• 제목/요약/키워드: consumer satisfaction

검색결과 1,648건 처리시간 0.026초

액티브 시니어 남성을 위한 아웃도어 팬츠 개발 (A development of outdoor pants for active senior males)

  • 김지은;김은경
    • 한국의상디자인학회지
    • /
    • 제21권2호
    • /
    • pp.57-73
    • /
    • 2019
  • This study was carried out to offer basic data that can be used for the production of outdoor pants for active senior males, which is emerging as a new consumer bracket in the rapidly aging society. To this end, this study modified and complemented the patterns of existing outdoor pants for active senior males, that received the most positive evaluations. On the basis of the research and outdoor wear assessment results, this study proposed the matters to consider in the manufacturing of outdoor pants for active senior males. As a result of the existing outdoor wear's wearing assessment, the pants of brand C were revealed to be the best. This study actually designed research outdoor wear by modifying the problematic parts by adding and subtracting spare length or circumference, on parts where fit satisfaction was low, and by referring to the selected brands' patterns. The research outdoor pants were designed by referring to the preferred outdoor types and colors that were revealed in the survey results. The wearing assessment was conducted by comparing the manufactured research outdoor pants and the existing outdoor pants, which were selected as the best outdoor pants. Consequently, this study verified the fit of the research outdoor pants was superior to most items. This study proposed the final patterns of outdoor pants suitable for active senior males through the modification of several items that required some improvements revealed via the wearing assessment of the research outdoor.

고속버스 연계교통수단으로 카셰어링에 관한 탐색적 연구 - 일본 사례를 중심으로 (An Exploratory Study on Car sharing by Express Bus-Linked Transportation - Case of Japan)

  • 양민호;김준환
    • 디지털융복합연구
    • /
    • 제17권6호
    • /
    • pp.19-25
    • /
    • 2019
  • 최근 들어 소비자 관점에서 차량을 공유하는 카셰어링(car sharing) 관련 연구가 다양하게 진행되었다. 한편 일본의 국토교통성(國土交通省)은 공유경제 관점에서 새로운 거래유형으로 카셰어링 서비스와 고속버스와 연계한 사업형태 및 급격히 증가하는 카셰어링을 더 효과적으로 활용하기 위해 공유 자동차 설치의 사회실험과 정책들을 실증적으로 실시하였다. 따라서 본 연구는 일본의 고속버스와 연계한 사례를 살펴본 후 실제적 차원에서 그 내용을 분석하고 논의하였다. 이는 일본의 고속버스와 연계된 이용 등으로 카셰어링 활성화 방안 사례를 통해 국내의 카셰어링의 연계된 서비스를 확산시키는 데 있어서 실무적 시사점을 제안했다는 점에서 의의가 있다고 할 수 있다. 또한 229명의 카셰어링 이용자에게 수집한 자료를 실증적으로 검증하였다. 다중회귀분석 결과, 경제적 가치와 시간적 가치 및 심리적 가치의 순서로 이용의도에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 고속버스와 연계된 카셰어링 이용의도를 높이기 위해서 이용자의 지각된 가치에 대한 이해가 요구되며, 카셰어링 이용자의 만족도를 향상시키기 위한 관리적 활용 방안이 필요함을 시사한다.

폴리곤 미러를 이용한 3D 프린터에 관한 연구 (A Study on 3D Printer Using Polygon Mirror)

  • 권동현;허성욱;임지용;오암석;김완식
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2016년도 추계학술대회
    • /
    • pp.142-144
    • /
    • 2016
  • 최근 제조 분야의 미래 유망기술이자, 막대한 파급효과를 유발할 것으로 예상되는 3D 프린터에 대한 관심이 급증하고 있으며, 3D 프린터 제품 가격의 하락에 따른 다양한 형태의 제품 보급이 확산되고 있다. 그러나 현재 보급되고 있는 개인용 3D 프린터는 기술적 성능의 한계점에 따라 높은 가공 정밀도를 요구하지 않는 단순한 형태의 사출물 출력에 사용되고 있으며 소비자 만족도가 매우 낮다. 따라서 본 논문에서는 기존 3D 프린터의 한계점을 극복하기 위해 정밀도가 높은 SLA 방식의 3D 프린터 사출방식과 사무용 레이저 프린터의 LSU(Laser Scanning Unit)를 융합한 폴리곤 미러 스캐닝 방식의 3D프린터를 제안하였다. 제안하는 3D프린터는 정밀도와 제조 속도를 개선하여 기존의 보급형 3D프린터를 대체할 수 있을 것으로 기대한다.

