• 제목/요약/키워드: customer acceptability

검색결과 16건 처리시간 0.02초

인터넷 디지털 상품의 특성요인 분석 -온라인 커뮤니티의 고객수용성을 중심으로- (An Analyzing the Property Factors of Internet Digital Products Focusing on Customer acceptability of On-line Community Products.)

  • 채영일;이현수;서영호
    • 품질경영학회지
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    • 제32권4호
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    • pp.15-29
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    • 2004
  • This paper is interested in analyzing the CSFs of 3 different kinds of on-line digital products. They are on-line digital products of (1) transaction, (2) relations, and (3) interests. This study first tried to define the on-line digital products based in the above three categories and then to find the factors that might effect the customer acceptability in each product groups. Independent variables used in this study are characters of products, characters of users, and system environments. This paper that on-line survey has been conducted for the study's specialty and the collected resource was analyzed by using the SPSS 10.0K statistics package. Using multiple regression, this study finds that major factors effecting the user acceptability of each group are different from one another. For example, system environment variables such as speediness, system performance effects the customer acceptability of digital products of Interest(game, avartar, etc). Much more then that of products of relations(information service, etc). Therefore empirical findings are suggested in the conclusion.

Effects of Perceived Waiting Time on Waiting Acceptability, Emotions and Satisfaction in Taiwanese Restaurants: Focusing on the Moderating Effect of Waiting Satisfaction

  • LIN, Yi Chun;HAN, Youngwee
    • 한국프랜차이즈경영연구
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    • 제12권2호
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    • pp.51-60
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    • 2021
  • Purpose: Waiting occured frequently in the service industry. Because waiting time is perceived as a loss by customers, perceived waiting time affects positive and negative responses to restaurants. If the waiting time is perceived as long, the waiting receptivity to accept the wait may also decrease. Therefore, restaurant stores need to increase waiting satisfaction so that customers can feel the waiting time shorter. Therefore, in this study, the effect of perceived waiting time and waiting satisfaction of customers visiting Taiwanese restaurant companies on waiting acceptability, emotions (positive and negative emotions) and satisfaction is investigated. Research design, data, and methodology: This study examines the structural relationship between perceived latency, waiting satisfaction, emotion, and satisfaction. To verify the purpose of this study, a research model and hypothesis were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All configurations were measured with multiple items tested and developed in previous studies. Data collected from 407 Taiwanese restaurant customers were analyzed using SPSS 22.0 and SmartPLS 3.0 programs. Confirmatory factor analysis was performed to measure the reliability and effectiveness of the measurement tool. Structural model analysis was performed to validate the study model. Results: The study results are as follows. Perceived waiting time was found to have a positive effect on negative emotions. In addition, it was found that waiting acceptability had a negative effect on negative emotions, and had a positive effect on positive emotions and customer satisfaction. Positive emotions were found to have a significant positive effect on customer satisfaction. Also, waiting satisfaction was found to have a positive effect as a moderating variable on the relationship between perceived waiting time and waiting acceptability. Conclusion: According to the results of this study, perceived waiting time was found to have a negative effect on eating out consumers. However, if the waiting time is satisfied, waiting time will increase the waiting time acceptability. Therefore, if customers are satisfied with the waiting environment by improving the quality of the waiting environment, it will be possible to establish a marketing *strategy* that stimulates the positive effect of the perceived waiting time.

대기시간이 서비스 품질평가에 영향을 미치는 과정에 있어서 매개변수 및 조절변수에 관한 연구

  • 조정은;김수욱
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 춘계학술대회
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    • pp.14-19
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    • 2006
  • This study examined the effect of waiting in a service queue on the evaluation of service quality focused on its overall process, mediators and moderators The conceptual model of this paper integrates key variables derived from previous studies of consumer waiting behavior. Data obtained from actual customers in service queue at a hospital was used to test the theoretical framework. First, results from the path analysis confirm that negative affect and acceptability of the wait function as mediators in the process that the perceived duration of the wait affects customer's evaluation of overall service quality. Second, the analysis of the data, with the use of moderate regression shows that disconfirmation of wait time expectations, transaction importance, stability of wait time and wait environment work as moderate variables for the relationship between perceived duration of wait and negative affect. For the relationship between perceived wait time and acceptability of the wait, on the other hand, only transaction import ante shows a significant effect as a moderator.

