• 복식문화연구
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• 제27권6호
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• pp.569-581
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• 2019

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

• 패션비즈니스
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• 제19권3호
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• pp.88-100
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• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• 대한화장품학회지
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• 제32권4호
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• pp.283-298
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• 2006

본 연구는 최근 급성장하고 있는 국내 한방 화장품 시장을 점검해 보고 여성 소비자들의 화장품 구매행동을 통해 한방화장품이 어떻게 인식되고 있으며, 앞으로 어떻게 육성, 발전시켜 나가야할 것인가를 조사하였다. 서울에 거주하는 20세${\sim}$50세 성인 여성 소비자를 대상으로 설문조사를 실시했으며, 총 400부의 설문지를 배포하여 회수된 설문지 중 344부를 분석하여 유의적인 통계결과를 얻을 수 있었다. 이 결과를 토대로 본 연구에서는 한방 화장품의 시장 현황과 사용실태에 대한 기초 정보 제공을 통해 소비자의 요구를 보다 직접적으로 파악함으로써 한방 화장품 시장에 대한 마케팅 전략 수립 시 기초 자료가 될 것으로 사료된다.

• 한국의상디자인학회지
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• 제8권3호
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• pp.87-100
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• 2006

The objectives of this research were to investigate the relationship between purchase behavior and consumer dissatisfaction of cosmetics at internet shopping malls, and to examine how the purchase behavior and consumer values influence the consumer dissatisfaction. Subjects were 212 females in Seoul who had experiences of cosmetic shopping at internet shopping malls. Consumers showed highest dissatisfaction when the purchased cosmetics were different from the products showed at internet shopping malls. The dissatisfaction with consuming system was higher than buying system or transporting system. The higher the expense and frequency of cosmetic purchase, the lower the consumer dissatisfaction of buying system. Females of 18 to 24 years old purchased color cosmetics more than females of 25 to 39 years old did. Females of 25 to 39 years old purchased functional skincare products more than females of 18 to 24 years old did. The cosmetic purchase expense of older groups was higher than that of younger one. The more consumers spent time on the internet, the more frequent they bought the cosmetics at internet showing mall. Consumers were most willing to buy basic skincare products at the internet shopping mall (42.9%). The consumer dissatisfaction with cosmetics at internet shopping malls was influenced the most by the happiness value(-) and the next by the responsible value, the frequency of cosmetic purchase at internet shopping malls(-) in order.

• 패션비즈니스
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• 제10권2호
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• pp.181-193
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• 2006

The purpose of this study was to examine which factors among addiction buying behavior had been affected by body image. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $x^2$-test, multiple regression were used. As the results, generally there were significantly correlated among body image, diet addiction, binge eating, cosmetic surgery addiction, compulsive behavior and shoplift tendencies. Multiple regression results revealed that diet addiction, cosmetic surgery addiction, binge eating accounted for 34.8% of the explained variance in weight obsession. Also, regression results indicated that cosmetic surgery addiction, self-esteem, and diet addiction, and cosmetic surgery obession accounted for 20.4% of the explained variance in appearance orientation. Finally, regression results pointed out that self-esteem and diet obession accounted 22.3% of the explained variance in appearance evaluation. Based on these results, fashion marketing strategies would be suggested.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.201-211
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• 2009

경제성장에 힘입어 경제적 안정을 확보한 중년여성들이 점차 외모에 대한 관심도가 증가함에 따라 한국의 화장품 산업도 중년여성을 타깃으로 하는 상품이 급성장하고 있는 추세이다. 특히 중년층의 사회적 활동과 다양한 여가 활동, 그리고 전반적인 미의식의 고취 등으로 인하여 중년층의 외모에 대한 관심도는 화장품에 대한 관심과 구매심리를 자극하기에 충분하다. 이에 본 연구는 중년여성의 외모관심도 수준을 파악하고 그 수준정도가 화장품구매행동에 어떠한 영향력을 미치는지에 대해 실증적인 분석을 실시결과는 다음과 같다. 1. 군집에 대해 각각의 인자 점수에 대한t-test와 분산분석을 실시한 결과, 외모관심도가 높은 유형 1(108명)과 외모관심도가 낮은유형2(91명)으로 나타났다. 2. 화장품 구매행동 요인으로는 유행선도형. 충동구매형, 브랜드의존형, 심사숙고형, 계획구매형, 그리고 브랜드충성형 등 6가지 요인이 도출되었다. 3. 화장품 구매행동에 외모관심도 수준 정도에 따라 차이가 있는 것으로 타나났다.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

• 한국의류학회지
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• 제31권7호
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• pp.1042-1051
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• 2007

The purposes of this study were to identify shoplifting items and assess consumers' attitudes toward shoplifting, and to determine the variables to effect shoplifting. Three hundred ninety-eight respondents of high school students were used for data analysis. Descriptive statistics, t-test, and multiple regression analysis were used. Results indicated 17.8% of the respondents experienced fashion item shoplifting in the last 3 years. Shoplifting fashion items were categorized accessory, apparel, and cosmetic, and so on. Generally fashion item shoplifters demonstrated generous attitudes toward shoplifting than non-shoplifters. There were statistically significant differences between shoplifters and non-shoplifters in that shoplifters showed more hedonic shopping orientation and higher compulsive buying than non-shoplifters did. Also, fashion item shoplifters were more likely to have high depression and binge eating behavior. Shoplifting attitudes were correlated with lower self-esteem and higher depression, hedonic shopping orientation, compulsive buying, and binge eating. Results of multiple regression revealed that hedonic shopping orientation and compulsive buying was significantly related to shoplifting attitudes. Based on these results, fashion marketing strategies to protect shoplifting would be suggested.

• 복식문화연구
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• 제17권1호
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• pp.28-39
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• 2009

In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.