• 지식경영연구
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• 제10권3호
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• pp.81-98
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• 2009

The purpose of this study is to investigate the effect of Hallyu(Korean Wave) and marketing mix elements on brand equity based on the Korean cosmetic brand in China Market. It will provide the constructive suggestions to build Korea brand equity in overseas market through empirical research. At the beginning of this study, in order to analyze the effect of Hallyu and marketing mix elements on brand equity, we studied literature reviews on relationships between brand equity and marketing mix elements, culture, Hallyu and its influences on marketing. And then, we set up the research model, hypotheses and variables. The chosen variables to investigate are price premium, price deals, store image, distribution intensity, advertising, Hallyu, perceived quality, brand loyalty, brand awareness/associations, and brand equity. The results of the study reveal that Hallyu and advertising had a positive influence on perceived quality, brand loyalty and brand awareness/associations, but the other marketing elements had partial influence. All of perceived quality, brand loyalty and brand awareness/associations showed positive effects on brand equity. Additionally, theoretical and managerial implications of brand equity and Hallyu based on the results of this study are discussed. And limitations and future research issues are also presented.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.811-822
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• 2020

This study investigates the gender differences in determinants of customers' satisfaction when purchasing online beauty and cosmetics products in Vietnamese market. To do so, we construct a data set via online survey of 419 Vietnamese customers including both males and females, and examine such sample using t-tests and multiple regressions. Our regression model is constructed based on our five-construct model including online shopping experience, customer service, external incentives, security and privacy, and personal characteristics. The t-tests results reveal that the mean difference of customer satisfaction (negative coefficient) between the two groups of customers (females and males) is statistically significant. This suggests that the purchasing satisfaction of male customers is significantly higher than that of their female counterparts. Similarly, we also find that male customers are more satisfied with their online shopping experience, customer service and external incentives offered by the online sellers than female peers. Furthermore, regression results for full sample show that, on average, the online shopping experience, customer service and external incentives are significantly and positively related to customer satisfaction. Yet, such positive effect of customer service on customer satisfaction is more likely for males while females' satisfaction is more positively influenced by security and privacy.

• 한국의류산업학회지
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• 제12권4호
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• pp.459-466
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• 2010

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

• 응용통계연구
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• 제25권6호
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• pp.987-997
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• 2012

The sales volume of men's cosmetics has drastically increased in Korea. In recent years, men's needs for cosmetics have been diversified and the consumer demand for functional cosmetics has greatly risen. In particular, male consumers have become more interested in essence product that is a light and concentrated treatment to correct skin problems. This research analyzes consumer preferences for essence-for-men through the use of choice-based conjoint analysis. This approach is adopted since the task of respondents to choose the most preferred option from several alternatives closely mimics actual marketplace purchasing behavior by consumers. New technique for the construction of choice sets is suggested based on the balanced incomplete block design, to accommodate a larger number of product profiles. The proposed design for choice sets is balanced and provides a tool to filter the contradictory choices. Conjoint analyses are performed to assess the relative importance of attributes and identify the most preferred profile of essence-for-men with respect to attributes such as emphasized function, price, type of content, and design of container. Some differences are indicated in the analysis results between age brackets as well as between groups classified by the amount of fashion item expenditures.

• 웰빙융합연구
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• 제5권2호
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• pp.1-9
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• 2022

Purpose: This study looked at perfume buying patterns among 328 adolescents. Research design, data and methodology: The purchasing behaviors and attitudes of adolescents were divided into clusters and whether the purchasing behaviors and attitudes of each cluster had a moderating effect on purchasing behavior factors was analyzed. Results: Group classification according to attitude toward perfume purchasing behavior was divided into group 1, which purchases perfume according to one's own subjective opinion, and group 2, who purchases perfume according to external factors. Among the six purchasing behavior factors, the internal pleasure-seeking (p.<001) and fashion-seeking (p.<001) factors were statistically significant in both clusters 1 and 2, and in cluster 2, economic feasibility (p.<001)) internal product. It was found to be statistically significant other than pleasure and trend-seeking, indicating that there is a difference between the two groups. Conclusion:Adolescents consider economic feasibility when purchasing perfume, so it is necessary to set low prices and diversify products for marketing plans for perfume products