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유통환경에서의 고객 부정행동: 소비자 관점의 고찰 (Customer Misbehavior in Retail Settings: The Customer's Viewpoint)

  • 박경애
    • 한국의류학회지
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    • 제34권7호
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    • pp.1126-1137
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    • 2010
  • Customer misbehavior is a behavior that disrupts generally accepted behavioral norms in consumption situations. This study examined customer misbehavior in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from a customer viewpoint. Qualitative data were collected from individual in-depth interviews, and 149 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Motivations included monetary gain, adventurism, perceived acceptability of misbehavior, planned unfair complaints, and retaliation. Customers showed a negative image to unkind employees and stores yielding to misbehaviors that were learned and socialized among customers. The study further discusses implications.

패밀리레스토랑의 서비스편의성이 지각된 가치 및 자발적 행동의도에 미치는 영향에 관한 연구 (Effects of Service Conveniences on Perceived Value and Customer Voluntary Behavioral Intention in Family Restaurants)

  • 안정석;이수범
    • 한국조리학회지
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    • 제21권4호
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    • pp.155-174
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    • 2015
  • 본 연구의 주요 목적은 외식업계의 경쟁력 강화를 위해 고객이 이용한 패밀리레스토랑의 서비스를 5가지 서비스편의성 요인에 의한 지각된 가치와 자발적 행동의도에 미치는 영향요인을 규명하는데 의의가 있다. 본 연구의 목적을 달성하기 위하여 문헌적 연구와 실증적 연구를 병행하였으며, 세분화된 마케팅 방향을 설정하는데 유용한 정보를 제공하며, 향후 레스토랑 고객 접점에서의 서비스 개선 방안을 모색하고, 동시에 효과적인 발전 방안을 제시하고자 한다. 먼저 선행연구의 검토를 서비스편의성과 레스토랑을 이용한 고객의 지각된 가치 및 자발적 행동의도에 대한 폭넓은 견해를 제시하였으며, 이러한 선행연구를 토대로 패밀리레스토랑 이용 시 고객들이 인지하는 서비스편의성 요인을 확인하는 가운데 본 연구를 위한 전반적인 틀을 제공하고자 한다. 본 연구에서는 패밀리레스토랑에 관련하여 보다 심층적이고 실증적인 연구를 통해 패밀리레스토랑의 서비스편의성이 지각된 가치와 자발적 행동의도와의 관계에 대한 연구를 진행하여, 방안모색을 통하여 국내 외식산업의 지속적인 성장과 발전에 기여하고자 한다.

퍼지 모델을 이용한 배전 계통에서의 순간전압강하 평가 방식 (An Assessment Method for Voltage Sag in Power Distribution System using a Fuzzy Model)

  • 윤상윤;오정환;김언석;김낙경;김재철
    • 대한전기학회논문지:전력기술부문A
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    • 제49권4호
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    • pp.177-184
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    • 2000
  • In this paper, we proposes a method for assessing the effect of voltage sag in power distribution systems using fuzzy model. The proposed method is based on the reliability data of distribution system and specified computer business equipment manufacturer association(SCBEMA) curve that express the representative power acceptability curve by voltage sag for each customer type. The SCBEMA curves are made by using the CBEMA curves obtained from the experiment for the customers sensitive equipment. In order to transform SCBEMA curves to the differential damage by voltage sag, a fuzzy model is used. The proposed fuzzy model is composed to reflect two parameters of customers damage by voltage sag. One is the duration and magnitude of voltage sag and the other is the different risk due to the customer types. The Monte Carlo simulation method and the historical reliability data in KEPCO ae used for case studies.

