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Consumer Motivation for Brand-Switching According to Types of Fashion Products (패션제품 유형에 따른 소비자 상표전환동기 차이)

  • Lim, Eun-Jin;Hwang, Choon-Sup
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.12
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    • pp.1991-2001
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    • 2009
  • This study provides basic information that is needed to build marketing strategies related to consumer brand-switching, through the investigation of consumer motivations for brand-switching, as determined by the types of fashion products. The study was implemented by a descriptive survey method using a questionnaire. The survey was conducted during the period of May $11^{th}$ through July $5^{th}$ 2008. A total of 184 completed responses were analyzed. All respondents were from the Seoul area and between the ages of 20 and 31. Factor analysis and Cronbach's alpha coefficients, one-way ANOVA and Duncan test were employed for the analysis of data. Significant differences were found in brand-switching motives according to the types of fashion products. For clothing, shift behavior occurred more often in conjunction with the attributes of the products itself, such as design, color, price, size, and fiber content. In general, clothes more than shoes, were likely subject to brand-switching most often on the basis of situational factors. On the other hand, for shoes, more brand-switching activities occurred because of non-product attributes, such as discounts, coupons, desire for a change, and wearing of friends. In light of the results, there is a need to differentiate brand related marketing strategies with respect to clothing and shoes. For clothing, efforts focusing on the improvement of the product attributes will be more effective in minimizing brand-switching. There is also a need to improve instructions for increasing the product understanding of salespersons as well as the ability to give advice in accordance with personal consumer characteristics. With regard to shoes, greater efforts should be given to promotional activities, and the desire of consumers for a change in order to prevent brand-switching of customers.

Correlation Coefficients between Pine Mushroom Emergence and Meteorological Elements in Yangyang County, Korea (양양지역 송이 발생과 기상요소의 상관관계)

  • Shim, Kyo-Moon;Ko, Cheol-Soon;Lee, Yang-Soo;Kim, Gun-Yeob;Lee, Jeong-Taek;Kim, Soon-Jung
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.9 no.3
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    • pp.188-194
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    • 2007
  • The relationships between pine mushroom emergence and meteorological factors were analyzed with three years (from 2003 to 2005) of measurement data at Yangyang site, in order to evaluate the effect of micrometeorological environment on pine mushroom production. fine mushroom was daily monitored and collected in the survey area during the its producing period (approximately one month). Pine mushroom production was highest in 2005 with the meteorological conditions of high temperature and frequent rainfalls in October. The production was lowest in 2004 due to dry conditions from mid September to late October, The meterological factors related to humidity (i.e., relative humidity, soil water content, and precipitation) were better correlated than those related to temperature (i.e., air and soil temperature, soil heat flux and solar radiation) with pine mushroom production. However, all of the correlation coefficients were statistically insignificant with values ranging from 0.15 to 0.46. Such poor correlations may be attributed to various other environmental conditions (e.g., topography, soil, vegetation, other fungi, the relationship between pine mushroom and pine forest) affecting pine mushroom production. We found that a mycelium requires a stimulation of low temperature (of three-day moving average) below $19.5^{\circ}C$, in order to farm a mushroom primordium which grows to pine mushroom after 16 days from the stimulation. We also found that the pine mushroom production ended when the soil temperature (of three-day moving average) fell below $14.0^{\circ}C$.

Effects of Dietary Vitamin E Levels on Carcass Characteristics, Vitamin E Concentration of Longissimus Muscle and Lipid Oxidation in Hanwoo Steers (사료중의 비타민 E 수준이 한우 거세우의 도체특성, 배최장근내 비타민 E 함량 및 지방산화에 미치는 영향)

