• Title/Summary/Keyword: cultural strategy

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A PRACTICAL HUMAN RESOURCE MANAGEMENT PLAN FOR FOREIGN CONSTRUCTION WORKERS

  • Seung-Heon Han;Eui-Jae Jin;Sang-Hyuk Park
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.1216-1222
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    • 2005
  • A shortage of construction field workers has been a serious problem, both in the developed and in the developing countries. As a solution for conquering this problem, these countries import foreign laborers from nearby less-developed countries. While this contributes to lessening the labor deficiency, foreign workers are relatively inefficient in productivity and are often exposed to the cross-cultural risks due to cultural differences, communication difficulties, different work ethics and customs, etc. Despite these facts, construction firms do not well address these issues and are lagged in establishing an appropriate management strategy against it. This paper presents a practical management plan for foreign construction workers through Focus Group Interviews (FGI) and survey investigation. On this basis, this study examines the level of awareness and important managerial aspects of the issue of foreign laborers. Finally, it suggests a cross-cultural and ready-to-use practical human resource management plan for facilitating the foreign worker's productivity.

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A Study on the Strategy Programming Model for the Culture-Centered Public Design - Focus on the Prototype Phases - (문화중심형 공공디자인의 전략프로그래밍 지원모델 개발에 관한 연구 - 프로토타입 단계 설정을 중심으로-)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.95-104
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    • 2010
  • One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

중국의 문화전략과 차문화 전파 공간 고찰

  • Jo, Byeong-Hwan
    • 중국학논총
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    • no.63
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    • pp.225-249
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    • 2019
  • 中国在对外开放的基础上, 正在构建新的文化强国梦, 从而在此基础上推进国家政策. 特别是中国政府推进的"一带一路"政策, 继承和发展古代丝绸之路的传统所形成的共商, 共建, 共享原则, 以和平合作, 开放包容, 互学互鉴, 互利共赢的宗旨为基础, 通过对古代丝绸之路的再造和重组, 形成新的模式, 在中国与相关国家之间搭建有效的合作平台. 为此, 以习近平为核心的领导层为实现中华民族复兴的梦想, 打造文化强国之路, 不断强化致力于拓展中国文化对外传播与交流的软实力. 保留和传承了数千年的中国茶文化, 堪称中国文化对外传播与交流的代表性标志, 因而成为促进中国的文化强国梦以及拓展文化战略的重要文化资源. 在此, 本文考察中国领导层的文化强国梦以及"一带一路"战略中的文化策略, 通过分析中国茶文化对外交流的历史, 探讨其文化内涵, 审视在"一带一路"战略的文化链上, 茶文化所能够发挥的重要媒介作用和文化传播力量.

Influences on customers' decision-making by strategy for space design of a coffeehouse (커피전문점 공간디자인 전략이 고객의 선택에 미치는 영향)

  • Park, Min-Ah;Lee, Yu-Jin;Lim, Ho-Kyun
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.289-297
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    • 2012
  • Recently the coffee industries rapidly grow as people's dietary life changes and quality of life improves. Proliferation of coffeehouses let people cognize them as cultural spaces not only mere spaces for drinking coffee beverages. Therefore, distinguished strategy for space design became the one of the most important factor for customers' decision-making. This study analysed the strategies for space design by the brands of coffeehouses, and focused on understanding how those strategies cognized by customers and how they affect customers' level of satisfaction and intention of revisitation. The result of analysis showed that the level of satisfaction was raised when customers cognized unique strategies by brands and the intention of revisitation was raised when the level of satisfaction and reflection of strategy were high. In other words, setting and applying unique strategies by brands are to raise up level of satisfaction and intention of revisitation. The result of study could be used for the basic data on designing coffeehouses attracting customers' revisitation. Also, it could be the basis for effective strategy for customers.

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A Study on Wise Use and Function Assessments of the Geumsan-gun Village Wetlands (금산군 생활권 마을습지 기능평가 및 현명한 이용 전략 연구)

  • Park, Mi-Ok
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.1
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    • pp.15-24
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    • 2021
  • This study was carried out to propose the functional assessment and a wise use strategy on the ecologically valuable 'village wetlands' distributed in living area in Geumsan gun, Chungnam province, Korea. The targets of the functional evaluation were 24 wetlands, selected from 123 village wetlands, where villages and agricultural lands or core ecosystems are located within living area near the wetland and wetlands with historical and cultural significance. The functional evaluation was carried out by RAM (Rapid Assessment Model) and the conservation strategies were suggested. As a result of the functional evaluation, 9 wetlands were rated 'high' (2 'absolute conservation' and 7 'conservation' strategies), 14 wetlands were rated 'medium' ('enhancement' strategies), and one wetland was rated 'low' ('restore or enhancement' strategy). In consideration of the results of the functional evaluation, interviews with village residents, and historic meaning, 6 important village wetlands were selected that require additional management strategies, such as conservation, enhancement, and restoration. 2 wetlands were from "absolute conservation" strategy and 4 wetlands derived from "conservation" and "enhancement" strategy wetlands in consideration of the ecological connectivity of wetlands, the use of surrounding land, and the function as a biological habitat. The wise use and conservation strategy was specifically proposed respectively.