• 한국의류학회지
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• 제46권4호
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• pp.600-612
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• 2022

This study analyzed the learning effect, through a satisfaction survey and NVivo qualitative analysis, of fashion design classes using humanities self-reflection writing. The results are as follows. First, with regard to learning satisfaction, learners perceived the class as efficient and showed overall satisfaction. Second, learners' opinions were classified into self-reflection writing, design process, new experience of expression, and the understanding of class activities. Third, in self-reflection writing, learners discovered their tendencies and values while exploring their identity through deep thinking. Fourth, in the design process, learners set the design concept consistently through writing. Fifth, in the new experience of expression, learners recognized the idea produced through writing as the result of thought and considered it a new expression method for design. Sixth, in the understanding of class activities, learners were interested in the process and considered it an activity through which to build their own style in design expression. Design class activities using self-reflection writing drew a positive response and presented the possibility of educational use. The teaching method of this study is expected to be used as a humanistic method for expressions in various design fields.

• 한국포장학회지
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• 제25권3호
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• pp.79-87
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• 2019

화장품 내용물의 모니터링이 가능한 화장품 스마트 패키징을 제작하기 위하여 화장품 업계 실무자를 대상으로 경험 및 선호도를 조사하였다. 대부분의 설문자가 화장품 사용 시 유통기한 준수를 위해 기한을 확인하며, 보관환경에 의한 화장품 내용물의 변질이 빈번한 것을 확인하였다. 설문조사 결과를 바탕으로 보관환경의 온·습도, 사용빈도, 유통기한, 내용물 제조성분 표시기능을 추가하여 센서·PCB 및 모바일 어플리케이션을 제작하였으며, 기능의 작동성을 확인하였다. 제작한 센서의 고온, 상온, 저온의 3가지 환경조건에서의 작동성능을 확인한 결과, 온도 및 습도가 (±3)℃, (±5)%R.H. 이내로 작동하였고, pH는 (±1) 이내로 측정되어각 환경조건에서 설정한 기준치 이내로 정상 작동하는 것을 확인하였다. 제작한 센서 및 PCB를 적용할 수 있는 스마트 화장품 용기를 설계, 디자인하였고, 제작한 스마트 화장품 용기의 내구성을 확인하였다. 비교적 부피가 큰 센서를 적용하기 위하여 크래들 형태를 적용하였으며, 내용물 용기에 회전토출방식을 적용하여 밀폐성을 높였다. 제작한 화장품 용기의 감압누설, 내열성, 내한성, 낙하, 크로스컷트 시험 결과, 각 시험 후 용기의 변형, creep 현상, 분리, 균열, 파열, 변색 등의 손상이 발생하지 않았으며, 누설 및 작동불량이 발생하지 않았다. 본 연구에서 개발한 화장품 스마트 패키징 용기, 센서 및 어플리케이션을 통해 화장품의 보관환경, 사용빈도 등을 측정할 수 있었고, 측정 정보를 용기의 색변화 및 어플리케이션을 통해 효율적으로 소비자에게 전달할 수 있을 것으로 사료된다. 소비자 UI/UX 디자인 개발을 통한 어플리케이션 및 용기에 대한 연구가 추가적으로 이루어진다면, 상용화를 통한 다양한 화장품 제품군에 적용될 수 있을 것으로 기대된다.

