• 제목/요약/키워드: cosmetic image

검색결과 155건 처리시간 0.024초

국가이미지, 브랜드이미지와 원산지이미지가 구매태도와 구매의도에 미치는 영향에 대한 연구 - 중국소비자들의 한국산 첨단 및 융합기술적용 화장품 구매를 중심으로 - (The Influence of National image, Brand Image and Country-of-Origin Image on Purchase attitude and Purchase Intention - Focus on the purchase of korean cosmetics which applied a high and/or convergence technology in chinese consumers -)

  • 서용모;이수;김응규
    • 디지털융복합연구
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    • 제13권6호
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    • pp.69-79
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    • 2015
  • 본 연구의 목적은 중국 소비자들을 대상으로 국가이미지, 브랜드이미지, 원산지이미지를 바탕으로 한국화장품에 대한 구매의사결정을 이론적 배경에 대한 검토를 바탕으로 가설을 설정하고 가설을 검증하기 위하여 실증연구를 수행했다. 연구결과로 국가이미지, 브랜드이미지, 원산지이미지가 중국소비자들의 첨단 및 융합기술이 적용된 한국화장품에 대한 구매태도와 구매의도에 직접으로 영향을 미치고 있음을 알 수 있었다. 또한 구매태도는 구매의도와 상관관계가 있음을 중국구매자를 대상으로 통계프로그램인 SPSS 21.0을 이용하여 실증분석을 통해 분석했다. 본 연구결과를 통해 한국제품의 중국시장 진출을 위한 전략적 시사점을 제시하고 있다. 한국기업이 중국시장에 진출함에 있어서 국가이미지, 브랜드이미지, 원산지이미지를 중심으로 적극적으로 촉진활동을 전개한다면 중국소비자들은 한국제품에 대한 긍정적인 구매태도를 형성하고 구매의도를 촉진시킬 수 있음을 알 수 있다.

한국인의 개인색채 유형에 따른 패션색채 기호의 분석 (An Analysis of Fashion Color Preferences According to Koreans' Personal Color Types)

  • 조은영;유태순
    • 복식
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    • 제58권10호
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    • pp.37-51
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    • 2008
  • The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석 (Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining)

  • 최영현;이규혜
    • 한국의류산업학회지
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    • 제22권4호
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    • pp.481-494
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    • 2020
  • This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

인상학에 근거한 성격분장에 관한 연구 (A Study on Character Make-up Based on Impressiology)

  • 이미애;김용선
    • 한국패션뷰티학회지
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    • 제3권2호
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    • pp.1-11
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    • 2005
  • This study is focusing on typicalized character make-up of TV Drama characters. The purpose of this study is to analyze the interconnections of its images and impressiology concretely, and then reflect on an application approach of impressiology. The aim of make-up lies in not only helping actors to visualize their own external qualities, appropriate the quality of a play, but also audience and spectators to be immersed in the concrete fact of i character person. Impressiology will be a data to give the understanding and sympathy of make-up work. I would like to utilize character make-up based on impressiology for creative and effective make-up techniques, and make it a typicalized character. Also I will examine the horizon of a new make-up technique through character development according to the demandes of the times. As a result of this study, we find that expression method of characteristic character generalized representatively is the common quality of impressiologistc image. Also we see that such a impressioiogistic image is useful for the fundamental basis of character expression method.

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Application of Artificial Neural Network For Sign Language Translation

  • Cho, Jeong-Ran;Kim, Hyung-Hoon
    • 한국컴퓨터정보학회논문지
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    • 제24권2호
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    • pp.185-192
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    • 2019
  • In the case of a hearing impaired person using sign language, there are many difficulties in communicating with a normal person who does not understand sign language. The sign language translation system is a system that enables communication between the hearing impaired person using sign language and the normal person who does not understand sign language in this situation. Previous studies on sign language translation systems for communication between normal people and hearing impaired people using sign language are classified into two types using video image system and shape input device. However, the existing sign language translation system does not solve such difficulties due to some problems. Existing sign language translation systems have some problems that they do not recognize various sign language expressions of sign language users and require special devices. Therefore, in this paper, a sign language translation system using an artificial neural network is devised to overcome the problems of the existing system.