  • 조희웅;안병홍
    • Journal of Animal Science and Technology
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    • v.48 no.6
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    • pp.827-838
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    • 2006
  • This experiment was carried out to investigate the effects of dietary vitamin E levels on carcass characteristics and vitamin E contents, fatty acid composition and lipid oxidation as indicated by thiobarbituric acid reactive substances(TBARS) of the longissimus muscle in Hanwoo steers. Forty Hanwoo steers were randomly assigned to one of four groups and fed the diet containing 200(control), 1000, 2000 or 2500 IU a(alpha)-tocopherol acetate/head/day for 3 months of last finishing period. Backfat thickness was thinner and beef fat color was whiter(P<0.05) in steers fed the vitamin E supplemented diets than those fed the control diet. But the longissimus muscle area and yield grade did not differ among treatments. Marbling score and quality grade were higher(P<0.05) in steers fed the diets containing 1000 and 2000 IU vitamin E than those fed the other diets. Vitamin E concentration in the longissimus muscle was higher(P<0.05) as the vitamin E content in diet was higher. The levels of oleic and linoleic acids in the longissimus muscle were not affected by dietary vitamin E levels. But linolenic and arachidonic acids were lower in steers fed the vitamin E supplemented diets than those fed the control diet. TBARS in the longissimus muscle was not affected by the vitamin E levels in diet until 5th day of storage but delayed muscle lipid oxidation in steers fed the vitamin E supplemented diets after 7th day of storage. Therefore according to this result, it may be concluded that steers have a higher quality grade and higher vitamin E concentration in muscle and lower in TBARS when diet contains 1000 or 2000 IU vitamin E per kg of diet.

Effect of Mixtures with Lignite and Amino Acid Solution on the Growth of Rice Plant, Chinese Cabbage and Red Pepper, and the Chemical Properties of Soil (갈탄과 아미노산액 혼합제 시용이 벼, 배추와 고추의 생육 및 토양의 화학적 특성에 미치는 영향)

  • Han, Seong-Soo;Yoo, Ki-Yong;Park, Min-Su;Lee, Young-Il;Baek, Seung-Hwa
    • Korean Journal of Environmental Agriculture
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    • v.29 no.2
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    • pp.93-101
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    • 2010
  • For the study of possibility of practical use as an organic farm materials of the mixtures with lignite and amino acid solution, this experiment was carried out to investigate the effects of the mixtures on the growth and the yield of rice plant, chinese cabbage, and red pepper, and the effects of the mixtures on chemical properties of soil. Also, when the mixtures of the lignite plus amino acid solution and the chemical fertilizer were applied to these three crop cultivation area, authors want to know how can the loss in quantity of chemical fertilizer affects the growth and the yield of these crops. As the results, growth of rice plant applied with the mixtures of lignite and amino acid solution was better than that applied with the recommended rate of chemical fertilizer. Especially, the growth of rice plant appeared to be good at the treatment of 150 kg/ha of the mixed lignite with amino acid solution and at that of its mixtures and standard fertilization. Growth of chinese cabbage and red pepper was good at the application of 600 kg/ha of the mixed lignite with amino acid solution and at that of its mixtures and standard fertilization. Yield of rice and chinese cabbage was good at the treatment of 150 kg/ha of the mixed lignite with amino acid solution and at that of its mixtures and standard fertilization, and yield of red pepper was good at the application of 600 kg/ha of the mixed lignite with amino acid solution and at that of its mixtures and standard fertilization. The organic matter content increased and while the exchangeable cation decreased when the lignite mixed with amino acid solution and the loss in quantity of chemical fertilizer applied at paddy field. Incase of these treatments, pH and available phosphorus increase at upland field, but did not change at paddy field.

Growth Characteristics and Productivities of Alfalfa (Medicago sativa) Varieties at the Alpine Areas (고랭지에서 알팔파의 품종별 수량성과 생육특성)

  • Lee, J.K.;Chung, J.W.;Kim, M.J.;Kim, Y.G.;Lim, Y.C.;Na, K.J.;Jung, J.R.
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.23 no.1
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    • pp.65-70
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    • 2003
  • This study was conducted to select the promising varieties of alfalfa (va.) Venal, Ancho., P5444, DK120, DK125, Horizon, DK135, Luna and Kitawacaba at Daekwanryong branch(altitude 800m a.s.l.) and Namwon branch(altitude 450m a.5.1.) of National Livestock Research Institute Leaf width of alfalfa was broad in all varieties except fer Vernal, and DK125 was flowered the earliest of all varieties. Plant height of Luna was the longest, and winter hardness of P5444 was the greatest with 80.2% of all varieties. In Daekwanryong, dry matter(DM) yield of Luna was the highest and DM yield of vernal was the lowest among the varieties in Namwon. In both areas, dry matter yield ef P5444 was the highest of alfalfa varieties. In Daekwanryong, ADF and NDF concentrations of DK 120 were the lowest of all alfalfa varieties. In Namwon, ADF concentrations of Horizon was the lowest with 26%, and NDF concentrations of DK 125 and Horizon was the lowest with 40.8%. Crude protein concentrations of P5444, Luna and DK 120 were higher than that of different varieties in Daekwanryong and crude protein content of Horizon was the highest with 28.1% in Namwon. Average crude protein yield of both areas was the highest of P5444. The results of this study indicated that Luna, Horizon and P5444 would be the promising alfalfa varieties in Daekwanryong, Namwon and both areas, respectively.

