• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.185-195
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• 2021

This study is to criticize whether festivals as cultural activities form cultural values by questioning about the animal cruelty in Korean festivals. Changes in the social awareness of animals and the viewpoint that shifted from human-centered thinking to values of the environment and life served as an opportunity to look back on animals. This study looked at festivals using animals in Korea and especially analyzed the four major animal festivals that have been criticized. A qualitative study method interpreting opinions, evaluations, alternatives, and arguments of cultural tourism and animal rights experts was implemented by conducting interviews with experts of cultural tourism and animal rights, who have conflicting views about animal festivals. The primary topic of discussion is a sharp criticism that 'sales of products based on innocence' is a commercialized cultural value. The expression that 'wrongful traditions do not need to be protected' is an escape from the customary memory of traditions that do not create cultural values. The act of stopping the long malpractice of traditional animal violence is the very act of creating 'cultural values.'

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.17-33
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• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

• Culinary science and hospitality research
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• v.6 no.3
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• pp.409-423
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• 2000

Kimchi is traditionally fermented Korea dish Which holds the sprits of the Korean people within and is valued cultually. As a local autonomy has grown in Korea, tourism industry has been during the last decade promoted aggressively in the local government. As a result tourism has been on of the fatest growing industries in the resent years. In particular, the utilization of cultural tourism resources such as regional festivals have become very popular everywhere. It is important to develop and use cultural aseets as tourism resources. The festival has turned into regional ones catering to local residents and festivals are being promoted as international tourist sites to attract foreign tourists as wellas introduce the nation's rich cultural heritage abroad. Accordingly, the Ministry of Culture and Sports has provided support in cultivation regional culturals as international tourist attractions. It taken has into account a trend in the worldwide travel industry for people to participate and experience the culture unique to their traveling destination rather than particilate in for Conventional sightseeing tours. This study result indicated that more people know the name of events the more people join the events. The reason of not joining events are a shortage of time and information, and unsatisfactory programs etc. They get some information from TV or radio. There are some different opinions among the groups which related to events. The four factors extracted from the factor analysis. But the groups don't have different needs and objectves. in the future study, it is important to investigate the tourists' needs and wants for events and to reflect.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.97-102
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• 2020

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.94-113
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• 2010

Despite a number of previous studies about cultural tourism festivals, studies on food menus in the cultural tourism festival setting have often been neglected. Considering the importance of food menus, identifying major selection attributes that satisfy visitors in a festival setting is vital. Using conjoint analysis, this study demonstrated that price was the most influential selection attributes to attract visitors. The time required between ordering and receiving food was found to be the second important selection attribute, followed by menu and place. Cluster analysis identified two distinct segments that take different sets of elements into account when making their selection decision. Conjoint simulation estimated the most preferred foodservice form in cultural tourism festivals setting would have 21.18% potential market share. The implications gained from this study provided an important starting point for determining key selection attributes in establishing strategies to enhance visitors' level of satisfaction.

• Journal of Information Science Theory and Practice
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• v.12 no.1
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• pp.21-38
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• 2024

Infographics are influential and valuable communication tools for providing information, and can be used for promoting cultural learning resources and cultural tourism destinations. Therefore, this article presents values of using infographics for promoting Patum's culture and tourism in Phrao District, Chiang Mai, Thailand as cultural learning resources and tourist attractions. Employing a research and development approach, this study utilized three distinct instruments: (1) an interview form engaging 40 locals to uncover insights on promoting Patum village, (2) an assessment form evaluated by three arts and design experts, and (3) questionnaires distributed to 92 participants to gauge perceptions and satisfaction. The findings showcased the high quality and appropriateness of the eight infographics. Audiences derived six key values, including acquiring knowledge, fostering the promotion of Patum's culture, festivals, religions and beliefs, deriving aesthetic enjoyment, encouraging cultural tourism, contributing to the education sector, and enhancing comprehension of Patum's history. Participants expressed high satisfaction ($\bar{x}$=4.46) with the infographic use. The developed infographics are usable and valuable information to help audiences recognize Patum cultural learning resources and tourist destinations. They might be further tailored to the recognition of Patum village in the near future, affecting the area's development by increasing local people's incomes through cultural learning resources and tourism activities.

• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.271-289
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• 2007

Regional festivals had not been for regional economy in the past. However, they have recently become an important way for place marketing, and regional festivals to improve regional economy have been increasing rapidly. In this context, the work proposes to examine the types of regional festivals and the features of territorial assets utilizing for the regional festivals in Kyungbuk province, Korea. In Kyungbuk, regional festivals have rapidly increased with the conduction of local autonomy since 1996. While their number was only 14 until 1995, it increased to 66 as of 2006. The regional festivals can be classified into traditional folk-type cultural art-type, industrial spatiality-type and tourism event-type. All of the regional festivals that have emerged since the late 1990s are industrial spatiality-type or tourism event-type. Both of these types share about two-thirds of total regional festivals in Kyungbuk. The most serious problem in the regional festivals of Kyungbuk is that they are becoming similar each other in the period of festivals and territorial assets. Near 90% of festivals hold for 5 months, in April, May, July, August, September, October and over 40% only for 2 months, in May and September. In addition, 27 of total 66 festivals utilize similar territorial assets. Especially, the trend of duplication is stronger in natural ecological assets and industrial specialty assets. Place marketing strategy needs to be more focused on cultural assets.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.2
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• pp.197-210
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• 2006

This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.