• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.100-117
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• 2010

The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.2
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• pp.177-189
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• 2011

Women starts to make up after high school graduation. They have low economic power. But they select cosmetics by themselves and have high demand. Therefore, they can be major customers of low-priced cosmetics and it can be regarded as independent cosmetics market. Thus, this study analyzes the purchasing propensity of lowpriced cosmetics in female undergraduates, who are main targets of low-priced cosmetics, satisfies the more customers desire through further segmenting the targets, suggests a continuous developmental plan for low-priced cosmetics through securing potential customers and segmenting market, and analyzes and typologizes female undergraduates lifestyle. The aim is to grasp the actual condition of using the low-priced cosmetics and the satisfaction with purchase, and to utilize it as basic date of inducing right consumption culture of female undergraduates. For this study, 305 reliable questionnaires are analyzed from the total 320 questionnaires and spss win 15.0 program was used. The results were as follows. About 90.1 percent of female undergraduates had experience using low-priced cosmetics and standard of priority selection was the quality of low-priced cosmetics. The main reason not to use was low price image.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.23 no.3
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• pp.48-74
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• 1997

Retinlyl Palmitate, the skin normalizerm is useful to promote greater skin elasticity, to diminish lipid peroxidation and skin roughness following UV exposure, and promote a youthfulgeneral skin appearance. In manufacturing creams, Retinyl Palmitate, which is a derivative of retinol, is used since reionol is easily oxidized by heat and light. However, only a small mount of retinol, is used since using a large amount of it may be harmful to its stability. In this study, thermal stability and UV stability of W/O-, W/S-, O/W-, and MLV-type creams containing 5% of retinyl palmitate and 10% of tocopheryl acetate are measured by Chroma Meters, and the content of RP is quantitatively analyzed by HPLC at 25 $^{\circ}C$ and 45 $^{\circ}C$. Also, how RP has been changed by heat, light, etc. is measured by HPLC, and toxicity of the changed substance is studied. Particle size of each type of the cream if measured, cellular renewal is measured by using DHP and Chroma Meters in order to study their efficacy and effect, moisture content is measured by using Corneometer and Tewameter, and how much wrinkles are improved is studied by using Image Analyzer. Development of MLV-type cream containing 5% of RP and 10% of TA, and satisfying conditions for better creams has been successful.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.27 no.1
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• pp.83-98
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• 2001

Inositol, is a water-soluble crystalline compound. It helps with people’s metabolism and decreases cholesterol levels. It is also known to have anti-cancer results. In order to find out the affects of Inositol on the skin, Inositol skin lotion was produced with each amount of Inisitol: 0, 0.5, 1.0, 2.0, 3.0 wt% and tested on the faces and the arm areas of women in all ages for 7 weeks. The moisture, sebum, change in elasticity, and improvement of wrinkles were measured. Corneometer, Sebumeter, Cutometer, and an image analyzer were used as measuring equipments. There are subtle differences in the subjects when 1-2% of Inositol is used the moisture of the skin improved 19%, elasticity by 17%, and the amount of sebum for dry and oily skin types adjusted to the amount of sebum of the neutral skin types. This influenced the length, width, the number of peak, and the height of the wrinkles to improve 12.4%. It is thought that Inositol would be an effective new raw material in cosmetics.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.31 no.3 s.52
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• pp.253-257
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• 2005

Assurance of the objectivity and reproducibility is a major key point in wrinkle measurement used for evaluating the degree of skin aging. The measurement of relief is quickly converted to a non-contact method, of which tools or instruments do not come in contact with skin directly, to minimize the artificial effects which influence the shape or depth of the relief. Here, we showed how wrinkle measurement techniques have been changed briefly and compared PRIMOS and replica method in the point of view of measurement principle and features, the former is non-contact fringe projection tool and the latter is contact type of the method.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.21 no.1
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• pp.1-18
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• 1995

We had tested the effect of amino propane sulfonic acid(APSA) on the human skin with non-invasive technique. It was tested with four parameters that were hydration, elasticity, color and skin wrinkles. In vitro culture systems, APSA stimulated the proliferation of fibroblasts bolt it didn't stimulate that of keratinocyte. Also we obtained the similar effects in the raft culture method. So we concluded that APSA affected the dermal region than the epidermal region. In clinical tests, APSA changed the skin color, pbiomechanical properties(especially elasticity) and reduced skin wrinkles of the volunteers. And we could get the better results of skin wrinkle improvement by use of Skin Visiometer than Silflo Image analysis systems.

• Journal of Fashion Business
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• v.17 no.4
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• pp.107-123
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• 2013

This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.202-209
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• 2023

In the 21st century, the dualistic worldview of the Cold War era collapsed and we entered an era of new creation and fusion. The fusion of different designs between East and West, the design activities of traditional clothing from the past, the use of new materials that are continuously being developed, and the mixing of unique items are being conducted in various fields. However, research is being conducted by combining fusion characteristics with hair. In addition, the period is short and the amount of research is small. Therefore, this study analyzed hairstyles of fusion images shown in hair collection using data of Juno Hair collection from 2013 to 2022 as analysis data and examined types of fusion images shown in the work of folk images, mixed images, and future images. Oriented images were divided into three categories and analyzed. In this study, we added Results of such research can be used not only as data for predicting future fashion trends, but also as basic data for exploring new design developments. In future research, it is expected that convergent research will be conducted, such as analyzing fusion images from an integrated perspective.

• Management & Information Systems Review
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• v.36 no.1
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• pp.21-40
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• 2017

This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

• Journal of Ginseng Research
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• v.32 no.4
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• pp.332-336
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• 2008

Red ginseng is classified according to outer form and the quality of internal tissue, and red ginseng below third grade can't be sold. Also there are many differences in price according to grade. So if inferior Red ginseng is sold, economic loss and claim take place. This research is done conducted to investigate the possibility of the non-destruction internal tissue investigation of red ginseng. It is observed and compared that MR image after getting MR image agrees with real cutting side in 10-13% water content of red ginseng. The MR image can be obtained to see the internal section of red ginseng with equal condition of time, temperature and slice thickness in spin echo pulse sequence. The MR signal of red ginseng is very weak, because it contains low water density. So it takes about 30 minutes with the measurement of single point image (SPI). But the suitable time to distinguish internal tissues is about 9 seconds in TE (Echo Time) 2.23 ms, TR (Repetition Time) 150ms. The image to discriminate internal tissues in 9 seconds can be obtained when slice thickness is 10 mm with changes of 3, 5, 10 mm. The image obtained after 30 minutes' boiling of 55 degrees has clearer image than that of normal temperature. It is thought that MR signal is stronger through active motion of water particles as temperature increases. With this method MR image of red ginseng can be obtained and characteristics of internal tissues can be observed in such a short time.