• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• Korean Journal of Organic Agriculture
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• v.12 no.3
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• pp.303-316
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• 2004

Recently, with the improvement of national income, the increase of int e rest in the consumers, health, and the enhancement of recognition of environment the demands of environmental-friendly agricultural products(EFAPs) are on the rise rapidly. The demand in the market for EFAPs increases rapidly, and the sales amount increases by 30~40% every year. But, it is in situation that the EFAPs arc not distributed well between the producers and consumers now. That is, the producers of EFAPs can not End th e ir markets. And, the consumers do not trust the EFAPs. Also, it is in situation that it is difficult to promote the demand because of relatively higher prices than the general agricultural products. To solve these problems, it may be summed up as follows. First, it needs to reduce the distribution cost by the construction of stable supply basis. Second, it needs to improve the distribution system of EFAPs. Third, it needs to enhance the differentiation and improve the consumers, reliability. Fourth, it needs to make in brand and extend the various publicities. Fifth, it needs to construct the supporting system and enhance the cooperation with the related institutions. Sixth, it needs to End new demand and introduce the procurement system by the government.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.546-561
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• 2013

This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers' brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui, which have extended brands in the clothing and cosmetics areas. In terms of consumers' perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers' preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers' recognition of brand image through advertising, the more positive was their attitude toward the brand.

• Journal of Fashion Business
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• v.8 no.1
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• pp.49-60
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• 2004

Merchandise should show a visual message that gives consumers' life an additional meaning besides practicality. This should be based on the concept of the merchandise. But in reality, concept is not often properly shown at the store and this is the result more of an inadequate recognition of the merchandise than the store environment. Therefore, this study promotes the recognition of the emotional and cultural point of merchandise, and applies keywords extracted from the practise of marketing to sales strategies for the growth of the fashion business and the VMD expansion.

• Journal of Society of Preventive Korean Medicine
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• v.7 no.1
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• pp.87-102
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• 2003

This study was conducted to examine recognition of oriental medical doctors on the quality control of herbal medicine and to provide useful information for the establishment of effective quality control system of herbal medicine. Data were collected from 202 oriental medical doctors working in oriental medical hospitals or clinics in Daegu-Gyungbuk province. Generally, there is a tendency that most respondents have low degree of recognition, trust and satisfaction of the quality control of herbal medicine while they think standardization and complete quality control systems of herbal medicine is needed highly. Thus, in order to increase confidence of consumers in herbal medicine, and to increase the utilization of oriental medical services, both strengthening of quality control systems and standardization and establishment of Oriental KFDA as a new government agency responsible for the work should be required.

• International Journal of Knowledge Content Development & Technology
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• v.7 no.1
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• pp.101-120
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• 2017

Healthcare professionals have edited many health questions (HQs) and their answers for healthcare consumers on the Internet. The HQs provide both readable and reliable health information, and hence retrieval of those HQs that are relevant to a given question is essential for health education and promotion through the Internet. However, retrieval of relevant HQs needs to be based on the recognition of the intention of each HQ, which is difficult to be done by predefining syntactic and semantic rules. We thus model the intention recognition problem as a text classification problem, and develop two techniques to improve a learning-based text classifier for the problem. The two techniques improve the classifier by location-based and area-based feature weightings, respectively. Experimental results show that, the two techniques can work together to significantly improve a Support Vector Machine classifier in both the recognition of HQ intentions and the retrieval of relevant HQs.

• Journal of the Korean Home Economics Association
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• v.38 no.10
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• pp.27-43
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• 2000

The CDP in Korea has been enforced for conserving resources and reducing environmental pollution since March, 1999. Therefore this thesis aims to investigate the degrees of consumer participation(CP), recognition and support, and to analysis of demographic variables, consumers' psychology, and attitudes which may influence the degrees of CP recognition, and support for the CDP. The results were as follows: First, the time of surrey was found to be statistically significant in consumer recognition and support. The degree of recognition was the lowest in first time. And the degree of consumer support was the highest in first time. Second, education, employment status and house shape were found to be statistically significant. The degree of consumer recognition was the highest among junior college graduates. The employed group was found to be the highest in the degree of participation. Third, the significant factors which influenced the degree of recognition was the time of survey, the perceived difficulty, effectiveness of the Consumer Deposit Program. The perceived difficulty, the time of survey were found to be related with the degree of consumer support. The most influential variables which influenced the degree of consumer participation were house shape, the perceived effectiveness, the degree of resource recycling, job and the degree of consumer recognition.

