• Journal of the Korean Home Economics Association
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• v.49 no.9
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• pp.99-109
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• 2011

The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

• Journal of the Korean Society of Food Culture
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• v.25 no.6
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• pp.639-651
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• 2010

This study investigated women's magazines and women's food consumption stories of the 1950/s. That is, it attempted to comprehend the connection between the public and private aspects of food consumption as discussed in the 1950's. The public aspect of culture was investigated using the women's magazine "Yeo-won" which reflected the social and intellectual hegemony of the time. The private aspects of culture were investigated by reviewing the daily life of women though in-depth interviews. Mass media reflected the social and intellectual hegemony and indicated that a cultivated woman who supported western food was a wise mother and a good wife, and that a woman who consumed flour-based food was a reasonable and modern consumer, ahead of her time The admiration for the U.S. and its advanced civilization through free handouts of flour and powdered milk accelerated the consumption of industrialized flour-based foods such as noodles, hardtack, and steamed bread. This lead to the rigid traditional food-eating habits of boiled rice, and side dishes changed to flour-based and processed foods. That is, food represented a cultural identity.

• Journal of the Korean Society of Food Culture
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• v.34 no.2
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• pp.159-167
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• 2019

The purpose of this study is to provide basic information to improve understanding of contemporary kimchi culture in Korea. Many Koreans are now purchasing kimchi at markets, while the proportion of self-preparation is gradually decreasing. This commodification tendency of kimchi is considered to be associated with changes in consumer's behavior and attitude. In this study, a linear regression and a logistic regression model were used to identify relationships between kimchi consumption behavior and household characteristics. The results showed that the probability of kimjang activity was positively related with family size, possession of a kimchi refrigerator, self-preparation practice, and the intensity of sharing behavior. I also found that kimchi consumption volume per capita of 'purchasing' household was greater than that of 'self-preparing ' or 'sharing-dependent' households, and that the number of family members was inversely related with kimchi consumption volume per capita. The inverse relationship between family size and kimchi consumption volume per capita is considered to be contrary to the widespread thoughts in Korea, which have been developed while experiencing kimchi preparation and consumption in traditional extended families. I think that the relationship comes from differences in menu varieties, which appear to vary with family size. This issue will be investigated in subsequent studies.

• Journal of the Korean Society of Food Culture
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• v.24 no.1
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• pp.10-22
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• 2009

This study was conducted to evaluate changes in food consumption during the 1950's on the basis of articles that reflected national policy and changes in society during that time period. Many factors are involved in the development and changes in food consumption culture, and these factors can affect each other. As a result, the process involved in the development of food consumption culture acts as a living system. This study evaluated the food consumption culture during the 1950's because this period was subjected to obvious influences that may explain the modern food consumption market logic and commercialism. Changes in the national food consumption are dependent on natural changes such as income enlargement or cultural exchange with a foreign country. Accordingly, food consumption during the 1950's was influenced by changes in economical, social, and political needs. In addition, the influx of surplus agricultural products from the United States had an adverse effect on local agriculture and resulted in an increased external dependence on food during the 1950s. Moreover, the import of raw materials and simple manufacturing techniques led to the development of an industrial food processing industry that enabled accelerated mass production of food at a low-price. Furthermore, the importation of surplus agricultural products from the United States that were used as the raw materials for foods that had traditionally been produced domestically led to an increased burden and qualitative decline in the local food-service industry. Taken together, the results of this study indicate that during the 1950's fresh food began to be replaced with processed foods in Korea.

• Asia Marketing Journal
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• v.12 no.4
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• pp.27-54
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• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• Magazine of the Korean Society of Agricultural Engineers
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• v.31 no.1
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• pp.31-44
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• 1989

In the vinyl house cultivation, the water consumption, evapotnanspirafion ratio, growth condifion by the growing stages and yields of tomato and cucumber were investigated when they cultivated by nutriculture, rice hull charcoal culture and NFF culture. The results obtained are summarized as follows: 1. The mean air temperature in the vinyl house during the experimental perica j was 1.9$^{\circ}$C higher than the outdoor air temperature, the rrnocirnum and minimum air temperature in the vinyl house was 4.6C and 1.7$^{\circ}$C higher than the outdoor temperature, respectively, and the mean daily evaporation in the vinyl house during the experimental period was 4.3rnm that is 02rnrn more than the outdoor evaporation 2. In the tomato cultivation, the growth of rice hull charcoal culture was the best among the three methods, and the growth of NFT culture and nutriculture were worse than the soil cultivation which is standard, and among the nutriculture, the growth of EC 1.3m.mho plot was the best. 3. In the cucumber cultivation, the growth of rice hull charcoal culture was the best, and while the growth condition of NFT culture was worse than the standard soil cultivation, the growth of nutriculture was better than the standard soil cultivation, and the growth of EC 1.3m.mho plot was the highest among the different treatments in the nutriculture. 4. In the tomato cultivation, the total water consumption of rice hull charcoal culture plot was 1107.5rnm which is the highest amount among the three methods, and in the nutriculture, the total water consumption of EC 1.3m.mho plot was 22lAmm which is the highest among the three different treatments. 5. In the cucumber cultivation, the total water consumption of rice hull charcoal culture was 11762rnm which is the highest, and the total water consumption of EC 1.3m.mho plot was 284.9rnm which is more than the 278.9mm of EC 1.Smmho plot and 262.9mm of EC 1.7rnmho plot. 6. The crop coefficient(Kc) of tomato was 0.82 in NFT culture, 4.67 in rice hull charcoar culture and 0.86~0.91 in nutriculture. 7. The crop coefficient(Kc) of cucumber was higher than tomato as 1.13 in NFT culture, 520 in rice hull charcoal culture and 1.08~1.19 in nutriculture. 8. The evapotranspiration ratio in the mid and late season were higher than the beginning and elongation stage, and the average evaportranspiration ratio of tomato and cucumber was 3.81 and 424, respectively, in the rice hull charcoal culture plot. 9. In the tomato cultivation, the total yield per plant of rice bull charcoal culture was 1443.Og which is the highest, and in the nutriculture, their yields were worse because of the damage of downy nidew disease. 10. In the cucumber cultivation, the total yield per plant of rice hull charcoal culture was 1965.7g which is the highest, and while the yield of NFT culture was ahout 25% lower than the stadard soil cultivation, the yield of nutriculture was higher than the standard soil cultivation, and among the treatments in the nutriculture, the yield of EC 1.3m.mho plot was the highest.

