• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.201-206
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• 2019

The study aims to explore ways to advance into the Indonesian market, focusing on hallyu contents such as Korean dramas, music and movies. To this end, we have empirically explored the reasons why local people in Indonesia like Korean wave contents, its consumption channels, its popularity factors for Korean wave contents and its effectiveness. According to the research, the reasons for the popularity of Korean wave contents were confirmed by the quality of the contents itself and the human appeal of the contents. And the consumption path was mainly through television, and the favorable impression of Korean wave contents was found to have a positive effect on the positive feeling toward Korea and the willingness to visit Korea.

• Asia Marketing Journal
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• v.18 no.4
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• pp.125-138
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• 2017

The goal of the study is to understand how consumers' constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model with multiple dynamic constraint. The model is applied to the salty snacks data collected from field study where burden for spiciness serves as a constraint. The results are compared to the conventional multiple discreteness choice models of static constraints, and policy implications on price discounts is explored. The major findings are that first, one would underestimate the level of consumer preference for product offerings when ignoring the carry-over of the concern from the past consumption, and second, the impact of price promotion on demand would be properly evaluated when the model allows for the role of constraint as both multiple and dynamic. The current study is different from the existing studies in two ways. First, it captures the effect of 'mental constraint' on demand in formal economic model. Second, unlike the state dependence well documented in the literature, the study proposes the notion of state dependence in different way, via constraint rather than utility.

• International Journal of Advanced Culture Technology
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• v.2 no.2
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• pp.19-24
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• 2014

Many people all over the world have been conducting a great deal of research to solve the problem of global warming since the great majority consider reduction of CO2 as the only solution for that. That is why the production and conservation of energy is thought to be highly crucial. while it is important to produce energy with the high efficiency, the efficient use of the energy is also important. This paper focused on the development of devices for the reducing electricity which is a primary energy source used in homes, shops, buildings, factories and so on. Also the objective of this paper is to develop the inference mechanism as the core component of the devices. Therefore, in this paper, we propose the inference algorithm for reducing the electricity consumption using SARIMA mode and present the feasibility of the procedure.

• International Journal of Advanced Culture Technology
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• v.2 no.1
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• pp.30-32
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• 2014

3D printing technology polymeric material or plastic and metallic powder to suit the drafting of additive manufacturing would gradually products soars. 3D printing technologyapplication of a wide variety of industrial sectors. 3D printing technology enables raw materials consumption is less, the supply chain are shorter depending on the load and reduce the use of fossil fuels.Emergence of 3D printing technology so called the third industrial revolution in ICT market, quickly spread worldwide.In the future, 3D printing technology is simply beyond bio-technology, Nano-engineering, the manufacture of the product, incorporating a variety of technologies to improve the quality of life of human beings have played an important role will be.

• Korean Journal of Agricultural Science
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• v.40 no.4
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• pp.405-410
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• 2013

Even though red pepper is one of the most important agricultural products in Korean, the red pepper industry is decaying due to several reasons. In order to solve this problem, more specific studies are required. The purpose of this paper is to analyze the production and consumption sector of Korean red pepper market and to present the implications for the promotion of Korean red pepper industry. Survey analyses to producers and consumers were conducted for this research. The results of studies present a few findings: First, Korean consumers consume foreign red pepper products as well as domestic red pepper products, Second, more RPPC (Red Pepper Processing Complex) should be introduced, Third, WTP (Willingness To Pay) of consumers to red pepper products is different from WTP of producers, Forth, Consumers' requirements to promote the red pepper market is also different from producers' strategies.

• Journal of Dairy Science and Biotechnology
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• v.19 no.1
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• pp.39-48
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• 2001

As the development of medical technology and the elevation of the standard of living, the population rate of elderly people in Korea is increasing gradually. To keep a good lift quality of the elderly, both appropriate exercise and nutrients intake are necessary for them. Dairy products are known for the good source of variable nutrients including functional components and bioactive peptides such as Ig, lactoferrin, MFGM, OPP, CPP, GMP, sialic acid etc that are required especially for elderly people. However, they are classified as the low dairy products consumption group recently. For the promotion of dairy product consumption of elderly people, variable and specialized dairy products for the elderly should be researched and developed with the strengthened publicity activities.

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.129-138
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• 2020

Recently the wearable technologies market has diversified to the point where even the leading fashion brands have adopted prototypes. For this reason, consumer- and fashion-centric perspectives on the consumption of wearable technologies are needed for a better understanding of the market. The author tests the effect of design aesthetics of a fictitious smartwatch (i.e., the wearable technology) as a key factor of non-functional hedonic consumption on consumer-perceived product value. The results of an online survey of 233 U.S. shoppers indicate a strong, positive effect of design aesthetics on both the perceived utilitarian and hedonic values of wearable technologies. Furthermore, the hypothesized moderation of gender is statistically confirmed in the mechanism of design aesthetics toward perceived utilitarian value, but gender is found to not moderate the effect of design aesthetics for the smartwatch on hedonic value. Male shoppers are found to be more positively influenced by perceived design aesthetics. Theoretical and managerial implications and study limitations are further discussed.

• International Journal of Advanced Culture Technology
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• v.6 no.4
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• pp.284-291
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• 2018

As environmental pollution has become worse green technologies to replace or reduce consumption of fossil fuel get spotlight from government, industry and academia globally. It is reported that 40% of carbon dioxide emission is caused by electricity power generation. And 37% of end user electricity power is used by residential costumer in US. Smart Grid is considered as one of promising technology to alleviate severe environmental problem. In residential environment, Home Energy Management System (HEMS) can play a key role for green smart home. The HEMS can give several benefits like aslowering electric utility bill, improvement of efficiency of electric power consumption and integration of generator using renewable energy resources. However just limited functions of HEMS can be used for residential customer in real life because of lack of smart function in home appliances and optimal managing software for HEMS. This study provides comprehensive analysis for Home Energy Management System for residential customer. Simple HEMS system with real products on the market are explained and limitation of current HEMS are also discussed.

• International Journal of Advanced Culture Technology
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• v.7 no.1
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• pp.43-48
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• 2019

The purpose of the study was to examine early childhood teachers' content knowledge of economic education. The subjects, 60 early childhood teachers, were asked to draw concept maps about early childhood economic education. Their concept maps were analyzed in terms of superordinate and subordinate concepts by contents and frequencies. The results were as follows. First, 248 superordinate concepts were shown, and they were categorized into nine representative terms: 'Scarcity and Choice,' 'Decision Making,' 'Monetary Value,' 'Production,' 'Consumption,' 'Distribution,' 'Restrain,' 'Reuse,' and 'Economic Education Activity.' Second, 1,440 subordinate concepts were shown, and 'coin,' 'bill,' 'saving,' 'bank,' and 'money' were frequently shown. Third, the mean numbers of subordinate concepts per superordinate concepts showed that early childhood teachers had more knowledge about 'Consumption,' 'Monetary Value,' and 'Economic Education Activity' than other superordinate concepts. The results showed the need for early childhood teachers to have more systematic and hierarchical pedagogical content knowledge on economic education.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.366-374
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• 2023

Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.