• Title/Summary/Keyword: consumers awareness

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The Understanding of, and Attitude towards Bakery Food Labeling and Their Effects on Consumer Purchase Intention - The Moderating Role of Health Consciousness - (베이커리 영양표시정보의 이해도 및 태도가 구매의도에 미치는 영향 - 건강관심도의 조절 효과를 중심으로 -)

  • Joe, Meeyoung;Yang, Ilsun;Kim, Eojina
    • Journal of the Korean Dietetic Association
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    • v.23 no.3
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    • pp.274-284
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    • 2017
  • This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.

A Study on the Characteristics and Strategies of the Living Business of Fashion Brands (패션 브랜드의 리빙 분야 사업특성과 전략)

  • Park, Geunyoung;Kim, Seongdal
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.40-50
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    • 2020
  • The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

A Study on a Plan for Improving a Smart Time and Attendance Management System by Applying NFC (근거리 통신 기법을 이용한 근태관리 시스템에 관한 연구)

  • Lee, Young Ho;Hwang, Hyun Seok;Kang, Min Gyu
    • Convergence Security Journal
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    • v.14 no.1
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    • pp.77-83
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    • 2014
  • In times past, the awareness of security held good on the physical aspect, but it has been expanded to the aspect of information security and management security owing to the development of information and communication technology, therefore an effort is being made to meet multidimensional security needs. These realities are currently changing the viewpoint of consumers from manned guarding to machine-aided guarding. The change to the machine-aided guarding caused the profitability problem of manned guarding companies, and brought about a reverse side effect that prompt and correct countermeasure was inferior to that of manned-guarding. Therefore, this study proposes a 'smart time & attendance management system' that can be applied to various types of work and can minimize position information.

Exploring the Development of Public Health Care through Health Care Utilization Survey

  • CHOI, Eun-Mee;JUNG, Yong-Sik;KWON, Lee-Seung
    • The Journal of Industrial Distribution & Business
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    • v.12 no.12
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    • pp.11-24
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    • 2021
  • Purpose: The purpose of this study was to provide comprehensive measures for the development of public health care through a survey on consumers' awareness of health care use from the point of view of local residents. Research design, data and methodology: For about one week from January 07 to January 14, 2021, questionnaires were distributed to 800 local residents and analyzed. For statistical analysis of collected data, frequency analysis and cross-analysis were performed. Results: Regarding public health service, 'providing medical services that can be used by all citizens and protect and promote health' had the highest response rate of 95.2% of total respondents. Regarding health care system satisfaction, 'Accessibility to general treatment' had the highest score with an average of 3.31 points. Regarding comprehensive measures for the development of public health care, 'Establishment of an infection and patient safety system' had the highest score with an average of 3.91 points. Conclusions: The direction of public health care and services should include management of infectious diseases during national disasters, reduction of gaps in medical use by region and class, improvement of access to emergency medical care, and quality improvement of specialized medical care.

A Study on Changes in China's Distribution Market and Firms' Response Strategies

  • KIM, Byoung-Goo
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.69-80
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    • 2021
  • Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

Perception and Purchasing Behavior for Kimchi among Chinese Individuals (중국인들의 김치에 대한 인식과 구매행동 조사)

  • Park, Sung-Hee;Lee, Mi-Ai;Seo, Hye-Young
    • Journal of the Korean Society of Food Culture
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    • v.34 no.2
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    • pp.176-183
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    • 2019
  • This study examined the state of awareness, consumption, and purchasing behavior of Kimchi among Chinese adults in Beijing and Shanghai. Two-hundred Chinese individuals in Beijing and Shanghai were included as study subjects. The subjects selected "good Kimchi for Chinese taste" as excellent Kimchi; however, only 13% of the subjects selected "Kimchi from Korea is excellent." The first sites of Kimchi consumption in China included "home" (59.0%) and "restaurants" (40.0%) in Beijing and "restaurants" (57.0%) and "home" (32.0%) in Shanghai. Chinese people primarily purchase 400g pouches of Kimchi more than once a month, and the average price of Kimchi is RMB 12.59 in Beijing and RMB 18.32 in Shanghai. These results suggest that the interest in Kimchi varieties and the countries producing it differ among Chinese consumers depending on the region. Therefore, a sensory evaluation of Kimchi is essential to determine the preferred flavor of Kimchi among Chinese individuals and to promote the consumption of traditional Korean Kimchi.

