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A Study on the Effective Database Marketing using Data Mining Technique(CHAID) (데이터마이닝 기법(CHAID)을 이용한 효과적인 데이터베이스 마케팅에 관한 연구)

  • 김신곤
    • The Journal of Information Technology and Database
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    • v.6 no.1
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    • pp.89-101
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    • 1999
  • Increasing number of companies recognize that the understanding of customers and their markets is indispensable for their survival and business success. The companies are rapidly increasing the amount of investments to develop customer databases which is the basis for the database marketing activities. Database marketing is closely related to data mining. Data mining is the non-trivial extraction of implicit, previously unknown and potentially useful knowledge or patterns from large data. Data mining applied to database marketing can make a great contribution to reinforce the company's competitiveness and sustainable competitive advantages. This paper develops the classification model to select the most responsible customers from the customer databases for telemarketing system and evaluates the performance of the developed model using LIFT measure. The model employs the decision tree algorithm, i.e., CHAID which is one of the well-known data mining techniques. This paper also represents the effective database marketing strategy by applying the data mining technique to a credit card company's telemarketing system.

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Modeling of Absorption/Desorption of Fuel in Oil film on the Cylinder Liner in SI Engines (오일유막의 연료 흡수 및 방출에 관한 연구)

  • 유상석;민경덕
    • Transactions of the Korean Society of Automotive Engineers
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    • v.7 no.9
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    • pp.165-171
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    • 1999
  • An oil layer fuel absorption /desorption modeling was developed. Multi-component fuel model has showed more reasonable condition than single component model. Henry's constant which is related to solubility is the most important variable in the oil layer absorption/desorption mechanism. The oil segments close to the top of the cylinder liner have more significant contribution to the fuel absorption and desorption process than other oil segments. At the warmed-up condition, the effect of the engine speed on the precent fuel absorbed/desorbed is minimal. But at low il film temperature, percent of fuel abosrbed/desorbed is decreased with increasing the engine speed because of low value of molecular diffusion coefficient of fuel. The amount of fuel trapped in the piston crevice is from 2 to 2.3 times larger than that of fuel in the oil fim. However, fuel form oil film slowly desorbs into the combustion chamber compared with fuel from the piston crevices when the engines is cold.

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Soil Microarthropods at the Kwangyang Experiment Plantation (4. Diversity of Soil Microarthropods in Relation to Environmental Factors) (서울대 광양연습림내 토양 미소 절지동물에 관한 연구 - 4. 토양 미소 절지동물과 서식환경과의 관계)

  • Kwak, Joon-Soo;Park, Joung-Sik;Park, Nou-Poung;Park, Seong-Sik;Kim, Tae-Heung;Kim, Tae-Young
    • The Korean Journal of Ecology
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    • v.12 no.3
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    • pp.203-208
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    • 1989
  • This study was objected to figure out the soil microarthropod fauna in forests with different flora, and to elucidate how environmental factors affect the diversity of soil microarthropods. Relationships between the distribution density of soil microarthropods and environmental factors were correlated positively with organic matter and C/N ratio. By the calculation of the contribution coefficients, organic matter, amount of precipitation, C/N ratio, and soil moisture were found to be major environmental factors that affect the distribution of soil microarthropods.

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Intake Valve Temperature Effect on the Mixture Preparation in a SI Engine During Warm-up

  • 신영기
    • Transactions of the Korean Society of Automotive Engineers
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    • v.5 no.5
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    • pp.51-66
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    • 1997
  • A heat transfer model of the intake valve in a spark ignition engine is presented, which is calibrated with a number of the valve temperature profiles measured during engine warm-up for the gaseous fuel(propane). The valve is divided into four identical elements for which the assumption of lumped thermal mass is applied. The calibration is made so that the difference between the measued and simulated valve temperatures becomes minimal. Then the model is applied to the cases of the liquid fuel(indolene) to estimate the amount of the liquid fuel vaporized from the intake valve by assuming that fuel evaporation accounts for the deficit of the heat balance budget. The results of the model show quantitative contribution of each heat transfer source to the heat balance. The behavior of the calculated mass fraction of the fuel vaporized from the intake valve explains how the liquid fuel evaporate during engine warm-up. The mass fraction at warmed-up condition is closely related with the fraction directly targeted on the valve back by the fuel spray geometry.

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Application of Mahalanobis Taguchi System for Analysis of Multivariate System (Mahalanobis Taguchi System을 이용한 다변량 시스템의 해석에 관한 연구)

  • Hong, Jeong-Eui;Kim, Yong-Beom
    • Proceedings of the Safety Management and Science Conference
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    • 2005.11a
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    • pp.300-310
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    • 2005
  • Mahalanobis Taguchi System (MTS) is developed by Genishi Taguchi as a part of his quality engineering methodology. The basic idea of Taguchi's quality engineering is looking for the way of effectiveness of analyzing multivariate system. In the MTS, with the standardized variables of healthy normal data, Mahalanobis Distance(MD) calculated and that can be discriminate between normal and abnormal objects. If this discrimination process is successful, next step is optimization which is try to reduce number of attributes by neglecting less effective attributes to MD. Orthogonal Array (OA) and Signal to Noise ratio (S/N) are used to evaluate the amount contribution of each attribute to the MD. Wisconsin Breast Cancer study, from machining learning repository at University of California at Irvine, used for examining the discriminant ability of MTS.