Basic Studies on the Consumptive Use of Water Required for Dry Field Crops (3) -Red Pepper and Radish- (밭작물 소비수량에 관한 기초적 연구(III)-고추 및 가을 무우-)

  • 김철기;김진한;정하우;최홍규;권영현
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.32 no.1
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    • pp.55-71
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    • 1990
  • The purpose of this study is to find out the basic data for irrigation plans of red pepper and radish during the growing period, such as total amount of evapotranspiration, coefficent of evapotranspiration at each growth stage, the peak stage of evapotranspiration, the maximum ten day evapotranspiration , optimum irrigation point, total readily available moisture and intervals of irrigation date. The plots of experiment were arranged with split plot design which were composed of two factors, irrigation point for main plot and soil texture for split plot, and three levels ; irrigation point with pH1.7-2.0, pF2.1-2.4 and pF2.5-2.8, at soil texture of sandy soil, sandy loam and silty clay for both red pepper and radish, with two replications. The results obtained are summarized as follows. 1.1/10 exceedance probability values of maximum total pan evaporation during growing period for red peppr and radish were shown as 663.6 mm and 251.8 mm. respectively, and those of maximum ten day pan evaporation for red pepper and radish, 67.1 mm and 46.9 mm, respectively. 2.The time that annual maximum of ten day pan evaporation can he occurred, exists at any stage between the middle of May and the late of August for red pepper, and at any stage between the late of August and the late September for radish. 3.The magnitude of evapotranspiration and its coefficient for red pepper was occurred large in order of pF1.7-2.0 pF2.1-2.4 and pF2.5~2.8 in aspect of irrigation point and the difference in the magnitude of evapotranspiration and of its coefficient between levels of irrigation point was difficult to be found out due to the relative increase in water consumption resulted from large flourishing growth at the irrigation point in lower water content for radish. In aspect of soil texture they were appeared large in order of sandy loam, silty clay and sandy soil for both red pepper and radish. 4.The magnitude of leaf area index was shown large in order of pF2.1-2.4, pF2.5-2.8, and pFl.7-2.0, for red pepper and of pF2.5-2.8, pF2.1-2.4, pFl.7-2.0 for radish in aspect of irrigation point, and large in order of sandy loam, silty clay, sandy soil for both red pepper and radish in aspect of soil texture 5.1/10 exceedance probability value of evapotranspiration and its coefficient during the growing period for red pepper were shown as 683.5 mm and 1.03, respectively, while those of radish, 250.3 mm and 0, 99. respectively. 6.The time that the maximum evapotranspiration of red pepper can be occurred is in the middle of August around the date of ninetieth to hundredth after transplanting, and the time for radish is presumed to be in the late of September, around the date of thirtieth to fourtieth after sowing. At that time, 1/10 exceedance probability value of ten day evapotranspiration and its coefficient for red pepper is assumed to be 81.8 mm and 1.22, respectively, while those of radish, 49, 7 mm and 1, 06, respectively. 7.Optimum irrigation point for red pepper on the basis of the yield of raw matter is assumed to be pFl.7-2.0 for sandy soil, pF2.5-2.8 for sandy loam, and pF2.1-2.4 for silty clay. while that for radish is appeared to be pF2.5-2.8 in any soil texture used. 8.The soil moisture extraction patterns of red pepper and radish have shown that maximum extraction rates exist at 7 cm deep layer at the beginning stage of growth in any soil texture and that extraction rates of 21 cm to 35 cm deep layer are increased as getting closer to the late stage of growth. And especially the extraction rates have shown tendency to be greatest at 21cm deep layer from the most flourishing stage of growth for red pepper and at the last stage of growth for radish. 9.The total readily available moisture on the basic of the optimum irrigation point become 3.77-8.66 mm for sandy soil, 28.39-34.67 mm for sandy loam and 18.40-25.70 mm for silty clay for red pepper of each soil texture used but that of radish that has shown the optimum irrigation point of pF2.5-2.8 in any soil texture used. 12.49-15.27 mm for sandy soil, 23.03-28.13 mm for sandy loam, and 22.56~27.57 mm for silty clay. 10.On the basis of each optimum irrigation point. the intervals of irrigation date at the growth stage of maximum consumptive use of red pepper become l.4 days for sandy soil, 3.8 days for sandy loam and 2.6 days for silty clay, while those of radish, about 7.2 days.

