• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1043-1054
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• 2023

Amidst the rapid growth of the vegan cosmetics market, consumer orientation towards environmental and ethical values has been intensifying. However, research on this subject remains limited. This study delves into the relationship between consumer value perception, environmental motivations, and perceived barriers influencing the purchase intentions of vegan cosmetics. Conducting a PLS-SEM analysis on a sample of 300 women with experience using vegan cosmetics, it was discerned that monetary value, social value, brand value, emotional value, quality value, and environmental knowledge play significant roles in influencing purchase intentions. The moderating effect analysis highlighted image barriers and value barriers as crucial factors. Through Importance-Performance Map Analysis, emotional value emerged as a pivotal element in strategizing to strengthen the purchasing intentions for vegan cosmetics. This research contributes both theoretically and practically to enhancing the competitive edge of the vegan cosmetics market and promoting sustainable consumption behavior.

• Journal of Fashion Business
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• v.8 no.3
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.523-534
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• 2009

The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.101-113
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• 2005

The purpose of this research was to identify the perception maps of Imported make-up brands and advertising images by analyzing their ads in periodicals from 2004 S/S. A self-administered questionnaire included seven adjectives to describe the brand and advertising images of the imported make-up products. Data was analyzed by using the KYST, CORAN, and SPSS programs, the positioning through Multi-Dimensional Scaling. The results of the research were as follows: 1. The perception of the brand images of Chanel, Chiristian Dior, and Lancome was the highest. The advertising images of Clinique and Bourjois were the highest and that of Shiseido was the lowest. 2. The respondents perceived Christian Dior and Chanel to be similar in the brand image factors of good quality, sophistication and uniqueness. Christian Dior, Chanel, and Lancome were all perceived similarly in their degree of familiarity and level of stimulation.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.413-426
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• 2021

This paper's purpose is to analyze the effect of Chinese consumer propensity to Korean cosmetics purchase through empirical analysis. The result, first, the sub-factors of Chinese consumers' consumption propensity, fashion-seeking propensity, brand-seeking propensity, price-seeking propensity, and quality-seeking propensity, were all deduced to have a positive effect on Chinese consumers' trust in Korean cosmetics. It was found that price pursuit orientation did not significantly affect purchase intention, while other factors had a significant positive effect. Second, Chinese consumers' trust in Korean cosmetics has a significant effect on purchase intention. Third, trust had a complete mediating effect between fashion-seeking orientation and purchase intention, and a partial mediating effect between brand-pursuing orientation, quality-seeking orientation, and purchase intention, whereas a mediating effect was not found between price-seeking orientation and purchase intention. Fourth, Korea's national image has no moderating effect on the relationship between trust and purchase intention.

• The Korea Journal of Herbology
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• v.25 no.4
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• pp.145-149
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• 2010

Objectives : Since cosmetics have been one of the help of life, unlike medicine, natural products have been used for cosmetics, generally giving the image of safety and relief compared to synthetic products. Among them, Houttuynia cordata has been known as a useful herbal medicine with antibiotic, anti-inflammatory and anti-oxidative activities. In this study, we were to use Houttuynia cordata extract on formulation of cosmetic emulsions. Methods : The effects of Houttuynia cordata extract on emulsion stability and viscoelastic properties of emulsion were measured using turbiscan and rheometer. And we assessed the anti-oxidative and antibiotic activities of Houttuynia cordata extract. Results : 1. The results of this investigation for emulsion stability showed that the stability emulsion containing Houttuynia cordata extract was decreased depending on concentration of Houttuynia cordata extract. 2. Super oxide dismutase activity was strongly dependents on concentration of Houttuynia cordata extract. 3. Houttuynia cordata extract showed good anti-microbial activity against Staphylococcus aureus. Conclusions : Houttuynia cordata extract can be effectively used in cosmetic emulsions when the relation between natural product extracts and formulation of cosmetics is elucidated.

• Journal of Fashion Business
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• v.15 no.4
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• pp.67-86
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• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• Journal of Fashion Business
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• v.19 no.2
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• pp.103-117
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• 2015

The purpose of this study was to examine the uniform image of Korean herbal cosmetic brands amongst Korean and Chinese consumers. This study would enable us to explore a BI strategy to enhance international competitiveness of Korean herbal cosmetics brands. The results were as follows. The key words of BI pursued by Sulwhasoo were dignified, novel, graceful, soft, gaily, natural, Korean, modern, and international. Korean people felt that the uniform was graceful and soft, which accorded with Sulwhasoo BI, but also it was trite and dingy, indicating a negative and opposing image. On the other hand, Chinese people felt that the uniform was dignified, novel, graceful, natural, modern, and international, indicating that it matched with Sulwhasoo BI. In The History of Whoo, the key words of BI pursued by the brand were precious, soft, gorgeous, gaily, and natural. The Koreans felt that the uniform was intelligent, and decent, but conversely, it was also austere and dingy, indicating a negative image. The Chinese felt that the uniform was common, hard, austere, dingy, and unnatural, indicating an opposing image to BI. Finally, a uniform design was developed to improve on its problems, establish The History of Whoo's brand identity, and its brand image. First of all, 'The Quintessence : noble passion' was set up as a developmental concept. The textiles, clothing, and accessories were designed using the symbolic elements from The History of Whoo as a motif. Uniforms were developed for spring, fall, and summer.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.87-99
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• 2006

This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daeieon and Chungnam that have strong interest in appearance and start color makeup in full scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase p]aces were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.