• 제목/요약/키워드: cross-cultural design

검색결과 128건 처리시간 0.026초

A Cross-cultural Analysis of Online Satisfaction, Service Failure and Recovery: An E-A-S-QUAL Approach

  • Park, Min-Jung;Kim, Min-Jeong
    • 한국의류학회지
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    • 제35권6호
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    • pp.700-711
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    • 2011
  • The purposes of the study were to identify the online service attributes that contribute to online consumer experiences of satisfaction, service failure, and service recovery and to examine whether differences exist in these attributes between U.S. and Korea. E-A-S-QUAL provided a useful framework for the study. Focus group interviews and web surveys were conducted by utilizing college students in both countries. No significant cultural differences were found in online service dimensions of service satisfaction. Personalization was the most frequently mentioned online service dimension of service satisfaction both in the U.S. and Korea. The findings showed significant cultural differences in terms of online service dimensions responsible for service failure and recovery. For Korean consumers, merchandising was one of the key online service dimensions of service failure, while efficiency was the important service dimension resulting in service failure for the U.S. consumers. In addition, for U.S. consumers, efficiency and personalization were the two most frequently mentioned service dimension for service recovery, while Korean consumers put more importance on the contact and information dimensions for service recovery. This study provided a comprehensive list of online service attributes important to online apparel retailing.

Influence of Foreign Culture and Hybrid Culture: The Case of Kandyan Kingdom of Sri Lanka

  • Ranathunga, Gayathri Madubhani
    • International Journal of Costume and Fashion
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    • 제13권2호
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    • pp.53-64
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    • 2013
  • Culture has played a pivotal role in fashion from time immemorial. The objective of this research is to explore the power of cultural affiliation in fashion. The selected study setting is the Kandyan Kingdom of Sri Lanka. The Kandyan Kingdom of Sri Lanka lasted almost 3 1/2 centuries from 1474-1815. The whole period faced different foreign cultural forces. As a result of such diverse cultural influences the Kandyan dress showed a hybrid formation of Western and South Indian and Sinhalese traditional sartorial features. Sewing techniques and unsewn dress arrangement methods were mixed together. The dress became an amazing blend of Eastern and Western dress items. They combined different aspects of foreign dress together to yield a unique result. The analysis comprises observational study of actual descriptions made by observer- participants, historical records, murals of the period review of ancient literature and research papers relevant to the subject. Reliability of the data was ensured. The pictorial data were cross checked from different literary sources. Many original sources were used. Results: Culture and fashion have strong interconnection. When features of culture change, trends of fashion are gradually correspondingly changed.

중국과 베트남 결혼이주여성의 임신과 산후적응 요구 비교 (Comparison of Needs for Pregnancy and Postpartum Adaptation of Chinese Immigrant Women and Vietnamese Immigrant Women in South Korea)

  • 정금희;김경원;백성희
    • 여성건강간호학회지
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    • 제25권1호
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    • pp.19-30
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    • 2019
  • Purpose: To identify needs for pregnancy and postpartum adaptation of Chinese immigrant women and Vietnamese immigrant women in South Korea. Methods: A descriptive research design was employed. Data were collected from 244 Chinese immigrant women and Vietnamese immigrant women from 3 provinces, 20 health care centers, and multi-cultural family support centers. Data were analyzed with descriptive statistics, t-test and ANOVA. Results: An average score for needs perceived by Chinese immigrant women was significantly higher than that perceived by Vietnamese immigrant women. There were significantly differences in physical and emotional adaptation after childbirth, nutrition during pregnancy, cross cultural understanding and personal respect, and adaptation daily activity during pregnancy between the 2 groups. The highest score of needs in Chinese immigrant women was for nutrition during pregnancy and that in Vietnamese immigrant women was for baby rearing and family support. Conclusion: Based on needs of pregnancy and postpartum adaption, nursing intervention program in consideration of cultural characteristics of Chinese immigrant women and Vietnam immigrant women need to be developed for their pregnancy and postpartum health care.

온라인 리뷰의 텍스트 마이닝에 기반한 한국방문 외국인 관광객의 문화적 특성 연구 (A study on cultural characteristics of foreign tourists visiting Korea based on text mining of online review)

  • 야오즈옌;김은미;홍태호
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권4호
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    • pp.171-191
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    • 2020
  • Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.

