는 소비자의 구매 패턴을 분석하는 것이 필요하다. 이러한 패턴을 효과적으로 분석하기 위해 지능형 로그 서버를 정의하고 이를 설계, 구현하였다. 지능형 로그 서버란 전자상거래 쇼핑몰의 환경에서 사용자 로그를 데이터베이스화하여 저장하고 데이터베이스에 저장된 정보를 서버 종류별, 시간별, 페이지별 등으로 분석하여 사용자 패턴을 분석할 수 있는 서버를 말한다. 이 서버는 텍스트 파일로 로그를 저장하는 서버보다 자세한 정보를 효율적으로 저장할 수 있다. 그리고 데이터베이스 접근 기술로 ADO(ActiveX Data Object)를 사용하여 데이터베이스 접근 속도를 향상시켰으며 관계형.비관계형 데이터베이스에 모두 접근할 수 있다는 장점을 가진다. 또한 소비자의 구매 패턴을 분석하기 위해 DBMiner2.0을 사용하였다.

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휴대폰 단말기의 구매결정모형 개발에 관한 연구 (A Study on the Development of Purchasing Decision Model in Cellular Phones)

  • 이상석;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 춘계학술대회
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    • pp.100-105
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    • 2006
  • Many corporations will get much mote benefits if they investigate the model deciding to purchasing mobile phone in that cell phone of our country has about 20% of market share in the world market. Considering this situation to divide cell phone market between CDMA and GSM in world market, it is not easy to make cell phone to satisfy the suitable method which each country wants. Through this study, we anticipate that it will offer the measuring method about consumer purchasing decision of each country. The research is to study how it is Effected by any factor when comsumer selects product and make research model. Based on the research model, we is to make a question. The research Is to complete the theoretical system on the basis of records about the cell phone and to study the improvement strategic using AHP and Conjoint Analysis which analyzes the consuming trend to customer's cell phone.

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경기도자기 산업의 고객만족을 위한 관광벨트 상품 개발 (Development Plan Belt Tourism Resource of Kyeonggi Ceramics for Customer Satisfaction)

  • 양광모;전현정;강경식
    • 산업융합연구
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    • 제2권1호
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    • pp.121-137
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    • 2004
  • Is entering in age that brand becomes consumer's goods purchase standard as income level is improved, dying injunction brand is trend that governing power in the world market is expanded as international economy does single market. Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

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Discovering Community Interests Approach to Topic Model with Time Factor and Clustering Methods

  • Ho, Thanh;Thanh, Tran Duy
    • Journal of Information Processing Systems
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    • 제17권1호
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    • pp.163-177
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    • 2021
  • Many methods of discovering social networking communities or clustering of features are based on the network structure or the content network. This paper proposes a community discovery method based on topic models using a time factor and an unsupervised clustering method. Online community discovery enables organizations and businesses to thoroughly understand the trend in users' interests in their products and services. In addition, an insight into customer experience on social networks is a tremendous competitive advantage in this era of ecommerce and Internet development. The objective of this work is to find clusters (communities) such that each cluster's nodes contain topics and individuals having similarities in the attribute space. In terms of social media analytics, the method seeks communities whose members have similar features. The method is experimented with and evaluated using a Vietnamese corpus of comments and messages collected on social networks and ecommerce sites in various sectors from 2016 to 2019. The experimental results demonstrate the effectiveness of the proposed method over other methods.

Domestic Tourists' Perception of Hotel Websites in Thailand

  • Chitlada Pinthong;Sunny Sun;Huiyue Ye;Rob Law
    • Journal of Smart Tourism
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    • 제3권4호
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    • pp.5-15
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    • 2023
  • With the growing trend of online global market, customers have further technological capabilities in searching for information and online shopping on the Internet. In addition, electronic word-of-mouth (eWOM) is a significant factor that influences customer purchase intention. However, the perspective of online users on hotel websites is still in its infancy, especially in various cultural contexts. The current study examined a theoretical framework of hotel websites to understand how online users perceive the importance of hotel websites with regard to influencing purchase intention, within the content of Thai online users through an online questionnaire survey. Findings show that usability positively influences online Thai users' satisfaction. Moreover, eWOM has a significant positive influence on satisfaction, but eWOM has an indirect effect on the intention to purchase. Practical implications are further discussed.

