• Title/Summary/Keyword: consumer response

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Comparison of Distribution and Inflammatory Response by Diameter and Shape of Silver Nanoparticles (은나노 입자의 입경 크기 및 형태에 따른 체내 동태 및 염증 반응)

  • Kim, Soo-Nam;Roh, Jin-Kyu;Kang, Min-Sung;Han, Young-Ah;Lee, Byoung-Seok;Kim, Young-Hun;Park, Kwang-Sik;Choi, Kyung-Hee;Park, Eun-Jung
    • Environmental Analysis Health and Toxicology
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    • v.25 no.3
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    • pp.215-222
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    • 2010
  • The market size of engineered nanoparticles is rapidly increasing due to the fast application of nanotechnologies into different industries and consumer products. The development of new technology and materials has improved human's quality of life, but it also entails the possibility of exposure to new materials. In this study, we compared the distribution in the body by the inflow of silver nanoparticles having another diameter and shape at 1 h or 24 h after injection via the tail vein. And, we compared the cell composition and cytokine concentration in BAL fluid, and histopathological changes. As results, discharge of silver nanoparticles having small diameter and sphere shape was more rapid than that of big diameter or plate shape. It is estimated that the toxicity in liver and lung was proportional to accumulation level. The persistence of inflammation was also longer in mice treated with plate shape. Consequently, we suggest that the first choice of silver nanoparticles having small diameter and sphere shape in applying is desirable.

Reduction of Presentation Latency in Thin-Client of Cloud System (클라우드 시스템의 씬 클라이언트에서의 표시 지연 절감)

  • Kang, Seung Soo;Ko, Hyun;Yoon, Hee Yong
    • KIPS Transactions on Computer and Communication Systems
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    • v.2 no.4
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    • pp.163-176
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    • 2013
  • Cloud-based streaming game service has numerous merits, but it may suffer from presentation latency in a thin-client. It is an important issue especially for game service which needs instantaneous response to user inputs. This research proposes the methods for reducing the presentation latency between the server unit and the thin-client unit. The approaches proposed to be employed with server unit include the source/sync video format equalization, encoding format configuration according to the media type, and the S/W implementation for transmitting clock periodically. The methods for the thin-client unit include the decreasing the number of instructions, use of light encryption algorithm, and improvement on H/W decoding. The proposed schemes are tested with a commercialized streaming service platform, which reveals the reduction of presentation latency as large as a few hundred milliseconds and reaches the acceptable level (about 100 milliseconds).

Effects of Levels of Flavoring Materials on the Sensory Properties of Chicken Feet Jokpyun (Korea Traditional Gel Type Food) (향신료 수준이 닭족편의 관능적 특성에 미치는 영향)

  • Jun, Mi-Ra;Oh, Sang-Suk;Kim, Kwang-Ok
    • Korean Journal of Food Science and Technology
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    • v.32 no.6
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    • pp.1306-1312
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    • 2000
  • This study was conducted to examine the effects of levels of flavoring materials on the sensory characteristics of chicken feet Jokpyun (Korean traditional gel type food) and to determine the optimum levels. Consumer desirability of Jokpyun flavored with different levels of black pepper and ginger was evaluated. Optimum levels of variables were obtained using response surface methodology. The levels were 0.33% and 0.1% for black pepper and ginger extract, respectively. The shelf-life of the optimized Jokpyun at $4^{\circ}C$ was determined as 6 days. Addition of powdered chicken broth in the Jokpyun preparation at the level of 1.5%(w/w) markedly increased boiled chicken flavor without resulting in undesirable properties.

