• 한국의류산업학회지
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• 제7권6호
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• 유통과학연구
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• 제15권10호
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• International Journal of Human Ecology
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• 제2권1호
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• pp.77-94
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• 2001

This paper expands empirical research on family satisfaction by introducing the family APGAR scale, developed and validated in the field of nursing, to measure the satisfaction of business-owning families and applying the Stafford et al.(1999) model of sustainable family businesses to the assessment of family satisfaction. More specifically, this study compares the differences in the effects of business- and family-related variables on family satisfaction for the families of lifestyle business owners and earner business owners. The sample was drawn from the 1997 National Family Business Survey. The family satisfaction was greater for the families of lifestyle business owners, but the family variables made a greater contribution to the explanation of variance in the satisfaction of families of earner business owners. The regression equation explained a higher percentage of the variance for the families of earner business owners. Nine family variables were significant in the satisfaction equation for earner business owners, in contrast to seven significant family variables in the equation for lifestyle business owners. Structured families had a significant positive effect on the satisfaction of lifestyle business owners. The family manager's education, putting the family first rather than the business, and the family management score had significant effects on the satisfaction of earner business owners.

• 한국의류산업학회지
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• 제16권6호
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• pp.879-887
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• 2014

Consumers often act impulsively when making internet purchases. Triggered by easy access to products, lack of social pressure, and absence of delivery impediments, impulse buying frequently occurs in the context of internet shopping. This study tests the structural equation model of the impulse buying process for fashion products when internet shopping and examines impulse buying process differences between Korean and Chinese consumers. A total of 985 usable questionnaires were obtained from college students. Data were analyzed by structural equation model analysis using a correlation matrix with a maximum likelihood by AMOS 21.0. Results showed that increased internet browsing by consumers resulted in more impulse buying as mediated by the urge to buy; in addition, more impulse buying by consumers resulted in a higher consumer satisfaction experience. Pure impulse buying created more important antecedents of satisfaction than the promotion-oriented impulse buying. Impulse buying showed a high similarity between Korean and Chinese consumers; however, increased influence from promotion activities resulted in more fashion product impulse buying for Chinese consumers versus Korean consumers. We confirm that one of the outcomes of the impulse buying process is impulse buying product satisfaction. Korean and Chinese consumers also present similarities and differences in fashion product impulse buying. A managerial implication is discussed for retailers of fashion products to develop strategies to increase consumer browsing and subsequently trigger impulse buying accompanied with consumer satisfaction.

• 디지털융복합연구
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• 제15권9호
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• pp.137-146
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• 2017

본 연구에서는 커피전문점의 애플리케이션 특성이 고객들의 재구매 의사 결정에 미치는 영향을 살펴보았다. 커피품질, 서비스 품질, 물리적 환경을 커피 전문점의 주요 서비스 품질로 고려하였고, 개인화, 유용성, 경제성, 편리함을 애플리케이션의 주요 특성으로 고려하였다. 이 애플리케이션 특성은 고객 만족과 재구매 의도 사이를 조절하는 역할을 담당할 것으로 예상하였다. 커피 전문점에 자주 방문하면서 관련 매장 애플리케이션을 가지고 있는 382명 을 대상으로 연구 모형을 검증하였으며, PLS를 활용하여 연구 모형을 분석하였다. 제안한 연구 모형은 고객 만족 분산의 48.1%를 설명하였고, 재구매 의도 분산의 41.6%를 설명하였다. 분석 결과, 개인화와 편리함은 고객들의 재구매 의사 결정에 유의한 조절 효과를 보였다. 커피 품질과 물리적 환경은 고객 만족에 유의한 영향을 미쳤지만, 서비스 품질은 고객 만족에 유의한 영향을 미치지 못했다. 브랜드 이미지는 고객 만족과 재구매 의도에 유의한 영향을 미쳤다.

• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• 품질경영학회지
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• 제45권3호
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• pp.547-560
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• 2017

Purpose: This study investigates the effect of CRM activities of Korean equipment construction companies on the quality satisfaction perceived by consumers as an analysis method using Kano model. Methods: It use the Kano model to classify the quality characteristics of the CRM activities of equipment construction companies, focusing on consumer perception, and analyze the effect on the level of quality satisfaction perceived by consumers. Results: The results showed that most of quality attributes of CRM activities in the equipment companies were categorized as 'one-dimensional' quality. Conclusion: The CRM activities in equipment construction compaies is verified to be essential component of successful strategy to improve customer's satisfaction.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.447-455
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• 2015

치열해지고 있는 커피 시장에서 고객들의 커피 구매 메커니즘을 이해하는 것은 점점 중요해지고 있다. 고객들의 커피 구매 결정이 빈번하게 발생하지만, 대부분 서비스 경영 연구들에서 서비스 습관이 중요한 역할을 함에도 불구하고 고려되고 있지 않다. 본 연구에서는 이런 한계를 극복하고자 재구매 의도와 서비스 습관을 커피 구매의 핵심 선행 요인으로 고려하였다. 그리고 고객 만족, 서비스 품질, 브랜드 인지도가 고객들의 커피 구매 행태에 미치는 영향을 살펴보았다. 제안한 연구 모형은 여대생 233명을 통해 검증하였으며, PLS를 활용하였다. 연구 분석 결과 고객들의 커피 구매는 서비스 습관만 커피 구매에 유의한 영향을 미쳤고, 재구매 의도는 유의한 영향을 미치지 못했다. 고객 만족과 브랜드 인지도는 서비스 습관 형성에 핵심적인 역할을 담당하였다. 또한 서비스 품질은 고객 만족에만 유의한 영향을 미쳤다.

• 한국조경학회지
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• 제26권3호
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• pp.213-224
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• 1998

Theoretically and practically, it is very important to understand the way which tourist satisfaction is operated. The purpose of this study is to identify interaction among the determinants of tourist satisfacton process. A model of tourist satisfactioin process is developed based based on the confirmation / disconfirmation which is originated from consumer behavior literature. Three elements of the model include 'expectation','performance', and 'discrepancy between expectation and performance'. 340 questionnaires were delivered to find Everland visitors' perceptions of the determinants of tourist satisfaction. LISREL 8.14 was used to analyze the interaction among the determinants. The results are as follows : 1) 'expectation' has indirect effect on tourist satisfaction while 'performance' and 'discrepancy' has direct effect on the tourist satisfaction, 2) two precedent variables such as 'expectation' and 'performance' have indirect effect on the satisfaction through 'discrepancy',3) among the three determinants it is found that 'performance' is the most effective determinant of tourist satifaction, and 4) the model which was composed from the aspect of 'travel cost' was more effective to describing tourist satisfacton rather that from the aspect of 'service quality'.

• 유통과학연구
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• 제22권6호
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• pp.33-44
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• 2024

Purpose: This study aims to measure how information quality, system quality, security, usefulness, and ease of use of Augmented Reality (VR) and Virtual Reality (AR) influence user satisfaction, motivating intelligent travel technology developers to improve VR/AR quality to meet customer requirements. Research design, data and methodology: This study investigates users interested in travelling in Ho Chi Minh City and Nha Trang City, Vietnam. The research model was implemented using an online questionnaire and face-to-face from 405 valid samples. To evaluate the scale's reliability, the study used the software SPSS 20. Test research hypotheses and evaluate measurement and structural models. This research uses AMOS 20 software. The proposed model is firmly grounded in the Information System Success model (ISS) and the Technology Acceptance Model (TAM), providing a solid theoretical foundation for our research. Results: Results show that consumer perceptions of information quality, system quality, security, usefulness, and ease of use have a positive impact on the perceived quality of VR/AR, thereby influencing tourists' travel intention. Conclusions: The results of this research enrich the theoretical understanding of consumer behaviour toward intelligent technology products in tourism, providing management implications for manufacturers to improve the quality of tourism products and satisfy user requirements in experience before considering choosing a destination.