• 한국학교ㆍ지역보건교육학회지
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• 제17권3호
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• pp.27-38
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• 2016

Objectives: The purpose of this study was to analyze effects of drinking motives on binge drinking and the difference between male and female students. Methods: A survey was conducted for 500 college students in three towns in Gang-won Province. Frequency analysis was used for demographic item and group regression analysis for effects of drinking motives on binge drinking. Results: Sub-factor-uplift motives, social motives, coping motives and tuning motives were analyzed. It was found that uplift motives, social motives and coping motives influenced binge drinking significantly(p<0.001). But tuning motives had no significant effect. Also for male students, uplift motives affected binge drinking significantly(p<0.001) whereas female students were not affected by it. In contrast, social motives had an influence on binge drinking significantly (0<0.001) for female students while it didn't affect male students. Coping motives affected both male and female students on binge drinking by p<0.001. Conclusions: College students' drinking motives had a significant influence on binge drinking, and since it is reported that there is difference between male and female student group, a guideline and education for drinking regarding gender difference is needed for the establishment of desirable drinking culture for college students.

• 한국산학기술학회논문지
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• 제18권5호
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• pp.497-506
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• 2017

본 연구는 대학생의 생활스트레스, 우울, 음주동기가 문제음주에 영향을 미치는 요인을 파악하고자 실시하였다. 연구대상자는 일부 지역 대학생을 대상으로 하였으며, 자료수집기간은 2016년 11월부터 12월까지이며, 분석대상은 249명 이었다. 자료는 기술적 통계, ANOVA, pearson correlation과 stepwise multiple regression으로 분석 하였다. 그 결과 문제음주에 영향을 미치는 요인은 음주동기가 가장 높았으며, 특히 대처동기, 사교동기, 고양동기, 동조동기가 영향을 미치는 것으로 나타났다. 문제음주와의 상관관계에서는 생활스트레스 중 대인관계 스트레스와 당면과제 스트레스는 문제 음주와 양의 관계로 나타났으며, 대처동기, 사교동기, 고양동기, 동조동기도 문제 음주와 양의 관계로 나타났다. 결론적으로, 대학생의 문제음주에 중요한 영향을 미치는 것은 음주동기로 개인적인 문제나 부적절한 정서 상태를 해결하거나 회피하기 위해 음주하는 대처동기, 사교적인 활동, 모임 등을 흥겹게 하고 즐기기 위해 음주하는 사교동기, 정적인 정서를 고양시키기 위해 음주하는 고양동기가 높게 나타났으며, 문제음주에 영향을 미치는 요인으로 이들 변수의 설명력은 33%이었다. 이에 대학생의 문제음주를 예방하기 위해서는 부정적 정서, 사교적인 활동, 모임 등 음주를 선택하는 음주동기를 살펴보고, 음주가 아닌 다른 자원을 활용할 수 있는 방법을 개발하여 학교 단위의 음주에 대한 교육 및 절주 프로그램의 운영이 필요하다고 하겠다.

• Asia Marketing Journal
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• 제20권3호
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• 기본간호학회지
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• 제23권4호
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• pp.440-447
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• 2016

Purpose: The purpose of this study was to identify factors affecting problem drinking in male nursing students. Methods: This study was conducted using a cross-sectional survey. A total 126male nursing students completed a self-report questionnaire to assess alcohol consumption, motives for drinking, and self-efficacy in drinking refusal self-efficacy. The participants were divided into 2 groups, moderate and problem drinkers. Multivariate analysis was used to identify factors affecting problem drinking in these nursing students. Results: Problem drinkers was found to be related to young age (adjusted OR=0.83, 95% CI [0.71, 0.96], coping motives (adjusted OR=1.19, 95%CI [1.00, 1.42], and drinking refusal self-efficacy (OR=0.96, 95% CI [0.93, 0.99]). Conclusion: The findings highlight the important role that coping motives and drinking refusal self-efficacy play in the problems in the drinking behavior of male nursing students.

• 성인간호학회지
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• 제19권2호
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• pp.295-304
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• 2007

Purpose: The purpose of this study were to investigate the level of family support, alcohol consumption and drinking motives in patients with liver cirrhosis and to examine the relationships among those variables. Methods: The subjects consisted of 60 patients with liver cirrhosis. Family support scale, Q-F methods and Drinking Motives Questionnaire were used to measure the level of family support, alcohol consumption and drinking motives. Results: The level of family support was 43.62. Prevalence of drinking was 90% and 43.3% were currently heavy drinkers. Alcohol consumption was related to sex and education. There were positive low relationships between the level of enhancement motive, coping motive, social motive, and Q-F Index. Conclusion: Alcohol drinking is a serious health problem in patients with liver cirrhosis. It is necessary to have an educational approach for controlling drinking and family support.

• 기본간호학회지
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• 제14권3호
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• pp.382-390
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• 2007

Purpose: This study was done to identify the risk factors influencing drinking permissiveness in university students. Method: The participants in this descriptive survey on causal relations were 219 students enrolled in university who were selected by convenience sampling. The data collected from April to July, 2005 were used in multiple regression analysis to build a prediction model. Results: Differences in drinking permissiveness according to general characteristics were as follows: gender, drinking frequency, drinking in more than one place each time and frequency of excessive drinking. The relationship between drinking permissiveness and amount of alcohol consumption (drinking frequency/month, amount/each time) showed positive correlations. The relationship between drinking permissiveness and motives to drink (social, enhancement, confirmity, coping motives) also showed positive correlations. The causal factors of drinking permissiveness were social motives, capacity/each time and drinking frequency/month. Conclusion: The findings suggest that board intervention programs should be provided to prevent problems of excessive drinking. It is also recommended that a program be developed that can help control the variables identified in this study along with follow up study to verify the model.

