• Title/Summary/Keyword: customer's needs

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A Study of Home-furnishing Products Strategy through the Consumption Tendency Analysis of Single Household (1인 가구의 소비성향 분석을 통한 홈퍼니싱 제품전략 연구)

  • Kim, Taesun
    • Journal of the Korea Furniture Society
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    • v.27 no.3
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    • pp.237-245
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    • 2016
  • Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

Awareness and educational needs on preventive dental treatment among oral health workers (구강보건인력의 예방치과진료에 대한 인식 및 교육요구도)

  • Jung, Jae-Yeon;Han, Su-Jin
    • Journal of Korean society of Dental Hygiene
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    • v.17 no.5
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    • pp.875-887
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    • 2017
  • Objectives: The objective of this study is to provide basic data needed in developing an educational program designed to upgrade capacity and awareness of preventive dental treatment among oral health workers, by analyzing levels of awareness of preventive dental treatment and educational needs among dentists and dental hygienists. Methods: The collected data was analyzed with SPSS program ver. 19.0. The data was under t-test. Results: The frequency level of giving preventive dental treatment to patients among dentists and dental hygienists is below mid-point, 3 on the 5-point Likert scale. In terms of frequency level per item, scaling & polishing was ranked the highest, followed by periodontal maintenance, tooth-brushing instruction, and prescription and instruction of oral care product in descending order. On the questions asking how important preventive dental care they perceive to be, both dentists and dental hygienists perceived it to be highly important. When they were asked to rank those items by the importance of education, they considered periodontal maintenance as the most important one, followed by individual education of oral health, incremental oral health care, scaling& polishing, toothbrushing instruction, and prescription and instruction of oral care product. Respondents pointed out problems in running a preventive dental treatment program as follows: overwork, lack of dedicated workforce, un-fixed costs, and lack of necessary equipment. When they were asked to point out items needed to run such a program, the largest number of respondents indicated dedicated workforce placement, followed by improving awareness of the customer, and improving awareness of the dental workers. Conclusions: In order to effectively run a preventive dental treatment program, it is necessary for oral health workers to clearly understand the concept of it. It is also necessary to develop and operate an education program on preventive dental treatment targeting oral health professionals.

A Study on the Effects of Brand Individuality of Specialty Coffee Shops on Brand Loyalty (커피 전문점의 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구)

  • Kim, Joon-Seok;Choi, Sung-Hwan
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.124-141
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    • 2011
  • The domestic food culture in Korea has gone through great changes, among which dining out is considered most prominent. These changes are caused by a number of factors: development of several related industries, increase in dining out chances, diversification of consumer needs, change in consumption awareness and quality, increase in disposable income, women's advance into the society, etc. Under these circumstances, the fast food industry has been experiencing slow growth, whereas family restaurants and take out coffee franchises are consistently increasing the number of restaurants and shops as a part of aggressive management to increase sales. This study aims, first, to examine the effects of consumer's brand individuality and satisfaction on brand trust, brand emotion, brand identification, and brand loyalty of specialty coffee shops. Subsequently, this study observes how consumer's brand individuality and satisfaction affect the formation of brand trust, brand emotion, brand identification, and brand loyalty in accordance with preferred type of specialty coffee shops, frequency of experience, and life style in order to establish relevant strategies. The results of this study are as follows. First, brand individuality had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on brand trust. Third, customer satisfaction had a positive effect on brand loyalty. Fourth, customer satisfaction had a positive effect on brand emotion. Fifth, brand trust had a positive effect on brand loyalty. Sixth, brand emotion had a positive effect on brand loyalty. These results have the following implications. First, the dimensions of brand individuality are presented as a means to form brand loyalty, thereby demonstrating the significance of the effect. Accordingly, developing a proper brand individuality in forming brand loyalty is imperative. Second, consumers using specialty coffee shops had the greatest effect on the relation between dimensions of brand individuality and customer satisfaction in this study, while the interrelation between customer satisfaction and brand loyalty was not concretely supported in the preceding studies.

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Assessment on magnetic abrasive finishing of inclined surface and prediction model for surface roughness (경사면의 자기연마가공 특성평가 및 표면거칠기 예측모델)

  • Lee, Jung-In;Kim, Sang-Oh;Kwak, Jae-Seob
    • Design & Manufacturing
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    • v.2 no.6
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    • pp.11-16
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    • 2008
  • In order to satisfy the customer's variant needs for a product quality in recent years, a demand for developing higher precision machining technologies in a lot of application areas such as automobile, cellular phone and semiconductor has been increased more and more. Micro-magnetic induced polishing(${\mu}-MIP$) process is one of these precision technologies. In this study, to verify the parameters' effect of the ${\mu}-MIP$ process on the surface roughness improvement of the inclined workpiece, well planned experiment which was called the design of experiments was carried out. Considered parameters were spindle speed, inductor current, abrasive configuration and working gap between the workpiece and the solid tool. As a result, it was seen that the inductor current and the working gap greatly affected the surface roughness improvement. And to predict the surface roughness of the inclined workpiece, S/N ratio and first-order response surface model was developed.

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Recent Trend of the Configuration Design of High Resolution Earth Observation Satellites (고해상도 지구관측위성 본체 형상설계 동향)

  • Lim, Jae-Hyuk;Kim, Kyung-Won;Kim, Sun-Won;Kim, Jin-Hee;Hwang, Do-Soon
    • Current Industrial and Technological Trends in Aerospace
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    • v.8 no.1
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    • pp.45-54
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    • 2010
  • The goal of the paper is to discuss the recent trend of the configuration of high resolution LEO(Low Earth Orbit) EO(Earth Observation) satellites. The satellite configuration is decided by considering several factors such as mission, payloads, launch vehicle, propulsion and attitude control module. The advent of commercial companies selling satellite's images in 2000's requires additional changes of the satellite system to be capable of obtaining many high resolution images quickly. In order to meet customer's needs, the overall configuration of satellites is designed to be compact and stable without the loss of structural integrity and reliability. Among design changes, the configuration change of satellites is treated intensively in the paper.