헤어 미용실 점포 이미지, 가격, 인적 서비스, 신뢰가 고객만족도에 미치는 영향에 관한 융합연구 (Convergence Study on the Effect of Hair Beauty Salon Store Image, Price, Human Service, and Trust on Customer Satisfaction)

  • 최은주
    • 한국융합학회논문지
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    • 제11권6호
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    • pp.375-381
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    • 2020
  • 본 연구의 목적은 헤어 미용실을 이용하는 고객의 샵 선택 속성 중에서 점포이미지, 가격, 인적 서비스, 신뢰가 고객 만족에 미치는 영향 관계를 알아보기 위한 융합연구이다. 본 연구는 최근 6개월 이내에 헤어 미용실을 이용한 여성들을 대상으로 한 설문지 500부의 자료를 SPSS v.22 통계 패키지 프로그램을 활용하여 분석하였다. 그 결과, 점포 이미지(B= 1.321, p= .004), 가격(B= 1.189, p= .032), 인적 서비스(B=1.013, p= .000), 신뢰(B= .782, p= .000)는 고객 만족에. 유의미한 정(+)의 영향을 주는 것으로 나타났으며, 영향력의 순위는 점포 이미지(β= .445), 인적 서비스(β=.377), 가격(β= .252), 신뢰(β= .167)의 순서로 나타났다. 따라서, 본 연구를 통해 고객의 헤어 미용실에 대한 점포 이미지, 인적 서비스, 가격, 신뢰가 높아질수록 고객만족도가 높아짐을 알 수 있었다. 고객의 샵 선택 속성들이 고객만족에 미치는 세부적인 영향력을 확인하였다. 그중에서도 점포 이미지와 인적 서비스 요인이 고객 만족요인에 보다 큰 영향을 미치는 요인으로 나타났다. 따라서 점포 이미지의 향상을 위한 경제적이고 효율적인 방안을 모색하여야 하며, 인적 서비스 강화를 위하여 직무능력을 배양해야 한다. 본 연구의 결과는 미용 서비스 산업의 차별화된 마케팅전략을 확립에 기초 자료로 활용될 것으로 기대된다.

양이온 폴리머와 음이온/양쪽성 계면활성제로 형성된 코아세르베이트 건조 필름 특성이 샴푸 건조 후 사용감에 미치는 영향 (Surface Properties of the Dried Coacervate Film Affect Dry Feel of the Shampoo Composed of Cationic Polymer and Anionic/Amphoteric Surfactant)

  • 손성길;전현욱;이인호;장석윤
    • 대한화장품학회지
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    • 제38권2호
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    • pp.133-138
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    • 2012
  • 본 연구는 건조된 코아세르베이트 필름의 물리적 특성이 샴푸 건조 후 모발 사용감에 미치는 상관관계를 조사하기 위하여 실시하였다. 단순 샴푸 조성물은 동일한 조성의 계면활성제에 양이온 전하 밀도가 서로 다른 두 종류의 양이온 폴리머를 사용하여 제조하였다. 이 단순 조성물을 물에 희석하여 코아세르베이트(Coacervate)를 형성되도록 하였고, 3000 rpm, 30 min 조건으로 원심 분리하여 형성된 코아세르베이트를 얻었다. 얻어진 코아세르베이트를 유리판 위에 균일한 두께로 도포하고 $50^{\circ}C$ 건조기에서 1 h 건조하여 코아세르베이트 필름을 얻었다. 이렇게 얻어진 코아세르베이트 필름의 접촉각과 코아세르베이트의 SEM 이미지 조사를 수행하였고, 코아세르베이트의 수분 보유량과 수분 유지력을 동시에 조사하였다. 샴푸 후 건조된 모발의 부드러움과 보습감은 모발타래를 이용하여 전문 미용 패널이 평가를 수행하였다. 본 실험결과 건조된 코아세르베이트 필름의 특성이 샴푸 후 건조된 모발의 부드러움 및 보습감에 영향을 주는 것으로 확인되었다.