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Robust Optimization of the Automobile Rearview Mirror for Vibration Reduction (승용차용 후사경의 진동 저감을 위한 강건최적설계)

  • 황광현;이광원;박경진
    • Transactions of the Korean Society of Automotive Engineers
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    • v.7 no.6
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    • pp.198-206
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    • 1999
  • An automobile outside rear view mirror system has been analyzed and designed to reduce vibration with a finite element model. model analysis is conducted for the calculation of natural frequencies. harmonic analysis is utilized to estimate the displacements of the glass surface under dynamic loads. The model is verified with the vibration experiment of the parts and the assembled body. The structure of the mirror system is optimized for the robustness defined by the Taguchi concept. At first, many potential design variables are defined. Final design variables are selected based on the amount of contribution on the objective function. That is, sensitive variables are chose. The SN ratio in the Taguchi method is replaced by an objective function with the mean and the standard deviation of the quality characteristic. The defined objective function is appropriate in the structural design in that the vibration displacements are minimized while the robustness is improved.

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Power Network's Operation Influence Analysis of Wind Power Plant in Jeju island (제주지역 풍력발전기에 의한 전력계통운영 영향분석)

  • Kim, Young-Hwan;Choi, Byung-Chun;Jang, Si-Ho;Kim, Se-Ho;Jwa, Jong-Geun
    • Proceedings of the KIEE Conference
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    • 2005.07a
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    • pp.127-129
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    • 2005
  • Construction of wind power plant is increasing rapidly because Jeju island is known as the most suitable place for wind power plant. Rut wind power plant is difficult electric power control and it has a rapid electric power fluctuation. Such a problem has a bad influence on electric power network in small electric network like Jeju. Therefore, we forecast the amount of wind power plant construction by weather information and the rate of utilization for existing facility. We investigate the contribution degree for electric Power demand, economic effect, the case of power network influence. So we forecast influence of wind power plant for Jeju power network's operation in the near future.

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A Study on the Estimation of Exhaust Emission by Nonroad Construction Equipments (비도로용 건설기계의 오염물질 배출량 산정에 관한 연구)

  • 정일록;엄명도;류정호;임철수
    • Journal of Korean Society for Atmospheric Environment
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    • v.15 no.3
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    • pp.317-325
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    • 1999
  • The demand of diesel engine on the construction equipment has been rapidly increased because of high thermal efficiency and fuel economy. The exhaust emission from nonroad vehicles equipped with diesel engine such as construction equipment, ship, and agricultural equipment, etc. Which are known to be harmful to human health and environment, has not been regulated in our country. But the regulation for nonroad vehicle has been already progressed in advanced country. So we investigated the contribution ratio of air pollution by construction equipment in order to establish the exhaust emission management strategy for nonroad vehicle. Based on the statistical data for construction equipment, 5 kinds of equipment are selected and tested in the engine dynamometer to determine the emission factor. And the amount of air pollutant from construction equipment are calculated by using of the emission factor and recommended exhaust emission standard for construction equipment.

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The Nutritional Survey of Gapoe-Dong in Masan City (마산시 가포동의 영양섭취 실태조사)

  • 윤현숙
    • Journal of Nutrition and Health
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    • v.21 no.2
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    • pp.122-128
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    • 1988
  • This nutritional survey was conducted from September 17 to October 6, 1984, in order to investigate the state of the nutritional intakes of perple living Gapoe-Dong, coastal area of Korea. This survey covered a total of forty houses. The method of this research was based on the interiview-survey with questinaires. All of the food taken daily by the people are all weighed before cooking ; the rest of food after mealing are also weighed. Thus the amount of food taken by people can be come out. The results were summarized as follows; 1) The average intake of all nutrients were below the RDA, especially calorie, vitamin B2, calcium and iron were insufficient. The protein intake was only 55.2g but the contribution of animal protein to total protein was adequate(38%). It was provided mostly by fish and shell-fish. 2) Chief food sources were rice, vegetables, fish and shell-fish, and milk, eggs, oil, potato, and fruits were insufficient. 3) The level of education and the number of family were significantly correlated to the nutrientintake, especially correlation between family-size and colorie, calcium intake were significant.

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Magnetic Pinning Effect of High Tc Superconductor (산화은을 첨가한 초전도체의 자기 속박효과)

  • Lee, Sang-Hean
    • The Transactions of the Korean Institute of Electrical Engineers C
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    • v.55 no.4
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    • pp.209-212
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    • 2006
  • The electromagnetic effect observed in a BiSrCaCuO superconductor was studied. The electromagnetic properties of a $Ag_2O$ doped BiSrCaCuO superconductor and an undoped superconductor were evaluated to investigate the contribution of the pinning effect. It was confirmed experimentally that a large amount of magnetic flux was trapped in the $Ag_2O$ doped BiSrCaCuO than that in the undoped one, indicating that the pinning centers of magnetic flux are related closely to the occurrence mechanism of magnetic phenomena. It was considered that by adding $Ag_2O$, the area where normal conduction takes place increases and the magnetic flux penetrating through the sample increases. It also was considered that $Ag_2O$ acts to increase pinning centers of magnetic flux.