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Variation and Distribution of Anions and Cations in the Aerosols of Gyorae Forests in Jeju Island (제주도 교래휴양림 지역의 대기질의 음이온 및 양이온의 분포와 변이성)

  • Sin, Bangsik;Im, Dongho;Lee, Keun Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.7
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    • pp.384-395
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    • 2018
  • This study was conducted to investigate the distribution and variation of the anion and cation number of aerosols in the A and B regions of Gyorae forests. Ions were measured using an ion number meter between 28 June and 13 July 2017. The total average number of anions and cations were $735ions/cm^3$ and $459.27ions/cm^3$, respectively, which were measured at five sites in A area at average temperature of $27.81^{\circ}C$, wind speed of 0.28 m/sec, and altitude of 455.7 m. The average number of anions and cations were $780ions/cm^3$ and $379.55ions/cm^3$, respectively, which were measured at all four sites in the B region at average temperature of $27.6^{\circ}C$, humidity of 80%, wind speed of 0.1 m/sec and altitude of 477 m. The number of anions and cations in the A and B regions was $757.5ions/cm^3$ and $419.41ions/cm^3$, respectively. The number of ions was highly variable for each measurement over time. The number of anions remained $275.73ions/cm^3$ higher than that of cations. The variance of the measured values of anions and cations between and within sites A and B was significant (p<.001) and there was a significant positive correlation between regional mean values of anions and cations. In conclusion, the temporal distribution and variation of the ion content in the Gyorae forests provide basic information regarding aerosol compositions and changes.

Hydrochemistry of Groundwater at Natural Mineral Water Plants in the Okcheon Metamorphic Belt (옥천계변성암 지역의 먹는샘물 지하수의 수리지구화학적 특성)

  • 추창오;성익환;조병욱;이병대;김통권
    • Journal of Korea Soil Environment Society
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    • v.3 no.3
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    • pp.93-107
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    • 1998
  • Because of its stable quantity and quality, groundwater has long been a reliable source of drinking water for domestic users. Rapid economic growth and rising standards of living have in recent years put severe demands on drinking water supplies in Korea. Groundwaters that are currently being used for natural mineral water were hydrochemically evaluated and investigated in order to maintain their quality to satisfy strict health standards. There exist 15 natural mineral water plants in the Okcheon metamorphic belt. Characteristics of groundwaters are different from those of other areas in that electrical conductivity, hardness, contents of Ca, Mg and $HCO_3$are relatively high. The content of major cations is in the order of Ca>Mg, Na>K, whereas that of major anions shows the order of $HCO_3$>$SO_4$>Cl>F. The fact that the Ca-Mg-HCO$_3$type is mostly predominant among water types reflects that dissolution of carbonates that are abundantly present in the metamorphic rocks plays an important part in groundwater chemistry. Representative correlation coefficients between chemical species show Mg-$HCO_3$(0.92), Ca-$HCO_3$(0.88), Ca-Mg(0.80), Ca-Cl(0.78), Mg-$SO_4$(0.78), Ca-$SO_4$(0.71), possibly due to the effect by dissolution of carbonates, gypsum or anhydrite. Determinative coefficients between some chemical species represent a good relationship, especially for EC-(K+Na+Ca), Ca-$HCO_3$, Ca-Mg, indiacting that they are similar in chemical behaviors. According to saturation index, most chemical species are undersaturated with respect to major minerals, except for some silica phases. Groundwater is slightly undersaturated with respect to calcite and dolomite, whereas it is still greatly undersaturated with respect to gypsum, anhydrite and fluorite, Based on the Phase equilibrium in the systems $NA_2$O-$Al_2$$O_3$-$SiO_2$-$H_2$O and $K_2$O-$Al_2$$O_3$-$SiO_2$-$H_2$O, it is clear that groundwater is in equilibrium with kaolinite, evolved from the stability area of gibbsite during water-rock interaction. It is expected that chemical evolution of groundwater continue to proceed with increasing pH by reaction of feldspars, with calcite much less reactive.