실내색채팔레트에 대한 의미평가의 문화집단별 비교연구 (Cross-Cultural Study on the Meaning Evaluation and Preference in Color Palettes)

  • 박영순;윤지영
    • 한국실내디자인학회논문집
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    • 제5호
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    • pp.53-58
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    • 1995
  • The purpose of this study is to explore how people's evaluation and preference on color palettes differ based on their cultural background. This study used the same color palettes developed by Youngsoon Park and Denise Guerin(1992). Fourteen representative adjectives are used to analyze the meaning evaluation and preference on the six color palletes. 425 undergraduate students are se-lected from Korea, Japan, U.S. and England and ques-tionnaire was used as survey instrument. The results show that there are significant differences among the four countries in the meaning evaluation and preferences on the color palettes and the characteristics of color palettes influence the differences among the countries. The differences among the countries decrease in case of color palettes composed of warm color with low or medium value difference and chroma difference, while the differences increase in case of color palette characterized by strong color contrast with high or medi-um value difference and chroma difference. The result of color meaning evaluation can be catego-rized into Western and Eastern culture. Korea and U.S., and Japan and U.S. showed significant differences in the most words and Korea and Japan showed similarities in the most words. Therefore it can be concluded that cul-tural backgrounds related to race, region and history in-fluence the color meaning evaluation and preference. Fur-ther study should explore the relationship between color and culture using more various color instruments such as color palettes in order to categorize the various aspects of culture.

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Body-Mind Unity as a Dominant Design Philosophy of Traditional Japanese Tea-House

  • Ko, Young-Lan
    • 디자인학연구
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    • 제20권2호
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    • pp.17-28
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    • 2007
  • Despite a current fascination with East Asian iconography such as Zen Style among contemporary designers, there is a lack of genuine cross-cultural discourse that could enable us to share essential design experiences. To bring the discussion a deeper level, traditional Japanese tea-house in its design philosophy of body-mind interplay is explored. Tea-house is a superb manifestation to reveal a holistic understanding of the world. Nondualistic realization is generally associated with the dominant tendency of traditional East Asian philosophy, namely the view that the self and environment, and that the mind and the body exist in unity. The essence of tea-house is not in its poetic style or meticulous details, but in its unmistakably monistic approach of creating inseparable form, function and meaning. Tea-house bestows dignity upon restraint, imperfection, discomfort, poverty, and even humility. This concept offers a tremendous insight since it implies that the rational and effective design solution to the greatest degree is not sufficient. Perhaps the most challenging question about tea-house is: How does our experience with human-made 'design' in the broadest sense help both our body and mind attain a full harmony of being? It is the heading which this research inquires.

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Culture-Driven City Brand Communications via the Strategic Visuals

  • Kim, Seo Young;Hands, David
    • 문화경제연구
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    • 제21권2호
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    • pp.89-109
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    • 2018
  • 본 연구의 목적은 뉴 미디어를 통한 문화기반 도시브랜딩을 위한 전략적 비주얼커뮤니케이션에 관한 새로운 방향성을 디자인융합의 관점에서 제시하는 데 있다. 연구 질문의 핵심주제는 '정체성이 명확한 문화도시이미지 구축을 위한 브랜드 커뮤니케이션 개발을 위한 전략적 비주얼디자인의 역할'이다. 이 연구는 사례연구에 들어가기에 앞서 체계적인 이론적 틀을 설계하기 위한 단계의 연구이며 이의 목적은 도시브랜딩을 지원할 수 있는 디자인의의미, 비전, 그리고 한계점을 타진해보는 데 있다. 주 연구 영역은 문화기반 도시브랜딩 도구로서의 뉴미디어, 문화명소의 상징적 디자인이 도시이미지에 미치는 영향력, 그리고 문화도시브랜드 자산 가치를 위한 비주얼디자인과 문화이론의 접목가능성에 관한 선행문헌연구를 심층적으로 분석 종합하였다. 연구 방법론은 질적 연구에 기초하고 the Seven-Step Model 이론을 적용하여 자료 분석의 토대를 구성하였다. 주요 연구 결과는 다음과 같다. 첫째, 문화도시브랜딩 구축 및 메시지 전달을 위한 통로로 관광웹사이트의 비주얼디자인과 그 콘텐츠가 주요하게 부각되고 있다. 둘째, 문화도시이미지 추구 현상의 배경과 비전, 한계점은 명소의 디자인가치와 명성, 뉴 미디어의 홍보 전략과 복합적으로 연결되어있다. 셋째, 문화주도 도시브랜딩 방법론의 한 측면으로서 비주얼디자인개발을 위한 이미지와 텍스트 코딩 이론(coding theory)의 적용가능성을 제안해볼 수 있다.