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A Study on Corporate Cultural-Art Supporting and Consumer Response Based on Creating Shared Value (공유가치 창출(CSV)을 통한 기업의 문화예술 지원과 수용자들의 반응에 대한 연구)

  • Kwon, Eun Jung;Ahn, Won Hyun;Kim, Cheeyong
    • Journal of Korea Multimedia Society
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    • v.16 no.3
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    • pp.388-398
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    • 2013
  • The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

A case study on service activation strategy of online and offline integration stores in the non-face-to-face era (비대면 시대의 온·오프라인 통합매장의 서비스 활성화 전략에 관한 사례 연구)

  • Lee, Jae-Eun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.299-305
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    • 2021
  • This study is a case study for revitalizing services of integrated online and offline stores in the non-face-to-face era. The retail apocalypse crisis has deepened due to COVID-19, and to overcome this, the physital strategy of providing online experiences to offline stores is attracting attention. However, the response of domestic retailers is at an early stage, and strategic research is needed to improve consumer access and revitalize offline stores. Three strategies were identified through theoretical considerations according to technological development, and four strategies were summarized by investigating and analyzing domestic and foreign precedents. By categorizing the derived strategies, three core strategies were presented in conclusion. This study is a study based on literature and case studies, and is expected to be helpful in establishing strategic basic data for revitalizing online and offline integrated stores in the future.

Smart Air Conditioning Service Using Bio-signal and Emotional Lighting (생체신호와 감성조명을 이용한 스마트 에어컨 서비스)

  • Kim, Jong-Min;Ryu, Gab-Sang
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.31-37
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    • 2021
  • Recently, in the market of home appliances, the technical differentiation of products using convergence technology has been receiving a lot of response to satisfy consumer demand. However, air-conditioner products are an area that requires research and development in the early stages of convergence technology. In this paper, it is developed that a non-contact bio-signal(respiration, movement) collection technology using IR-UWB(Impulse-Radio Ultra Wideband) technology, which controls the air-conditioner direction according to the user's location and also monitors sleep to provide an optimal sleep environment. In addition, emotional lighting and ASMR are developed to provide a comfortable and emotional place of life. Finally, based on the developed convergence technology, we develop intelligent smart air-conditioning services for the convenience of daily life and a comfortable resting space.

Comparison of Vietnamese Consumer Response to Advertisements of Korean Companies and Vietnamese Companies: Focusing on Balance Theory (한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.161-167
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    • 2021
  • This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.

The mediating role of visual merchandising consciousness in offline apparel retailing (의류점포유통에서 비주얼머천다이징 의식성의 매개적 역할)

  • Lee, Kyu-Hye;Jang, Jung-Won
    • The Research Journal of the Costume Culture
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    • v.27 no.3
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    • pp.285-297
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    • 2019
  • Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

The Direction of Infographics Design of Election Results by Deriving Design Factors -Focused on infographics design of the 21st national assembly election results- (디자인 속성지표 도출을 통한 선거 결과 인포그래픽 디자인 방향 -제21대 국회의원 선거 결과 인포그래픽 디자인을 중심으로-)

  • Kim, Sun-Ah
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.267-274
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    • 2021
  • The purpose of this study is to derive design factors to provide inclusive information without encouraging the division of region and ideology, and to present the prospects of election result infographics design through evaluation and interpretation of the based design factors. First, the methods and results of the study identify the characteristics of infographics design through theoretical considerations to confirm the importance of visualizing data, and the case study of infographics design as the main flow is cathogram-style design using various forms of digital interaction. Second, the 21 st National Assembly election of Korea resulted in the response to infographics design and evaluated and analyzed the suitability of design factors through surveys and expert interview for five designs selected (suitable for purpose, convenient, aesthetic, easy of understanding, and public concern). In conclusion, it is predicted that the election results infographics design will evolve to offset regional and ideological division by providing inclusive information tailored to consumer needs by providing different types of infographics designs that meet basic objectives and functions.

Distributed Control Framework based on Mobile Agent Middleware

  • Lee, Yon-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.195-202
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    • 2020
  • The control system for the efficiency of resource utilization in sensor network environment based on object detection and environmental sensor requires active control function which based on sensor data acquisition and transmission functions and server's data analysis. Using active rule-based mobile agent middleware, this paper proposes a new distributed control framework that reduces the load of central sensor data server in sensor network environment by implementing remote data sensing and Zigbee-based communication with server and data analysis method of server. In addition, we implemented a power-saving system prototype using active rule-based distributed control methods that applied consumer's demand and environmental variables, and verified the validity of the proposed system through experiments and evaluations in the mobile agent middleware environment. The proposed system is a system framework that can efficiently autonomously control distributed objects in the sensor network environment, and it can be applied effectively to the development of demand response service based on optimal power control for the smart power system in the future.