• Culinary science and hospitality research
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• v.20 no.5
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• Journal of Institute of Control, Robotics and Systems
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• v.16 no.12
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• pp.1159-1166
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• 2010

Today, detecting the location of moving object has been traced as various methods in our world. In this paper, we preset the system to improve the estimation accuracy utilizing detail localization using radar sensor based on WSN and situational awareness for a calibration (context aware) database, Rail concept. A variety of existing location tracking method has a problem with receiving of data and accuracy as tracking methodology, and since these located data are the only data to be collected for location tracing, the context aware or monitering as the surrounding environment is limited. So, in this paper, we enhanced the distance aware accuracy using radar sensor utilizing the Doppler effect among the distance measuring method, estimated the location using the Triangulation algorithm. Also, since we composed the environment data(temperature, illuminancem, humidity, noise) to entry of the database, it can be utilized in location-based service according to the later action information inference and positive context decision. In order to verify the validity of the suggested method, we give a few random situation and built test bed of designed node, and over the various test we proved the utilizing the context information through route tracking of moving and data processing.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.253-262
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• 2012

This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.61-81
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• 2013

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

• Journal of Information Processing Systems
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• v.17 no.5
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• pp.867-878
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• 2021

In context awareness and user intention tasks, dataset construction is expensive because specific domain data are required. Although pretraining with a large corpus can effectively resolve the issue of lack of data, it ignores domain knowledge. Herein, we concentrate on data domain knowledge while addressing data scarcity and accordingly propose a multi-channel long short-term memory (LSTM). Because multi-channel LSTM integrates pretrained vectors such as task and general knowledge, it effectively prevents catastrophic forgetting between vectors of task and general knowledge to represent the context as a set of features. To evaluate the proposed model with reference to the baseline model, which is a single-channel LSTM, we performed two tasks: voice phishing with context awareness and movie review sentiment classification. The results verified that multi-channel LSTM outperforms single-channel LSTM in both tasks. We further experimented on different multi-channel LSTMs depending on the domain and data size of general knowledge in the model and confirmed that the effect of multi-channel LSTM integrating the two types of knowledge from downstream task data and raw data to overcome the lack of data.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.45-55
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• 2015

This paper examines the diffusion of smartphones with a special emphasis on the diffusive interactions between Apple iOS and Google Android in a global context. Since the two mobile platforms were first introduced in the market, the use of smartphones has skyrocketed, suggesting that the dramatic diffusion of smartphones may be explained in part by the growth and competition of these two platforms. To study this, an extended Bass model is applied to a data set of quarterly smartphone sales between 2008 and 2013 for 15 countries. Our findings suggest that the innovation effect was more salient for iOS than for Android in developed countries, whereas the imitation effect was more striking for Android than for iOS in developing countries. Furthermore, our results from the co-diffusion model suggest that the diffusion of Android negatively affected by the diffusion of iOS, but not vice versa.

• Korean Journal of Cognitive Science
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• v.21 no.2
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• pp.387-408
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• 2010

This study examined the effects of emotional content on the encoding process of emotional stimuli and the effects of emotional context on those of neutral stimuli. It was examined whether the superior memory of emotional stimuli is due to attentional resource allocation. This study were performed an emotional picture and a neutral word were presented in succession at every trials. The results of recognition judgement showed superior memory of emotional pictures than neutral pictures, but showed poorer memory of neutral words in emotional context than those in neutral context. LPC(Late Positive Complex) of ERP results showed the similar pattern: higher amplitude by emotional pictures than neutral pictures, and lower amplitude by neutral words in emotional context than those in neutral context. This result is considered to support attention allocation hypothesis.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.6
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• pp.378-387
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• 2007

To enhancing the exercise effect, exercise management systems are introduced and generally used. They create the proper exercise program through exercise prescription after determining the personal body status. When the exercise programs are created, they will consider $2weeks{\sim}3months$ period. And, existing exercise programs cannot respect with personal exercise habits or exercise period which are changing variedly. If exercise period is long, it can be caused inappropriate exercise about user current status. To solve these problems in legacy systems, this paper proposes a Context Aware Exercise Model (CAEM) to provide the exercise program considering the user context. Also, we implemented that as Intelligent Fitness Guide (IFG) System. The IFG system is selectively received necessary measurement values as input values according to user's context. If exercise kinds, frequency and strength of user are changing, that system creates the exercise program through exercise optimization algorithm and exercise knowledge base. As IFG is providing the exercise program in a real time, it can be managed the effective exercise according to user context.

• The Journal of Information Systems
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• v.21 no.1
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• pp.153-172
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• 2012

The purpose of this study is twofold: first, to identify the factors affecting the relationships between the organizational context for work innovation(organizational citizenship behaviors, IS innovation resistance, and user IT capability) and the intention of ERP extension usage, and second, to examine the mediating effect of the ERP performance on the relationships between the ERP adaptation and the intention of ERP extension usage. In order to achieve the goals of this study, data were obtained from 304 members of the seven organizations such as manufacturers, distributors and service industries, and were analyzed by using SPSS 12.0 and AMOS 5.0. The study results are as follows. There were positive effects of the organizational citizenship behaviors and the user IT capability on the change management activity. The IS innovation resistance had a negative effects on the change management activity. The change management activity had a positive effect on the ERP adaptation. The ERP adaptation had a positive effect on the ERP performance and the intention of ERP extension usage. The ERP performance had a positive effect on the intention of ERP extension usage. In addition, there was a partial mediating effect of the ERP performance on the relationships between ERP adaptation and intention of ERP extension usage. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.