The effects of traditional frying method on proximate composition and energetic values of fish species from Karachi coast of Pakistan

  • Zafar, Fatima Hayat Shaheen;Zahid, Mohammad;Bat, Levent
    • The Korean Journal of Food & Health Convergence
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    • v.5 no.2
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    • pp.35-43
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    • 2019
  • The effect of pan frying method was evaluated for proximate composition of selected fish species Pampus argenteus, Lethrinus nebulosus and Acanthopagarus arabicus which were determined by standard procedures. Proximate compositions found in the frying fillets were different to the raw fish samples. The moisture content seems to decrease in all fried samples. The reason of moisture loss at the time of frying produced is excessive protein amount in fried fish as compare to raw fish. Protein content seemed to increase in Pampus argentus > Lethrinus nebulosus and >Acanthopagrus arabicus in their particular fried form. The outcomes shown that protein content was in the ranges of 14.83-25.07 g/100g in fried samples, while the fat content was between 3.76-9.77 g/100 g. The energy content was the highest in the fried fish Lethrinus nebulosus (236 kcal/100 g), Pampus argentus (161 kcal/100 g) and Acanthopagrus arabicus (135 kcal/100 g). The information achieved in this study would be very important to fish consumers, processors and nutritionists to academically increase their awareness regarding the nutrients contents in selected fish species.

Factors Influencing the Consumption of Wild and Cultivated Mushroom Species in Southwestern Nigeria

  • Adegbenjo, Ayanyemi Elizabeth;Adedokun, Margaret Olunfunsho;Oluwalana, Samuel Adeniran
    • Journal of Forest and Environmental Science
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    • v.36 no.4
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    • pp.311-317
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    • 2020
  • Mushroom has economic, food and medicinal value to a large proportion of human populace. This study assessed the consumption pattern of mushroom species in Southwestern Nigeria. Non-probability sampling method was used to select 20 Local Government Areas (LGAs) from 3 states and four communities were selected purposively from each LGAs. Snow-ball sampling approach was used in selecting 5 respondents from each community, making a total of 400 respondents. Descriptive statistics was used to describe the socio-economic characteristics of the respondents, to compare the differences between the local (wild) and Exotic (cultivated) mushroom Species and to determine the rate at which mushroom substitute is consumed among the mushroom consumers. Logit regression was used to identify the factors influencing mushroom consumption in the study area. Thirty percent of the respondents were aged 41 to 50 years, with mean age of 49.76 years. About 82% had tertiary education, 17.3% earned above N200,000 monthly and 8.8% spent above N6000 monthly on mushroom. Logit regression showed that age (-3.21), household size (-2.17) and medicinal benefits (-2.17) had significant (p<0.01) negative effects on mushroom consumption. Conclusively, mushroom has wide acceptance among the general populace, good for food and medicine; hence, awareness should be created through agricultural policy on the need for mushroom cultivation and consumption in Nigeria.

A case study on value creation of fashion brands using content collaboration targeting MZ generation (MZ세대의 콘텐츠 콜라보레이션을 활용한 패션브랜드의 가치창출 사례연구)

  • Shin, Haekyung
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.830-844
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    • 2020
  • The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

Current status and prospect of Korea meat processing industry (국내 육가공 산업의 현황과 전망)

  • Kim, Hyeong Sang;Chin, Koo Bok
    • Food Science and Industry
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    • v.51 no.3
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    • pp.229-237
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    • 2018
  • The objective of this paper is to understand the history, current status, and future of Korea meat processing industry. The numbers of businesses, employees and distribution in the domestic meat processing industry have steadily increased year by year. The trends of the Korea meat processing market are being launched with customized products due to rapid changes in consumer's lifestyle. Futhermore, the misconceptions against meat products have been still going on these days. Thus, meat products are perceived as a representative food for fast food and junk food to consumers, and growth of meat processing industry was slow-down due to concerns that some additives contained in meat products, such as phosphate and nitrite may not be good for human health, as World Health Organization (WHO) reported a couple of years ago. Therefore, future meat processing industries should be developed safe, and high quality consumer-oriented products. Finally, it will be able to achieve the unlimited development of the Korea meat processing industry by monitoring rapidly changing consumer needs, improving awareness and producing high quality meat products.