• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1197-1207
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• 2004

The purpose of this study was to identify the impact of materialism on the attitude toward purchasing foreign luxury brands and the moderating effect of consumer ethnocentrism on this impact. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analysing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Results showed that success factor of materialism gave rise to negative attitude toward purchasing foreign luxury brands while centrality factor of materialism spurred positive attitude. Consumer ethnocentrism also showed a significant effect as a moderator on the relationship between materialism and attitude: The relationship between materialism and attitude was stronger among subjects who had lower consumer ethnocentric tendencies than among subjects who had higher consumer ethnocentric tendencies.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.565-570
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• 2007

With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

• Management Science and Financial Engineering
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• v.16 no.2
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• pp.67-80
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• 2010

This study is focused on instant messaging service (IMS) providers' efforts to maintain a steadfast group of consumers who are willing to continuously use one service without switching to another. Various factors, carefully selected to reflect the unique features of instant messaging, were tested to verify their relationship with consumer loyalty. The results suggest that consumer loyalty of IMS users is most significantly affected by trust and perceived reputation a consumer has on the provider of IMS. Network externality, or the size and proximity of relationships formed through an IMS, also proves to have effect on consumer loyalty. Consumer loyalty in IMS users of different age or different internet usage is affected differently by each factor.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.413-422
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• 2012

This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

• Korean Journal of Computational Design and Engineering
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• v.21 no.3
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• pp.215-223
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• 2016

The low price around 1000 USD makes consumer 3D printers as a new additive manufacturing platform for the personal manufacturing where consumers can make and sell their own products. To allow the consumers to design and manufacture their products, not only economic 3D printers but also supporting information systems for their design and manufacturing are essential. This study suggests an extended product data management (PDM) system that can support both the design and manufacturing of personal products with consumer 3D printing services. This extended PDM system helps consumer designers use advanced PDM technologies for their design and connected 3D printing services with Internet of Things (IoT) technology for realization of their products. As a result, the proposed system supports the consumer designers a seamless integrated product development and manufacturing environment supported by PDM and consumer 3D printing services.

• Journal of Fashion Business
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• v.22 no.3
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• pp.89-108
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• 2018

This paper aims to explore the analysis of the meanings and processes of reading online consumer reviews and to construct a substantive theory that explains the process involved with the phenomenon of reading consumer reviews. In order to explore the phenomenon, this study employs a qualitative methodology. Following the grounded theory perspective, the researcher conducted interviews with 17 participants, who have subsequently shopped online and utilized online consumer reviews for shopping, and decidedly employed in-depth interviews with those participants. Through coding and making constant comparison, several themes emerged: improving confidence, trusting reviews, getting a sense of who reviewers are, seeking balance, processing and handling negative reviews, experiencing vicariously, increasing searchability, getting a sense of who they are in terms of similarity, and seeking benefits and the usage situations from consumer based reviews. Among the emerging themes, improving confidence can be considered a core category, which is influenced by the analysis of trusting reviews and the consumer vicarious experiences with a product. Moreover, this study discusses the relationships among the themes. This study concludes with a discussion of the results, implications, and limitations.

• Korean Journal of Human Ecology
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• v.1 no.2
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• pp.23-36
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• 1998

The purpose of this study was to investigate consumer competencies of urban wives an variables on it. The framework of this study was consumer socialization theory. The results were as follows; 1. There were significant differences in competencies of urban wives according to employment status, interaction with family members, interaction with peers and frequency of media exposure. 2. Employment status, interaction with family members and frequency of media exposure were independent influencing factors on consumer competencies of urban wives. 3. Reviewing a causal model, the results were as follows. Employment status, interaction with family members and frequency of media exposure had an effect on consumer competencies of urban wives directly. (Korean J Human Ecology 1(2):23～30, 1998)

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• Journal of the Korean Home Economics Association
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• v.39 no.5
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• pp.15-26
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• 2001

The purpose of this study is to examine specific consumer problems in internet commerce and analyze them in the age of information. The way of sorting consumer problems in internet commerce from this study. For this empirical analysis, the data was collected 319 consumers by internet on-line survey from Feb. 13 to Feb. 20, 2000. The methods for study was frequency, percentage, mean, correlation, multiple regression using SAS PC program. The major findings of this study were as follows: 1. The level of consumer problem experiences in internet commerce was examined. The problems of privacy was the most problem and the problem of price was the second. Then delivery, advertisement, information was next, and the problem of quality, and A/S, change, cancel was the next consumer problem. 2. Among factors influence on experience consumer problem in internet commerce, the amount of usable money, information search were significant.

• Journal of the Korean Home Economics Association
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• v.38 no.4
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• pp.49-60
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• 2000

In Korea, consumer researches have been accomplished in the field of family economics or business management individually. The field of consumer studies progressed in both sides of quantity and quality since the establishment of the Korean Society of Consumer Studies(KSCS). The field of consumer studies is moving toward an uni-disciplinary stage from an interdisciplinary stage. In this time, it is very meaningful to review the research trend in consumer science and to look out the future prospect. This study reviewed and analyzed all of the papers published in Journal of Korean Home Economics Association from 1980 to 1999, Journal of Korean Home Management Association from 1984 to 1999 and Journal of Consumer Studies from 1990 to 1999.