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Post Catch-Up Innovation and Development of Creative Talent in Korea: Limitations and Challenges

  • Seong, Jieun;Kim, Wangdong
    • STI Policy Review
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    • v.1 no.3
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    • pp.39-51
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    • 2010
  • Korea faces challenges from the recent development catch-up countries and the absence of catch up incentives. For Korea to solve the issue of post catch-up problems and create a new development path based on creative innovation, there is an urgent need to secure a system design capability for the production of creative knowledge and talent that can create a competitive society. However, the conservative inclination and a lack of a customer-oriented attitude of Korean universities and professors leads to a standardization of talent and a passive restructuring of the curriculum by universities instead of a direct correspondence with the demands of companies and society. The compatibility of Korean university education with the demands of society remains the lowest in the world and creative education in Korea faces a difficult situation. The world is transforming from a knowledge-based economy to a creativity-based economy and a competitive society will led by creativity, not by knowledge. The success of a country in nurturing creative talent will determine its future national competitiveness. For Korea to be become a global leader in the new era of creativity, it needs to make proactive preparations. It is imperative for Korea to transform the educational system from the previous cramming system to a creativity-nurturing system.

A Study on the inhabitants' Satisfaction Degree in the Defect-Management system (공동주택 하자처리과정에 대한 거주자 입장의 만족도 분석)

  • Suk Sung-Joon;Yoo Hyun-Kyoung;Kang Kyung-In
    • Proceedings of the Korean Institute of Building Construction Conference
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    • v.y2004m10
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    • pp.91-94
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    • 2004
  • The demand for apartments is decreasing as the condition of housing market in Korea has changed. Therefore, construction companies have to understand the needs of the customers to win over them. It is important for construction companies not only to supply customers with high quality apartments but also to provide them high service quality for a long range plan. One of the important service of the construction companies is after-service(A/S) that includes the defect management. The inhabitants' unsatisfactory defect management will worse the image of the company among the future customers. Also A/S is one of the best way for the company to create good impression to the customers. so the defect management carried out by construction firms has to satisfy the inhabitants. In this study. the degree of association between inhabitants satisfaction and the company's image is proved and the factors of the inhabitants dissatisfaction in defect-management are presented. The major factor that causes dissatisfaction is the long service time of the defect management. Therefore, shortening the time of process taken to deal with the defects would allow construction outfits to satisfy their customers effectively and to be more competitive ones in the Korean apartment market.

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Robust Rear Center-Hinge Bracket Optimization Based on Taguchi Method (다구찌 방법을 활용한 Rear Center-Hinge Bracket 강건 설계)

  • Jung, Sebin;Kim, Minho
    • Transactions of the Korean Society of Automotive Engineers
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    • v.22 no.3
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    • pp.203-209
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    • 2014
  • The rear center-hinge bracket is designed for supporting and folding the rear-seat backrest. This bracket needs to be strong enough to be able to rigidly hold the rear-seat backrest and to withstand luggage loads from the car trunk that are generated when a vehicle is driving on the roads. Particularly, current accident studies report that many serious occupant injuries occurred when the rear-seat back easily folded inward toward the car interior, driven by the luggage loads in the trunk. Given this fact, the robust design of the rear center-hinge bracket that mainly supports the rear backrest has become more important for providing customer safety and preventing high warranty and durability problems. However, none of the studies have emphasized its significant role and considered its robust optimization. Therefore, this paper presents how the hinge-bracket design is optimized based on an application of the finite-element method coupled with the parameter design using Taguchi's design experiment. Finally, Taguchi method's application optimizes a robust center-hinge bracket that shows more rigid performance although it has lighter weight and thinner thickness.

Comparative Study on the Changes and Prospects of Flexible Food Packaging Design (식품용 유연포장 디자인의 변천과 전망에 관한 비교 분석)

  • Noh, Kyung-Soo;Yoo, Wang-Jin
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.14 no.1
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    • pp.1-8
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    • 2008
  • New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.

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User's satisfaction of health care service in public health centers ­-in a metropolitan area­- (일 대도시 보건소 이용자의 보건의료서비스 만족도)

  • 이가언
    • Health Policy and Management
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    • v.13 no.4
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    • pp.28-47
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    • 2003
  • The purpose of this study was to assess the user's satisfaction of health care service in public health centers in Busan. The study respondents were 212, those who visited health centers for health care service. Data were collected in July 2002 by using SERVQUAL(comprehensive service quality measurement scale) and 3 open questions for more details about service satisfaction and the needs for health care service. SERVQUAL has 5 dimensions; tangibles, reliability, responsiveness, assurance and empathy. The results were as follows : 1. The users reported more satisfaction at 'just service cost', 'convenient service procedure' and 'clean physical environment' at SERVQUAL. Among them the highest rated item was 'service cost'. And the less satisfaction items were 'understanding and individual concerns about service users', 'medical equipment' and 'health center facilities'. 2. There were no statistical differences by general characteristics except for the kind of services rendered. Those who visited for physical examinations and laboratory tests reported lower satisfaction than any other groups. 3. At the open questions, the respondents expressed that they were satisfied with the low service cost, kindness of employee and clean environment. But they criticized the old facilities and worn medical equipment, in addition to the less than kind attitudes. These strengths and weaknesses of health center's service could be applied for planning of customer­centered health care service.