GDP 예측을 통한 국내 외식 산업 전망에 관한 연구 - 한.미.일 비교를 중심으로 - (A Study of the Prospects of the Korean Food Service Industry through GDP Forecasting - A Case of Comparing Korea.U.S.A and Japan -)

  • 고재윤;유은이;송학준;김민지
    • 동아시아식생활학회지
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    • 제17권4호
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    • pp.571-579
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    • 2007
  • The aim of this study was to predict the development process of the Korean food service industry by forecasting the per capita GDP. Forecasting the GDP, involved two primary approaches. One was related to looking at the Korean food service industry's situation by per capita GDP and comparing it to that of the US and Japan. The other was to predict food service industry projections in Korea by quantitative forecasting models. Holt's simple exponential smoothing method and new types of the series models(Damped trend exponential smoothing method), were employed to predict the per capita GDP. The accuracy of the models was measured by MAPE. The empirical results of the forecasting models indicate that the three time series models performed fairly well. Of these Damped trend Damped trend exponential smoothing performed best with the lowest MAPE(9.9%). The results show that the time for reaching a per capita GDP level of $20,000 was 2008 with the Damped trend model and 2009 with the Holt model. Moreover, we found that a per capita GDP level of $30,000 will be achieved in 2012 from the Damped trend model and in 2013 from the Holt model. Within this study, the implications for the Korean food service industry are further discussed. It was predicted there will be a stabilization period in 2008 or 2009 in Korea with achievement of a per capita GDP of $20,000. At this time, major food service industry companies will need to invest in equipment toy external growth and there will be industry trends toward ethnic food and theme restaurants. Also, if a per capita GDP of $30,000 is achieved by 2012 or 2013, the Korean food industry will need to be highly responsive. Therefore, food industry companies should forecast and study customer values and prepare for changes.

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편의점의 혁신성이 인지적 인게지먼트와 정서적 인게이지먼트, 그리고 점포충성도에 미치는 영향 (Impacts of Perceived Innovativeness of Convenience Store on Consumer Brand Engagement and Store Loyalty)

  • 이영은;이용기
    • 한국프랜차이즈경영연구
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    • 제13권1호
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    • pp.35-46
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    • 2022
  • Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

콜 센터 상담사의 직무만족이 생산성에 미치는 영향 : 이동통신사의 사례를 통한 실증 연구 (A Study on the Effect of Call Center Employee's Job Satisfaction on Productivity : An Empirical Study Through Cases at Mobile Telecommunication Company)

  • 간호두;이정훈;김동호
    • 한국전자거래학회지
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    • 제15권2호
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    • pp.107-135
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    • 2010
  • 현재 다수의 이동통신 서비스 기업은 고객 만족 실현을 위한 더욱 특별한 서비스를 고객에게 제공해 주는 방식으로 그들의 서비스 질을 높이려 애쓰고 있다. 이러한 흐름에 발 맞춰, 고객들과 직접적인 접촉을 하고, 지대한 영향을 미치는 고객접점 종사자들의 역할이 보다 더 중요해 지고 있다. 이러한 이유로, 콜 센터의 역할 또한 더욱 더 중요해 지고 있는 실정이다. 본 연구는 콜 센터 상담사의 직무만족도에 따라 성과가 다르게 나타날 것으로 보고, 콜 센터의 생산성을 높이기 위해 상담사의 직무만족을 높일 수 있는 바람직한 인력운영 및 성과관리에 시사점을 제공하기 위한 목적으로 진행되었다. 연구결과, 직무만족 영향요인 중 상사지원과 보상공정성이 상담사의 직무만족에 영향을 준 것으로 검증되었다. 또한 콜 센터 상담사의 직무만족이 생산성에 미치는 긍정적인 영향이 확인되었다. 그리고, 직무만족은 상사지원과 생산성 사이를 부분 매개하고, 보상공정성과생산성 사이에서는 완전매개효과를 갖는 것으로 확인되었다.

토픽모델링과 시계열회귀분석을 활용한 정보시스템분야 연구동향 분석 (Investigation of Research Trends in Information Systems Domain Using Topic Modeling and Time Series Regression Analysis)

  • 김창식;최수정;곽기영
    • 디지털콘텐츠학회 논문지
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    • 제18권6호
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    • pp.1143-1150
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    • 2017
  • 본 연구의 목적은 국내에서 2002년부터 2016년까지 출판된, 대표적인 정보시스템분야 저널의 연구동향을 조사하는 것이다. 연구의 목적을 달성하기 위해서 Asia Pacific Journal of Information Systems, Information Systems Review, The Journal of Information Systems에 출판된 논문의 초록 1,245편을 분석 하였다. 본 연구에서는 최근 중요하게 다루어지는 토픽모델링과 시계열회귀분석 기법을 활용하였다. 토픽모델링 분석결과, 20개의 토픽이 도출되었고 "시스템구축", "혁신역량", 및 "고객충성도" 등의 순으로 확인되었다. 둘째, 시계열회귀분석 결과, 상승 추세를 나타내는 토픽으로는 "고객충성도", "소통혁신", "정보보호", 및 "개인정보보호" 가 나타났고, 하락 추세를 나타나는 토픽으로는 "시스템구축" 및 "웹사이트" 가 도출되었다.