• 한국학교보건학회지
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• 제17권2호
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• pp.85-96
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• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• 한국식생활문화학회지
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• 제24권4호
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• 한국직업건강간호학회지
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• 제24권1호
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• pp.48-56
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• 2015

Purpose: The purpose of this study was to examine relationships between drinking motivation, drinking refusal self-efficacy, job stress and problem drinking, and identify contributing factors on employees' problem drinking. Methods: A total of 191 employees recruited from two worksites. Data were analyzed using descriptive statistics, t-test, ANOVA, and Pearson's correlation coefficient, and multiple regression. Results: A 65.5% of employees has shown as hazardous drinking. Employees' problem drinking was significantly influenced by coping motives as a sub-factors of drinking motives (${\beta}$=.25) and social pressure as a sub-factors of drinking refusal self-efficacy(${\beta}$=-.57), explained 51.2% of the total variance. Conclusion: Considering the results of this study, healthy workplace culture for preventing employees' problem drinking should be builded. In addition, alcohol education program and effective employee assistance program need to be developed.

• 한국식품영양과학회지
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• 제43권6호
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• pp.934-942
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• 2014

본 연구는 춘천지역 대학생 429명을 대상으로 일반적 특성 및 사회심리적 요인이 대학생의 문제음주정도에 어떻게 영향을 미치는지 분석하였으며 그 결과는 다음과 같다. 조사대상자의 평생음주율은 98.1%이었으며 일반적 특성에 따른 문제음주정도에서 전체 학년 모두 '위험음주'가 가장 많았다(P<0.001). AUDIT의 기준점을 8점으로 문제음주를 분류하였을 때 1학년(P<0.001)과 동아리 활동을 하고 있는 학생들(P<0.01)에서 문제음주자가 더 많았으며, 인지된 건강상태는 본인이 건강하다고 인지할수록 문제음주정도가 낮았다(P<0.001). 또한 어머니의 음주정도(P<0.05)가 많을수록, 음주시작연령이 빠를수록(P<0.001) 문제음주정도가 커지는 것으로 나타났다. 사회심리적 특성에 따른 문제음주정도에서 음주결과에 대한 긍정적 기대(P<0.001)와 음주대처동기(P<0.001)는 문제음주정도가 커질수록 높고, 음주문화에 대한 인식도(P<0.001)는 바람직하지 않은 것으로 나타났다. 각 변인들 간의 상호관련성을 알아본 결과 본인의 인지된 건강상태가 낮고, 음주시작연령이 빠를수록, 음주결과에 대한 긍정적 기대와 음주대처동기가 높을수록, 음주문화에 대한 인식도가 바람직하지 않을수록 AUDIT에 의한 문제음주정도가 커지는 것으로 나타났다. 그리고 음주결과에 대한 긍정적 기대가 높을수록 음주대처동기가 높고, 음주문화에 대한 인식도가 바람직하지 않으며, 자기효능감이 낮은 것으로 나타났다. 또한 음주대처동기가 높을수록 음주문화에 대한 인식도가 바람직하지 않고, 자기효능감이 낮은 것으로 나타났다. 성별, 동아리 활동여부, 인지된 건강상태, 대학생활 만족도, 음주시작연령, 음주결과에 대한 긍정적 기대, 음주대처동기, 음주문화인식도, 자기효능감의 변인들이 대학생의 문제음주에 미치는 영향을 알아보고자 다중회귀분석을 실시한 결과 독립변인들이 대학생의 문제음주정도를 27.0% 설명해 주고 있으며, 음주대처동기(${\beta}=0.283$, P<0.001)가 문제음주에 영향을 미치는 가장 중요한 변인으로 작용하였다. 따라서 본 연구결과를 토대로 대학생의 문제음주를 바람직한 방향으로 개선하기 위한 예방적 차원의 대책을 제시하고자 한다. 첫째, 대학생들이 건전한 음주문화를 조성할 수 있도록 대학 내 음주환경을 변화시킬 수 있는 접근이 요구된다. 대학생들의 높은 음주율과 특히 1학년과 동아리 활동을 하고 있는 학생들에서 문제음주자가 높게 나타난 만큼 대학 당국에서는 신입생과 재학생을 대상으로 한 절주 캠페인 및 교육을 실시하고 절주 동아리가 구성 운영될 수 있도록 적극적으로 지원하며, 대학 내 음주관련 환경적 통제가 함께 이루어질 수 있도록 노력해야 할 것이다. 둘째, 음주대처동기가 과음 및 음주관련 문제행동을 증가시키고 알코올 의존으로 발전하게 하는 핵심요인으로 나타났다. 따라서 대학생의 음주관련문제를 예방하기 위해서는 부정적 정서 또는 사건을 경험했을 때 대처수단으로 음주를 선택하는 자신의 음주습관을 통찰해 보고, 음주가 아닌 다른 대처자원을 활용할 수 있는 실천적 방법들이 개발 교육되어 문제성 음주를 변화시킬 수 있는 개입이 필요하겠다.