  • PDF

Z세대 소비자의 화장 의례에 대한 탐색적 연구 (An Exploratory Study on Makeup Rituals of Generation Z Consumers)

  • 이재경;추호정;윤남희
    • 한국의류학회지
    • /
    • 제45권2호
    • /
    • pp.356-375
    • /
    • 2021
  • The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

텍스트마이닝을 이용한 미용성형 주요 요인에 관한 연구 (A Text Mining Approach to the Analysis of Key Factors for Cosmetic Plastic Surgery)

  • 이소현;손새아;김희웅
    • 지식경영연구
    • /
    • 제20권1호
    • /
    • pp.45-75
    • /
    • 2019
  • Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

콜라보레이션 패션제품 선택요인이 제품 선호도 및 행동의도에 미치는 영향 (Impact of the selective factors of collaboration fashion products on product preferences and behavioral intention)

  • 김유빈
    • 한국의상디자인학회지
    • /
    • 제23권2호
    • /
    • pp.53-65
    • /
    • 2021
  • The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

패션 산업의 디지털 전환에 따른 증강현실 기술의 활용특성 (Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry)

  • 신혜경
    • 문화기술의 융합
    • /
    • 제8권1호
    • /
    • pp.597-603
    • /
    • 2022
  • 팬데믹 환경의 지속과 더불어 패션 산업의 다양한 분야에서 디지털 전환이 적용되고 있다. 증강현실 기술은 현실 세계에 가상의 이미지를 오버랩해서 보여주는 형태로 비대면 환경하에서 온라인 쇼핑이 확대되면서 패션, 뷰티 분야에서 증강현실 기술의 활용이 소비자 만족도 및 매출 증대에 영향을 미치고 있다. 본 연구에서는 디지털 전환에 따른 패션산업에서 활용되고 있는 증강현실 콘텐츠의 특성을 의상, 액세서리, 패션스토어 및 AR패션쇼 분야까지 확장하여 증강현실의 사례 특성을 분석하였다. 패션 산업의 증강현실 기술은 마케팅 활동을 통해 SNS나 홈페이지를 통한 의상 및 액세서리 제품 홍보 특성이 중심을 이루고 있으며 가상 쇼룸 과 AR패션쇼를 통한 구매 과정에서의 편의성 확대 및 엔터테인먼트 콘텐츠 활용에 의한 매출 신장과 브랜드 인지도 향상등의 긍정적 가치를 높이고 있다. 미래디지털 패션 환경에서 증강현실이 활용되는 유형의 범위는 지속적으로 확대될 것이며 증강현실기술의 활용 특성을 도출함으로써 향후 패션산업의 미래 비전을 제시하는데 기여하고자 한다.

Development of a Competency-Based Master Gardener Coordinator Curriculum: Focusing on Public Service Rural Extension Workers

  • Kim, Ji-Sung;Han, Seung-Won
    • 인간식물환경학회지
    • /
    • 제23권2호
    • /
    • pp.149-158
    • /
    • 2020
  • The purpose of this study was to establish the role of master gardener coordinators and develop an education program to enhance their job competencies. To analyze and develop the new job of master gardener coordinator, we used the CBC method for curriculum development. The research findings can be summarized as follows. The analysis result of need and importance of education based on the performance level and demand level revealed 20 core competencies, which were classified into organizational education, learning by experience, individual learning, low-priority competencies for program development, with focus on the importance and need for education. The 17 courses are comprised of Eastern and Western Garden History, Understanding of Community Garden, Garden Aesthetics and Environmental Design, Master Gardener's Mission & Management, Garden Plants, and Garden Design and Practice etc. and the curriculum is 33 hours in total. The master gardener coordinator education program was conducted on 73 rural extension workers and the curriculum was evaluated by those who completed the program. The overall satisfaction was 4.29 and 97.1% of the trainees decided that the program would help them perform their duties. The analysis result discovered that all 20 core competencies increased after the program. As a result of conducting contingent valuation to determine the value of the program, willingness to pay (WTP) per hour was KRW 33,223 and the total WTP was KRW 1.096 million, which, when multiplied by 73 participants, is approximately KRW 80.008 million. This is relatively higher than the budget used (KRW 22.943 million), indicating that the program is worth it.

On-Farm and Processing Factors Affecting Rabbit Carcass and Meat Quality Attributes

  • Sethukali Anand Kumar;Hye-Jin Kim;Dinesh Darshaka Jayasena;Cheorun Jo
    • 한국축산식품학회지
    • /
    • 제43권2호
    • /
    • pp.197-219
    • /
    • 2023
  • Rabbit meat has high nutritional and dietetic characteristics, but its consumption rate is comparatively lower than other meat types. The nutritional profile of rabbit meat, by comparison with beef, pork, and poultry, is attributed to relatively higher proportions of n-3 fatty acids and low amounts of intramuscular fat, cholesterol, and sodium, indicating its consumption may provide health benefits to consumers. But, the quality attributes of rabbit meat can be originated from different factors such as genetics, environment, diet, rearing system, pre-, peri-, and post-slaughter conditions, and others. Different rabbit breeds and the anatomical location of muscles may also affect the nutritional profile and physicochemical properties of rabbit meat. However, adequate information about the effect of those two factors on rabbit meat is limited. Therefore, cumulative information on nutritional composition and carcass and meat quality attributes of rabbit meat in terms of different breeds and muscle types and associated factors is more important for the production and processing of rabbits. Moreover, some studies reported that rabbit meat proteins exhibited angiotensin-converting enzyme inhibitory characteristics and antioxidant properties. The aim of this review is to elucidate the determinants of rabbit meat quality of different breeds and its influencing factors. In addition, the proven biological activities of rabbit meat are introduced to ensure consumer satisfaction.

토픽 모델링을 이용한 아웃도어웨어 연구 동향 분석 (Analysis of outdoor-wear research trends using topic modeling)

  • 한기향;이민선
    • 복식문화연구
    • /
    • 제31권1호
    • /
    • pp.53-69
    • /
    • 2023
  • This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002-October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.