• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.830-844
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• 2020

The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.23 no.2
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• pp.149-160
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• 2016

Purpose: The purpose of this study was to identify factors influencing performance of MultiDrug-Resistant Organisms (MDROs) infection control by nurses in general hospitals. Methods: The research design was a descriptive survey design using convenience sampling. Data were collected from 130 nurses working in 6 general hospitals. Collected data were analyzed using SPSS/WIN 21.0 program for descriptive statistics, t-test, ANOVA, Pearson correlation coefficients and multiple regression analysis. Results: General hospital nurses' MDROs infection control performance was influenced by their awareness of environmental safety, recognition of MDROs infection control, number of beds in the hospital, whether nurses had nursing experience with infection control and guidelines for MDROs infection control. The most important predictors of MDROs infection control performance were awareness of environmental safety and recognition of MDROs infection control. Conclusion: Findings indicate that it is necessary to include content related to awareness of environmental safety and recognition of infection control in developing MDROs infection control education programs for general hospital nurses.

• English Language & Literature Teaching
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• v.17 no.3
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• pp.1-25
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• 2011

This research primarily aimed to investigate proficient and less proficient EFL readers' awareness and experiences about learning to read and reading in English. The secondary purpose was to explore the participants' reading strategies, and to discover how the genres of English texts influence their reading processing behaviors. The participants consisted of four college students in engineering aged 21-25 years. Three data sources were employed: questionnaires, interviews, and think-alouds. The findings revealed that: (1) the proficient EFL readers judged themselves to be good readers, while the less proficient EFL readers judged themselves to be fair readers; (2) unknown vocabulary was perceived to be the major impediment to reading comprehension; the think-aloud data, however, demonstrated that unknown vocabulary did not significantly interfere with their reading comprehension; (3) regardless of the genre of the text, the participants employed similar reading strategies; (4) the participants were more likely to tolerate ambiguity and predict the content when reading the narrative text than the expository text; (5) there was no set of strategies that distinguished proficient EFL readers from less proficient EFL readers; and (6) when identifying problems, the proficient EFL readers used fix-up strategies more effectively and were better able to provide satisfactory solutions than their counterparts. Pedagogical implications for EFL reading instruction are discussed.

• English Language & Literature Teaching
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• v.16 no.3
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• pp.291-315
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• 2010

The present study examined the role of dialogue journaling in Korean students' English writing development. Thirteen Korean middle school students participated in a five-week dialogue journal writing program. The participants' English writing skills before and after their dialogue journaling were compared in terms of holistic and analytical scores of their English essays. The study also examined the changes in the participants' language use, as manifested in their dialogue journals. The results indicated the positive influence of dialogue journal writing on the participants' English writing skills in the areas of content and lexical fluency. As for the linguistic evidence that related dialogue journaling to English writing development, the three patterns of change in language use emerged from the participants' dialogue journals: a) raised awareness on grammar conventions, b) raised awareness on discourse conventions, and c) increased depth and richness in idea development. There were also three unhelpful factors associated with little improvement of English writing: a) lack in basic writing skills, b) repetitive use of identical sentence patterns, and c) lack in grammatical and lexical awareness. Overall, the results suggested that dialogue journaling could facilitate Korean students' English writing development when it creates authentic communicative interactions between the teacher and students.

• Korean Journal of Hazardous Materials
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• v.6 no.2
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• pp.87-94
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• 2018

The study is aimed to analyze the MSDS awareness as per the properties, including general characteristics, of laboratory workers in university. It conducted the self-administered survey on the subject of 780 laboratory workers engaging in research activities in three university from February to May, 2017. Among them, it analyzed 686 cases except 94 of them, lacking content. As a result, education experience of MSDS, necessity of education, usage experience of MSDS, installation, comprehension, and accessibility showed a strategically significant difference in the recognition of MSDS. According to the categorical importance of MSDS, "the first aid measures" directly related to life was most significantly considered. It is estimated that it will contribute to prevention of safety accident by strengthening education on MSDS and increasing the level of awareness for laboratory workers.

• Korean Medical Education Review
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• v.23 no.2
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• pp.75-79
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• 2021

In modern society, doctors are a representative example of professionals-that is, doctors are members of an occupation with high barriers to entry. For doctors, long-term education, training, and licensing are factors that make it difficult to enter medical practice. These external characteristics, which have mainly arisen in the modern era, play an important part in the professional identity of doctors. Nonetheless, the core of the doctor's identity is the identity of the healer. In today's Korean society, the universal identity of doctors as healers results from a combination of the special historical identity of professionals with high entry barriers. Korean society currently demands a high level of ethical awareness from doctors. These demands are partly derived from the nature of the practice of medical care, but they also reflect demands for strong social responsibility as professionals. It is difficult to cultivate professional ethics simply by imposing legitimate virtues, presenting an ideal model, or emphasizing moral education that is not fully realistic. A deep-rooted sense of professional ethics stems from a clear awareness of professional identity. Education plays an important role in the formation and awareness of doctors' professional identity, and various types of content and methods can be used in education. However, since the identity of an entity is formed through the process of historical experience, it is thought that the historical process of the formation of doctors as a profession should be included as an important part of education.

