• The Korean Journal of Franchise Management
• /
• v.9 no.2
• /
• pp.31-38
• /
• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• International Journal of Human Ecology
• /
• v.5 no.1
• /
• pp.45-58
• /
• 2004

It has been repeatedly reported that the quality and quantity of relationships with other people moderate responses to stress and influence health and adjustment. This evidence has stimulated research on the characteristics of social support. In this review, the definition of social support for parents will be discussed. This study also will connect the concept of social support with family theories such as the human ecology theory and the developmental contextualism. The findings from previous studies will be summarized to examine the effects of social support on parenting and to understand the social support within a cultural context.

• Journal of the Korea Safety Management & Science
• /
• v.16 no.4
• /
• pp.305-311
• /
• 2014

Recently, though it was developed several services using the context-awareness technology of IoT, there exist also obstacles for high quality service. Specifically it is short the study for uncertainty of context-awareness. This study focused on understanding the effect of frequency interference among several environmental factors for location determination to increase precision of location determination. It was found that frequency interference between devices using 2.4Ghz frequency effect on the location determination precision. It was resulted that frequency interference increase the error of location determination precision. Then, we confirmed that it was required the suitable compensation method corresponding to frequency interference.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.9 no.3
• /
• pp.71-82
• /
• 2021

Purpose - The purpose of this study is to examine the intermediary role of job satisfaction between job autonomy and job performance and whether the process was adjusted based on the work context. Research design, data, and methodology - This study was conducted by sample survey method on 334 supervising engineers. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - The results of this study suggest that: (1) after controlling for age, position, and working years, job autonomy had a significant positive impact on job performance, (2) job autonomy can not only directly affect job performance but also indirectly affect performance through job satisfaction, (3) job satisfaction has an intermediary effect on job autonomy and job performance, and (4) the relationship between job autonomy and job satisfaction is moderated by the work context, and the result showed a negative moderating effect. Conclusion - This study suggests that job autonomy significantly improves job performance, and the higher job autonomy a supervising engineer has, the more satisfied they are with their work, thus enriching the precursor research on dynamic changes in job performance. When the working environment is poor, supervisors are more sensitive to the perception of job autonomy and have a stronger impact on job satisfaction and performance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.266-280
• /
• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• Korean Institute of Interior Design Journal
• /
• v.25 no.3
• /
• pp.51-59
• /
• 2016

The technique for Eye-tracking is to trace the movements of pupils so that the eye's exploration response to be digitized. The procedure of Observation Experiment shows a mutual environmental characteristics between men and measuring devices. In order to improve the reliability and to secure the objectivity of the data acquired from eye-tracking, it is very important to analyze the procedures for the experiment to be prepared and the test data to be saved. Based on this viewpoint, the convergent exploration activities at the observation experiment with the objects of sport images were examined to find out what influences the context effect given by experimental environments have on this experiment. In addition, the starting time of attention affecting the reliability of observation data has been estimated. When the observation time is to be subdivided by the unit of second. The attention disperses for the individual characteristics to be appreciated. However, in case of analysis by the overall average, there was the problem that the section of attention dispersed to make it difficult to analyze the subjects' observation features. The study results made it possible to understand the physiological characteristics which were near unconsciousness, when there was an intensive attention for the first 3 seconds and the observation data were shown to be in ordinary range after 4 seconds. The analysis of observation with the focus of the intensive attention enabled the analysis with the first 3 seconds excepted so that it might approach the ordinary range of observation data. The distribution of attention for the first 3 seconds showed the intensive attention, which was on the center. The emergence of intensive attention and the overlapping of the centers can be considered as a context effect due to the correction for the preparing process of experiment. Accordingly, it is thought to be helpful to the security of objectivity and the construction of reliability of eye-tracking data to analyze the observation features shown after the deletion of the data for the first 3 seconds.

• English Language & Literature Teaching
• /
• v.12 no.1
• /
• pp.55-75
• /
• 2006

This paper attempts to discuss the complex nature of social contexts regarding English language education in Korean middle school and to demonstrate the affective factors that should be considered to find appropriate approaches within the context. To do this, a questionnaire survey was conducted among 85 middle school students regarding learners' motivation, and attitudes toward EFL learning. Additionally, teachers in secondary school were asked about the general circumstances of English language education. Findings indicate that in spite of the participants' high instrumental motivation, they rather show a negative attitude toward English learning. This paper intends to raise practitioners' attention to the fact that the effect of learners' affective variables on EFL learning seems distinctive depending on the host country's EFL contexts.

• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.123-128
• /
• 2007

It has been argued that Enterprise systems (ES) implementations are overshadowed by a high failure rate despite their promised benefits. One of the commonly cited reasons for ES implementation failures in the context of mandatory use is end-user's unwillingness or sabotage to adopt or use systems. Considering that the appropriate management of expectations may play an important role in making positive behavior toward newly implemented systems, this study examines the effect of outcome expectations on the system use activity in the mandatory use context of information systems from the Social Cognitive Theory perspective. Structural equation model analysis using LISREL 8.7 provides significant support for the proposed relationships. The empirical results suggest that outcome expectations and user satisfaction have positive effects on system use activity conceptualized by immersion, reinvention, and learning. Theoretical and practical implications of the study shed some light on how to improve system use activity in the mandatory use context of information systems.

• Proceedings of the IEEK Conference
• /
• 2008.06a
• /
• pp.765-766
• /
• 2008

In this paper, It has been emphasized of important path access during transmit of node when each node transmit broadcast service which one's of new MANET (Mobile Ad hoc Networks) of autonomy and mobility network structures. It has proposed analysis methods are hierarchical path structure of transmit which experience context aware through confidence to network connectivity alone as issue which can be reduce duplicate of beam forming on networks and maintenance one's of method got to optimized of transmission network that status information of context awareness using ad hoc ODDMRP(Ontology Doppler effect Dynamic Multicast Routing Protocol) path method.

• Journal of the Korean Society of Costume
• /
• v.51 no.8
• /
• pp.61-75
• /
• 2001

This study is designed to compare the evaluations of university students on clothing before and after the IMF crisis in Korea. The conclusions of this study are as follows : First, consumers' perceived quality, value and purchase willingness on high price are raised after the IMF crisis in single cue context. Second. consumers' perceived quality, value and purchase willingness on famous brand are raised after the IMF crisis in single cue context. Third, brand has more effect on quality and purchase willingness than price after the IMF crisis. Fourth, consumers' perceived value and purchase willingness get based on the comparison of both pence and brand after the IMF crisis. Fifth, the highest purchase willingness of university students occurs in the multiple cue context of low price and famous brand both before and after the IMF crisis.