• Journal of Distribution Science
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• v.12 no.2
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• pp.7-16
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• 2014

Purpose - The purpose of this study is to target Chinese consumers of Korean agri-food through the analysis of agri-food brand identity images to set future directions for proposed agri-food exports to China. Since negotiations began for a free trade agreement (FTA) between Korea and China, some Koreans have worried about the Korean agriculture sector. The world trading system has undergone many changes in recent years. Since the start of FTA negotiations on agriculture, China and Korea have faced a heightened sense of crisis. China is trying to export agricultural products so actively that its agricultural exports could increase by more than 7% annually. China exported about one-tenth of its agricultural products to Korea in the period 2002-2010. Recently, the importance of brand identity has tended to increase, as the world becomes one unified market. In this situation, we should try to promote agri-food exports to China. It is very important to understand consumers' recognition of Korean food and the image of the Korean agri-food industry, to establish an export strategy. Research design, data, and methodology - This study targeted 2,800 adult men and women aged 25-59 years living in four major cities in China (Beijing, Shanghai, Guangzhou, and Qingdao) with a household income within the top 10% level in the China, using the one-to-one interview survey method. In addition, four groups by region (eight people per group) for a total of 32 groups were surveyed by using the focus group interview (FGI) research method, and impressions of imported agri-food were surveyed using 17 questions about fresh agri-food and 22 questions on processed agri-food. Factor analysis, brand positioning, biplot analysis, and so on, were carried out based on the results of these surveys. This research presents the brand identity of Korean food; according to the analyses, the brand identity is based on trust, safety, and attractiveness. Result - Factor analysis results showed that Chinese consumers expect four major qualities in imported fresh agri-food: freshness/safety, attractive appearance, premium branding, and excellent taste/quality. In the case of processed agri-food, it turned out that Chinese consumers are focused on safety/hygiene/freshness, health, and taste. In addition, in the fresh agri-food analysis by country, American foods had the upper hand; the image of American foods was also recognized as the most positive for processed agri-food. Meanwhile, according to the biplot analysis, Korean agri-food is strongly preferred for its appearance, but no country is strongly preferred as regards the level of freshness/safety that is expected by Chinese consumers. Conclusions - In this study, we analyzed the image of imported agri-food expected by Chinese consumers by reconstructing agri-food characteristics from the brand perspective. The research result shows that a Korean brand identity must be the ultimate goal for activities undertaken to enhance the image of Korean agri-food in the future. Additional research is needed because brand image can be formed through various channels.

• Journal of the Korean Home Economics Association
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• v.40 no.11
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• pp.83-91
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• 2002

This study examined the consumers' willingness to purchase Genetically Modified Organism(GMO) and the factors to distinguish subjects with differential levels of their willingness to buy GMO. Data were collected from 506 male and female adults in Seoul, Daegu and Susan by the self-administered questionnaire. Frequencies, X²tests, F tests and discriminant analysis were conducted to analyze the data by SPSS Windows. The results of this study were as follows: (1) the concerns and the information-seeking behavior about GMO were generally high, but recognition of GMO was low, (2) the willingness to purchase GMO was generally high in that 2/3 of the subjects were willing to purchase it, and (3) the concerns about GMO, the information-seeking behavior, age and sex were the factors to distinguish acceptors from non-acceptors.

• Journal of Dairy Science and Biotechnology
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• v.24 no.1
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• pp.29-42
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• 2006

Recent trend of consumers' for health give rise to the interest in health and functional foods. Functional yogurt is a primary item in USA, EU, and Japan that are leaders in health and functional food industry and its market is going to be enlarged. Also in Korea, functional yogurt has been recognized as health food by consumers. Concept of functional yogurt is various by health of intestine, stomach, and liver, and lowering blood pressure in Korean market. However, functional yogurt is not registered as health and functional foods in Health/Functional Food Act of Korea. Under these circumstances, the results of trustable and scientific research on the efficacy of functional yogurt should be accumulated to obtain the consumers' solid recognition of functional yogurt as health and functional food.