• The International Journal of Costume Culture
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• v.5 no.1
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• pp.67-72
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• 2002

Consumer behavior is driven by culture; and culture is contextual. Therefore, human behaviors such as those exhibited in consumption behavior should not be measured and compared cross-culturally by using cultural specific mea-sures or paradigms which assume a universal reality, time and context free. Since it is known that consumption behavior is influenced by culture, and cultures in the United States differ from those in Korea, the assumption of universal ‘truths’ which can be known is inappropriate. To employ a paradigm with invalid assumptions automatically leads to the lack of validity, a must for truth claims in the positivist paradigm. Thus, 'truths' in the research reported must be suspect.

• Human Ecology Research
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• v.53 no.3
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• pp.253-263
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• 2015

This study investigates the effect of consumer culture and awareness of wedding ceremonies between parents and children as well as preference for a simple wedding in order to develop a simple wedding concept. The data for statistical analysis came from 375 of children 216 and parents 159. Data was analyzed with t -test, analysis of variance, exploratory factor analysis, Cronbach's $\alpha$ and regression analysis by SPSS ver. 18.0. The results were summarized as follows. First, children had a higher symbolic consumption than parents and parents had a higher functional consumption than children. Second, children prefer a discriminate and characteristic small wedding, while parents prefer an economical, meaningful and nonconforming simple wedding. The variables that effect parents simple wedding preferences were consumer culture, awareness of wedding ceremony, gender, and education; those of children were, consumer culture, awareness on wedding ceremony, gender, and age. Children had a functional and economical consumption focused on meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Children had functional consumption that prefers a discriminate characteristic small wedding and a nonconforming small wedding compared to men. Parents did not have symbolic consumption and focused on the meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Parents focused on the meaningfulness and rationale of the wedding; in addition women prefer a discriminate characteristic small wedding compared to men. Parents had functional consumption and focused on the meaningfulness and rationale of the wedding with a preference for a nonconforming small wedding.

• The Journal of Fisheries Business Administration
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• v.37 no.3 s.72
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• pp.109-130
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• 2006

Rapid economic development has led seafood consumption to its quality - oriented pattern as well as consumer's in China. This study concerns about The First, China is Seafood development background. The Second, China become emboldened seafood causes. The third, seafood consumption has characteristic. The fourth, seafood consumption has the organization of society. The study shows that there are economic developmental periods Chinas has three time. The First time$(1961\sim1983)$ is rapid growth. The Second time$(1984\sim1998)$ is growth accumulate. The third time$(1999\sim)$ is changing on seafood consumption as the consumption of seafood is changed according to economic variables changes in income, price, tastes and population. This changing pattern of seafood consumption is based on economic variables appears toward luxury and convenience seafoods. Consumption of food is also affected by non - economic variables. The most typical non - economic variables leading to changes of seafood consumption is local, seafood culture, $et{\ldots}$ Recently seafood consumption pattern shows that consumers paying more money to get their seafood preference for pursuing its hight growth and varienty.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.107-128
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• 2006

The purposes of this study are to explore the consumption expenditure and consumption-cultural meaning in the process of marriage and to provide consumer education programs for premarital couples. For the purpose, this study uses a qualitative analysis including an in-depth interview and a participant observation. Major findings are as follows: Consumers preparing for their marriage experienced quite a different consumption context, which should be said an exceptional practice from the economic point of view. As the agency businesses for marriage becomes one of the fast growing industries, the marriage of Korea is now under the rule of popular consumption culture. Thus, the exceptional consumption abuse during a marriage process brings about the imbalance in consumers' daily life after wedding ceremony. In this point of view, we can see the importance of consumer education programs for the marriage process. The latter half of this study is devoted to propose the desirable model of the consumer education program for premarital couples.