• Title/Summary/Keyword: consumption life level

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A Study of the Consumer Behavior - With Special Reference to Consumer Consciousness and Consumption Behavior of Urban Housewives in Korea - (소비자 행동에 관한 연구 I - 특히 우리나라 도시주부의 소비자의식 및 소비행동을 중심으로 -)

  • 이기춘
    • Journal of the Korean Home Economics Association
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    • v.12 no.2
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    • pp.581-600
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    • 1974
  • The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

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The Levels and Determinants of Subjective Cost-of-Living by Leyden Approach (라이덴 방식에 의한 주관적 생계비와 그영향요인)

  • 김경자
    • Journal of Families and Better Life
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    • v.18 no.1
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    • pp.43-52
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    • 2000
  • The purpose of this study was to investigate the levels of subjective cost-of-living and its determinants. 328 housewives who live in Seoul were selected as the sample of this study and surveyed by questionnaire method. Results showed that the mean value of subjective cost-of living was 1,280 thousand won for the poverty level of living 1,990 thousand won for the standard level of living and 3,020 thousand won for the sufficient level of living. The determinants of the level very with the level of the living however the actual level of consumption expenditures and the education level of respondents were positively related with all three levels of the subjective cost-of-living while the self evaluation for own life was negatively related with them.

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Body Composition of Female College Students through Practice by Standard Guideline for Korean Dietary Life (여자 대학생의 식생활 실천 지침과 체성분에 관한 연구)

  • Chung Hee-Chung;Chang Kyung-Ja
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.3
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    • pp.251-260
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    • 2006
  • To study the correlation between body composition values and practice of the Standard Guideline for Korean Dietary Life, a nationwide cross-sectional survey was conducted with 378 female college students living in four Korean cities in December 2005. Among the student subjects, 98 were analyzed for body fat mass, percent body fat, waist-hip ratio(WHR), body mass index(BMI) and obesity degree using Inbody 3.0(Biospace Co, Seoul, Korea). Percent body fat was at a high level of 54.1 %, WHR was at a high level of 58.2% and BMI was at a high level of 41.8%. However, both weight and body fat were below normal at 79.5% and 77.6%, respectively. Percent body fat, WHR, and BMI were slightly negatively correlated with vegetable consumption, but slightly positively correlated with beer intake. WHR > 0.8 was significantly negatively correlated with exercise. Standard Guideline for Korean Dietary Life was practiced to and above normal level by 64.6% of the female college students. However, female college students who are within the normal range of body composition value should notice that obesity will relate to abdominal or visceral fat on their body.

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Analysis on the contents of school consumer education -Focusing on unit of 'adolescent's consumption life' in Technology·Home Economics① textbooks used in the 2009 revised curriculum- (학교 소비자교육의 내용 분석 : 2009 개정 교육과정의 기술·가정 교과서의 '청소년의 소비생활' 단원을 중심으로)

  • Kim, Jeong-Sook
    • Korean Journal of Human Ecology
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    • v.23 no.1
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    • pp.63-84
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    • 2014
  • This study examined the contents of 'Adolescent's Consumption Life' unit in 12 Technology Home Economics textbooks used in the 2009 revised curriculum to analyze the contents of school consumer education. The main summary of this study is as follows: First, the contents of consumer education in the unit of 'Adolescent's Consumption Life' consisted of five criteria including the understanding of adolescent consumer, consumer's right and responsibility, reasonable purchase, resolution to consumer problems, and the formation of new consumption culture. Second, significant differences were found in the contents of consumer education among textbooks because basic concepts have been not been clearly defined yet. Third, essential content was either omitted or hard to understand. Thus, some contents elaborations were inappropriate for students' level. Fourth, there were some limitations in drawing interest and attention from learners and developing dispute resolution competence, since the textbooks mainly comprised the theory-oriented contents of consumer education. Fifth, cautious consideration needs to be taken with regards to clear understanding of basic concepts and systematic and consistent contents composition for coherent and organized school consumer education. These research findings are anticipated to provide basic information of Technology Home Economics textbooks to teachers, and will be utilized as basic data in organizing textbook contents or developing efficient teaching-learning programs for consumer education.

Development of Calculating System of Solids Level to Harvest High Solids Potato (Solanum tuberosum L.)

