• Title/Summary/Keyword: customer center

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A Study on the Brand identity Characteristics in the case Analysis of Housing culture center Facade (주택문화관 파사드의 브랜드아이덴티티 특성에 관한 사례분석)

  • Yang, Jeong-Sik;Hwang, Yeon-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.159-162
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    • 2007
  • In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

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The Optimization Study on the Test Method of Remanufactured Power Steering Oil Pump by Using FMEA (FMEA를 활용한 재제조 파워스티어링 오일펌프 시험법에 대한 최적화 연구)

  • Seo, Youngkyo;Jung, Dohyun;Yu, Sangseok;Rha, Wanyong
    • Transactions of the Korean Society of Automotive Engineers
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    • v.24 no.1
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    • pp.90-98
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    • 2016
  • Currently government certified test method for an automobile remanufactured products is insufficient. Thus many automotive parts in the remanufacturing market are lacking proper evaluation criteria and production of defective products are causing customer dissatisfaction. In this paper a power steering oil pump, which requires stringent manufacturing standards, is studied by the failure mode and effect analysis approach. The research suggested that the test criteria such as discharge flow characteristic test, tightness test, pulley run-out test, pressure switch operation test, low temperature test and rotation pressure durability test should be performed to evaluate the reliability of remanufactured power steering oil pumps. As a result of tests, the performance of remanufactured power steering oil pump satisfied the evaluation criteria of pressure switch operation test and low temperature test. However, the remanufactured power steering oil pump failed to satisfy the evaluation criteria on discharge performance test, tightness test and pulley run-out test. These performance evaluation tests proved the necessity of standard process for the remanufactured power steering oil pump.

Knowledge Classification and Demand Articulation & Integration Methods for Intelligent Recommendation System (지능형 추천시스템 개발을 위한 지식분류, 연결 및 통합 방법에 관한 연구)

  • Ha Sung-Do;Hwang I.S.;Kwon M.S.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.10a
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    • pp.440-443
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    • 2005
  • The wide spread of internet business recently necessitates recommendation systems which can recommend the most suitable product fur customer demands. Currently the recommendation systems use content-based filtering and/or collaborative filtering methods, which are unable both to explain the reason for the recommendation and to reflect constantly changing requirements of the users. These methods guarantee good efficiency only if there is a lot of information about users. This paper proposes an algorithm called 'demand articulate & integration' which can perceive user's continuously varying intents and recommend proper contents. A method of knowledge classification which can be applicable to this algorithm is also developed in order to disassemble knowledge into basic units and articulate indices. The algorithm provides recommendation outputs that are close to expert's opinion through the tracing of articulate index. As a case study, a knowledge base for heritage information is constructed with the expert guide's knowledge. An intelligent recommendation system that can guide heritage tour as good as the expert guider is developed.

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Development of the Nursing Competency Scale for Outpatient Nurses in a Tertiary Hospital (상급종합병원 외래간호사의 간호역량 평가도구 개발)

  • Lee, Mi Kyoung;Jeong, Jeong Hee;Lee, Eun A;Oh, Kyung Hwa
    • Journal of Home Health Care Nursing
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    • v.27 no.3
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    • pp.259-270
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    • 2020
  • Purpose: This study aimed to identify nursing competencies of outpatient nurses, to develop a tool to assess the same, and to verify the validity and reliability of the tool. Method: Preliminary items of the scale were developed based on a literature review and nurses' interviews. The tool's content validity was verified by an expert panel and by conducting a pilot study. Subsequently, to verify the validity and reliability of the scale, data were collected from 233 outpatient nurses from 7 certified tertiary hospitals. Data were analyzed using exploratory factor analysis, independent t-test, and internal consistency and correlation analysis. Result: The factor analysis revealed the following 9 factors for the 48 items of the scale: organizational management, customer orientation, personality and ethics, problem solving, nursing practice, interpersonal relationships, communication, crisis management, and professionalism. The Cronbach's α coefficient of the final instrument was .97. Conclusion: The tool developed in this study exhibited adequate validity and reliability. It was effective in reflecting the changing roles of outpatient nurses. Therefore, in future, this tool is expected to help improve outpatient nurses' competencies and nursing quality.

Effects of firm strategies on customer acquisition of Software as a Service (SaaS) providers: A mediating and moderating role of SaaS technology maturity (SaaS 기업의 차별화 및 가격전략이 고객획득성과에 미치는 영향: SaaS 기술성숙도 수준의 매개효과 및 조절효과를 중심으로)

  • Chae, SeongWook;Park, Sungbum
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.151-171
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    • 2014
  • Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

Development of Performance Measurement Indicators in S Hospital (S병원 성과평가지표 개발에 관한 연구)

  • Lee, Hee-Won;Yu, Seung-Hum;Lee, Hae-Jong;Park, Chang-Il
    • Korea Journal of Hospital Management
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    • v.5 no.1
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    • pp.1-23
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    • 2000
  • This study was undertaken to develop performance measurement indicators in S Hospital, which is the largest component of Y Medical Center which implemented the Responsible Management System in 1993. To begin, strategic initiatives for S Hospital were reestablished based on Y Medical Center's goals and objectives. The BSC(Balanced Scorecard) was used to develop performance measurement indicators after validity checks by specialists. The results were that total 16 indicators were developed to measure performance for strategic initiatives. Those included the growth rate of patient revenues, operating profit to gross revenues, reduction rate in administrative expenses from a financial perspective; average medical expenses per adjusted patient, patient satisfaction survey for inpatients and outpatients and emergency room patients, return rate for treatment results from the customer's perspective; reduction rate in average length of hospital stay, expenses for lost cases of medical disputes, rate for contracted employees, the number of published reports per faculty member from an internal perspective; educational expenses for training medical staff and full time employees, adjusted patient per medical staff, and the number of cases implemented which were proposed by employees. Any organization needs to have its own explicit objectives to grow and develop and it is absolutely necessary to measure performance to accomplish them. The performance measurement indicators developed by this study are expected to be used as a tool to attain the objectives of S Hospital.