• Toxicological Research
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• 제21권1호
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• pp.15-21
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• 2005

There is now a growing concern about the possible toxicity of heavy metals in cosmetics. Heavy metals can be used as cosmetic ingredients or may be present as low level impurities in some of the raw materials. Chromium derivatives are used as pigments in cosmetics. Chromium is essential and toxic trace elements. Chromium may cause skin allergy. However, the regulations related to cosmetic products give no limit values for Chromium. Hexavalent chromium is significantly more toxic than trivalent chromium. Hexavalent chromium may present a carcinogenic risk at high concentrations. Therefore, it is important to consider oxidation state of chromium when analyze chromium. The purpose of this study is to determine the concentrations of water-soluble trivalent and hexavalent chromium in samples of makeup products, and to assess the safety of cosmetics on the basis of animal sensitization tests using guinea pig. The present study of chromium in 48 makeup products of 12 manufacturers provides a basis for assessing safety of makeup products. Water-soluble hexavalent chromium was not detected in any product. Water-soluble trivalent chromium was detected in only 9 eye shadows out of 48 makeup products, and could not be quantified 3 out of 9 eye shadows. The highest level of water-soluble trivalent chromium was about 10 mg/kg in spite of 90,000 mg/kg of total chromium. The results of animal sensitization tests show that 200 mg/kg of trivalent chromium and 5 mg/kg of hexavalent chromium have no harmful effect. No cross-reaction among these metals was found. Accordingly, the concentrations of water-soluble chromium in makeup products seemed to be safe. The overall results indicate that chromium in cosmetics probably have no significant toxicological effects. However, It is necessary to set guidelines on the maximum permissible concentration of water-soluble chromium in cosmetics.

• 보존과학회지
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• 제36권3호
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• pp.187-196
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• 2020

본 연구에서는 조선시대 화협옹주묘 출토 화장품에 대한 선행 연구의 분석결과와 문헌상의 화장품 제법에 대한 기록을 바탕으로 조선시대 화장분 일부를 재현하고 과학적 분석 및 성능 평가를 수행하였다. 연구 대상 출토 화장분은 탄산납과 활석으로 이루어진 백색분과 주사로 이루어진 적색분이다. 재현 백색분은 탄산납의 원료로 염기성탄산납인 연백을 이용하였으며, 열화 후 출토 백색분과 유사한 결정구조로 변화되었다. 주사, 명반, 노른자를 이용하여 재현한 적색분은 열화 후에도 출토품의 결정구조와는 차이를 보였으며, 출토 적색분은 순수한 주사로 제조되었거나 유기물 부패에 의해 현재의 결정구조를 갖게 된 것으로 추정하였다. 재현 화장분의 기능성을 평가한 결과, 발색력은 현대 화장품의 기준에는 미치지 못하였으나 재현 백색분의 발림성과 흡유능은 배합비율에 따라 일부 시료에서 현대 화장품과 유사한 수준으로 평가되었다.

• 대한화장품학회지
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• 제36권2호
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• pp.105-113
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• 2010

본 연구에서는 입자 크기 뿐만 아니라 베지클 멤브레인의 변형도를 조절할 수 있는 에토좀을 통해 약물의 경피흡수능을 향상시킬 수 있는 새로운 접근을 소개한다. 이를 위해 신규 육모효능성분인 Triaminodil을 포집한 에토좀을 제조하였고 입자 제조 후 추가적인 에너지를 가함으로써 입자의 크기를 조절하였다. 광산란법, 투과전자현미경, 멤브레인 변형도 측정 등을 통해 입자의 변형도가 입자 크기에 의존하는 것을 확인하였다. 또한 in vitro 피부흡수시험과 전임상 성장기 유도평가를 통해 베지클 멤브레인의 변형도가 Triaminodil의 피부 전달효능에 크게 영향을 미치는 것을 확인하였다. 이러한 결과로부터 담지 된 약물의 전달효능을 극대화 시킬 수 있는 최적 크기의 전달체 영역이 존재함을 확인하였고 이는 입자의 크기와 멤브레인 특성에 큰 영향을 받기 때문에 전달체를 설계하는데 있어 이 두 가지 요인을 고려해야 한다.