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Effects of Herbicides on the Growth, Nodulation and VA Mycorrhizal Infection in Soybean (Glycine max) (제초제(除草劑) 처리(處理)가 콩 생육(生育) 및 근류균(根瘤菌) 착생(着生)과 VA 균근균(菌根菌) 감염(感染)에 미치는 영향(影響))

  • Yoon, C.S.;Huh, S.M.;Shon, B.K.
    • Korean Journal of Weed Science
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    • v.12 no.1
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    • pp.16-30
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    • 1992
  • A field experiment was done to evaluate the growth response, rhizobia nodulation and vesicular-arbuscular mycorrhizal fungi (VAMF) infection of soybean treated with the different concentration of three-herbicides, alachlor, simazine, linuron. The results obtained were summarized as follows ; Emergence rate of soybean was non-significantly decreased by increasing the herbicide concentration. In simazine treatment, low emergence rate showed even in recommended concentration, especially the lowest emergence rate in treble concentration of recommended dose was about 50%. The plant length of soybean lowered by increasing the herbicide concentration, but there were almost no differences in recommended dose. Particularly that in a high concentration of herbicides at three weeks after treatment(WAT) was decreased remarkably. In the plant diameter of soybean shoot, no differences in the recommended concentration of alachlor and linuron at 2 WAT, but those of recommended dose was decreased with the lapse of time, and the lowest treatment was simazine-treated plot. Leaf area and fresh weight of soybean tended to decrease over the control even in recommended concentration and it was decreased with the increment of the herbicide dose. Yield component, fresh weight of rhizobia nodule and chlorophyll content of soybean leaves were reduced with the increment of herbicide dose, espicially remarkable tendency was revealed in simazine-treated plot. Seasonal infection rate of VAM showed a slight decrease by increasing of herbicide dose, and the lowest infection was simazine treatment. Significant correlation was realized among the reduction of rhizobia nodulation, VAM colonization and the agronomic characters of soybean and it was considered that the reduction of rhizobia nodulation and VAM colonization by misapplication of the herbicides might be a causal factor for decrease in soybean yield.

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Impact of the Rice-Duck Farming System on Regional Agricultural Environment at Hongsung Area (오리농법에 의한 벼 재배가 지역 환경에 미치는 영향 평가)

  • Roh, Kee-An;Kim, Min-Kyeong;Ko, Byong-Gu;Kim, Gun-Yeob;Shim, Kyo-Moon;Jeong, Hyun-Cheol;Lee, Deog-Bae
    • Korean Journal of Soil Science and Fertilizer
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    • v.42 no.spc
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    • pp.57-61
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    • 2009
  • To clarify the impact of the rice-duck farming system on the regional environment and the surrounding, a case study was carried out at Hongdong Reservoir valley of Hongdong-myeon and Janggok-myeon, Hongseong-gun, Chungcheongnam-do where the density of livestock grazing is the highest and rice cultivation with the rice-duck farming system is extensively practiced. The soil characteristics and water qualities at paddy fields were compared between two rice cultivation methods of rice-duck farming system and conventional farming system. The organic matters and available phosphate contents in soil of paddy fields where the rice-duck farming system was practiced were higher than those of paddy fields where conventional farming system was practiced. However, the available phosphate content was lower than the optimum for rice cultivation and the mean concentration of paddy soil in Korea. The surface water quality of the paddy field with the rice-duck farming system was practiced had higher EC (137 %), $COD_{Cr}$ (220 %), T-N (172 %), and T-P (226 %) contents than that with the conventional farming system was practiced. Especially, $COD_{Cr}$ and T-P were more than 2 times higher, which tells that the possibility of water pollution by drainage water of paddy field is higher in the paddy fields with the rice-duck farming system practiced than in those with the conventional farming practiced. The higher contents of T-P and $COD_{Cr}$ in surface water at the paddy field of rice-duck farming system practiced were directly caused by soil particles in the muddy water. Consequently, it is necessary to thoroughly manage the irrigation and drainage system of rice-duck farming system practiced to prevent outflow of surface water from paddy and pollution of surrounding water system.