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A Development of Intelligent Electronic Device(IED) for Electric Power System applied embedded OS (임베디드 OS를 적용한 전력용 디지털 장치의 개발)

  • Oh, Jae-Hoon;Kwon, Hyo-Chul;Oh, Sung-Min;Hong, Jung-Ki
    • Proceedings of the KIEE Conference
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    • 2008.07a
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    • pp.936-937
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    • 2008
  • As a micro computer or micro processor technology has been advanced, the essential part which consists of electric power system has been changed into intelligent electronic device(IED), that is one kind of embedded system. There are already many parts changed into digital from analog in control and maintenance devices of electric system. These trends make advanced and novel concepts of devices and systems, that we couldn't even imagine in the analog circumstances. Now, the rate's of change is comparatively slower than IT field that is mainly represented by mobile communication, but that is a big change in the history of electric industries. Some people in those field called it Power-IT, and there have been many kinds of researches. Accelerated systems to go digital, users always and continuously demand more convenient, practical, and new functions. So, a lot of electric system manufactures have had tasks realizing many kinds of functions in an electronic device. According to the high-end technologies in semi-conductor and micro-computer field, manufactures can fully satisfy almost all of customer's needs, but there are other kinds of problems, such as large amount of program code, increasing complexity in proportion with program amount, and the hardness of maintenance and revision of the program. So nowadays, the necessity of embedded OS was emerged as a solution, and many researchers and manufactures have concentrated on studies related to embedded OS and its application.

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Current Status of Patient Safety Regulations, Guidelines and Support Mechanisms in Korean Hospitals

  • Lee, Jae Ho;Kim, Jeong Eun;Kim, Suk Wha;Lee, Sang Il;Jung, Yoen Yi;Kim, Moon Sook;Jang, Seon Mi
    • Perspectives in Nursing Science
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    • v.10 no.2
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    • pp.158-166
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    • 2013
  • Purpose: This study was conducted to investigate patient safety regulations and guidelines in order to understand their current status, and to examine support measures to improve patient safety in Korean hospitals. Methods: The participants were the safety officers from hospitals with 200 or more beds and 112 hospitals responded to the online survey. The questions covered patient safety regulations, the performance level of patient safety activities, patient safety incident reporting systems, the dedicated professional, training, support mechanisms, and expectations of reporting systems. Results: Among preventative measures, fall prevention and hand hygiene were reported to be most widely practiced (92% and 91%, respectively). Time-out for invasive procedures showed a relatively low practice rate at 70%. Among patient care activities, transfusion, surgery and sedation, medication, and infection management were performed by 84, 74, 93 and 93% of the hospitals, respectively. Patient safety activities included patient safety committee, patient safety cooperation between decision-making bodies, patient safety workshops, seminars, lectures, and training for employees. Conclusion: Patient safety regulations and guidelines have not yet been sufficiently prepared, and a public institution such as a certification authority is of crucial importance to enforce these guidelines.

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A Study on the Smart Outlet and Gateway Using Power Line Communication (전력선통신(PLC) 방식을 이용한 스마트콘센트와 게이트웨이에 관한 연구)

  • Park, Sung Jin;Kim, Yu Jin;Park, In Ji;Kim, Jin Young;Lim, Chang Gyoon
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.33 no.4
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    • pp.331-335
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    • 2020
  • In this study, through the accumulated technologies such as real-time monitoring of power consumption using power line communication (PLC) method, power control, and automatic blocking of standby power, to commercialize them, we developed the hardware design, algorithm, protocol and module along with data transmission using PLC. We conducted the study to develop advanced products. We also proposed cloud-based smart outlet products with a novel type of outlet. These products can measure the internal power consumption through the H/W modules and the modules that control the power of household appliances connected to the smart outlets and smart plugs. Subsequently, they transmit the measurements to the energy saving system server via a communication module. This system can control the terminal device connected to the Gateway (G/W) server through a mobile phone. This will allow the customer to check the power consumption of the building at any given time, to turn the terminal on/off, and to maximize the energy efficiency during the construction of new apartments or multi-family housing in an area.

The Study of EV Charging Infrastructure Installation Policy's Effectiveness in Jeju (제주지역 전기차 충전 인프라 구축정책에 대한 효과성 연구)

  • Youngkyu Koh;Suwan Kim;Jisup Shim;Sang-Hoon Son;Chulwoo Rhim
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.6
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    • pp.211-224
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    • 2022
  • In this study, factors affecting the efficacy of EV charging infrastructure improvement were investigated for EV users on Jeju Island. This study analyzed satisfaction with the EV charging infrastructure and demographic factors that affect the efficacy of EV charging infrastructure improvement. Factors found to affect the efficacy of EV charging infrastructure improvement include a sufficient number of charger installations, the speed in using EV chargers, the ease of obtaining additional information about charging, and fast customer service for faulty chargers. It was also confirmed that demographic factors such as user's housing types had a significant effect. This study contributes to verifying user satisfaction with the construction of EV charging infrastructure throughout Jeju Island.