Terrestrial UHD activation strategy to strengthen global competitiveness (글로벌 콘텐츠 경쟁력 강화를 위한 UHD 활성화 전략)

  • Woo Jin Hyun
    • Smart Media Journal
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    • v.12 no.1
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    • pp.92-101
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    • 2023
  • The importance of high-definition video has increased by increase in consumer demand for realistic content. Therefore, this study presented the UHD strategy of terrestrial broadcasters for global competitiveness. First, as a practical strategy, to secure domestic market, it should secure an ecosystem through cooperation among departments, create synergy, and prioritize the UHD field to gain global competitiveness with close cooperation with expertised countries in the field. Also, after securing the domestic market by developing UHDTV focusing on cost-effectiveness on socio-cultural situation of Korea, it should utilize the finance and technology for global market. government should support global competitiveness as a control tower, strengthening global content, composing a long-term roadmap, supporting related materials, and creating and exporting our own UHDTV model

The Consideration of Progressive Urban Park and The Possibility of Urban Agricultural Park (도시공원 진화상의 비판적 고찰을 통한 도시농업공원의 발전 가능성)

  • Yun, Hee-Jeong;Cho, Mi-Kyoung
    • Journal of Korean Society of Rural Planning
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    • v.18 no.2
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    • pp.81-90
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    • 2012
  • Urban parks are progressing but are in chaos in the twenty-first century. Therefore the purposes of this study are to consider critically and classify the new paradigm of urban parks. Urban parks are one of the space products, and progressing aspects can be divided into three parts; supply, demand and market aspects. In the abstract, urban parks' progress represents process, openness or voidness, general and cultural ecology, productivity, experience program, identity or sense of place, carriers of urban regeneration, urban infrastructure, community space, multi-layered activity, active space, communication with urban space, tool of low carbon strategy and consilience. But urban parks have come under increased criticism about the long period development on trees growth, covering open space, limitation of general and cultural ecology, production, activity programs, identity and community space, visible urban regeneration, economic validity, urban sprawl, not using as the low carbon strategy, and finally negative consilience with contiguous fields. We collected these critical consideration about progressing urban parks, and proposed urban agricultural park as one of the alternative urban parks. This is closely connected with sustainable region development, low-carbon society, local food, well-being, Lohas paradigm and amenity of urban life.

Re-examining the Potential for Schema to Aid Students towards Developing EFL Reading Skills

  • Nairn, Anthony George;Im, Byung-Bin
    • English Language & Literature Teaching
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    • v.16 no.1
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    • pp.81-100
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    • 2009
  • The current study reported on the continuing relevance of the schema theory for reading as it relates to the field of teaching and SLA, whilst highlighting the inherent limitations affecting individual learners. A relevant study was conducted for this article focusing on the extent to which university teacher trainees of English Education are exposed to second language readings with an adherence towards utilizing prior knowledge and drawing upon schemata to support their comprehension. Results from quantitative and qualitative data measured and collected from two groups of university students respectively, indicated certain advantages to this strategy use in respect of increased understanding, familiarity, and comfort level in SL reading. However, those same results identified existing limitations associated with cultural bias, stereotyping and a tendency to focus on wrong information when activating said schemata. As such, the purpose of this study is to promote awareness of the schema theory as an effective strategy option whilst reinforcing a need to pay heed to the concerns associated with strict reliance upon such theory to aid reading skills. Further discussion of these issues and pedagogical implications has been provided along with both suggested considerations regarding teaching for EFL teachers and evaluators.

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A Study on the Latest Trend and Type Analysis of Fashion Brand's Retail Space - Focused on Retail Space of World Prestige Brand - (패션브랜드의 리테일 스페이스 최근 경향 및 유형 분석에 관한 연구 - 세계 명품 패션브랜드의 리테일 스페이스를 중심으로 -)

  • Park, Hyun-Hee;Jeon, Jung-Ok
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.72-80
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    • 2007
  • The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.