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성공적인 IT 아웃소싱을 위한 계약당사자간 책임 요소에 대한 실증 연구 (An Empirical Study on the Obligations of Contractual Parties for Successful IT Outsourcing)

  • 김영곤
    • 정보관리학회지
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    • 제24권3호
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    • pp.21-41
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    • 2007
  • IT 아웃소싱은 전략적 차원에서 추진되는 조직의 중요 사안이나 이를 추진함에 있어 명확한 목표와 분명한 계약이 없이 단순한 생각으로 접근했을 경우는 그 결과에 대해 주관적인 실패로 인식하기 쉽다. 특히 아웃소싱 관리에서는 공급자와 고객 간의 계약 특히 심리적 계약에 근거한 관계 관리가 매우 중요하다고 인식되며, 본 연구는 아웃소싱 관계 수준과 아웃소싱 성과에 영향을 미치는 아웃소싱 공급자와 수혜자인 고객의 책무 사항에 초점을 두고 이루어졌다. IT 아웃소싱에 대한 공급자의 책임영역은 아웃소싱 수행 기반적 요소 및 수행 능력과 관련된 요소로 대별할 수 있으며, 고객의 책임영역은 아웃소싱 수용 환경적 요소 및 수용 능력과 관련된 요소로 대별할 수 있다. 본 연구의 결과로는 수행기반, 수행능력, 수용능력이 아웃소싱 관계수준에 영향을 미치고, 아웃소싱 관계수준은 아웃소싱 성과에 영향을 미치는 것으로 나타났다. 그리고 공급자의 수행능력은 아웃소싱 성과에 직접적인 영향을 미치기도 한다. 그리고 공급자와 고객의 4가지 책임영역은 상호간에도 유의적 관계가 있다.

소비자 감성 평가에 의한 에어컨 Tonal Noise 평가 방법 제안 (Propose Tonal Noise Evaluation Method for Air-conditioner based on Customer's Sensory Evaluation)

  • 이진경;이제원;주재만
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2005년도 춘계학술대회논문집
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    • pp.154-157
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    • 2005
  • Generally, noise from a indoor air conditioner has been measured by overall sound pressure level, dB. Customers evaluation, however, of the noise from an air conditioners should not be depend on the only overall level but also the sensory feeling. Moreover, in this sensory evaluation, irregular, time-varying and uneven sounds which are difficult to describe itself by overall level are more affectable. Unfortunately however the formal evaluation method for this kinds of noise is not determined yet. In this research, the evaluation method for tonal noise, which is one of the unmeasurable sounds by overall level, is proposed to evaluate its acceptability based on the consumer's sense of hearing. To consider the consumer's sense, several times of Jury evaluation are carried out. The proposed approach could be applied to the other sound, which acoustical characteristics are similar to the tonal noise .

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수명의 양쪽규격을 고려한 정수중단 ALT 샘플링검사 계획 (A Failure-Censored Accelerated Life Test Sampling Plan with Both Life Specification Limits)

  • 류근중;강창욱
    • 산업경영시스템학회지
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    • 제21권45호
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    • pp.319-328
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    • 1998
  • In this paper, the design of ALT(Accelerated Life Test) requires a sampling plan based on failure-censored(Type II censored) ALT with lognormal life distribution. Specially the environmental effect of products has been emphasized, so we considered the upper life limit as well as lower life limit in the ALT sampling plan. The optimal plan with a high stress and a low stress is used as test plan, and the total sample size for test and lot acceptability constant which minimize an asymptotic variance of maximum likelihood estimator of assumed model parameters and satisfy the given producer's risk and customer's risk are drawn out. These values can be acquired by means of the computer program that we coded for resolving the difficulty and complexity of calculation.

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Hierarchical Colored Petri Nets Based Components for Workflow Systems

  • Zhou Feng;Bo Rui-Feng;Huang Hong-Zhong;Ling Dan;Miao Qiang
    • Journal of Mechanical Science and Technology
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    • 제20권10호
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    • pp.1527-1533
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    • 2006
  • Workflow systems have benefited the enterprise and customer in many aspects. But with the increasing complexity of the system, workflow design becomes a complicated and time-consuming process. In this paper, we model the system based on the Hierarchical Colored Petri Nets (HCPN) to avoid the complexity of the system, and the super nets of the model are abstracted as independent components to increase the flexibility, acceptability and maintainability of the system. Another important characteristic of this model is its convenience for reuse and workflow mining. The development process of the overhead traveling crane was given to demonstrate the proposed method.