• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.25-40
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• 2004

The rainbow has been considered as a perfect representative of color harmony in nature. In this study rainbow's colors include seven spectral colors and changeable colors according to observational angle. This study performed a bibliographical inquiry into rainbow colors and the survey research for classification of rainbow color images in fashion design. First, a bibliographical inquiry includes the definition of rainbow colors, physical formation principles of the rainbow, and its aesthetical attributes and symbolism. Second, this survey classifies rainbow color images in fashion design. The results of this study are as follows: 1. The rainbow was the religious and symbolic object before 17th century, and after that period, the rainbow became an aesthetical object. The main symbolic meanings are similar in eastern and western culture: temporary bridge between two world, divine nature, hope/beauty/richness, war/ death/flood/drought. 2. This survey shows that 6 main factors of rainbow color images in fashion design are 'vigorous', 'colorful'. 'fairy', 'fresh', 'mysterious', 'brilliant'. Rainbow color image in fashion design shows past and futuristic image at the same time. The purpose of this study is to systematized the images theoretical bases which are applied to color expression and of rainbow colors and to find out the development about rainbow theme by designers.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.309-319
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• 2009

This study's goal is to analyze the color characteristics of Blue used in men's fashion for design developing process. First, we researched the previous studies and examined documents about color characteristics of Blue in general as well as coloration in fashion design and men's fashion. We composed color samples by collecting two-color coloration used in men's fashion collection for 5 years from 2004 S/S to 2008 F/W through a specialized fashion information web-sites. We limited the colors from Blue Green(BG) to Purple Blue(PB). Second, we analyzed the characteristics of hue combination and tone combination. A total of 351 pictures were collected and RGB and HV/C value were converted with Munsell Conversion program(ver.8.0.1). Color data has been sorted to 10 hues and 12 PCCS tones. From this, we were able to figure out that similar/same hue coloration was used more than contrary hue coloration and similar/same tone coloration was used more than contrary tone coloration for Blue. We've limited Blue coloration characteristics of men's fashion to two-color coloration for an analysis; the succeeding study will need to examine on the characteristics of multi-coloration and detailed Blue coloration image by various garments.

• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.416-429
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• 2012

The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.24-33
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.

• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.49-60
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• 2002

This study is to study the peculiar world of work that endeavored the stage setting and costume production in Ballet-russe centered around one of 20th representative artist Pablo Picasso and Diaghilev. Picasso worked four pieces ballets such as parade, Le Tricorne, Puchnella, and Le train bleu with Diaghilev. The originality of costume was well represented without losing the whole work's sense of unity. and designed foreasy movement as well as visual effect. As cubic is most common in parade especially, cubic stave costume were introduced at dancing costume of Paris manager and New York manager flrst time in Ballet's history. Picasso used the Cubism for dancer's beautiful appearance and primary color and decoration for oriental feeling. Picasso pursued the beauty and action at the same tome, and tried to represent the stage setting, impersonation and costume towards units, so the Importance of his work has still been referring.

• Journal of the Korean Society of Costume
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• v.46
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• pp.109-132
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• 1999

The purpose of this research is to get basic data for R&D to activate and popularize the Practical Korean Costume. This research was carried out by theoretical study with literature and practical study with development of model based on the result of questionnaire. 1. In theoretical study the concept of 'Korean-image' of modern costume as well as 'Modernization' of Korean traditional costume has been suggested and 'traditional beauty of costume' which can be evaluated generally was considered. 2. In practical study the results of the questionnaire showed the objective numerical value of the element of Korean design which is firmly recognized by korean people. With the results the methods of development and composition of design have been suggested in the harmony of 'traditional' and 'modern' through the modernization in terms of form composition fabric color. It is expected that development direction of Practical Korean Costume which can be settled in everyday life with more independent cultural identity should be suggested. Additionally the research results will be useful for merchandise planning of costume industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.654-666
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• 1999

Korean Costume has long history and functional aesthetic value compared with the traditional costume of other contries. But nowadays korean Costume is becoming more and more distant from the people in the world wide current. To domiciliate and spread out the Practical Korean Costume which the goverment selected as CI symbol representing Korean culture in the trend of times. We investigated and analysed systemically the consciousness of customers and the details of design. This study consist of theoritical study and positive study. Theoritical study has the esthetic characteristic(structure characteristics formative characteristic and the characteristic of color) As the conciousness of people change in modern life which everything change in high speed the esthetic characteristics of Korean Costume have changed in structure.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.41-41
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• 2003

This research focuses on the study of costume design which applies the visual, symbolic and color arrangements achieved through the combination of Juyeokgoe and Sakdong. For a long time, Saekdong has been recognized as the quintessential expression of the beauty reflecting the cultural sense of Korean people.

• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.77-92
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• 2011

Public uniforms play an important role in creating the color and image of urban environment beyond the level of simple working clothes for unity and practicality. Hence this study aims to compare and analyze the color characteristics and images of the police officer, fire fighter, and street cleaner uniforms at home and abroad to guarantee the wearer's safety, increase convenience and agreeability, and give emotional satisfaction to citizens in harmony with urban environment color as public uniforms. For study methods, literature review investigated urban environment, color, and uniforms as public design. Empirical study extracted color data from the public worker uniforms of the world's top 20 cities selected by 'Newsweek' in 2010 and analyzed their colors, tones, and color images. The results of this study are as follows. The most common color for police uniforms were PB(dk) as the main color, PB(p) as the sub color, and Wh as the accent color. For fire fighter uniforms, PB(dkg) was the most common main color; GY(v), as the sub color; and ItGy, as the accent color. The most common color for street cleaner uniforms was YR(v) as the main color; GY(v), as the sub color; and mGy, as the accent color. As a result of analyzing color images of these uniforms, it was found that police uniforms commonly used a modern image; fire fighter uniforms commonly used a natural image and a cool casual image; and street cleaner uniforms commonly used a casual image. As examined above, the color of public uniforms suitable for urban environment and job characteristics is very important to establish the image of public institutions, as well as to create an urban image.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.2
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• pp.1-10
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• 2009

The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.