디지털 미디어 시대의 방송 분장 변화에 관한 연구 (A Study for the Broadcasting Makeup and Image Representation Changes in the Digital Media Era)

  • 방기정;김경희;김주덕
    • 복식문화연구
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    • 제18권6호
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    • pp.1194-1210
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    • 2010
  • The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

Study and Application of the New Stick Make Up Product Using Clay Minerals as Binder & Buffer.

  • Kim, Sang-Je;Shin, Dong-Uk;Cho, Pan-Gu;Jung, Chul-Hee
    • 대한화장품학회지
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    • 제25권4호
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    • pp.97-110
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    • 1999
  • The new stick make-up product was studied by using a gel, which is a viscous complex formed with clay minerals, vitamins A and E and fluorinated liquid polymer with a 1500 molecular weight. The gel cannot be obtained with any random combination of clay minerals and the ingredients described above. It takes the sequential manufacturing method as follows to get this kind of gel. Firstly, clay minerals and liquid polymers have to be pre-mixed in order to saturate the liquid polymers with the clay minerals. Then the on-processed gel has to be finely crystallized. The clay minerals, which are the core elements for this gel, were used as a function of Binder & Buffer and liquid polymer was mixed together for the deterioration of the surface tension of each component and to form a functional film in the gel. This liquid polymer was combined with clay minerals because it is not miscible with most oils and solvents. Waxes have a function of keeping a solid status in the stick. We reduced the usage of waxes by putting clay minerals as buffer in the proportion of 0.5:1 with oil phase. Ceramide takes care of the skin when used regularly and maintains the skin's moisture. Vitamins A and E contribute to preventing skin aging by the activation of skin cells. We could get the stable viscous gel, which has about 80% oil phase using clay minerals and liquid polymer. The crystalline structures of gel were surface-chemically-analyzed using SEM and Image Analyzer and were thermodynamically analyzed using DSC. Surface tension test and softness were done by Rheometer. In the end, these characteristics were verified by consumer panel tests in Seoul, Daegeon and Pusan in Korea and Hokkaido, Osaka and Miyazaki in Japan with correlation to the climate.

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얼굴형(形)과 패션감각(感覺)에 따른 헤어스타일 연출(演出)에 관(關)한 연구(硏究) (A Study on the Hair Style Production Based on the Face Contour & Fashion Feeling)

  • 안현경;조규화
    • 패션비즈니스
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    • 제10권4호
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    • pp.29-44
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    • 2006
  • This study was aimed at giving help to the people intending to change hair fashion feeling for making their own hair style design and also providing the academic guide line to the cosmetic circles for developing new hair design and promoting sales by producing hair styles following the results from the statistical analysis based on the theoretical study on the face contour groups & hair fashion feeling groups. The researching methods were composed of following 3 steps ; prior theoretical research, statistical analysis, and hair style production. At first, the prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about face contour, total & hair fashion feelings, hair style productions. Second, the prior statistical analysis were done about hairstyle images & their charateristics based on fashion feelings, and characteristics of fashion feeling group. And the third, hair style productions were done coordinated by face contours(oval, circle, long, square, reverse triangle) and hair fashion feelings(natural, sexy, sophisticate, ethnic, romantic pretty, elegance, sporty, avant garde) following the statistical results. But owing to the limitations to change hair length and color, these changes are modified by wigs and photoshop 7.0 program. So we could know there was no confirmed hair fashion feeling of one's best, but one could change one's hair fashion feeling and express one's beauty if one could adjust one's hair styles properly to one's face contour. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new design and promoting sales by comprehending hair design market and also be valuable to develop the methodology of 3 step research.