Kim, Hyun-Joo;Lee, Bo-Woo;Hwang, Ji-Hye;Lee, Moo-Sik;Na, Baeg-Ju;Lee, Jin-Yong
Health Policy and Management
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v.22
no.1
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pp.129-144
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2012
Purpose : The purpose of this study was to investigate the level of emotional labor and to identify affecting factors on emotional labor among one university hospital employees. Material and Method : This study was based on cross-sectional, self-administered, and Internet-based survey. The survey was conducted from Mar. 2 to Mar. 28. 2011. Total subjects were 812 employees working in one university hospital. Total response rate was 61.5%. Modified evaluation tool was used, which was originally developed by Morris and Feldman, to measure the level of emotional labor among hospital personnel. In order to identify the affecting factors on high level of emotional labor, we conducted logistic regression. The SPSS statistical software package was used to perform the statistical analysis. All statistical tests were 2-sided and a p-value<0.05 was considered statistically significant. Results : Average score of emotional labor was 3.06. Employees(3.39) who are working at the emergency department and hemodialysis room indicated the highest level of emotional labor, followed by wards(3.14), department of administration(3.14), department of ambulatory cares(3.06). The factors affecting on the high level of emotional labor were the highest level of schooling, types of department, and types of personality(p<0.05). Conclusion : The survey results showed that there was significant level of emotional labors among hospital employees. Therefore, the efforts to reduce the level of emotional labors are needed.
Journal of the Korean Society of Clothing and Textiles
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v.23
no.3
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pp.373-384
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1999
The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.
Journal of the Korean Society of Clothing and Textiles
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v.29
no.8
s.145
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pp.1196-1206
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2005
The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.
Journal of the Korean Society of Clothing and Textiles
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v.35
no.2
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pp.125-135
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2011
This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.
Journal of the Korean Society of Clothing and Textiles
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v.38
no.5
/
pp.690-704
/
2014
This study examined the risk perception in internet shopping by Chinese and analyzed the effects of risk perception on internet word-of-mouth acceptance and transmission. This analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, cluster analysis, ANOVA, multiple regression analysis, Chi-square test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1) The factor analysis of risk perception extracted four factors: fashion/social psychological risk, product risk, transaction risk, and economic risk. The cluster analysis classified them into: Group with low-risk, Group with high-risk, Group with economic risk, and Group with medium-risk. 2) Group with high-risk and Group with economic risk had a higher word-of-mouth acceptance than other groups. The Group with a high-risk had more word-of-mouth transmission than other groups. 3) It was found that when word-of-mouth was accepted, the factual information about fashion products (size and material) was most referred to, and that the overall evaluation of satisfaction and dissatisfaction was most conveyed when word-of-mouth was conveyed. 4) Internet word-of-mouth acceptance was affected by product risk, economic risk, and transaction risk. Internet word-of-mouth transmission was affected by economic risk, and fashion/social psychological risk, product risk, and transaction risk.
Service has its aim to maximize customer loyalty for companies to improve business productivity by differentiation from the competition. Public transport services using, the needs and demands of consumers also appear very differently than in the past, looking at the service of the company eye-level of the consumer Is increasing more and more. In order to survive in this environment, companies work together to improve the level of service and ensure customer loyalty is essential. In order to improve our service. What's more, it can be said that it is important to actively participate in the work of the internal customer, employee morale boost. In order to improve customer satisfaction has a service-oriented members should respond to customers and make a good company to work also affects the internal staff to verify this service-oriented and affect. In this study, to be urban rail service orientation of the staff working in the field of operational agencies in the future to measure the impact of many companies to promote the GWP proposes to create a good business implications.
High quality software is the one that has an excellent performance with a low price, consumer's request satisfaction and less bug. In addition, it should have structure easily maintainable. CBD(Component Based Development)technology is getting more popular as a method for software development which can satisfy all above conditions. Although there are a lot of test methods about component for composition, function, compatibility and reliability, it's not enough to ensure that the component has reliability, maintainability, and reusability, so an integated method are necessary. In this paper, we are going to propose the solution model for integrating components, which are based on UML (Unified Modeling Language) technologies. This model can extract existing faults in the component interfaces by referencing sequence diagram and collaboration diagram.
The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.
This study verified the effect of water saving awareness on purchasing intention of water saving product at home. The study results showed that the necessity awareness of water saving at home(p<.001) and satisfaction of the water saving effect on water saving product(p<.01) significantly affected the purchasing intention of water saving product. Also, this study found purchasing intention of water saving product's between-group differences depended on occupation, awareness of the need of water saving at home, the most exertive part for saving water at home, the most effective water saving product and the weakness of water saving product. This study provided practical implication for promoting positive consumer behavior of using water saving product.
The Journal of the Institute of Internet, Broadcasting and Communication
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v.17
no.2
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pp.39-44
/
2017
In this study, we compared the perception of absolute purchase of equipment for broadcasting equipment purchasing demand according to the rapid change of domestic content production and distribution method, and the degree of information such as technical reliability and system stability of domestic broadcasting equipment perceived by consumer The effects were analyzed through a research model. Due to the lack of existing research data on broadcasting equipment demand, we conducted in depth interviews with surveys of broadcasting equipment and surveys. As a result of analysis, compared to foreign equipments, there are many cases of purchase of domestic equipments, systems, and block purchases. To improve the preference and satisfaction of Korean broadcasting equipment, which is recognized by domestic demand for broadcasting equipment, it is urgent to improve the technical reliability and to develop core key equipment and to expand the demand of domestic equipment limited to small power transmitter antenna and monitor equipment. It is urgent to develop in order to develop overseas and to support the domestic market to secure the domestic market.
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