  • Jung, Jae-Youn;Suh, Sang-Gon
    • Horticultural Science & Technology
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    • v.31 no.1
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    • pp.103-109
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    • 2013
  • Estimating the high tuber solids needs a simulation system on potato growth, and its development should be obtained by using agricultural elements which analyze the relationship between crop growth and agricultural factors. An accurate simulation to predict solids level against climatic change employs a calculation of in vivo energy consumption and bias for growth and induction shape in a slight environmental adaptation. So, to calculate in vivo energy consumption, this study took a concept of estimate of the amount of basal metabolism in each tuber. In the validation experiments, the results of measuring solid accumulation of potatoes harvested at dates suggested by simulation agreed with the actual measured values in each regional field during the growth period of years from 2006 till 2010. The mean values of tuber solids level and inter-annual level variation in validation experiments were predicted well by the simulation model. And also, the results of validation experiments represent that concentration of tuber solids were due mainly to the duration of sunshine, above 190 hours per a month, and the cumulative amount of radiation, above 2,200 $MJ{\cdot}m^{-2}$, of the effective growth period.

The Propensity for Conspicuous Consumption of Adolescent Consumer and Its Related Factors (청소년 소비자의 과시소비 성향과 관련요인 -인천광역시를 중심으로-)

  • 이은희
    • Journal of Families and Better Life
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    • v.17 no.1
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    • pp.15-32
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    • 1999
  • The objectives of this study are to examine the propensity of conspicuous consumption of adolescent consumers to investigate the effects of demographic variables socio-psychologival variables materialism on the conspicuous consumption of adolescent consumers. The survey of this research was conducted by means of self-administered questionnaire with 483 adolescent consumers attending middle school located in Inchon. Major findings are the following: (1) The propensity for conspicuous consumption of adolescent consumers averages 47.98 points. This score is beyound the middle slightly. (2) According to the results for examining the relative influences of variables affecting conspicuous consumption of adolescent consumers the relative importance stars school education the degree of taking in advertisement attitude of their parents self-esteem materialism gender and educational level of their father. Explanatory power of these variables totalled 70.5%.

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The Apparel Purchasing Behavior of Adult Female Group Segmented by Their Materialism

  • Lee, Ok-Hee
    • The International Journal of Costume Culture
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    • v.3 no.3
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    • pp.246-261
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    • 2000
  • The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.

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A Study on Consumption Emotion of the Appearance Management Behaviors in University Students (남녀대학생의 외모관리행동에 관한 소비감정 연구)

  • Lee, Je Sung;Lee, June Young
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.712-722
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    • 2017
  • Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

A Study on the Digital Convergence Paradigm and Participation in Digital Contents Services (디지털컨버전스 패러다임과 디지털콘텐츠 서비스 참여에 관한 연구)

  • Kim, Yeon-Jeong
    • Journal of Families and Better Life
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    • v.27 no.6
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    • pp.243-253
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    • 2009
  • This study identifies the concept of a digital convergence paradigm, which deals with the relationship among convergence and consumer participation, digital contents services, and the culture of consumption (web 2.0). This research was conducted using a quantitative method involving focus group interviews (FGI) and literature reviews. This research examines the relationship between convergence and consumer participation and the adoption of a concept of "convergence culture", which is categorized as "collective intelligence" and "intellectual community participation". The role of the consumer has changed from one of a "consuming consumer" to that of a "collaborating consumer" and finally to the concept of a consumers as the originator of a new consumption culture. In the study, the consumption culture of web participants indicated the characteristics of funology, self-expression, life-catching, quick-tempered, immersion(arousal), sharing culture, multitasking, and cyber justice. The recognition level of networking on the "digital convergence" of the consumer was identified as that of the combination of IT(information technology); product and multi-services or alliance of industry groups(telecom, broadband, IPTV service); or the use of one source with multiple devices.

Rational Consumption Life and Brand Orientation of Adolescent Consumers (청소년 소비자의 합리적 소비생활과 상표지향성에 관한 연구)

  • Kim, Si-Wuel;Roh, Young-Lae
    • Journal of the Korean Home Economics Association
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    • v.45 no.8
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    • pp.25-38
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    • 2007
  • The purpose of this study was to determine the level of reasonable consumer habits of adolescents based on their consumer socialization, consumer education, and purchasing skills, and to determine their brand orientation based on facts that adolescent years is the determining period for consumer socialization, that their role as consumers take up relative importance, and that consumer habits during this period is extremely important. The directions of consumer education for forming a reasonable consumer culture for adolescents based on the results of the study are presented as follows. First, by conducting a training program for consumer counselor that supports courses such as consumer aid that are held for adolescent consumers, adolescents must be led towards logical purchase habits and to practice reasonable purchase habits. Second, since consumer attitude that is learned and formed since youth is important, discussion sessions as well as consumer education programs that can foster proper consumer knowledge, attitude, and function needs to be developed by schools and the government. Third, This can form improper consumption values such as over consumptions, conspicuous consumption, and impulsive purchase that may appear in their adult years; therefore, a consumer education program must be continued in the homes, schools, and by the government so that adolescents can learn manage reasonable consumer values and consumer habits.