• Asian Journal of Business Environment
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• v.12 no.2
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• pp.13-28
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• 2022

Purpose: Natural products are becoming gradually popular because of their health - related benefits and consumers' environmental awareness. However, research in this field remains limited, the present study attempts to address this research gap by measuring the influencing levels of the antecedents on natural product brand love. Research design, data and methodology: The study employs S-O-R (Stimulus - Organism - Response) framework together with Innovation Resistance Theory and Dual-Factor Theory to propose the research model, in which health and environmental stimuli influence both of facilitators and inhibitors of internal states or organism, and then shape purchase intention and brand love as consumers' responses. The mixed research method is designed with the application of structural equation model (SEM) to analyze 530 consumers collected by convenience sampling. Results: The results revealed that two chosen stimuli, including health awareness and environmental concern were positively related to both facilitators (natural content and regional products) and inhibitors (image barrier and usage barrier) and these four factors were significantly associated to purchase intention and brand love. Furthermore, purchase intention played the mediating role on the relationship between the four organisms and brand love. Conclusions: The originality of this paper is extend S-O-R theory into natural product context with mediating effects in an emerging economy. The findings make theoretical contribution on consumer behavior and managerial implication.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.125-147
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• 2024

This study aims to analyze consumer perceptions of the metaverse platform and luxury fashion brands in relation to consumer lifestyles, thereby providing foundational data for future marketing strategies of fashion brands using the metaverse. A survey on the lifestyle and perceptions of the metaverse, as well as on luxury fashion brands, was conducted among 300 men and women between their 20s and 40s. Statistical analyses included frequency analysis, cross-tabulation, chi-square (χ²) analysis, factor analysis, cluster analysis, one-way ANOVA, and Duncan's post-hoc test. Factor analysis of the participants' lifestyles revealed five distinct types: "Indifferent," "Social, individual, and leisure-oriented," "Trend-leading and brand-oriented," "Appearance and fashion-oriented," and "Self-improvement-focused and individualistic" types. The analysis of luxury fashion brand perceptions based on lifestyle types showed that the "Trend-leading and brand-oriented" type had higher awareness and preference for brands such as Gucci, Burberry, and Balenciaga, while the "Indifferent" type showed lower levels of awareness and preference. Regarding brand perception related to luxury fashion brand content experiences within the metaverse, Gucci, Burberry, and Balenciaga showed consistent results across all types. Specifically individuals classified under the "Trend-leading and brand-oriented" category exhibited higher awareness and preference for these brands within metaverse experiences, while those categorized as "Indifferent" displayed comparatively lower levels. Therefore, digital marketing strategies targeting consumers under the "Trend-leading and brand-oriented" category are expected to be highly effective for luxury fashion brands. This study is poised to contribute to the expansion of the marketing landscape within the metaverse virtual world for fashion.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.328-336
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• 2013

The aim of this study was to investigate the peculiarity of awareness, performance and empowerment of RTs and to find out the relationship between the levels of awareness, performance and empowerment and nosocomial infection control. A total of 84 RTs, which were working at C University Hospital in Gwangju city, were participated in this survey study. A final questionnaire consisted of total 80 items including the general characteristics(10), nosocomial infection(10), awareness level(24), performance level of the prevention of nosocomial infection(24) and empowerment scale(12). The levels of awareness and performance for prevention of nosocomial infection was significantly higher in senior RTs (p<0.05). The response about the content of 'no performance of infection control were excessive work(42.9%), lack of knowledge(17.8%) and insufficiency of time(16.7%), respectively. The association among awareness level, performance level and empowerment score for the prevention of nosocomial infection, it showed positive correlations as follows: awareness vs. performance level (Pearson's coefficient ${\gamma}=0.476$), awareness vs. empowerment (${\gamma}=0.276$) and performance vs. empowerment (${\gamma}=0.459$) (p<0.05). The factor that effected on performance was empowerment (p<0.05).

• Fire Science and Engineering
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• v.34 no.1
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• pp.103-114
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• 2020

The purpose of this study is to investigate the effect of apartment residents' safety education satisfaction and the application of fire protection plans on fire safety awareness. The analysis results are as follows. First, the low levels of satisfaction with safety education content had a negative effect on anxiety about fire safety. This means that apartment residents' low levels of interest or participation in education affected their safety awareness, which prevented them from securing safety from fire. It is necessary for control staff to have a positive impact on their educational satisfaction via the learning support information system, among others, in order to create a satisfying education and safety culture. Second, competence in the execution of firefighting plans had a positive effect on fire safety awareness. These results indicate that apartment residents do not have the opportunity to access the education and training necessary for safety, nor the legal responsibility to complete mandatory safety education, which leads to their lack of safety awareness. Therefore, the control staff need to raise awareness of fire safety and the importance of participating in safety education among apartment residents by strengthening and activating the execution of firefighting plans in order to ensure safe living. Third, the competency of the firefighting plans moderated the effects of apartment residents' educational satisfaction on their awareness of fire safety.