의복에서의 탈구조적 공간과 가시성에 대한 연구 -후세인 칼라얀의 디자인을 중심으로- (A Study on Deconstructured Space and Visibility in Clothes - Regarding Hussein Chalayan′s Design-)

  • 김혜영
    • 복식
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    • 제50권4호
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    • pp.5-20
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    • 2000
  • Through his geometric design, the Cyprus born fashion designer Hussein Chalayan raises intriguing questions about the very fact of wearing clothes. By purposefully displacing the function of each part of the clothing, such as neck line, hem line, seam, sleeve, etc., Chalayan transforms the meaning of the body that wears clothes. of the human subject as a sovereign possessor of the clothing and the visibility related to fashion. This transformation is achieved by distorting the spaces of his clothing in an unorthodox way. This thesis argues that the significance of such a practice can not be properly understood without relation to the current debate on deconstructionism under way in humanities. Instead of immediately negating the modern frame of Ideas and practices, deconstructionism asks what the assumptions for the modern regime of truth is. In this process, things that lead human beings to sovereign master of knowledge and truth such as reason, subject, body and vision are questioned. In the same context, Chalayan's design not only forces us to rethink the very function of dividing inside and outside by the clothing but also the meaning of boundary operating in numerous sites of modern life. As the human subject is not something pre-given but constructed according to the cultural representation, to which the clothing belongs, fashion can be evaluated to be an active ingredient of constructing the subject. Therefore, Hussein Chalayan's design is at the cross road between the modern and the postmodern regime of fashion.

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제주 초가(草家) 형태를 직물 문양으로 활용한 텍스타일 디자인 및 지역패션문화상품 개발 (The development of cultural products and textile designs with the patterns of Jeju Choga)

  • 윤성희;홍희숙
    • 복식문화연구
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    • 제23권1호
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    • pp.45-62
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    • 2015
  • This study is to develop cultural products based on 'Jeju Choga', which means the traditional houses in Jeju. For the product development, old literature review, field surveys, and consumer surveys were employed. Through old literatures and field surveys, the unique and visual characteristics of Jeju Choga were confirmed: A thatched roof with lattice pattern, a side wall and fences with porous stones, a 'Jungnang' serving as a gate, and a 'Pungchai' preventing strong sola radiation and 'Ollai' meaning a narrow street in front of the Choga. As a results of consumer survey conducted before the development of products, consumers highly recognized and associated Jeju Choga as Jeju representative image. The six basic patterns of Jeju Choga were drawn and eight textile designs were created through the repeated arrangements of the basic patterns. Using the created textile designs and digital printing method, the eleven new fabrics with the patterns of Jeju Choga were developed. The various kinds of ten bags and tow wallets made with the new fabrics. As a result of consumer evaluation for the twelve products made in this study, the scores of preference and purchase intention were above the average work for the most products of them. In particular, the preference and purchase intention of the square shoulder bag, the big-size shopper bag, and the small-size cross bag were very positively evaluated. Therefore, it is confirmed that Jeju Choga could be very useful as a motif for the development of cultural products focusing on Jeju tourism souvenir market.

중국, 일본, 네덜란드, 한국의 개인주의 감성 비교 (Cross-cultural Comparison of Individualism among Chinese, Japanese, Netherlander and Korean)

  • 연명흠
    • 감성과학
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    • 제13권1호
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    • pp.79-90
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    • 2010
  • 이 연구는 한국, 중국, 일본, 네덜란드의 개인주의를 비교하여 그 차이와 원인을 고찰하고, 개인주의에 미치는 국가, 성별, 연령 등의 영향 내용을 파악하는 것을 목적으로 하여, 한국 267명, 중국 271명, 일본 251명, 네덜란드 262명의 데이터를 통계분석하고 그 의미를 고찰한 연구이다. 요인분석 결과, 개인주의를 구성하는 하위개념들로 볼 수 있는 4가지 요인들('독자행동', '익과 의사결정', '타인 무관심', '자신의 의지')을 추출하였고, 이들 요인들이 특정 국가와 긴밀히 연관되어 있다는 점을 발견하였다. 이어 국가별 비교를 통해, '네덜란드,일본>중국$\gg$한국'의 순으로 개인주의 성향이 강하다는 것을 확인하였다. 네덜란드는 여러 문항에 걸쳐 개인주의 성향이 가장 강하게 나타났으나 타인무관심 관련 문항에서는 낮은 수치를 보인 반면, 일본은 타인무관심 관련 문항에서 가장 높은 개인주의 성향을 보였다. 한국은 가장 집단주의적인 것으로 나타났다. 성별에 있어서는 여성보다 남성이 개인주의성향이 강하였다. 연령에 있어서는 20대가 다른 연령대에 비해 집단주의 성향이 가장 강한 것으로 나타났다. 21개 문항 중 유의차를 보인 문항수는 국가별 비교에서는 21개 문항 모두, 성별은 6개 문항, 연령은 7개 문항으로 나타나, 국가가 개인주의 구분의 가장 유용한 변인임을 확인하였다.

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