• 통상정보연구
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• 제19권1호
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• pp.67-98
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• 2017

본 연구의 목적은 미국의 국가이미지와 방문경험이 해외직접구매의도에 미치는 영향을 분석하는 것이다. 국가이미지의 구성요소로써 경제기술이미지, 사회문화이미지 그리고 국민이미지를 사용하였으며, 총 155명의 국내소비자를 대상으로 설문조사를 실시하였다. 데이터분석에는 단순회귀분석, 다중회귀분석 그리고 t검증이 사용되었다. 국가이미지는 해외직구의도를 예측함에 있어 매우 중요한 요인으로 결과가 도출되었으며 다중회귀분석 결과는 국가이미지의 구성요소 중 사회문화이미지가 해외직구의도에 가장 중요한 영향을 미치며, 경제기술이미지 또한 통계적으로 유의한 영향을 미치는 것으로 나타났다. 그러나, 국민이미지는 국내 소비자가 해외직구를 할 때 고려하지 않는 것으로 분석되었다. 미국 방문경험 여부에 따른 해외직구의도에 차이가 있는지 살펴본 결과 이전에 미국을 방문을 경험해 본 소비자는 방문경험이 없는 소비자 보다 해외직구를 할 의향이 높은 것으로 나타났다. 본 연구의 결과는 해외직구 소비자 이해의 폭을 넓히고 해외직판을 계획하고 있는 기업들의 향후 판매전략과 마케팅전략을 수립함에 있어서 유용한 정보를 제공하는데 있다.

• 대한지리학회지
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• 제41권1호
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• pp.22-38
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• 2006

본 논문은 스위스 독일 프랑스 접경지역에서의 월경적(越境的) 상호작용과 초경계적 지역정체성 형성여부를 고찰하고자 한다. 먼저 이 논문은 '경계와 접경지역' 에 관한 최근의 연구들을 검토하여, 이 주제에 대한 이론적 토대와 월경협력의 유형을 구축한다. 이를 기반으로 유러리젼 '라인강 상류' 의 월경적 협력과정을 분석하고 본 연구의 사례지역인 '레기오 트리레나' 에서의 일상적인 월경적 이동(통근, 쇼핑, 주택)을 연구한다. 유러리젼 '라인강 상류' 에서의 월경적 협력은 다양한 활동영역을 지닌 여러 위원회에 의해 추진되며 러시아 인형 바부슈카처럼 중층적으로 구성되어 있다. 스위스 독일 프랑스 간의 경제적인 차이는 3국간의 대량 월경이동을 유발한다. 이 논문은 이러한 월경이동을 울만이 제시한 공간적 상호작용의 3대 기반(상호보완성, 이동가능성, 개입기회)에 입각하여 해석해 보았다. 마지막으로 본 논문은 경제적 장벽의 제거가 초경계적 지역정체성 또는 초국경적 공동체 정신을 창출하기에는 충분치 않다는 것을 보여준다.

• Asian Journal of Innovation and Policy
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• 제11권2호
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• pp.238-257
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• 2022

As the global epidemic continues to worsen, the pressure on the supply chain is also increasing. In this context, Internet shopping has ushered in new development opportunities. Under the influence of globalization, the development of cross-border e-commerce (CB-EC) is particularly remarkable. As China is a big manufacturing country, the growth of CB-EC is a significant opportunity for Chinese goods to enter the international market. Therefore, this paper comprehensively analyzes the current situation of the integrated development of China's manufacturing industry and CB-EC from four aspects: the operation mode, development mode, policy environment, and development prospect of CB-EC in China's manufacturing sector. This paper constructs an evaluation system including 19 secondary indicators to rank the CB-EC development environment of 30 provinces in China that have established comprehensive pilot zones of CB-EC.

• 한국의상디자인학회지
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• 제21권3호
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.

• 패션비즈니스
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• 제22권5호
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• pp.1-14
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• 2018

The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.